Messagepoint Business user content and rule management

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1 CORPORATE MESSAGEPOINT OVERVIEW OVERVIEW Messagepoint Business user content and rule management Strengthen your customer communications with targeted, personalized messaging, across channels, using Messagepoint

2 What is Messagepoint? Messagepoint.com is a powerful hybrid cloud-based content management platform serving the customer communications management needs of large enterprise customers. It provides an intuitive and secure environment for business users to directly own and control touchpoint messaging content and business rules driving the pace of change for customer-facing print and digital communications. With Messagepoint, business users can create, modify and approve customer messaging content and targeting rules in customer communications touchpoints across channels through an intuitive cloud-based application. The approved content and rules are then packaged and downloaded to a secure network where an established on-premise production environment handles delivery via print, , web, or other channels like SMS and more. At no point in time is your customer data required in Messagepoint.com to create and manage your customer communications content. Use Messagepoint to give your customers personalized messaging, targeted based on their own data and relevant to their individual needs. Messagepoint helps you get the right message to the right person, the right way, at the right time. Create and manage targeted, personalized messaging content for any customer touchpoint PRINT WEB MOBILE

3 Key benefits of Messagepoint Improve the Customer Experience with personalized, targeted messaging Messagepoint s numerous personalization and targeting features allow you to leverage your customer data, adding personalization and relevance to your customer communications. Give business users full control over messaging content There s no more need to burden IT with change requests. Now you can manage all changes to messaging within Messagepoint, giving your business users direct control of your customer communications. Manage all content for cross-channel communications from a single platform Messagepoint is a true multi-channel messaging platform that allows you to publish messages to any channel, including print, web, and SMS, easier than ever before. Greater agility and quicker time-to-market on all customer communications Now you can approve and test your messaging before you go into production and eliminate the frustrating steps in between. Messagepoint helps you get your messages out faster, more accurately and more efficiently, reducing costs and improving your communications. Improve multi-lingual and multi-branded communications Complex content, branding and language variations across multiple touchpoints are much easier to manage with Messagepoint s built-in variation management functionality. New client onboarding is now a snap! Minimize disruption and leverage existing investments Messagepoint integrates with your existing delivery systems, letting you leverage your investments. The hybrid cloud model quickly gets new enhancements up and running, and your valuable customer data is kept secure behind your firewall. How Messagepoint works Messagepoint.com is comprised of two parts: a cloud-based messaging platform that supports creation and collaboration of touchpoint messaging content and rules; and an on-premise component, the Decisioning Engine (DE) that interacts with your client data and composition tools. The hybrid nature of the solution translates into a lower cost of ownership, always up-to-date software, and on-going assurance that your client data is secure behind your firewall. In the cloud, content and rules are created, proofed, tested, and approved based on your preferred workflow, by your business users. After content approval, a content bundle containing all rules and resolved content is passed securely to IT Operations, who can then start the UAT and production processes. The Decisioning Engine is now used as the first step in the composition process determining what content each recipient should receive and then passing that content to your composition tool of choice, like HP Exstream or GMC Inspire, that will then generate your preferred output. To close the loop, a touchpoint delivery report is generated onpremise, combining information on what was processed by the Decisioning Engine, as well as what was actually sent out by the composition system, based on your whitespace management rules. This valuable report acts as an historical record for which recipients actually received what messaging content and can be used to drive additional messaging in the future.

4 Messagepoint.com Secure, browser-based interface Robust approval workflow for content and rules Accessed via the cloud via Messagepoint.com DE Messagepoint Decisioning Engine (DE) High-performance engine Determines who gets what message and how Flexibility to deploy as many DE s as needed Interacts with your data securely at your site Messagepoint Connector API s Delivery system agnostic Transforms content to delivery system compatible format Format for other systems (like HP Exstream or GMC Inspire) or format final form (like HTML) Messagepoint Tracking and Reporting Unified view of who received what and when, across channels Tracking at message and customer level Get native reports in Messagepoint.com, CRM, or export to third-party reporting tools Business users.com Content / Rules / Reporting / Workflow Your production site or service provider Approved content & rules synchronized with your production environment Private client data processed securely within your production environment BUNDLE Tracking DE CE Customer data (with production framework) Messagepoint decisioning engine Composition engine v Multi-channel

5 Other Messagepoint functionality Messagepoint Connected Messagepoint Connected gives business users and frontline workers the freedom to request as well as create, edit, and modify customer-focused messaging content created and managed in Messagepoint.com. These messages can be immediately included in your business-critical communications without the need to involve IT. As an extension to your existing Messagepoint implementation, Messagepoint Connected offers additional benefits and features such as: A customizable cloud-based document ordering interface to support your data requirements per touchpoint A single system of record for managing and generating one-off/ad-hoc document requests Extends the value of Messagepoint as your central facility for managing customer touchpoints Exposes controlled interactive editing experience to customize content as required Ideal for Call Centers, Agents, Field Sales, and Enrollment type activities Messagepoint fillable forms Using Messagepoint Forms, business users have the tools at their fingertips to create and publish their own fillable PDF forms. The form design and editing experience in Messagepoint leverages many familiar desktop concepts, letting you drag form elements like text boxes, checkboxes and radio controls directly onto a Word-like canvas. Precise placement and alignment of form elements is supported through a combination of rulers and custom snap-to guidelines. Tab order can be set, managed and even tested directly through Messagepoint. Leverage familiar Messagepoint content and variation management concepts like targeting, variation management and multi-language support to maximize re-use of form components, helping ensure consistency across forms, as well as streamlining the number of forms you need to create and manage. Free form editor The free form editor in Messagepoint allows for the flexible and easy creation and placement of content when building a touchpoint. Custom horizontal and vertical grid and snap-to lines help position content blocks together, along with flexible rulers (inches or centimeters) for greater placement precision. Messagepoint and digital channels Messagepoint generates touchpoint streams for , SMS, web and other HTML Delivery Channels. With the Messagepoint and Salesforce Marketing Cloud (ExactTarget), integration, maximize your marketing efforts throughout the entire communication lifecycle. Messagepoint allows for the creation and management of variable content for touchpoints utilizing one single template. Preview and test s before they go live, and oversee each step of your customized approval process for validation. Integrating ExactTarget s platform creates a hub for managing content delivery. Maintain high Sender Scores, manage antispam compliance, and enable preferential management for , including global opt-out and unsubscribe. Increase efficiency with the ability to re-use content for variations of touchpoints. Best of all, push out s and other communications in high volume across all channels, perfect for cross-channel campaigning. Next Steps To learn more about Messagepoint and for product videos visit If you re interested in scheduling a demo, please contact us at , or us at info@prinova.com.