KPIT Customer Engagement Intelligence (CEI) KPIT Technologies Limited

Transcription

1 KPIT Customer Engagement Intelligence (CEI)

2 Customer Engagement Solutions Customer Engagement Intelligence (HANA) SAP Customer Value Intelligence SAP Account Intelligence SAP Audience Discovery and Targeting Sentiment Analysis Cloud for Sales Cloud for Service Sales Service Marketing HANA Platform Cloud for Customer Cloud for Social Engagement Mobile apps for Cloud for Customer (inbuilt) SAP Mobile Platform Industry Add-Ons CRM 7.0 (On-Premise) Web Channel Cloud for Social Media Analytics Call Center SAP 360 Customer CRM Business Suite on HANA

3 Use Case: CRM High Volume Segmentation Accelerator with HANA samp_log_maste r10.csv CRM HVS Hana Studio (version ) Sparta Hana Server

4 Additional Data: CRM High Volume Segmentation Using Customer Data FTP Data from Customer and Stage the Data Load into HANA: High Performance for Huge Data Volume High Volume Segmentation Accelerator feeds data to CRM FTP Mount Customer.csv Folder Customer Operational data Sparta VMWARE File Storage TRANS_DAILY_RFP records: 3,696,674 TRANS_LOG_DETAILS rec: 139,677,586 TRAN2_SEG_RFP records: 3,229,554 Customer.csv Files Metadata Sparta HANA Demo Server SUSE Linux IMPORT FROM /hana/exeini /HAN/HDB00/crmdemo/sample_log_ master01.csv UPDATE DEMOHANA. sample_log_master MERGE DELTA INDEX HANA Server Results 133M(clean) Transactions 3M Customers Segmentation in 30sec SAP CRM

5 High Performance Applications (HPAs) SAP Customer Value Intelligence SAP 360 Customer SAP Account Intelligence SAP Audience Discovery and Targeting Sentiment Analysis

6 Customer Value Intelligence HANA POC using Customer Data Objective: Use Customer s sample data and demonstrate Proof of Concept of SAP Customer Value Intelligence, SAP Account Intelligence mobile app. Business Context: Offers a deeper understanding of customers to help you strategically grow revenue and margin. Maximize purchase opportunities and sales conversion rates Identify cross-selling and up-selling opportunities, Reduce customer attrition, and make your sales force more strategic and effective. Transform business to make Customer a focal point and personalize interactions Drive customer Marketing, Acquisition, Service KPIT POC Approach Leverage SAP CRM, ERP or Legacy Data ( Subject to data Requirements) Use SLT to replicate data to HANA Allow use of standard CEI HTML5 apps and Mobile App for segmentation.

7 Customer Value Intelligence SAP Customer Value Intelligence Insight and Recommendations to Sell More and Spend Less Create and drive strategic go-to-market initiatives Enable sales to execute in a guided and consistent manner Increase revenue and margins

8 SAP Account Intelligence SAP Account Intelligence Uncover Real-Time Sales Insight and Drive Customer Engagement on the Go Leverage the power of SAP HANA Use real-time information Identify the right customer to target and the right products to offer Have the more relevant and successful sales call

9 POC Highlights Discover the business value of HANA with Your Business Data in 3 Easy Steps CEI HANA Virtual Roundtable Demystify Customer Engagement Intelligence applications & HANA and discover how you can leverage it to better meet your business objectives. Your team gathers every week to discuss business requirements. Invite KPIT experts to your call for providing creative solutions using SAP and HANA. Free CEI & HANA Assessment Workshop KPIT will come on site with experts to deliver a free HANA Assessment Workshop. We ll provide a roadmap and solution scope based on your specific Application Landscape. 3 Risk-free Proof of Concept(PoC) Proposal Free High Volume Segmentation Analysis Free Social Media Analysis KPIT provides a compelling trial offer. You will have total access to a fully capable HANA appliance with your data. Under this no obligation offer, you can test drive the PoC freely and then choose to evaluate a full deployment.