Corporate Responsibility and Sustainability Management

Transcription

1 Prof. Dr. Jürgen Volkert Office hours: Wednesday Office: W Corporate Responsibility and Sustainability Management (ESR5111) Syllabus Winter Term 2015/16 Times & Rooms Regularly Wednesday, room: Regularly Thursday, room: Special Session: Monday, Oct 19, room: T Blocked sessions with Dr. Michael Fürst, Senior Manager of CR Strategy and Innovation at Novartis AG (t.b.a. for January 2016) Begin September 30, 2015 ECTS-Credits 5 Workload Level Prerequisites Accessibility 150 hours: 45 h contact h research / assignment & presentations Expert Level Microeconomics ECO5011, Macroeconomics ECO5012, Global Economic Integration, Modul Sustainable Globalization 1, e.g. Responsibilities for Sustainable Development ESR 5022 Course is obligatory for 3 rd semester MBA-IM students and open to international guest students on MBA level Objectives By the end of the course, the participants shall be capable of understanding the challenges resulting from the sustainable development for business and management (planetary boundaries) analyzing the nature of sustainable human development and dimensions and impacts on the responsibility of companies and societies identifying and solving ethical conflicts based on corporate management tools and techniques for CSR decisions and their implementation critically analyzing corporate sustainability strategies and reporting acquiring a clear perception of the social impacts, potentials and limits of companies as a global force in society and sustainability governance 1

2 Contents Sustainable Development: concept, major environmental problems, government policy and the role of companies Foundations of Corporate (Social) Responsibility C(S)R CR as a business case management Challenges and limitations of C(S)R Sustainable business strategies: How companies and industries are responding to the sustainability challenge Students presentation of selected case studies Discussion with a CSR representative of a major transnational corporation Basic Literature Crane, Andrew / Matten, Dirk (2010): Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization, 3 rd ed., Oxford (Oxford University Press) Heal, Geoffrey (2005): Corporate Social Responsibility. An Economic and Financial Framework. Geneva Papers on Risk and Insurance: Issues and Practice 30, Perman, Roger et al. (2011): Natural Resource and Environmental Economics, 4 th ed., Harlow (Pearson) Course Organization The course follows a three-tier structure, combing highly interactive lectures with seminarstyle presentations and a final discussion with a CSR representative of a major TNC: During the first weeks of the semester until November 5, we will work intensively in the class on foundational inputs and in-class case discussions. This part follows primarily a highly interactive lecture-style approach. Based on the recommended readings and preparation of case studies, continuing active class participation throughout the term is expected. The second element of the course is an assignment: Students work in teams of four team members to learn, analyze and understand how the challenges of corporate responsibility and sustainability management are addressed in real-world settings. Each team has to prepare a presentation of max. 20 minutes (5 minutes per student) and a corresponding handout (executive summary) for the fellow students of max. 12 pages (3 pages per team member). We then have time for discussion. Introduction and assignment of topics will take place on Sept 30 (first lecture). Deadline for delivery of the papers (executive summary) and of presentations to juergen.volkert@hspforzheim.de is November 26, The third element is a discussion with Dr. Michael Fürst, Senior Manager of CR Strategy and Innovation at Novartis AG. Groups of four students will prepare for the discussion with Dr. Michael Fürst (Novartis) and establish a Twopager summary of their analysis and questions. Deadline for 2pagers as preparation for the discussion is January 2, Grading Paper (executive summary) (25 %) Presentation and activity in class discussions (15 %) Preparation of and engagement in TNC s CSR senior manager workshop (20 %) Oral exam (40 %) 2

3 Course Contributions to the MBA Program Goals / Learning Outcomes Program Goal /Learning Outcome 1. Knowledge of business functions and processes as well as methods and models Through their master thesis, students demonstrate their well-founded knowledge of business functions and processes as well as of the relevant tools. 2. Analytical competence, critical thinking and creative problem solving Students demonstrate analytical competence and problem solving skills. Leadership and team competence Students demonstrate social competence of being able to co-operate effectively in a team in order to achieve their aims. 3.2 Students demonstrate that they possess leadership competencies required for leading complex projects. 4. Mastery of challenges of global and European integration Students demonstrate that they are able to examine and assess the challenges of European and global integration. They also demonstrate that they are able to recognize and assess intercultural challenges and make suggestions how to deal with them effectively. 5. Mastery of the challenges of global sustainability Students have basic knowledge of sustainability and are able to examine issues of global sustainability and their causes as well as develop strategies for sustainability. 6. Innovation management 7.1 Students are able to identify innovation potential for a given case and develop complex technological strategies. Communication skills Students demonstrate that they are able to express complex matters on scientific basis. 7.2 Students demonstrate their oral communication skills. 8. Ethical awareness Students are able to develop strategies for solutions and communication based on company ethics and are able to apply them to typical decision making problems Course Contributions to Learning Outcome Challenges of sustainability problems for business and management, responsibilities of government and business, sustainable business strategies. Corporate ethics and sustainability tools and techniques concerning major potentials and challenges. Analysis and Assessment of the challenges of ethical conflicts, social and environmental sustainability and of appropriate strategies of government, companies and stakeholder groups. Organize work of project team (agree on contents and structure, allocate jobs, timemanagement). Define roles in presenting results. Ability to analyze the causes and consequences of sustainable development problems and value conflicts in the global integration process (global public goods, e.g. climate). Global governance approaches, contribution and limits of corporate sustainability strategies. Students understand the inter-generational and intra-generational dimensions of sustainable development. Students know and are able to evaluate government policy options for sustainable development and their implications for business. Analysis of global value conflicts, conceptualization and discussion of effective solutions and strategies of diverse actors. Understanding of the importance of innovation and technological progress as a key element of sustainability strategies (efficient use of resources & social innovations) for which the ability to implement new solutions play a vital role. Reflection and discussion of ethical concepts and sustsinability issues as well as their relation and application to CSR, sustainability and business issues. Knowledge and understanding of ethical foundations related to resulting potentials and conflicts of sustainable development in a global context. Awareness of responsibility of government as well as of companies and management. Assessment Assignment: Students apply their knowledge to assess CR and sustainable business strategies of specific industries and companies. Students work in teams and present their results in the final sessions of the course. Discussion with corporate CSR manager and Interactive analysis of developments and challenges in class; in-depth analysis, selected cases, including a written assignment. Discussion with corporate CSR manager and Assignment and presentations as well as preparation of discussion with corporate CSR representative by teams. Discussion in class, specific (transnational) corporate cases by students; Interactive discussion on global sustainability challenges and strategies and selected topics by students, Contributions to class discussion Frequent controversial debate in class based on diversity of disciplinary and cultural backgrounds. Presentations of assignments. Interactive discussion, Executive summary, specific cases. 3

4 Time Schedule Sep 30 Oct 1 15:30-17:00 Oct 7, Oct 8 15:30 17:00 Oct 14 Oct 15 Monday, Oct 19 11:30 13:00 T Oct 28 Oct 29 15:30-17:00 Nov 4 Nov 5 Nov. 26 Dec 2, 9 and 16: 11:30 13:00 Dec 3, 10 and 17, 2015 January 2 January t. b. a. January t. b. a. Course Overview, Organizational Introduction and Foundations of Corporate (Social) Responsibility C(S)R Introduction and Foundations of Corporate (Social) Responsibility C(S)R Crane/Matten CR as a business case Heal 2005 Case: Ford & Firestone Case: Vedanta Bauxit Mining in Orissa, India Case: Shell in Nigeria stuck in a comprehensive CR & sustainability disaster Special Session: CR drivers, challenges and limitations: the case of the Bayer CropScience Model Village (Wyoming Week) management (1) Case: Fighting Corruption at Siemens management (2) Case Fighting Corruption at Siemens management (3) Case: Stakeholder Management: the PUMA Matamoros Case management (4) Case: Stakeholder Management: the PUMA Matamoros Case Deadline for paper & presentation submits Students Presentations & final discussion: Challenges and limitations of CR Discussion: challenges and limitations of CR Submit of preparation ( twopagers ) of the discussion with Dr. Michael Fürst, Senior Manager of CR Strategy and Innovation at Novartis AG Discussion with Dr. Michael Fürst, Senior Manager of CR Strategy and Innovation at Novartis AG Oral Exams 4

5 Core Issues for Students Group Case Studies Executive Summaries and Presentations in Corporate Responsibility and Sustainability Management 1. A Market for Sustainable Palm Oil? Corporate challenges and opportunities 2. Sustainability Management at Daimler 3. CSR at Starbucks: contributions, challenges and limits 4. ExxonMobil and the Chad-Cameroon Pipeline: strategy and challenges 5. Barclays and the Libor Scandal: anatomy of white collar crime 6. Transnational Corporations in the Post-2015 Sustainable Development process: their influence, future potential, challenges and limitations 5