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Cameron Holt
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1 University Siemens Arbeitstagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.v., March 16, 2012 in Frankfurt / M. Dr. Natascha Eckert Siemens AG University and Research Cooperation Page 1

2 Siemens covers a broad variety businesses and technologies of Industry Energy Healthcare Infrastructure & Cities Drive Technologies Industry Automation Customer Service Fossil Power Generation Renewable Energy Oil & Gas Energy Service Power Transmission Imaging & Therapy Systems Clinical Products Diagnostics Customer solutions Rail Systems Mobility and Logistics Low and Medium Voltage Smart Grid Building Technologies Osram (IPO planned) Siemens in total: 73 bn. Sales / > employees Page 2

Transmission Imaging & Therapy Systems Clinical Products Diagnostics Customer solutions Rail Systems Mobility and Logistics

3 Siemens conducts research & development at more than 150 locations worldwide Götenborg Oslo Pandrup Berlin Brussels Hoffmann Estates Issaquah Roke Manor Auburn Hills Sacramento Paris Chatham Concord Danvers Toulouse Berkeley Princeton Madrid San José Knoxville Lisbon Orlando Zaragoza San Diego Arlington Guadalajara Austin Zurich Milan Vienna Bogotá Some of the major R&D locations São Paulo Curitiba Buenos Aires Erlangen Nuremberg Asia/Pacific 11 % (~2,900) America Regensburg Helsinki Munich St. Petersburg 24 % (~7,000) Moscow Europe 21 % (~5,800) Prague 30,100 R&D Employees Budapest Changchun Istanbul Seoul Netanya Tokyo Athens Tel Aviv Beijing Tianjin New Delhi Shanghai Taipei Mumbai Hong Kong Goa Xian Bangalore Chengdu Nanjing Penang Pretoria Singapore Sidney Melbourne 1) Africa, Near and Middle East, GUS 1 % (~200) Germany 43 % (12,900) (FY 2010) 1) Including 17,000 Software engineers Page 3 R&D key facts: 3.9 billion R&D expenditures in FY2011 (5.3% of revenue) ~27,800 R&D employees worldwide, thereof in Corporate Technology 8,600 inventions in FY2010 More than 53,000 active patents (Nr. 1 at the European Patent Office)

Curitiba Buenos Aires Erlangen Nuremberg Asia/Pacific 11 % (~2,900) America Regensburg Helsinki Munich St.

4 Siemens ranks 21 under innovative companies the world s 50 most NO NUKES In the wake of the Fukushima disaster, Germany s decision to phase out nuclear energy opened the door for a host of Siemens technologies, such as a new combined-cycle gas power plant that achieves record efficiencies of more than 60%. GROUND GAME Recently, Siemens built its own electric car-- but not to compete with, say, Tesla. "We want to become a leading producer of components," says research VP Reinhold Achatz. His team also wanted to understand how EVs may soon affect urban infrastructure. AIR STRIKES Engineers debuted the first hybrid electric plane last June, a two-seater that can reduce fuel and emissions by 25%. Scaling up to a larger aircraft is next. CRITICAL DATA A revolutionary scanner integrates several imaging technologies so doctors can view organ position, function, and metabolic activity simultaneously. Page 4 Source: Fast Company

GROUND GAME Recently, Siemens built its own electric car-- but not to compete with, say, Tesla. "We want to become a leading producer of components," says research VP Reinhold Achatz.

5 University Industry Siemens The Vision Siemens as global benchmark in technology transfer from academia Research Siemens becoming the employer of choice with a strong employer branding Talent Siemens shaping social development and science & education policies Social Responsibility Page 5

the employer of choice with a strong employer branding Talent Siemens

6 The Siemens University approach: Three-tiered and focused University cooperation: tiered approach Siemens CKI partner network Topic oriented CKI 1) 8 Ambassador Universities > 60 Strategic positioning Business specific Universities > 800 Research: Siemens as global benchmark in technology transfer from academia Recruiting: Siemens becoming the employer of choice with a strong employer branding 1) Center of Knowledge Interchange Page 6

Universities > 800 Research: Siemens as global benchmark in technology transfer from academia Recruiting:

7 CKI collaboration: A long-term strategic commitment and partnership Scope - Criteria - Governance - Collaboration management Funding - Long-term institutional partnership for strategic research and recruiting Leadership in at least 2 research areas relevant for Siemens - Broad and excellent infrastructure and professors - Top university for talent acquisition - International research reputation - High status in international rankings - Proximity to relevant markets for Siemens - Access to regional / national funding programs - Strong political and academic network Senior Siemens Executive as Ambassador and liaison champion - Joint CKI Steering Committee to oversee the collaboration, select projects, guide and monitor project progress - Dedicated CKI Manager as Siemens account manager on campus - Partnership based on a CKI framework contract - Steering Committee meets regularly - Workshops and conferences with faculty and Siemens researchers CKI office funded by Siemens (CT O UNI) - Projects funded on Siemens Division / Business Unit level - Initial funding program for US and Chinese CKI schools Page 7

- High status in international rankings - Proximity to relevant markets for Siemens - Access to regional / national funding programs - Strong political and academic network Senior Siemens Executive

8 Let s collaborate!? Benchmarking Study: Optimizing University Industry Collaboration (UIC) Research Focus: Investigating the fundamental strategic and organizational challenges of university industry collaboration Identification of key success factors of collaborative research Show the main barriers in UIC, and how to overcome them Propose conclusions for the CKI model Participants: Page 8

Investigating the fundamental strategic and organizational challenges of university industry

9 Shaping Relationships to Universities General Directions 1. Goals? 2. Strategic Alignment? 3. Centralization? Page 9 6. Talent Orientation? 5. Formalization? 4. Intensity and breadth? 9

10 University Industry Collaborations are often exposed to various challenges and barriers that may limit collaboration success The major problem of University Industry Collaboration (UIC) is a fundamental goal divergence between universities and companies : Other important barriers are: Poor collaboration quality: Lack of regular communication, social connections and mutual trust, insufficient knowledge about project partner Poor management: Inflexible management processes, bureaucracy, instable and inadequate project financing, missing continuity and bad project management, missing incentive structures Ineffective technology transfer processes: Nonexistence of dedicated, efficient and effective technology transfer processes, difficulty to transfer implicit/ tacit knowledge, missing geographical proximity Complexity of transfer process due to multiple steps and various involved transfer partners Page 10 Lack of adequate measurement approaches for project and transfer success 10

insufficient knowledge about project partner Poor management: Inflexible management processes, bureaucracy, instable and inadequate project financing, missing continuity and bad project management,

11 Essentials in Relationships to Universities 1. Establish long-term relationships based on technology strategy: universities do not sell innovation or a product but are a source of knowledge and competence that allows innovation to happen. 2. Involve top management to get support throughout the company Choose the right mix of collaboration forms to use their specific advantages. Organize some sort of standardization and centralized coordination of the portfolio to establish transparency and make use of synergies. Address possible barriers and foster a collaboration-friendly organization. Involve university in corporate strategy to archive multiple holistic solutions to complex problems rather than having it solve isolated problems. Page 11

2. Involve top management to get support throughout the company. 3. 4. 5. 6. Choose the right mix of collaboration forms to use their specific advantages.

12 Evaluation of CKI approach Strategic partnership with top universities offers more opportunities for both sides CKI manager promotes personal relationship, which helps setting-up long-term relations Initial funding fosters collaboration activities Involvement of senior management level (ambassadors) drives strategic decisions and promote the appropriate UIC spirit High level of standardization (frame agreements, communication platforms, single-point-of entry, ) facilitates collaboration efforts CKI approach is nearly unique! Page 12

senior management level (ambassadors) drives strategic decisions and promote the appropriate UIC spirit High level of standardization

13 From Grey to Green Siemens Venture Cup 2011 Page 13

14 meets BERLIN 2011: Solutions for Smart Cities ; 5.Juli 2011 Page 14

15 Innovations in partnership: Welcome to our Siemens Innovation Day 2011 Page 15

16 Innovations in partnerhip: The Smart Grid Contest (2011) "Join the grid energize the world" We want to get the best innovative ideas on New business models that change the game Applications for new customer benefits Disruptive technologies which can change the business rules Public Phase Apr, 13 th May, 31 st Idea contest Everybody may submit, comment, rate ideas and win attractive prizes. Total prizes for winners: 15,000 & invitation to Berlin University Phase Oct, 4 th Nov, 30 th Call for research proposals University Program only R&D-projects, industrial PhD, optional seed-funding for startups Total funding of 1 Mio for research projects 36 countries 200 universities 478 registered users Page 16 I thought I knew the best universities but obviously didn t It was a pleasure to read the proposals getting fresh ideas and see what others do in my field.

rules Public Phase Apr, 13 th May, 31 st Idea contest Everybody may submit, comment, rate ideas and win attractive prizes.

17 Collaboration with RWTH Aachen to focus on raw materials Siemens Forschungsbereich (Industrie SFB) Siemens and RWTH Aachen University will be collaborating on raw materials research in the future. On Jan, 2012, Siemens will begin providing 6 million in funding for the 4- year-strategic collaboration. The main objective is to develop methods and processes for ensuring environmentally friendly and efficient provision of reare earths for permanent magnets: Assessment of alternative deposits Development of sustainable processes for recovery and extraction Creation of efficient methods for recycling and life cycle analyses Page 17

The main objective is to develop methods and processes for ensuring environmentally friendly and efficient provision of reare earths for permanent magnets:

18 Lessons learned Focused approach needs strong commitment Matchmaking: How to find the best experts (platforms, tools, WEB 2.0)? Open innovation will challenge UIC (IPR!) Personnel exchange will be key and needs new models of cooperation! Page 18

WEB 2.0)? Open innovation will challenge UIC (IPR!

Early Detection Increases Survival Rate For Cancer Patients

Early Detection Increases Survival Rate For Cancer Patients Innovation@Siemens Werner von Siemens (1816-1892) Voor de winst op de korte termijn verkoop ik de toekomst niet Innovations keep us strong Milestones across the centuries Spin-ins and spin-outs Siemens