U.S.-AFRICA TOURISM SEMINAR Friday, March 16, 2012, Washington D.C. Convention Center

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1 AFRICA TRAVEL ASSOCIATION Fifth Annual U.S.-AFRICA TOURISM SEMINAR Friday, March 16, 2012, Washington D.C. Convention Center Organized in cooperation with the African Union Mission to USA Event Co-sponsor Event Presenting Sponsor & Official Airline JOIN ATA IN VICTORIA FALLS What: ATA s 37th Annual World Congress When: May 18 to May 22, 2012 Where: Victoria Falls, Zimbabwe

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3 8:00am 9:00am TheAfricaTravelAssociation sfifthannual U.S.AFRICATOURISMSEMINAR Room150AB,WashingtonConventionCenter,WashingtonD.C.,March16,2012 9:00am 10:00am 10:15am 11:00am OnSiteRegistration INCREASINGTOURISMARRIVALSANDINVESTMENTFROMTHEUSATOAFRICA OpeningPlenary AspecialfocusonU.S.Africatourismgrowthanddevelopment. Moderator: EdwardBergman,ExecutiveDirector,AfricaTravelAssociation Welcomeremarks: JohnGolicz,CEOofUNICOMM(Travel&AdventureShow) RemarksfromCoorganizer: AmbassadorAminaAli,AmbassadorExtraordinary&Plenipotentiary,AfricanUnion PermanentRepresentativetotheUSA RemarksfromATAPresident: HonorableFatouMasJobeNjie,MinisterofTourism&Culture,TheGambia Remarks: StephenHayes,President,CorporateCouncilonAfrica IntroductionofKeynote: PeterJ.Tichansky,PresidentandCEO,BusinessCouncilforInternationalUnderstanding Keynote: DeputyAssistantSecretaryofStateDr.ReubenE.Brigety,II,BureauofAfricanAffairs,US DepartmentofState[OnbehalfofAssistantSecretaryofStateAmbassadorJohnnieCarson, BureauofAfricanAffairs,USDepartmentofState] COMPETITIVEAFRICA FOCUSONAIRLINETRANSPORT PanelDiscussion With a view toward increasing Africa s competitiveness as a tourism destination, this interactivesessionprovidesatamemberairlineswithanopportunitytoaddresschallenges facingafrica sairlineindustryandtopresentpossiblesolutions. Moderator: Gaiv Tata, Director of Africa, Finance and Private Sector Development, Africa Region, The WorldBank Speakers: RobertBrunner,USCountryManager,ArikAirInternationalUSA 1

4 11:05am 11:30am 11:35am 1:00pm 1:00pm 2:00pm JimmyEichelgruen,RegionalSalesManager,Europe,MiddleEastandAfrica,DeltaAirlines GreggTruman,VicePresidentofMarketing,SouthAfricanAirways OUTLOOKFORTRAVELTOAFRICA Spotlight This session begins with a presentation on the latest global market intelligence related to tourismperformanceacrossafrica.thesecondhalfisdedicatedtopresentingconcretedata andgaininginsightsonu.s.outboundtraveltoafrica. Presenters: Dr. Hannah R. Messerli, Senior Private Sector Development Specialist, Tourism, Africa Region,TheWorldBankGroup(DatapreparedbyDr.MesserliincollaborationwithMartine Bakker,LectureratNewYorkUniversity) Ron Erdmann, Deputy Director, Office of Travel & Tourism Industries, International Trade Administration,USDepartmentofCommerce HOWTOPENETRATETHENORTHAMERICANMARKETTOGENERATENEWANDEXPANDED BUSINESS Roundtable OrganizedbytheNationalTourAssociation(NTA),thisinteractive rollupyoursleeves sessionbringstogethernorthamericanindustryspecialistsandafrica stourismboard representativesintheusatoexploretheingredientsforpromotingasuccessfuldestinationin thenorthamericanmarketplace. Moderator: SteveRicher,PublicAffairsAdvocate,NationalTourAssociation(NTA) Participants: VictoriaIsley,VicePresident/COO,DestinationMarketingAssociationInternational JohnPittman,VicePresident,Industry&ConsumerAffairsandResearchatTheAmerican SocietyofTravelAgents(ASTA) KateSimpson,President,AcademicTravelAbroad TourismMinisters: Hon.FatouMasJobeNjie,MinisterofTourism&Culture,TheGambia Hon.BelloBoubaMaïgari,MinisterofState,MinistryofTourismandLeisure,Cameroon NationaltourismboardrepresentativesofATAmembercountriesinvited.Confirmed countriesincludeegypt,representedbymohamedhegazy,tourismattaché,egyptian TouristAuthority,Tanzania,representedbyKarenHoffman,NorthAmericanTourism Representative,TanzaniaTouristBoard,andrepresentativefromChadandZimbabwe. LUNCHSPONSOREDBYDESTINATIONZIMBABWE,HOSTOFATA S37 TH ANNUALWORLD CONGRESS SpotlightPresentationbytheZimbabweTourismAuthority 2

5 2:00pm 2:45pm 2:45pm 2:55pm 3:00pm 4:00pm 4:05pm 4:50pm AFRICA SDESTINATIONTRAVELSPECIALISTSFORUM ProfessionalDevelopment Travel specialists serving Africa describe the history and services of their company and addressquestions,suchaswhatpercentageofbusinessisinafrica;whatareprospectsfor 2012andbeyond;howaretravelagentsandtouroperatorsselectedandbywhom;howis Africapromotedtoclientsandprospects;whatareconsumerslookingfor;andwhyshould consumersbookwithaspecificcompany?participantsinthisforumwerenominatedbyata membercountryembassiesand/ortourismboardsbasedintheusa. Moderator: KarenHoffman,PresidentofTheBradfordGroup Speakers: GiladGoren,VicePresident,BusinessDevelopment,GroupIST Dr.GaynelleHendersonBailey,PresidentandCEO,HendersonTravel AdeleBlack,President,AffluentHospitality DESTINATIONCAMEROON Spotlight Hon.BelloBoubaMaïgari,MinisterofState,MinistryofTourismandLeisure,Cameroon StepsCameroonistakingtoattractUSarrivalsandinvestment. BRIDGINGTHEDIGITALDIVIDETHROUGHTECHNOLOGYANDSOCIALMEDIA ProfessionalDevelopmentPanel CDC Development Solutions will lead an interactive discussion on how organizations of differentsizesuseandleveragetechnologyandsocialmediatodevelop,marketandpromote theirproductandservicesintheetourismglobalmarketplace.emarketingandsocialmedia expertswillpresentspecificexamples,highlightingbestpractices. Convener: DeirdreWhite,CEO&President,CDCDevelopmentSolutions Speakers: JimBrody,SeniorInternationalSalesManager,DestinationMarketing,TripAdvisor RossMacNett,SeniorManagerofMarketManagement WashingtonDC,Marylandand Virginia,Expedia PartnerServicesGroup BenIsenberg,President,IsenbergGroup ACHIEVING SUSTAINABLE TOURISM IN AFRICA FOCUS ON CONSERVATION & COMMUNITIES PanelDiscussion Tourism perhapsmorethananyothersector istiedtotheconservationandthewellbeing of local communities. As such, it can be either a point of tension or conflict between governments, communities, entrepreneurs and NGO s. At the same time, it can also be a pointforcooperationandjointunderstanding.thesessionopenswithageneraloverviewof political,securityandenvironmentalsourcesofinstabilityintheregion,settingthestagefor discussion on how conflict affects sustainable tourism. Conflict issues which affect the perception of security include political, civilunrest, health, safe water and food 3

6 4:55pm 5:15pm 5:15pm 5:30pm sourcing,extreme weather activities.how we can deal with and managethese issueseffectively and in real time? Organizations pursuing innovative conservation and communitybasedinitiativeswillsharetheirstoriesandexperiences. Moderator: Dr. Nancy Scanlon, Associate Professor, Chaplin School of Hospitality & Tourism Management,FloridaInternationalUniversity Speakers: EJHogendoorn,HornofAfricaProjectDirector,InternationalCrisisGroup(ICG) Craig Sholley, Vice President for Philanthropy and Marketing, African Wildlife Foundation (AWF) ENGAGINGTHEAFRICANDIASPORAINTOURISMFOCUSONCULINARYTRAVEL& PRODUCTPROMOTION Spotlight This session highlights the role the Africa Diaspora can play in promoting tourism to and investmentinafrica.itopenswithapresentationonhowafrica sculinarytourismproducts canbedeveloped,packagedandpromoted.thesecondpartfocusesonhowawestafrican TourismRadio(WATR)programhopestomarketAfrica stourismproductstonewaudiences acrosswestafricaandnorthamerica. Moderator: AndreaPapitto,ManagingDirector,ThinkingForwardMedia;Producer&Founder,Essakane Film,andCochair,ATAYoungProfessionalsProgram Speakers: ChefPierreThiam,Author,Yoele!RecipesfromtheHeartofSenegal;Founder,PierreThiam CateringCompany OgoSow,RadioJournalistandCommentator;AdvisortotheATAExecutiveDirectoron DiasporaAffairs ClosingRemarks 4

7 AFRICATRAVELASSOCIATION S U.S.AFRICATOURISMSEMINAR SPEAKERSBIOS AMBASSADOR AMINA ALI, Ambassador Extraordinary & Plenipotentiary, African Union PermanentRepresentativetotheUSA AstheAfricanUnionAmbassadortotheUSA,AmbassadorAminaSalumAlispeaksonbehalfof theauanditsmemberstatesontheau sstrategiestoacceleratesocioeconomicintegration of the continent, promote peace and stability, and build partnerships between African Governmentsandallsegmentsofcivilsociety,aswellastheprivatesector.AmbassadorAli s mandatealsoconsistsofinformingamericanpopularopinionaboutafricaandtheauaswell asarticulatingafrica skeyconcernsandpriorities.ambassadoralihasalsoservedasaboard member of various institutions such as the Tanzania Telecommunication Company and Mzumbe University in Morogoro. In addition, she established various capacitybuilding institutions including the Institution of Finance Administration and the Presidential Fund for SelfReliance.AstheAU sfirstwomanambassador,ambassadoraliiscommittedtopromoting women srightsandchildren sissues.sheisalsothefounderofzanzibarwomenwelfaretrust, aswellasamemberofidbbankeminentwomenpaneltomainstreamwomen sdevelopment policiesinthebank. EDWARDBERGMAN,ExecutiveDirector,AfricaTravelAssociation EddieBergmanhasservedasExecutiveDirectorofAfricaTravelAssociation(ATA)sinceJune He cofounded and serves as President of the Board of MCW (Miracle Corners of the World),anNGOdevotedtoempoweringyouthtomakepositivechangeintheircommunities withaspecialfocusonafrica.heisalsoanadjunctprofessoroftourismatnewyorkuniversity (NYU)andinsocialentrepreneurshipatSUNYStonyBrookUniversity.EddieisCoCEOofE&E Grill House, arestaurant located in Times Square,New York City. He serves on theboard of Directors of the Rubin Museum of Art, Museum for African Art, Shared Interest and the SynergosInstitute.HealsoservesontheAdvisoryBoardsoftheInternationalCrisisGroup,NYU Africa House, NYU SCPS Center for Global Studies and NYU Gallatin School of Individualized Studies.In2009EddiewasawardedtheEllisIslandMedalofHonor.HereceivedhisBAandMA fromnyu. ADELEBLACK,Sales&MarketingExpert,AffluentHospitalityGroup AdeleBlackisrecognizedasaSales&MarketingExpertintheUSAtravelindustrymarketplace with 25 years of hospitality industry experience. Her company, Affluent Hospitality Group, provides sales and marketing representation in the USAto the travel trade for international clientswhodesireusbusiness.shehasexcellentlettersofreferencefromclientmembersof USTOA and National Tour Association. Africa is being represented on behalf of African Sun HotelsinZimbabwe,SouthernAfricaandAfricanBrothersExpeditionsinTanzaniaalongwith otherglobalprestigiousnoncompetingclients. 5

8 HON.BELLOBOUBAMAÏGARI,MinisterofState,MinistryofTourismandLeisure,Cameroon Honorable Bello Bouba Maïgari has been Minister of State for Tourism and Leisure for the RepublicofCameroonsinceDecember2011.Priortoservinginthisposition,hewasMinisterof StateforTransportin2009,MinisterofStateforPostandTelecommunicationsfrom2004to 2009,andMinisterofStateforIndustrialandCommercialDevelopmentfrom1997to2004.He hasalsoservedasthenationalpresidentofthenationalunionfordemocracyandprogress since1992.heservedasprimeministerfromnovember1982toaugust1983. DEPUTYASSISTANTSECRETARYOFSTATEDR.REUBENE.BRIGETY,II,BureauofAfrican Affairs,USDepartmentofState Dr.ReubenE.Brigety,IIwasappointedDeputyAssistantSecretaryofStateintheBureauof African Affairs on November 14, 2011, with responsibility for Southern African and Regional Security Affairs. From December 2009 to November 2011, he served as Deputy Assistant Secretary of State in the Bureau of Population, Refugees and Migration. In this capacity, he supervised US refugee programs in Africa, managed US humanitarian diplomacy with major internationalpartners,andoversawthedevelopmentofinternationalmigrationpolicy. Dr.BrigetypreviouslyservedasDirectoroftheSustainableSecurityProgramattheCenterfor American Progress and as a Special Assistant in the Bureau for Democracy, Conflict and HumanitarianAssistanceattheU.S.AgencyforInternationalDevelopment.Hehasalsoserved as a Senior Advisor for Development and Security to the US Central Command Assessment TeaminWashingtonandinDoha,Qatar. Priortohisworkinpolicy,Dr.BrigetywasanAssistantProfessorofGovernmentandPoliticsat GeorgeMasonUniversityandattheSchoolofInternationalServiceatAmericanUniversity.In addition,dr.brigetywasaresearcherwiththearmsdivisionofhumanrightswatch(hrw), conductingmissionsinafghanistanandiraq.beforejoininghrw,dr.brigetywasanactiveduty U.S.navalofficerandheldseveralstaffpositionsinthePentagonandinfleetsupportunits. Dr.Brigetyisa1995DistinguishedMidshipmanGraduateoftheU.S.NavalAcademy,wherehe earnedab.s.inpoliticalscience(withmerit),servedasthebrigadecommanderandreceived the Thomas G. Pownall Scholarship. He also holds an M.Phil. and a Ph.D. in international relations from the University of Cambridge, England. Dr. Brigety is a member of the InternationalInstituteforStrategicStudies,aLifeMemberoftheCouncilonForeignRelations, andarecipientofthecouncil sinternationalaffairsfellowship. JIMBRODY,SeniorInternationalSalesManager,DestinationMarketing,TripAdvisor Jim Brody heads up destination marketing outreach efforts for TripAdvisor. Jim joined the companyin2005,bringingwithhimoverfifteenyears experienceworkingwithdmosinthe broadcastandinternetarenas,andovertwentyyears experienceinmediaasawhole.brody developed the DMO program for TripAdvisor, and before solely focusing on international DMOs,grewtheirUSdomesticDMOteamfromonetosixpeople.Hecurrentlyworkswith hundreds of organizations from all over the world, ranging from small towns to whole countries. Brody specializes in helping his clients navigate the social media terrain and effectivelyutilizebothtripadvisorandothersocialandusergeneratedcontentsitestomarket themselves.heholdsabachelor sdegreefromtheuniversityofpennsylvania. 6

9 ROBERTBRUNNER,USCountryManager,ArikAirInternationalUSA;ATABoardofDirectors Robert Brunner is responsible for establishing Arik Air s presence in the USA and creating a platformforexpansionthroughouttheamericas.heoverseesusoperations,sales,marketing, financeandcargo.priortoarikair,hespent30yearsatbritishairways(ba)inmanagement rolesincargosales,passengersales,marketing,revenueaccounting,aswellasba smidwest salesandmarketingactivities.hehaspreviouslyheldboardlevelpositionsasthechairmanof the Board of the British Airways Credit Union, Treasurer British American Business Council, memberoftheboardsofthedenverworldtradecenterandthechicagofineartsbuilding, andiscurrentlyamemberoftheboardofdirectorsofata. JIMMYEICHELGRUEN,Director,SalesforAfrica,MiddleEast&IndianSubContinent JimmywasborninSouthAfricaandstartedhisairlinecareerasamanagementtraineewith South African Airways. In 1973 he joined Pan American Airways and held various positions across Africa. In 1980, he became DirectorMarketing & Sales for Africa. In 1986 he was transferredtoeuropeasmanagermarketingfornortherneurope.hethenheldpositionsas General ManagerSwitzerland, Director SalesUK & Ireland and Division Director Sales Development for Europe, Middle East and Africa. With the purchase of the Pan Am trans Atlanticroutesin1991,hewastransferredtoDelta,handlingLeisureSalesaccountsintheUK. HethenbecameresponsibleforDelta srepresentativeofficesineurope,middleeastandafrica until his promotion in January 2008 to his present position, where he is responsible for all commercialactivitiesincludingflightsfrom6citiesin5africancountries,andservicestothe MiddleEastIndia,plusvariousofflinesalesofficesinvariousothercountriesintheregion. RONERDMANN,DeputyDirector,OfficeofTravel&TourismIndustries,InternationalTrade Administration,USDepartmentofCommerce RonErdmannistheDeputyDirectorattheU.S.DepartmentofCommerce,OfficeofTravel& Tourism Industries (OTTI). He is responsible for the administration and improvement of the office sinternationaltravelresearchprograms.theseprogramsprovidekeymarketintelligence onthevolumeandcharacteristicsoftravelerstoandfromtheu.s.healsoprovidesclientswith technicalassistanceonhowtoeffectivelyusedataforthedevelopmentofinternationaltravel marketdecisions.priortojoiningotti,heworkedfortheu.s.travel&tourismadministration, OfficeofResearchfornineyearsuntilitsApril1996closure.Hehasalsoworkedtodevelopand promote rural tourism, worked for a regional tourism association, and has a Master s in Hospitality&Tourism. JOHNGOLICZ,CEOofUnicomm(Travel&AdventureShow) JohnGoliczistheCEOofUnicomm,theorganizerofthelargestseriesoftraveleventsinthe U.S.: the Travel and Adventure Shows. The shows are located in the U.S.'s top markets, includingnewyork,losangeles,sanfrancisco,chicago,washingtond.c.,dallas,andatlanta. UnicommalsoproducestheTravelandDestinationSymposiumandFaithTravelConference& Expo.In addition to the travel group, Unicomm plansevents in the entertainment industry includingthe3dentertainmentsummitand3dgamingsummit. GILADGOREN,VicePresident,BusinessDevelopment,GroupIST Bornandraisedinafamilyofavidtravellers,itwouldseemthatjoiningthetravelindustrywas simply inevitable for Gilad Goren. Travel as an experience rather than a vacation has always been a central theme both for Group IST and Goren. Recently promoted to the role of VP 7

10 BusinessDevelopment,Gorenseekstoexpanduponthisconcept,diversifyingtheportfolioof ETAfricanJourneystopresentitsdestinationsinamoreholisticmanner.GorenhasanM.A.in ComparativehistoryfromBrandeisUniversity,andanicearrayoffunnytravelanecdotes. STEPHENHAYES,President,CorporateCouncilonAfrica Stephen Hayes is the president and CEO of The Corporate Council on Africa (CCA), an organization of nearly 200 U.S. companies representing approximately 85 percent of U.S. privateinvestmentinafrica.inhis12yeartenureaspresidentofcca,hayeshasengagedthe organization in issues such as intricate trade legislation and small business development to workplace AIDS concerns. Under his leadership, CCA has also joined in partnership with organizationsinchina,canada,europe,indiaandjapaninanefforttobettercoordinateand cooperateinbusinessinvestmentinafrica.forhisworkatcca,hayeswasawardedbytheus Department of Commerce its highest award, The Ron Brown Award for International Leadershipin2008. MOHAMEDHEGAZY,TourismAttaché,EgyptianTouristAuthority Mohamed Hegazy joined the Egyptian Tourist Authority in 1998, and was promoted to his currentroleastourismattachéforusa&latinamericain2008.hisvastanddiverseexpertise withinthetourismtradeincorporates12yearsofconducting&implementingofficialtouristic events for the Egyptian Tourist Authority,promoting and marketing Egypt as a prime tourist destination for the US market, hosting and supervising official government activities for International Press & Media as well as VIPs. He has participated and represented Egypt in several international road shows & exhibitions and played a part in the implementation of Egypt sadvertisingcampaignfortourism.hegazyreceivedabachelor sdegreeinenglishtour GuidancefromtheHotels&TourismFacultyinEgyptwithapostgraduatediplomainTourism ManagementfromtheHelwanUniversityinEgypt.HealsostudiedMarketingManagementat theamericanuniversityincairo. DR.GAYNELLEHENDERSONBAILEY,President,HendersonTravelServices;ATAInternational BoardofDirectors Dr.HendersonBaileyfoundedtheWashington,D.C./SilverSpring,Marylandofficeof HendersonTravelServicein1984,originallyasabranchoftheAtlantacompanythather parents,jakeandfreddyehenderson,foundedin1955.hendersontravelserviceisthefirst fullservice,fullyappointedafricanamericanownedandoperatedtravelagencyintheu.s., andthefirsttravelagencytopioneerinafricantourism,sendingthefirstgroupofamerican touriststoghanatocelebrateitsindependencein1957.dr.hendersonbaileydiversifiedthe companyin1987bydevelopingthemanagementconsultingdivision(hendersonassociates), whichquicklygrewtoincludenumerousu.s.federalgovernmentcontractsandseveralafrican andcaribbeanmarketing,promotionsandtourismdevelopmentconsultancies.henderson TravelhasreceivedthecovetedRosenbluthAwardfromASTA(AmericanSocietyofTravel Agents)andtheAfricaTrophyfrombothASTAandtheAfricaTravelAssociation(ATA). 8

11 EJHOGENDOORN,HornofAfricaProjectDirector,InternationalCrisisGroup(ICG) EJ Hogendoorn and Crisis Group s Horn of Africa analysts prepare analytical reports on the sourcesofconflictandviolenceintheregion.heandhisteamhaveassessedpoliticalstability inbotheritreaandethiopia,electoralviolenceinkenya,andproducedaseriesofreportson the conflicts in Somalia, Sudan and Uganda. Hogendoorn frequently briefs the media, international organizations and government representatives on these issues. He is based in Washington DC. Hogendoorn has previously examined political dynamics and peace and securityissuesconflictsinkenya,somaliaandsudan.hogendoornisaformerarmsexpertwith theunitednationspanelofexpertsonsomalia( )andsudan( ).priorto that,heworkedasaresearcherforthehumanrightswatcharmsdivision.hehasaphdin PublicAffairs(SecurityStudies)fromPrincetonUniversity. KARENHOFFMAN,President,TheBradfordGroup;NorthAmericanTourismRepresentative, TanzaniaTouristBoard;FirstVicePresident,ATAInternationalBoardofDirectors Karen Hoffman is the President of The Bradford Group, a New Yorkbased marketing, advertisingandpublicrelationscompany,whoseclientsincludethetanzaniatouristboard,chi Hotels&Resorts/CorinthiaHotels,theAmericanTourismSociety(ATS)andtheEgyptianTourist Authority.OnbehalfofTheBradfordGroup,HoffmanwasthePublicRelationsDirectorforthe firstworldtourismmarketingandinvestmentsummitsheldinchinaandkorea.onbehalfof ReadTravelExhibitionsandcosponsorsAmericanExpress,CorinthiaHotels,andInternational Herald Tribute, she created the "World Tourism Award" presented annually at World Travel Market in London. She has served as Director of Public Relations for ATA for more than ten years,wastherecipientoftwoataawardsforherpromotionaleffortsforafricaandcurrently servesasthefirstvicepresidentofata sinternationalboardofdirectors. BENISENBERG,President,IsenbergGroup BenIsenbergisanindependentconsultantspecializinginutilizingonlinetechnologytopromote the tourism industry. He is an expert on sustainable tourism development, conservation through tourism initiatives, and destination marketing through target market penetration. Previously, Ben has served as a founding partner in Vantage Strategy, a consulting firm specializinginonlinemarketstrategiesfortourismcompanies,andsolimarmarketing&travel, a sustainable tourism consulting and marketing firm. Ben presents regularly at The George Washington University's School of Business on search engine optimization, online marketing and aspects of Web 2.0. Ben holds a Bachelor of Arts in Environmental Science and ConservationfromCatawbaCollegeinNorthCarolina. VICTORIAISLEY,VicePresident/COO,DestinationMarketingAssociationInternational As Executive Vice President/Chief Operating Officer, Victoria Isley brings nearly 17 years of destination marketing experience to DMAI. Responsible for supporting the organization's strategic initiatives, she oversees DMAI s marketing and communications, membership and business development, professional development and meetings departments as well as empowermint. As Destination DC s Senior Vice President of Marketing & Communications, Isley led a new brand strategy for the nation's capital, built research and strategy for organizational advocacy, and spearheaded crisis communications. Prior to her tenure at DestinationDC,IsleyservedasVicePresidentofMarketingfortheTampaBay&Companyand asthedirectorofcommunicationsforthedurhamconvention&visitorsbureau. 9

12 HON. FATOU MAS JOBENJIE, Ministry of Tourism and Culture, The Gambia; President of AfricaTravelAssociation HonorableFatouMasJobeNjiebecameMinisterofTourismandCultureinFebruary2010.In May,shebecamePresidentoftheAfricaTravelAssociation.Shehasreceivednumerousawards includingstandardcharteredbank sheroineaward(2002),thebusinesswomanoftheyear AwardinTheGambia(2001),andtheEnterprisingWomanoftheYearAwardinTheGambia (2000).ShehasanMBAfromtheInstituteforFinancialandManagementStudiesatUniversity of Wolver Hampton, a diploma in Business Administration and an advanced diploma in MarketingfromLondonExecutiveCollege. ROSSMACNETT,SeniorManagerofMarketManagement WashingtonDC,Marylandand Virginia,Expedia PartnerServicesGroup RossMacNettistheSeniorManagerofMarketManagementforWashingtonDC,Marylandand VirginiaforExpedia,Inc.BasedinWashingtonDC,heisresponsibleformanagingthebusiness relationships with top strategic hotel partners, setting strategy for the overall market and promotingtheregionbothdomesticallyandinternationally.priortojoiningexpediain2006, MacNett spent 17 years in the hospitality industry serving in many roles including General ManagerandDirectorofSales.Here,heworkedinmultiplehistoricindependenthotelsinthe DCareaandwithbrandedpropertiesforbothOrientExpressHotelsandMarriott. DR. HANNAH R. MESSERLI, Senior Private Sector Development Specialist, Tourism, Africa Region,TheWorldBankGroup Dr. Hannah Messerli is dedicated to utilizing tourism as an economic development tool for emergingeconomies.currentlyaseniorprivatesectordevelopmentspecialistintourismfor theafricaregionoftheworldbank,dr.messerlisupportsgovernmentinitiativestodevelop private sector capacity in tourism. With more than 15 years of experience in the public and privatesectorsfocusingontourismplanninganddevelopment,shehasworkedinasia,africa, Europe,andtheAmericas.Asananalystandtourismproductdevelopmentspecialist,shehas focused in particular on cultural heritage and naturebased tourism in emerging economies. HerprofessionalbackgroundincludesservingasafacultymemberatNewYorkUniversityand operations consulting with hotel and tourism companies globally while based in Singapore, AustraliaandIndonesia.Dr.MesserlihasMastersinhoteladministrationatCornellUniversity andtourismplanningatthegeorgewashingtonuniversity.herdoctorateintourismplanning anddevelopmentwasalsocompletedatcornelluniversity. JOSEPHINENOAH,MarketingManager,Americas,ZimbabweTourismAuthority ANDREA PAPITTO, Managing Director, Thinking Forward Media; Producer & Founder, EssakaneFilm;Cochair,ATAYoungProfessionalsProgram AndreaPapittohaslivedandworkedinWestAfricaonandoffforthepastfiveyears.Papitto hasanimpressivetrackrecordinnonprofitfundraisingascofounderofplantingtechnology International,wheresheraisedmorethan$70,000insixmonthstobringICTeducationtorural Ghana. Similarly, foresskane Filmshe secured more than $10,000 of inkind donations that were crucial to funding the production in Mali. Most recently, Papitto has leveraged her contactstoraisenationalpresscoverageandhumanitarianaidfortherefugeecrisisinmali. 10

13 Papitto holds a Bachelor s degree in Sociology from New York University and is currently pursuingamaster sdegreeintourismmanagementwithafocusondevelopingcountries. JOHNPITTMAN,VicePresident,Industry&ConsumerAffairsandResearchatTheAmerican SocietyofTravelAgents(ASTA) John Pittman is Vice President of Industry Affairs, Consumer Affairs, and Research. He represents ASTA members by working closely with the Airlines Reporting Corporation, Department of Transportation, airlines, regulatory agencies, Global Distribution Systems and suppliers.pittmanisamemberofarc sjointadvisoryboard AgentReportingAgreementand hasservedasthechairofthetravelagentarbiterprogram.additionally,asasubjectmatter expert,heworkedwitharctodevelopitscertifiedarcspecialistexam.heisalsoamemberof theworldtravelagentsassociationsalliance.johnpittmanjoinedastainfebruaryof1995 with more than 12 years of travel professional experience. Prior to his arrival at ASTA, he workedatomegaworldtravelinfairfax,virginiaasregionalmanager. ELISSAPOMA,TravelProgramManager,WorldWildlifeFund(WWF) ElissaPomaleadstheWorldWildlifeFundTravelProgram,wheresheplans,marketsandwrites aboutwildlifetours.shealsoisacontributingwriterforwwf sbimonthlynewsletter,focus. InadditiontoherworkatWWF,PomahasbeenafreelancetravelwriterforTheWashington Post, Budget Travel magazine and other U.S. and international publications. She previously workedatthewashingtonpostfor11yearsandpriortothat,thest.louispostdispatchand DallasMorningNews.OriginallyfromPhiladelphia,PomahasajournalismdegreefromGeorge WashingtonUniversity. STEPHENB.RICHER,PublicAffairsAdvocate,NationalTourAssociation(NTA) As the public affairs advocate for the National Tour Association, Richer works with former CongressmanandNTALegislativeCounselJimSantinitobuildonNTA sgovernmentrelations priorities.heretiredfromthemississippigulfcoastconventionandvisitorsbureau,wherehe servedasexecutivedirectorandwasinvolvedinrecoveryfromhurricanekatrina.previously, heservedasnewjersey'sfirstdirectoroftourism,thenevadacommissionontourism sfirst executive director and the Atlantic City Convention and Visitors Bureau s president. He has receivedanumberofawards,includingthe1986ntadestinationmarketingorganizationof theyear,the1999top100marketingawardfromadvertisingage,thenewjerseypinnacle Award for top marketer for the state, and the top career marketing award in Mississippi. Additionally, Richer is a member of the Mississippi Tourism Hall of Fame and in 2006 he receivedthemississippigulfcoastcommitteeleaderaward. DR.NANCYSCANLON,AssociateProfessor,SchoolofHospitalityandTourismManagementat FloridaInternationalUniversity Dr. Nancy Loman Scanlon is an Associate Professor at the School of Hospitality and Tourism ManagementatFloridaInternationalUniversity,anauthorofnumerousbooksandarticlesand aleaderintheapplicationandresearchofsustainableoperatingpracticesandclimatechange adaptation for the hospitality industry. Dr. Scanlon has over 30 years of experience in the hospitality industry and education. Her experience includes an active industry career, both operations and corporate, with hotel companies such as Hilton Hotels, Interstate Hotels and MarriottInternational.Sheistheauthorofseveralhospitalityindustrybooksandafrequent speakerattravelandtourismconferencesaroundtheworld. 11

14 CRAIGSHOLLEY,VicePresidentforPhilanthropyandMarketing,AfricanWildlifeFoundation Craig Sholley's experiences with wildlife and conservation began in 1973 as a Peace Corps volunteerinzaire,africa.hehasprovidedbiologicalandecotourismexpertiseinavarietyof worldarenas.sholleydirectedrwanda'smountaingorillaprojectinthe1980sandalsoworked asdirectorofconservationandeducationforinternationalexpeditionsinthe1990s.sholley returnedtorwandain1995onassignmentwiththenationalgeographicsocietysurveyingthe conservation status of mountain gorillas in Rwanda, Zaire, and Uganda in the aftermath of Rwanda's civil war. The findings of that trip are the basis of an October 1995 article in the NationalGeographicMagazineonmountaingorillaconservation.SholleynowservesasVice President of Philanthropy and Marketing for the African Wildlife Foundation and is on the AWF'sBoardofTrustees. KATESIMPSON,President,AcademicTravelAbroad KateSimpson,daughterofanAmericandiplomat,livedmostofheryouthinFrancewhereshe wasborn.fluentinfrench,simpsonsettledonamore exotic languageincollege,whereshe fellinlovewithmandarinandallthingschinese.simpsongraduatedfromyalewithadegreein East Asian Studies and pursued a postgraduate fellowship in Chinese Literature at Taiwan NationalUniversitybeforesettlinginWashington,D.C.SimpsonbeganhercareeratAcademic TravelAbroadin1988astheChinaProgramManagerandnowhasherhandinallaspectsof AcademicTravelAbroadbusiness,fromfinanceandadministrationtoprogramdevelopment, marketing, sales and customer service. Simpson is an active member of the National Tour Association sleadershipteamandservesontheboardoftheexecutiveboardofthefundfor EducationAbroad. OGO SOW, Radio Journalist and Commentator; Advisor to the ATA Executive Director on DiasporaAffairs;ATAInternationalBoardofDirectors OgoSow,affectionatelyknownas Mr.Africa, isasenegalesenationalfromkaolack.in1985, SowmovedtotheU.S.tolaunchthefirstAfricanownedcommunityradiostationfocusingon issuesfacingtheafricadiasporalivingintheu.s.,aswellasthoseathome.currently,heisthe hostofogosow.com(africavision),thefirstafricantalkshowintheu.s.hisshowisaleaderin online media and entertainment, especially amongst the African Diaspora community. His broadcasts are conducted in English, French, and Wolof. Sow is a dedicated member and advocatefortheafricatravelassociation(ata),whereheservesontheinternationalboardof DirectorsandisakeyadvisoronDiasporaAffairs. GAIV TATA,Director of Africa, Finance and PrivateSector Development, Africa Region, The WorldBank GaivTataistheDirectorforFinanceandPrivateSectorDevelopmentintheAfricaRegionand fortheglobalpracticeonfinancialinclusionattheworldbank.withmorethan23yearsatthe World Bank, he has worked extensively on country programs, finance and private sector developmentandpublicsectorreforminseveralcountriesinafricaandthemiddleeast.his previous responsibilities have included leading countrylevel finance and private sector development policy dialogue; managing teams responsible for country strategy formulation and/or multisectoral lending operations; being a core team member of the 2005 World Development Report on the investment climate; and providing implementation support throughafieldbasedassignmentforthebank sportfolioofactivitiesinuganda.recently,he managedtwoofthemostsuccessfulroundsoffundraisingfortheinternationaldevelopment Association,theWorldBank sfundforthepoorest.hehasanmbafromthewhartonschool, UniversityofPennsylvania. 12

15 PIERRE THIAM, Author, Yoele! Recipes from the Heart of Senegal; Founder, Pierre Thiam CateringCompany PierreThiamisachef,restaurateurandauthorbasedinNewYorkCity.HeistheownerofLe Grand Dakar Restaurant in Brooklyn specializing in contemporary West African cuisine. His cookbook Yolele! Recipes from the Heart of Senegal was a finalist of the 2009 Julia Child Cookbook Award in Denver and won a Special Jury Award at the Paris Gourmand Award in PETERTICHANSKY,PresidentandCEO,BusinessCouncilforInternationalUnderstanding Peter Tichansky is the President and CEO of the Business Council for International Understanding (BCIU), a leading business association established by President Eisenhower in 1955 to facilitate businessgovernment dialogue. BCIU fulfills this mission by promoting dialogueandactionbetweenbusinessandgovernmentonaglobalbasis.bciu sofftherecord roundtablesandoneononeconsultationshelpcreatebusinesspartnerships,solveproblems, and expand international understanding. BCIU advocates for full protection of intellectual property,contractsanctity,andtransparencyingovernmentprocurement. GREGG TRUMAN, Vice President of Marketing, South African Airways; ATA International BoardofDirectors GreggTrumanistheVicePresidentofMarketingforSouthAfricanAirways(SAA),bringingover twentyyearsofexperienceininternationaltravelmarketingtothecompany.hisinternational airline experience includes a ten year stint at Air Jamaica where he was global head of marketingfortheairline.inhisthirdyearatsaa,heisresponsibleforthedevelopmentofthe airline smarketingandpromotionalprogramsthatareimplementedinnorthamerica.before joiningsaa,trumanworkedcloselywithethiopianairlinesinhelpingtoshapetheirsalesand marketingstrategiesintheusa. DEIRDREWHITE,CEO&President,CDCDevelopmentSolutions Deirdre White is President and CEO at CDC Development Solutions. With over 20 years experience in international economic development, White is responsible for the strategic directionandmanagementofcds.shealsooverseesthecreationofnewprogrammingbased on industry needs and trends. Prior to joining CDS in 2002 as VP for Business and Program Development, she was a Senior Manager at Arthur D. Little, Inc. (ADL) and Director of CIS Operations for the ADL School of Management.At ADL, she specialized in postprivatization restructuring,hrd strategies and organizational development for major Russian and international corporations.she also oversaw development initiatives funded by USAID, the World Bank, the EBRD, and the EU s Technical Assistance to the CIS office. A University of Pennsylvaniaalumna,shehasbeenaconsultanttonumerousgovernmentagenciesandNGO s involvedinprofessionaloreducationaldevelopment,leadershiptrainingandcitizendiplomacy. ********* 13

16 U.S.AFRICATOURISMSEMINARPLANNINGTEAM EdwardBergman,AfricaTravelAssociation AngelaGerrow,AfricaTravelAssociation RonMracky,ProductionTravelandTours ;ATAInternationalBoardofDirectors,Member SharonRoling,AfricaTravelAssociation OgoSow,OgoSowCommunications;ATAInternationalBoardofDirectors,Member GreggTruman,SouthAfricanAirways;ATAInternationalBoardofDirectors,Member RobertWashington,ATAYoungProfessionalProgram;ATAInternationalBoardofDirectors,Member Dr.YohannesZeleke,ATAMidAtlanticChapterPresident CarleneCumberbatch,ATAInternationalBoardofDirectors,Member CharlieGatt,TravelWorldNews;ATAInternationalBoardofDirectors,Member Dr.GaynelleHendersonBailey,HendersonTravel;ATAInternationalBoardofDirectors,Member KarenHoffman,TheBradfordGroup;ATAInternationalBoardofDirectors,FirstVicePresident SPECIALTHANKS JailanAdly,CDCDevelopmentSolutions EneidaFernandes,WorldBank Dr.HannahMesserli,WorldBank StephenRicher,NationalTourAssociation(NTA) RoniWeiss,Founder,RWSocial SPECIALTHANKSTOOURFRIENDS&PARTNERSATUNICOMM(Travel&AdventureShow): JohnGolicz JulieGolicz NancyIonnatta ATAHEADQUARTERSU.S.AFRICATOURISMSEMINARTEAM ElissaAshour,Intern,MembershipServices EdwardBergman,ExecutiveDirector ZoiCalomiris,Intern,MembershipServices RobynDeutsch,Intern,MediaandCommunications KhalidElachi,Logistics AngelaGerrow,MembershipServices NancyHuang,MediaandCommunicationsandMembershipServices SharonRoling,ConsultanttotheExecutiveDirector,MediaandCommunications JulissaSoriano,Intern,MembershipServices DominiqueTolbert,Intern,MembershipServices AFRICATRAVELASSOCIATION 152MadisonAvenue,Suite1702 NewYork,NY,USA,10016 T: /F:

17 ORGANIZEDINCOOPERATIONWITHTHEAFRICANUNIONMISSIONTOTHEUSA PREMIERSPONSOR PRESENTINGSPONSOR&OFFICIALAIRLINE SPONSOR SUPPORTERS MEDIAPARTERS 15

18 The Africa Travel Association is pleased to invite you to Victoria Falls, Zimbabwe for our 37th Annual World Congress. ATA s signature event provides a networking, learning and agenda-shaping platform for tourism leaders and travel professionals from around the world. The congress addresses timely industry topics, offers ample professional development opportunities and provides plenty of occasions for building partnerships and linkages. The program also includes a host country tour day, gala dinners and a Young Professionals Program. The World Congress is hosted by the Ministry of Tourism and Hospitality Industry of Zimbabwe and the Zimbabwe Tourism Authority (ZTA). What: ATA s 37th Annual World Congress When: May 18 to May 22, 2012 Where: Victoria Falls, Zimbabwe More information: info@africatravelassociation.org. Presenting Sponsor & Official 2012 Congress Official 2012 Congress Media Carrier

19 We re ancient We re young We re Egypt Hi, As an Egyptian, I think the Pyramids are more than an ancient world wonder that you see on postcards. The only remaining Old World Wonder is about glorious sunsets, relaxing walks, horseback riding and vitalizing energy. I m sure you ve seen millions of pictures of the Pyramids, right? Well, being here at sunset is like jumpstarting your soul. Now, what picture can do that? Still, it wouldn t hurt to bring a camera. Cheers! Youssif See you in GIZA

20 Floating across the endless sky was liberating, but it was the warmth of the locals in the village below that took our experience to new heights. Go to North West Province It s Possible