Kampyle for Analytics. Deepen Your Analytics and UX Programs with Straight-from-the-User Insight

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1 Kampyle for Analytics Deepen Your Analytics and UX Programs with Straight-from-the-User Insight

2 Key Benefits Identify and address user experience issues Add context to web and funnel analytics Make optimization more efficient Deliver results Kampyle for Analytics/UX For analytics and user experience managers, identifying and remedying user experience issues on your website or app is only part of the picture. You re also charged with providing critical insight into the business effectiveness of the online assets. Kampyle helps you discover and clear up bottlenecks and site performance issues, and identify content that is missing or inadequate. It integrates qualitative visitor data with web analytics to add context to the numbers, for a deeper understanding of your visitors and of how website issues and processes affect business results. The Kampyle solution is backed by a team of professional service experts with hands-on experience in a broad range industries and a real understanding of the specific challenges presented by today s business environment. We leverage skills in optimization to help uncover hidden issues, determine where to focus efforts based on your business goals, and identify the actions that deliver the best results for your brand. 2

3 Kampyle feedback helps us understand where to target optimization efforts, then measure how successful we ve been. It provides the why to our analytics and influences how we prioritize user experience improvements. Identify and Address User Experience Issues Make sure that your website or app offers visitors an accessible, user-friendly and satisfying experience. David Oliver Web Analytics Manager at Liverpool Victoria Pinpoint process bottlenecks Identify site performance issues Determine if content is missing or inadequate to meet user needs Analyze pages for clarity, readability, learnability, attention focal points, and other usability issues Route and resolve issues as they arise, in real time 3

4 Add Context to Web and Funnel Analytics Make Optimization More Efficient Kampyle overlays your web and funnel analytics with targeted visitor feedback to give you a clear picture of your website and funnel processes. Gain a deeper understanding of your statistical data Collect relevant user/usability data to aid analysis of feedback trends Uncover motivations behind visitor behaviors Understand reasons for funnel bottlenecks Determine what content visitors are seeking Significantly shorten your site optimization and testing cycles by using relevant qualitative insight to identify issues and formulate and refine hypotheses. Collect insight geared to optimizing site design, content and architecture Understand different types of visitors and their goals Uncover root causes for conversion bottlenecks Improve A/B and multivariate testing by collecting targeted context during the process to clarify results and quickly identify further optimization paths 4

5 Deliver Results The right intelligence is invaluable, but taking action is the key to optimizing your site to meet business objectives. With Kampyle: Increase customer satisfaction scores by acting in real time on scores and feedback you receive Redirect customers to self-service options such as additional information Identify and target premium customers for special handling Decrease site abandonment and increase satisfaction by intelligently routing visitors to additional information or triggering help options such as live chat Improve the customer experience by routing issues to relevant departments for quick follow-up About Kampyle Kampyle customer experience management (CEM) solutions help enterprises strengthen bottom-line results by placing the customer at the very heart of all business activity. Data-driven Kampyle solutions allow stakeholders to understand their customers, engage them effectively, and act in real time to optimize customer acquisition and retention, and business performance. Kampyle has enabled over 65,000 companies in 192 countries worldwide to engage with hundreds of millions of customers in over 60 languages. 5

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