to drive targeted marketing

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "to drive targeted marketing"

Transcription

1 Marketing Forward is using customer preferences to drive targeted marketing Experian Marketing Services and Bass Pro Shops increase customer response through data-driven marketing

2 Introduction Bass Pro Shops is a leading multichannel retailer of outdoor recreation goods and hunting and fishing equipment. To build targeted marketing programs across its online and brick-and-mortar customer touch-points, Bass Pro taps into Experian Marketing Services CheetahMail marketing, QAS address verification and Hitwise competitive intelligence capabilities. CheetahMail provides strategic guidance throughout all stages of Bass Pro s robust program, which includes sending highly individualized and relevant messaging. Through CheetahMail s preference center functionality, Bass Pro gives consumers the option to tell them what information they are most interested in receiving. Given that 75 percent of new subscribers use the preference form to select from interests such as hunting, archery, clothing and electronics, Bass Pro is able to deliver highly targeted and response-driven s from the start. All while QAS verifies the entries and automatically fills in missing address fields, a tactic that can save up to 75 percent of the time needed to enter a full, valid address. In addition to utilizing CheetahMail s rich reporting tools to track campaign performance and response, Bass Pro also has the ability to compare these results against key competitors through Hitwise reports, a tool that provides insight on how 10 million U.S. Internet users interact with over 1 million Websites. Bass Pro Shops goals Increase open rates, return on investment (ROI) and transaction rates Verify customer information at the point of entry Gain a better understanding of the online competitive landscape

3 Moving marketing forward Experian CheetahMail marketing: Targeted messaging based on consumer preference To increase open rates, return on investment (ROI) and transaction rates, Bass Pro leverages Experian Marketing Services CheetahMail marketing. Customers are more willing to interact with and respond to companies that contact them the way they want to be contacted, with information that caters to their individual needs and interests. To capture customers interests for increased relevancy and engagement, Bass Pro s CheetahMail account team created an online preference center form for Bass Pro s Website, When signing up for Bass Pro s program, on average, 75 percent of new subscribers use the form to select from interests such as archery, fishing and hunting so later they can receive s targeted to these areas. The preference center also is cross media focused, and subscribers have the option of selecting their preferred channel and store location. In addition to building Bass Pro s robust preference center, the CheetahMail account team also provides detailed analysis on reporting data, allowing Bass Pro to determine what campaigns are performing best as well as specific elements that contribute to conversion and transactions. Leveraging this type of data and working closely with their account team, Bass Pro developed and implemented a welcome series campaign that rendered impressive results and stronger ROI. Based on testing, Bass Pro determined that the optimal offer for inclusion in the welcome series was $10, garnering a 37 percent open rate and a 6 percent transaction rate. Experian QAS address verification: Data hygiene for precise customer contact Bass Pro utilizes QAS Pro Web to verify customers addresses entered on its ecommerce Website. In real time, QAS Pro Web validates and standardizes the addresses against official postal authority records. Customers enter an address using the software, which then quickly supplies the deliverable, complete and standardized address into Bass Pro s existing database application. By automatically filling in address fields, QAS Pro can save up to 75 percent of the time needed to enter a full, valid address. Having accurate contact information is important to the efficiency of our business. By leveraging Experian Marketing Services QAS address verification, we have direct access to comprehensive address verification and data quality software and services to make sure we can engage our customers reliably, for maximum impact and increased ROI. Todd Jones, Manager of ecommerce Marketing, Bass Pro Shops

4 Experian Hitwise competitive intelligence: Industry insight for competitive advantage To gain a deep understanding of the competitive landscape for improved marketing strategy, Bass Pro leverages Experian Marketing Services Hitwise competitive intelligence. Using My Hitwise, an intuitive tool for creating custom categories and aggregations for competitive analysis, Bass Pro can identify Websites they have designated as online competition. Bass Pro also leverages Hitwise Rankings, Charting, Demographics and Clickstream tools to run a thorough analysis on these segments and determine where ranks among specific competitors; market share the site gained or lost compared with the competition daily, weekly and monthly; and whether marketing, search and advertising campaigns have a direct impact on the site s market share. The tools also provide Bass Pro with an understanding of the differences between the customers who make purchases on the site and those who visit without converting to identify additional market segments based on competitive analysis. Bass Pro receives a monthly custom report from Hitwise that delivers the metrics that are most critical to its business. The reports provide a gateway to determining company focus on and strategy from a competitive and industry wide perspective. In relation to its work with CheetahMail, Bass Pro can use the report to better understand how , as part of its overall connection strategy, has performed against the company s competitors. Utilizing Hitwise competitive intelligence from Experian Marketing Services, we are able to gain an insightful analysis of the online landscape and understand what s happening in our industry on a daily basis. We see trends developing among our competitors and gain a holistic view of our competitive landscape in a way that keeps us ahead of other vendors in our category and at the very top of our customers minds. Todd Jones, Manager of ecommerce Marketing, Bass Pro Shops Through Hitwise, Bass Pro has insight on how 10 million U.S. Internet users interact with over 1 million Websites.

5 The Experian advantage Working with Experian Marketing Services , competitive intelligence and address verification capabilities, Bass Pro has seamless and limitless access to a vast number of online and offline data resources, giving the company a 360-degree view into its customers behaviors and industry trends. Coupling this insight with the expertise of Experian analysts and robust digital-marketing platforms, Bass Pro is poised to grow its business well into the future. For more information, please visit Campaign results Experian CheetahMail Welcome 37 percent open rate 6 percent transaction rate Preference data acquisition: 75 percent of new customers Experian QAS Average address entry time saved: 75 percent Experian Hitwise Insights on how 10 million U.S. Internet users interact with more than 1 million Websites

6 Experian Marketing Services 955 American Lane Schaumburg, IL Experian Information Solutions, Inc. All rights reserved. Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners. June 2010

Top 5 Flash Sales tips. Get em while they last!

Top 5 Flash Sales tips. Get em while they last! Top 5 Flash Sales tips Get em while they last! Top 5 Flash Sales tips Get em while they last! Flash Sales are all the rage in email marketing right now engaging customers more than most other types of

More information

The coupon report: Benchmark data and analysis for e-mail marketers

The coupon report: Benchmark data and analysis for e-mail marketers : Benchmark data and analysis for e-mail marketers Coupon trends and strategies for successful e-mail marketing An Experian white paper Introduction The Internet is quickly becoming a major channel for

More information

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data

More information

The 2012 holiday marketing checklist

The 2012 holiday marketing checklist Unwrap key trends and insights for a successful holiday shopping season An Experian white paper Introduction The 2012 holiday season is just around the corner and retailers are gearing up for this most

More information

Solutions Overview. Relevant Messages. Platform The industry s most scalable, reliable and secure platform

Solutions Overview. Relevant Messages. Platform The industry s most scalable, reliable and secure platform Company Overview Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services

More information

Enhanced Customer Engagement through Email - A Croma & Experian CheetahMail Success Story Experian Marketing Services Experian and the marks used herein are service marks or registered trademarks of Experian

More information

The remarketing report

The remarketing report Benchmark data and analysis on connecting web behavior to email marketing An Experian white paper Introduction Online shopping carts are abandoned at a high rate of 56.2 percent, and 61.2 percent of all

More information

Yes Lifecycle Marketing A Holistic Approach to Marketing

Yes Lifecycle Marketing A Holistic Approach to Marketing Yes Lifecycle Marketing A Holistic Approach to Marketing In the age of the customer-managed relationship, marketers must deliver relevant, targeted communication strategies to their customers at scale

More information

YESMAIL INTERACTIVE Helping you get to YES with your customers

YESMAIL INTERACTIVE Helping you get to YES with your customers YESMAIL INTERACTIVE Helping you get to YES with your customers This is the age of empowered consumers who are in charge of their relationships with brands. To accommodate the evolving nature of B2C marketing,

More information

Quarterly email benchmark report

Quarterly email benchmark report Quarterly email benchmark report Q2 2014 April, May, June An Experian Marketing Services benchmark report Q2 2014 email benchmark report Q2 2014 executive summary...1 Spotlight on: Email for mobile acquisition...2

More information

3 Step Approach to Improving Customer Experience and Driving Engagement

3 Step Approach to Improving Customer Experience and Driving Engagement 3 Step Approach to Improving Customer Experience and Driving Engagement 2011 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered

More information

Progressing up the Marketing Sophistication Curve SM. Strategic consulting programs

Progressing up the Marketing Sophistication Curve SM. Strategic consulting programs Progressing up the Marketing Sophistication Curve SM Strategic consulting programs Customer knowledge Your customers are savvier than ever and expect authentic conversations wherever and whenever they

More information

Retail Marketing Segmentation

Retail Marketing Segmentation Experian Marketing Services 965 American Lane Schaumburg, IL 60173 1 888 404 6911 www.experianmarketingservices.com Retail Marketing Segmentation Daily Deals Shopper insights powered by AudienceView SM

More information

The birthday and anniversary report

The birthday and anniversary report Benchmark data and analysis for email marketers An Experian white paper Introduction Increased exposure to marketing media and advertising drives the importance of creating personalized and relevant direct

More information

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data A Comprehensive Data Management Platform Powers 360 Analytics Centrally Analyze Audience, Campaign, and Performance Data 1 How can you analyze all of your disparate first-party and third-party audience,

More information

The welcome email report:

The welcome email report: : Benchmark data and analysis for engaging new subscribers through email marketing An Experian white paper Introduction Whether it is an automated text-based opt-in confirmation or a branded welcome message,

More information

EXPERIAN MARKETING SUITE

EXPERIAN MARKETING SUITE EXPERIAN MARKETING SUITE The Experian Marketing Suite The Experian Marketing Suite is the world s most flexible and comprehensive marketing solution, enabling brands to create and deliver exceptional and

More information

IBM Software Group Thought Leadership Whitepaper. IBM Customer Experience Suite and Real-Time Web Analytics

IBM Software Group Thought Leadership Whitepaper. IBM Customer Experience Suite and Real-Time Web Analytics IBM Software Group Thought Leadership Whitepaper IBM Customer Experience Suite and Real-Time Web Analytics 2 IBM Customer Experience Suite and Real-Time Web Analytics Introduction IBM Customer Experience

More information

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One USE CASES Ensighten Activate Ensighten One Ensighten Pulse Use Case: On-Site Targeting based on Off-Site Display Ad Deliver relevant content to customers after they viewed or clicked through an Off-Site

More information

Crossing the great divide

Crossing the great divide Resolving customer identities across online and offline channels An Experian white paper A Retail marketing misstep A friend mentioned that he d recently made a significant kitchen appliance purchase at

More information

PREDICTIVE INTELLIGENCE BENCHMARK REPORT

PREDICTIVE INTELLIGENCE BENCHMARK REPORT PREDICTIVE INTELLIGENCE BENCHMARK REPORT Metrics and Insights from 140+ Million Interactions Table of Contents Predictive Intelligence: Web 3 Predictive Intelligence: Email 7 Recommendations 11 About the

More information

emarketing Solutions The online tools you need to enhance your multichannel marketing efforts

emarketing Solutions The online tools you need to enhance your multichannel marketing efforts emarketing Solutions The online tools you need to enhance your multichannel marketing efforts One stop unlimited possibilities emarketing Solutions, Experian s full suite of online marketing tools, equips

More information

2013 Email Vendor Features & Functions Guide

2013 Email Vendor Features & Functions Guide 2013 Email Vendor Features & Functions Guide TC Media Edition RED PILL EMAIL All Rights Reserved. Unauthorized distribution strictly prohibited. Information provided by participants and is subject to change

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE Why read this paper? While advertisers spend more than ever before in digital, many of them lack the transparency and control

More information

Are You Using Email Marketing To Reach Your Automotive Customers and Prospects?

Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? A Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? 2012 Email Scientists. All rights reserved. www.emailscientists.com ARE YOU USING EMAIL MARKETING TO REACH YOUR AUTOMOTIVE

More information

The transactional email report

The transactional email report Benchmark data and analysis for connecting purchase behavior to email marketing An Experian white paper Introduction Transaction-related emails, triggered by customers buying behavior, can provide marketers

More information

Find New Customers and Markets by Analyzing Mobile Network Operator Data

Find New Customers and Markets by Analyzing Mobile Network Operator Data SAP Brief SAP Mobile Services SAP Consumer Insight 365 Objectives Find New Customers and Markets by Analyzing Mobile Network Operator Data Mobile data a paradigm shift in connected consumer analytics Mobile

More information

JOYN is a digital marketing consultancy for lifestyle brands.

JOYN is a digital marketing consultancy for lifestyle brands. Facts are sacred. The potential of social media to reduce marketing costs and increase profits is well understood, but with your Inbox littered with social media experts, finding advice on how it all fits

More information

Hyper-Personalization with MNO Subscriber Data

Hyper-Personalization with MNO Subscriber Data Hyper-Personalization with MNO Subscriber Data Approaches and Recent Trends Regarding the Use of MNO Data for Hyper-Personalization By Zach Cohen, Shahzad Zia and Carly Christian Private and public-sector

More information

Digital Marketing, How To Guide for American Express Merchants

Digital Marketing, How To Guide for American Express Merchants Digital Marketing, How To Guide for American Express Merchants americanexpress.com.au/merchant How to promote yourself online and successfully grow your business in the digital world 1 Contents 1. Introduction

More information

IHL Group. http://www.marketresearch.com/ihl-consulting-group-v3174/ Publisher Sample

IHL Group. http://www.marketresearch.com/ihl-consulting-group-v3174/ Publisher Sample IHL Group http://www.marketresearch.com/ihl-consulting-group-v3174/ Publisher Sample Phone: 800.298.5699 (US) or +1.240.747.3093 or +1.240.747.3093 (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm EST

More information

Capitalizing on the power of big data for retail

Capitalizing on the power of big data for retail IBM Software Big Data Retail Capitalizing on the power of big data for retail Adopt new approaches to keep customers engaged, maintain a competitive edge and maximize profitability 2 Capitalizing on the

More information

Digital Enterprise. White Paper. Multi-Channel Strategies that Deliver Results with the Right Marketing Attribution Model

Digital Enterprise. White Paper. Multi-Channel Strategies that Deliver Results with the Right Marketing Attribution Model Digital Enterprise White Paper Multi-Channel Strategies that Deliver Results with the Right Marketing Model About the Authors Vishal Machewad Head Marketing Services Practice Vishal Machewad has over 13

More information

IBM Customer Experience Suite and Real-Time Web Analytics

IBM Customer Experience Suite and Real-Time Web Analytics Introduction IBM Customer Experience Suite is enabled for real-time analytics outof-the-box. That means that you can snap-in web analytics capabilities from Coremetrics (an IBM company), as well as other

More information

Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives

Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives Multichannel Marketing Solution Brief Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives Executive summary

More information

Strategy + Experience + Execution = Results. Multi-Channel Marketing Solutions That Generate Results. Targeted, Effective Results!

Strategy + Experience + Execution = Results. Multi-Channel Marketing Solutions That Generate Results. Targeted, Effective Results! Strategy + Experience + Execution = Results Multi-Channel Marketing Solutions That Generate Results ABOUT US Make the Right Move and Experience Multi-Channel Marketing Solutions etargetmedia provides its

More information

CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT

CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List 1 Consumer Email List Management Ascend2 Research Conducted in Partnership with BlueHornet. This work is licensed

More information

Reactivation. Re-engage inactive customers and subscribers. An Experian white paper

Reactivation. Re-engage inactive customers and subscribers. An Experian white paper Re-engage inactive customers and subscribers An Experian white paper Introduction If the cost of acquiring a new customer is more than keeping an existing one, shouldn t marketers do everything they can

More information

Quarterly email benchmark report

Quarterly email benchmark report Quarterly email benchmark report Q4 2013 October, November, December An Experian Marketing Services benchmark report Q4 2013 email benchmark report Q4 2013 Executive summary...1 A spotlight on: Email coupons...2

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing

More information

Lifecycle Email Marketing

Lifecycle Email Marketing Lifecycle Email Marketing A Magento Webinar Presented by Digital Evolution Group 13 July 2011 About Digital Evolution Group About Digital Evolution Group Polling Questions How many of you currently use

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

ConsumerViewSM. Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns

ConsumerViewSM. Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns ConsumerViewSM Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns Learn how Experian s ConsumerView SM database enables better segmentation for brands

More information

LISTENING, INTERPRETING, AND ASKING BIG DATA MARKETING QUESTIONS

LISTENING, INTERPRETING, AND ASKING BIG DATA MARKETING QUESTIONS LISTENING, INTERPRETING, AND ASKING BIG DATA MARKETING QUESTIONS 1 LISTENING, INTERPRETING, AND ASKING BIG DATA MARKETING QUESTIONS IN A RECENT SURVEY BY MCKINSEY AND COMPANY, AS MANY AS 50% OF RESPONDENTS

More information

American Eagle Outfitters Cross-channel marketing holiday case study

American Eagle Outfitters Cross-channel marketing holiday case study Experian Marketing Services American Eagle Outfitters / Client Case Study American Eagle Outfitters Cross-channel marketing holiday case study American Eagle Outfitters creates a dynamic, cross-channel

More information

Agenda Overview for Digital Commerce, 2015

Agenda Overview for Digital Commerce, 2015 G00270685 Agenda Overview for Digital Commerce, 2015 Published: 18 December 2014 Analyst(s): Jennifer Polk Marketing is making a greater impact on, and taking more responsibility for, digital commerce.

More information

Improving The Retail Experience Through Fast Data

Improving The Retail Experience Through Fast Data A Forrester Consulting Thought Leadership Paper Commissioned By TIBCO Software February 2016 Improving The Retail Experience Through Fast Data Overview Customers expect better-individualized experiences

More information

Application of Big Data in Retail

Application of Big Data in Retail Application of Big Data in Retail 5Ways Retailers Can Use Big Data Analytics Contents Executive Summary No Dearth of Data Big Data Analytics in Retail: Five Areas to Focus 3 4 5 Personalization ecommerce

More information

Successful marketing in today s challenging insurance environment. Acquire new customers. Postal databases

Successful marketing in today s challenging insurance environment. Acquire new customers. Postal databases CONSUMER INFORMATION SOLUTIONS Insurance Successful marketing in today s challenging insurance environment With more options available to your customers and more businesses competing for those customers,

More information

5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK

5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK 5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK CUSTOMER JOURNEY Technology is radically transforming the customer journey. Today s customers are more empowered and connected

More information

Moments That Matter Intent-Rich Moments Are Critical To Winning Today s Consumer Journey

Moments That Matter Intent-Rich Moments Are Critical To Winning Today s Consumer Journey A Forrester Consulting Thought Leadership Paper Commissioned By Google July 2015 Moments That Matter Intent-Rich Moments Are Critical To Winning Today s Consumer Journey Table Of Contents Executive Summary...

More information

Here s your full marketing OS. Reimagined.

Here s your full marketing OS. Reimagined. Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity

More information

Marketing strategies for highly personalized online experiences

Marketing strategies for highly personalized online experiences Marketing strategies for highly personalized online experiences Retail Perspective Personalization is retail s future; especially as more advanced technologies allow marketers to handle personalization

More information

personalization Reasons you must dive into omni-channel Top What s in it for me? Conversion Happy shoppers Higher return on investment (ROI)

personalization Reasons you must dive into omni-channel Top What s in it for me? Conversion Happy shoppers Higher return on investment (ROI) Top Reasons you must dive into omni-channel personalization #1 Conversion #2 Happy shoppers #3 Higher return on investment (ROI) #4 Greater feasibility #5 Limitless personalization Proof-positive. Learn

More information

WWW.WIPRO.COM BUILDING A DIGITAL FUTURE FOR WIPRO CONSUMER GOODS. Digital Transformation

WWW.WIPRO.COM BUILDING A DIGITAL FUTURE FOR WIPRO CONSUMER GOODS. Digital Transformation WWW.WIPRO.COM BUILDING A DIGITAL FUTURE FOR CONSUMER GOODS Digital Transformation WIPRO CONSUMER GOODS DO BUSINESS BETTER CONSUMERS WANT MORE OF EVERYTHING: OPTIONS, INFORMATION, INTERACTION, ENGAGEMENT

More information

Target and Acquire the Multichannel Insurance Consumer

Target and Acquire the Multichannel Insurance Consumer Neustar Insights Whitepaper Target and Acquire the Multichannel Insurance Consumer Increase Conversion by Applying Real-Time Data Across Channels Contents Executive Summary 2 Are You Losing Hot Leads?

More information

Data quality and predictive analytics. An Experian Data Quality white paper

Data quality and predictive analytics. An Experian Data Quality white paper Data quality and predictive analytics An Experian Data Quality white paper Data quality and predictive analytics Overview Customers have more options today than ever before. For example, they can shop

More information

Retail / E-commerce. Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability. Case Study ebook. Unlocking Profitability.

Retail / E-commerce. Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability. Case Study ebook. Unlocking Profitability. shop shop shop shop Retail / E-commerce Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability Part 3 in a series of 5 ebooks on intelligent customer engagement Case Study

More information

Four Tips for Generating Successful Audience-centric Content

Four Tips for Generating Successful Audience-centric Content Four Tips for Generating Successful Audience-centric Content An Experian Marketing Services report Four tips for generating successful audience-centric content 1. Sell your product, not your content Content

More information

las OBSESSION JULY 25-27 CUSTOMER BREAKOUT SESSIONS EXPERIAN CHEETAHMAIL 2012 DIGITAL SUMMIT Empowering Meaningful Relationships

las OBSESSION JULY 25-27 CUSTOMER BREAKOUT SESSIONS EXPERIAN CHEETAHMAIL 2012 DIGITAL SUMMIT Empowering Meaningful Relationships BREAKOUT SESSIONS July 26 11:50 a.m. - 12:35 p.m. Recharge Your Emails Using True Personalization and Remarkable Remarketing Welcome Back! Inactive subscriber engagement strategies that work The Mobile

More information

3 Best Practices for Facebook Ecommerce Success

3 Best Practices for Facebook Ecommerce Success 3 Best Practices for Facebook Ecommerce Success Social Strategies for Online Retailers Rapidly or reluctantly, retailers are adding social channels and tools to their arsenal, urged on by customers and

More information

Data enrichment buyer s guide. What every organization should know when selecting a data enrichment vendor

Data enrichment buyer s guide. What every organization should know when selecting a data enrichment vendor Data enrichment buyer s guide What every organization should know when selecting a data enrichment vendor TABLE OF CONTENTS: Summary... 1 What is data enrichment... 2 Delivering the business value of data

More information

Developing a Realistic Approach to Omnichannel Banking

Developing a Realistic Approach to Omnichannel Banking Amit Aggarwal Mike McGinty FIS Consulting Services 800.822.6758 Introduction Financial services customers continue to expect more from all the channels they use to conduct banking transactions. Their experiences

More information

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer marketzone Marketers today live in the world of the always-connected customer... and cannot afford to waste dollars on campaigns that may or may not be working. Marketers today live in a fast-paced world

More information

BUSINESS-TO-BUSINESS MARKETING 2016-2017

BUSINESS-TO-BUSINESS MARKETING 2016-2017 BUSINESS-TO-BUSINESS MARKETING 2016-2017 September 2015 335 pages ISBN# 9781577832300 Published by Richard K. Miller & Associates (RKMA) PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING 1.1 B2B

More information

Enhancing customer-centric strategies. An Experian Data Quality white paper

Enhancing customer-centric strategies. An Experian Data Quality white paper Enhancing customer-centric strategies An Experian Data Quality white paper Introduction The retail industry is slowly shifting the way in which contact data is collected, used, and prioritized. With this

More information

The Key to Relentless Marketing...

The Key to Relentless Marketing... WHITE PAPER The Key to Relentless Marketing... Anticipate, Automate, Syndicate WHITE PAPER 1 Table of Contents Executive Summary 1 The Business Challenge: Effective Marketing in an Increasingly 1 Complex

More information

Data enrichment buyer s guide

Data enrichment buyer s guide Buyer's guide Data enrichment buyer s guide What every organization should know when selecting a data enrichment vendor Table of contents: Summary... 1 What is data enrichment... 2 Delivering the business

More information

CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT

CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List 1 Consumer Email List Management Ascend2 Research Conducted in Partnership with BlueHornet. This work is licensed

More information

INSERT COMPANY LOGO HERE

INSERT COMPANY LOGO HERE 2013 2014 INSERT COMPANY LOGO HERE 20142013 Global North Marketing American Automation SSL Certificate Software Entrepreneurial Product Company Leadership of Award the Year Award Entrepreneurial Company

More information

Digital Segmentation. Basic principles of effective customer segmentation

Digital Segmentation. Basic principles of effective customer segmentation Digital Segmentation Basic principles of effective customer segmentation October 2012 Introduction This paper is an introduction to customer segmentation. It goes through the basics of segmentation, explaining

More information

Marketing data quality

Marketing data quality An Experian white paper The most proactive CMOs are trying to understand individuals as well as markets. Customer intimacy is crucial and CEOs know it. In our last CEO study, we learned CEOs regard getting

More information

An introduction to. A unique opportunity to unlock high-value customer acquisition at immense scale.

An introduction to. A unique opportunity to unlock high-value customer acquisition at immense scale. An introduction to A unique opportunity to unlock high-value customer acquisition at immense scale. Contact: Affinity-PrimeMEDIA, 021 781 08 50 info@affinity-primemedia.ch Contents What is Guardian Response+?

More information

Shhh, Just Put that New Car in My Mailbox Using predictive analytics to understand onlineshopper intent and engage meaningfully

Shhh, Just Put that New Car in My Mailbox Using predictive analytics to understand onlineshopper intent and engage meaningfully point of view Shhh, Just Put that New Car in My Mailbox Using predictive analytics to understand onlineshopper intent and engage meaningfully Acxiom Corporation 601 E. Third, Little Rock, AR 72201 www.acxiom.com

More information

Quarterly email benchmark report

Quarterly email benchmark report Quarterly email benchmark report Q1 2014 January, February, March An Experian Marketing Services benchmark report Q1 2014 email benchmark report Q1 executive summary...1 Spotlight on: Remarketing series...2

More information

BIG DATA. creates big. DECISIONS for B2B Marketers

BIG DATA. creates big. DECISIONS for B2B Marketers BIG DATA creates big DECISIONS for B2B Marketers Big Data for B2B Comes of Age Businesses are increasingly turning to big data solutions for their B2B marketing. Vast amounts of information are available

More information

Under Armour. Adobe Online Marketing Suite Success Story. Under Armour www.underarmour.com. Industry Retail Apparel

Under Armour. Adobe Online Marketing Suite Success Story. Under Armour www.underarmour.com. Industry Retail Apparel Adobe Online Marketing Suite Success Story Under Armour Leading performance apparel company uses the Adobe Online Marketing Suite, powered by Omniture, to create an engaging online shopping experience

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

Meeting multichannel consumer demands

Meeting multichannel consumer demands Meeting multichannel consumer demands A road map for implementing a customer-centric model for retail marketing An Experian white paper About the authors Alex Schumacher, Senior Director of Marketing Experian

More information

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) NOVEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Spotlight on the Financial Services Ad Vertical 4 Mobile Advertising Engagement

More information

Understanding Your Customer Journey by Extending Adobe Analytics with Big Data

Understanding Your Customer Journey by Extending Adobe Analytics with Big Data SOLUTION BRIEF Understanding Your Customer Journey by Extending Adobe Analytics with Big Data Business Challenge Today s digital marketing teams are overwhelmed by the volume and variety of customer interaction

More information

DATA AND TECHNOLOGY SERVICES

DATA AND TECHNOLOGY SERVICES DATA AND TECHNOLOGY SERVICES and Technology Services The Engine of Your Marketing Department Marketers today live at the mercy of the always-connected consumer and cannot afford to waste their marketing

More information

Measuring the strategic value of Customer Data Integration

Measuring the strategic value of Customer Data Integration An Experian white paper August 2008 The economics There is little doubt that customer-centricity has become a strategic battlefront in business. This momentum continues to grow as the timescales from innovation

More information

2012 Global Online Analytics Enabling Technology Award

2012 Global Online Analytics Enabling Technology Award 2011 South African Data Centre Green Excellence Award in Technology Innovation Cybernest 2012 2012 Global Online Analytics Enabling Technology Award 2011 Frost & Sullivan 1 We Accelerate Growth Enabling

More information

Agenda Overview for Data-Driven Marketing, 2015

Agenda Overview for Data-Driven Marketing, 2015 G00270683 Agenda Overview for Data-Driven Marketing, 2015 Published: 29 December 2014 Analyst(s): Martin Kihn Gartner's 2015 research will help you seize the growth opportunities that data-driven marketing

More information

InfoGlobalData specialise in B2B Email Lists and Email Appending Services.

InfoGlobalData specialise in B2B Email Lists and Email Appending Services. InfoGlobalData specialise in B2B Email Lists and Email Appending Services. We provide high quality mailing lists for your email marketing needs. Our data intelligence service can provide valuable insight

More information

Audience Management & Targeting

Audience Management & Targeting Audience Management & Targeting For Marketers A Dean Media Group Solution What is FinancialAudiences? Identify. Target. Learn. Repeat. FinancialAudiences is an audience management and targeting platform

More information

The 2015 email data quality trends report. How organizations today are managing and using email

The 2015 email data quality trends report. How organizations today are managing and using email The 2015 email data quality trends report How organizations today are managing and using email CONTENTS Summary...1 Research methodology...1 Key findings...2 Email collection and database maintenance challenges...2

More information

A Comparison of Media Sources for Mobile App User Acquisition

A Comparison of Media Sources for Mobile App User Acquisition Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised

More information

Key Industry Challenges addressed by Superior Customer Offerings

Key Industry Challenges addressed by Superior Customer Offerings Customer Value Enhancement Award Mobile Marketing North America, 2011 Frost & Sullivan s Global Research Platform Frost & Sullivan is in its 50th year in business with a global research organization of

More information

Email reactivation. Best practices guide

Email reactivation. Best practices guide Email reactivation Best practices guide Win your customers back! According to a recent Marketing Sherpa report, up to 75 percent of email subscribers are inactive, with retail brands attaining the highest

More information

Back-to-school Marketers in An Experian Marketing Services White Paper June 2014

Back-to-school Marketers in An Experian Marketing Services White Paper June 2014 5 Lessons for Back-to-school Marketers in 2014 An Experian Marketing Services White Paper June 2014 CONTENTS Introduction...2 #1: Identifying back-to-school shoppers...2 #2: Key search activity by month...3

More information

Quarterly Email Benchmark Study

Quarterly Email Benchmark Study Quarterly Email Benchmark Study Q2 2013 (April, May, June) An Experian Marketing Services benchmark study Table of contents Q2 2013 Executive summary...1 A spotlight on: Email/mobile interactions...2 The

More information

Top Performing Personalization Tactics To Boost Email Effectiveness

Top Performing Personalization Tactics To Boost Email Effectiveness Top Performing Personalization Tactics To Boost Email Effectiveness Jenn McClain VP ecommerce, The Limited Ava Aprin Director of Technology Partnerships, Certona Established Expertise Personalization Expertise

More information

What we do? We work in three core areas: Customer Loyalty Solutions, Partner Relationship Management and Data Analytics

What we do? We work in three core areas: Customer Loyalty Solutions, Partner Relationship Management and Data Analytics About SurfGold and our Core Competencies SurfGold is Asia s premier relationship management consultancy. We develop, market and implement incentive-based strategies and technologies to build loyalty and

More information

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential

More information

Multichannel Media Capabilities

Multichannel Media Capabilities Multichannel Media Capabilities Digital is no longer an option, it s a way of life! Customers embrace technology to make connections, decisions and purchases. At light speed, consumers share their knowledge

More information

Pre-qualified fan bases and the metrics that prove their superior worth

Pre-qualified fan bases and the metrics that prove their superior worth Pre-qualified fan bases and the metrics that prove their superior worth An Alchemy Social white paper Pre-qualified fan bases Pre-qualified fan bases and the metrics that demonstrate their superior worth

More information