Informatica Vibe Ready Partner Program Guide

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1 Informatica Vibe Ready Partner Program Guide

2 This document contains Confidential, Proprietary and Trade Secret Information ( Confidential Information ) of Informatica Corporation and may not be copied, distributed, duplicated, or otherwise reproduced in any manner without the prior written consent of Informatica. While every attempt has been made to ensure that the information in this document is accurate and complete, some typographical errors or technical inaccuracies may exist. Informatica does not accept responsibility for any kind of loss resulting from the use of information contained in this document. The information contained in this document is subject to change without notice. The incorporation of the product attributes discussed in these materials into any release or upgrade of any Informatica software product as well as the timing of any such release or upgrade is at the sole discretion of Informatica. Protected by one or more of the following U.S. Patents: 6,032,158; 5,794,246; 6,014,670; 6,339,775; 6,044,374; 6,208,990; 6,208,990; 6,850,947; 6,895,471; or by the following pending U.S. Patents: 09/644,280; 10/966,046; 10/727,700. Terms Informatica does not provide any warranties covering this information and specifically disclaims any liability for damages, including, without limitation, direct, indirect, consequential, incidental, and special damages, in connection with this guide or the programs referenced herein. This guide has been incorporated by reference into and is subject to the terms of the Informatica Vibe Ready Partner programs agreement between Informatica and program member. This guide is subject to change without notice and any such change(s) will take effect upon posting the revised program guide to the technology partner network. Informatica reserves the right to administer and modify the programs referenced herein at its discretion. If any update to this guide is unacceptable to you, your sole and exclusive remedy shall be to exercise your termination rights under your Informatica Vibe Ready Partner programs agreement. Program benefits are provided and requirements established based on the partner type as determined by Informatica, and the region in which your principal place of business is located as captured on your Vibe Ready Program application form. This edition published May 2015

3 Table of Contents Program Policies...4 Overview...4 Program Membership...5 Informatica Vibe Ready Program Requirements...5 Informatica Vibe Ready Partner Program Agreement...6 Benefits of Informatica Vibe Ready Membership...7 Technical Enablement Benefits...8 Marketing Benefits...11 Sales Benefits...14 Support Benefits...14 Informatica Vibe Ready Partner Program Guide 3

4 Program Policies Program Enrollment and Compliance To join the program, a Partner must complete an application and execute an Informatica Vibe Ready Partner Program Agreement. Program membership will renew automatically for successive one-year (1-year) terms provided that Partner remains in compliance with all program requirements. Informatica reviews program compliance at least once a year, and reserves the right to re-assign or terminate partners that no longer meet the requirements of membership. Partner Information By joining the Informatica Vibe Ready Program, a Partner consents to receiving program-related information from Informatica for the following purposes: Administering the program Providing information to Partner about the program including events and training opportunities Inviting Partners to participate in surveys and research; and Providing the Partner with information and materials to support its efforts to deliver Informatica solutions, including security, technical, sales and marketing materials and resources Overview The Informatica Vibe Ready Partner Program facilitates the creation of connected data by providing Partners with all the tools, software and support needed to develop connectors, solution bundles and trials that are complementary or integrated with Informatica. By partnering with the global leader in data integration and management, you will be able to gain access to hundreds of applications and also benefit from having other application reading your data. Created exclusively for Independent Software Vendors (ISVs) who need data from various applications and databases, Vibe Ready Partner Program members can enjoy the following advantages: Accelerate data connectivity to your application. By building a connector that provides your users with read and write data access, you will gain access to industry-leading applications such as Salesforce, NetSuite, Workday, Amazon Redshift and much more. Informatica Vibe Ready Partner Programs members take advantage of Informatica REST API, connector toolkits, software licenses, samples and developer support. Leverage pre-built Informatica connectivity. Your application needs data from various applications and databases. Take advantage of Informatica s pre-built connectivity in batch or real-time. Validate your product s capability with Informatica. Test your products with Informatica and provide your customers with a statement of compatibility and interoperability 4

5 Program Membership Membership is intended to prepare and guide partners who plan to develop an Informatica connector, mapping or solution with an Informatica Product. Key benefits include: Access to REST API, connector toolkit and samples Informatica Cloud Sandbox Instance Informatica Software Development Licenses Certification of your connector, mappings or design win Informatica Vibe Ready Logo Marketing and Sales enablement Informatica Embedded OEM Partners who plan to provide a fully integrated experience inside their application UI are intended to join the Vibe Ready Program as the baseline program to get started building a connector. An Informatica OEM partnership offers embedded products go-to-market pricing and support. Additional benefits include: Access to the Cloud Data Wizard (for embedded UI development) Custom pricing for embedded solutions Informatica Vibe Ready Program Requirements To join the Informatica Vibe Ready Partner Program, partners must agree to the terms and conditions in the program agreement. There are additional requirements that must be met during the first year of membership. PROGRAM REQUIREMENTS Informatica Vibe Ready Program Agreement Informatica Marketplace Listing Partner Support Statement* Primary Contact Technical Contact Alliance Leader Technical Alliances *A partner support statement is provided within the partners Informatica Cloud Connector Marketplace listing and is intended to provide users with partner application and Informatica version detail. Informatica Vibe Ready Partner Program Guide 5

6 Informatica Vibe Ready Partner Program Agreement An authorized representative from the company applying for membership must complete the Informatica Vibe Ready Program agreement as part of the application process. The agreement along with the program guidelines defines the relationship between Informatica and the Informatica Vibe Ready Program member. Primary Contact Each Informatica Vibe Ready Program member must designate one person to be the primary contact. The primary contact must be an authorized legal representative of the company and will have an Informatica Technology Partner Network account automatically created when the application is approved. This person submits the application, receives all communications and also manages the company information, contacts and membership. Technical Contact Each Informatica Vibe Ready member must choose one person to be the technical contact for the relationship. They will have an Informatica Technology Partner Network account automatically created when the application is approved. They are responsible administering the Cloud Sandbox Access and Not-for-resale (NFR) software and manage the development of the Cloud Connector with Informatica. Joint Support Informatica Vibe Ready members must provide a public support statement and provide a support process that they fully support their application, connector and trial with Informatica. This statement must be posted with the Connector on the Informatica Marketplace. Informatica Marketplace Listing Program members must post their solution as a listing on the Informatica Marketplace. The solution listing should contain a clearly defined joint value proposition between the Partner Company and Informatica. To publish a listing on the Marketplace, partners will build the marketing message to be approved by Informatica prior to publication. Cloud Academy Informatica Vibe Ready members are provided access to the Informatica Cloud Academy for Informatica data integration development training. Certification Testing Partner application, connector or bundle must be tested and certified by Informatica during the year of membership. Getting Help For program support and technical questions regarding connector development and embedded OEM development, please reach out to 6

7 Informatica Vibe Ready Connector The Vibe Ready Program is designed to help Informatica Partners develop a Native Connector. Not all partner products will begin with connector development for data integration. Members, who are unable to build a connector, are required to provide integration templates and a trial of their application in the Informatica Marketplace that complements Informatica s data integration, migration or synchronization capabilities. Benefits of Informatica Vibe Ready Membership The Informatica Vibe Ready Program offers many benefits to members, described in the following lifecycle tables: Technical Enablement, Certification, Joint Marketing and Sales. PROGRAM BENEFIT INFORMATICA VIBE READY Technical Enablement Access to Informatica Technology Partner Network Offers extensive access to technical resources, REST API/SDK, samples and test sandbox. Informatica Not-for-resale (NFR) Software Pack Software for development and test. Cloud Development Sandbox Access to a multi-user Cloud Sandbox instance for development and test. Architecture Review Session Enablement sessions for connector, templates and embedded development. Eligible for Early Access Participation in public beta programs. Included in Product Compatibility List Upon successful completion. Quarterly Product Roadmap Updates Product management roadmap sessions at Informatica World and Informatica artner Conferences. Access to Cloud Academy training Partner Newsletters Published regularly features business and technical articles, helpful tips, sponsorships and other announcements. Marketing Certification Logos Differentiate your connector or integration by letting your customers know that it has passed Informatica validation testing. All logos Vibe Ready Placement in Informatica Marketplace Get exposure to Informatica 130,000+ developers, customers and channel partners. Partner Press Releases Informatica Vibe Ready quote and partnership press release template for both membership and certification. Participation in Informatica Momentum Product Press Releases Eligible to be featured in Informatica Momentum Product PRs. Eligible Matching social media Informatica will rebroadcast the social media marketing Right to Use Trademarks Partner is able to use Informatica Trademarks. Informatica is able to use Partner Trademarks. Partner Solution Guides and Sales Play Partner template for sales. Informatica Joint Marketing Events Informatica Vibe Ready Partner Program Guide 7

8 PROGRAM BENEFIT INFORMATICA VIBE READY Sales New Partner End User Customers Starter Pack for Partner s End Users Resell through Informatica Marketplace Connectors, applications and solution Informatica OEM Partnership Informatica software embedded in your application. First Year Only Eligible Eligible Support Developer Support Access to Informatica (level 3) developer support. 3 Developer Cases Cooperative Support 3rd level support is provided to partners for Vibe Ready Products. Members will collaborate when a multi-vendor support issue arises. Technical Enablement Benefits Using Informatica Technology Partner Network All Vibe Ready members have an Informatica Technology Partner Network (TPN) account which allows members to access program and technical resources, samples, interactive REST API, software and cloud test sandbox. The Informatica Technology Partner Network site also contains training materials, community support and request software. Informatica sends Vibe Ready partners are provided access to the cloud test sandbox after submitting their registration and accepting the terms and conditions online. Access to software and cloud test sandbox is limited until membership is authorized. Adding Users Members can open additional user accounts. Each new account must use a valid company domain. Removing Users To delete access by a member of your company, send an to with the subject title Inactivate User. Please include the user s name and address. Informatica Not-for-resale (NFR) Software Pack Vibe Ready members have access to certain Informatica products to help them develop, test, validate or integrate their products with Informatica. NFR software licenses are requested through with the subject title NFR Software Pack. The current list of NFR licenses provided to members is shown below. All licenses are assigned to the partner s license administrator typically the primary or technical alliances manager. The NFR licenses are not delivered automatically to new members. Upon joining the Vibe Ready Program, instructions regarding how to request licenses and Informatica required will be sent to the company s Technical Contact. Once a request for the NFR licenses is received by our team it may take up to 14 days to process and deliver the software. Your company s technical alliance administrator will receive an containing the license keys. 8

9 Using NFR Licensed Software All software licenses delivered under the Informatica Vibe Ready Program are considered not for resale (NFR) and are intended for members to use solely in a lab or test and development environment or other pre-sales situation only, and not for any production environment. Partner may use software licenses to test and support applications for the Informatica platform, product des for potential customers in a demo or training facility, and answering support questions for product(s) running Informatica software. Prohibited use of software licenses include running any other applications on the Informatica product other than the application a member is trying to integrate or support, running Informatica software in any production environment: data center, accounting department, sales department, etc. Vibe Ready NFR Software Informatica Cloud Development Sandbox PowerCenter SE per installation Multi-core Multi-OS (4 core) Unlimited Lab License PowerExchange for Database CDC Option (per lab) Development Lab License PowerExchange for Flat Files Unlimited (per Environment) Multi-core Multi-OS Development (4 core) Lab License NFR License Expiration and Renewal NFR licenses expire every 12 months and are not automatically extended or renewed. Licenses will be extended as long as the Vibe Ready member is in good standing and adheres to the program requirements. Connector and Application Validation/Testing Services Informatica provides free development assistance to qualified ISVs to validate their connectors, product solutions and integrations on Informatica products. Resources include access to the Cloud Development Sandbox, engineering assistances for validation and marketing assistance to document, publish and promote results on the Informatica Marketplace. By using these resources, ISVs can collaborate on increasing application connectivity, building a design win and provide an Informatica Cloud 90 Day Trial for End Users and increase customer awareness of the partner solution. Informatica makes the following validation services available to Vibe Ready Program members and recommends best practices in each area: Connector validation allow your customers to access the hundreds of Informatica data sources by building a connector your application. Build with Informatica Cloud Toolkit and validate the connector for both cloud and on premise connectivity. Solution bundle/trial allow your customers to test drive migration and synchronization bundles. Package with the Informatica Cloud, validate and publish to the Informatica Marketplace. If you are interested in validating your connector, a packaged design win or other integration, please send an to Informatica Vibe Ready Partner Program Guide 9

10 Cloud Development Sandbox Access to a multi-user Cloud Sandbox instance for development and test is provided to all members upon successful completion of program registration and acceptance of the Informatica Vibe Ready Program agreement. Informatica provides SDKs (Software Development Kits) consisting of published APIs that can be used by Vibe Ready Program members to build connectors, create a design win or build an integration with the Informatica Cloud. While SDKs provide a set of published APIs that are sufficient for most tasks related to data integration, some users require members to access, adopt or collaborate in the development of specific APIs. To request a custom Co-Development Program, provide access to specific APIs, and R&D resources for collaborative development purposes, contact Architecture Review Session Each partner may request an architecture review session to begin connector, templates and embedded development with Informatica. This session is exclusively for Vibe Ready Program members and is designed to deliver key insight on data integration challenges and opportunities. Eligibility to Participate in Informatica Early Access (Beta) Program Informatica runs multiple Beta programs that span product lines in the cloud and on premise. These programs help partners test next-generation features, add technical skills and understand the direction of the Data Integration industry. They also let Partner s prototype a solution and be ready for deployment with an Informatica Product is ready for General Availability. The objective of a Beta Program is to gain Partner feedback and partners who qualify and are interested in testing our software are invited to participate. Members who have completed a connector or application integration certification are given priority. Included in Product Compatibility List Informatica Vibe Ready certified products will be listed in the Product Compatibility List, upon successful complete. NDA Product Roadmap Sessions The Vibe Ready Program team from time to time hosts Product Roadmap sessions at Informatica World, Partner Connect and on-site in Redwood City to help Partners prepare for future development cycles, guide in planning and assist in kick-starting new visionary projects. These sessions are by invitation only. 10

11 Cloud Academy Training An important element of the Vibe Ready Program is knowledge transfer through education and training. Product knowledge is a key factor in enabling members to effectively sell, deploy and support Informatica with their products and applications. Program members are encouraged to have staff that is certified on Informatica. Register for the Technology Partner Network and Cloud Academy to get started. Partner News and Communication Informatica strives to provide Vibe Ready Program members with relevant and timely information. To that end, Informatica publishes a quarterly newsletter which sends members updates on new developments, including product updates, program announcements, new benefits, promotion opportunities and more. Marketing Benefits Vibe Ready Program Logo Vibe Ready Program members are privileged to use the program logo on partner web sites, marketing documents, sales documents, slide presentations, and other collateral. The Informatica Vibe Ready Product logo is provided only after successfully meeting validation test criteria. The Informatica Vibe Ready logo trademark guidelines are available through the Informatica Technology Partner Network. Informatica Vibe Ready Certification Logo Informatica Vibe Ready Program is a comprehensive validation and co-branding program that makes it easy for Partners to show customers that their solution has passed the Informatica-specific integration criteria and technically is ready for use with Informatica Products. Partner products whose products pass the certification process gain access to exclusive marketing and cobranding resources and can apply the Informatica Vibe Ready Program logo to their application or product as proof that their solution has been validated by Informatica. Please contact your Informatica Vibe Ready Alliance Manager or with any questions you have regarding the program or its requirements. Promote your Product on the Informatica Marketplace The Informatica Marketplaces is an end-to-end marketplace for Informatica partners and developers to showcase their connectivity and solutions, including connectors, design wins and cloud/solution bundles. Leveraging the Informatica Marketplace, Vibe Ready Program members can promote manage customers interested in their connector, offer a design win test drive with the Informatica Cloud and capture leads from prospective customers. Vibe Ready Program members can get exposure to Informatica 130,000+ developers, customers and channel partners by: Building a product or connector trial listing Share solution related resources Provide support statement with Informatica Access leads and win new customers Informatica Vibe Ready Partner Program Guide 11

12 Customers can perform the following functions: Browse solutions on the Informatica marketplace by category, industry or technology type Search for company or solution listings Test drive a product, connector or solution bundle Download resources, design wins, case studies and solution guides Contact a partner Rate and review solution listings Press Guidelines and PR Templates Informatica Vibe Ready members are supported with two types of press releases: Announcing a partnership after joining the Informatica Vibe Ready Program Announcing a Partner s product as Informatica Vibe Ready Certified Note: The Informatica Vibe Ready Program does not support custom partner press releases. Any Press Release that mentions Informatica must receive final approval from Informatica prior to release. Members who do not follow the press release guidelines are subject to termination of their Informatica Vibe Ready Program membership. Product Momentum Press Releases Program members are eligible to be featured in Informatica Momentum Product PRs. Partners who actively maintain product support, validate new products and participate in beta programs are given priority consideration. Matching Social Media The Informatica Marketplace is a dynamic, high-traffic destination where customers come to learn about Informatica Partner Solutions that our technology ecosystem offers. The Informatica Marketplace brings together customers with Informatica Partners to find, test drive, rate and review product trials, connectors, accelerators and bundles. Partners post integration products, reference designs and other online resources on the Informatica Marketplace. Partners should make full use of social media channels to increase visibility and traffic to their own solution listing. 12

13 Social Media Matching Offer for Vibe Ready Program Members Informatica is committed to promoting and driving traffic to the Informatica Marketplace and is offering Data- Ready Members with the opportunity to increase the number of customers who view their solutions. Informatica will rebroadcast the social media marketing efforts of our partners, here s how: 1. Create or update a listing with the videos, screen shots, whitepapers, solution guides, case studies, and evaluation software 2. Blog about the solution or trial on the Informatica Marketplace. The blog post must include a link to the partner s Informatica Marketplace listing 3. Send the blog URL to Informatica will highlight the partner listing on the Informatica Marketplace social media channels and include it in the Informatica Marketplace Newsletter. Trademarks Partner is able to use Informatica Trademarks. Informatica is able to use Partner Trademarks. Branding guidelines and applicable terms and conditions are posted on Informatica.com. Partner Sales Play Partners are encouraged to promote joint solutions with the Informatica Partner Sales Play template. Informatica promotes completed sales plays internally and through Partner sales teams. Joint Marketing Events Sponsorship opportunities are available for Informatica events such as Informatica World and online forums. Informatica World Informatica World presents information to professionals in organizations seeking to break down data silos and learn how to make their data clean, connected and safe. Informatica World connects partners with Informatica s customers. Partners gain exposure to high-quality data influencers and decision makers from the companies most likely to be interested in your data integration solutions. Presence in the Solutions Expo is the catalyst to high-quality interaction with motivated customers. Sponsors will take advantage of speaking opportunities to direct their key messaging to this core audience. Informatica Talks Online Webinars Partners in good standing may submit a Partner sales play to Informatica Talks for a partner webinar. Informatica Vibe Ready Partner Program Guide 13

14 Sales Benefits New Partner End User Starter Pack (First Year Members Only) New Vibe Ready Program members who have developed an Informatica cloud connector, bundle or trial are eligible to ship a 90-day Informatica Cloud Trial to their End Users with the Connector or Partner Application Trial. The Production Bundle (per End User) includes: Informatica Cloud Service Advanced Edition Informatica Cloud Connector - Unlimited At the end of the trial period, Partners may optionally agree pay an ongoing annual royalty fee. Such fee is due and payable, prior to the expiration of the individual End User Customer s 90 day trial. This benefit is limited to the first year of program membership. Support Benefits Developer Support Informatica is committed to delivering connector development support to Vibe Ready Program Partners with a single objective in mind: your success. Partners who are getting started with Informatica will find connector development, REST API and Template samples on the Informatica Technology Partner Network. The Informatica Technology Partner Network community provides members with the ability to collaborate on multi-vendor support issues and developer support cases. Support cases can be opened from the partners cloud sandbox account by clicking on the salesforce icon on the right navigation. Cooperative Support for Joint Customers Vibe Ready Program Partners are responsible for taking first and second level support for their end-users use of their application and integrations with Informatica Products. Additionally, Informatica believes that a two-way relationship is necessary for joint customer support of Vibe Ready Products. The ability for either Informatica or the Vibe Ready partner to contact each other on behalf of an external customer provides greater success and higher satisfaction. Upon successful certification of the Partner application and connector, Informatica will provide 3rd level support. 14

15 Worldwide Headquarters, 2100 Seaport Blvd, Redwood City, CA 94063, USA Phone: Fax: Toll-free in the US: informatica.com linkedin.com/company/informatica twitter.com/informaticacorp 2015 Informatica Corporation. All rights reserved. Informatica and Put potential to work are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks. IN20_0515_2905

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