MDM is an operational problem. Customers are individuals too. A spade is a spade. Campaigning in a social world. What it takes to deliver

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Arlene Phelps
8 years ago
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1 Better Intelligence, Smarter Decisions MDM is an operational problem Customers are individuals too A spade is a spade Campaigning in a social world What it takes to deliver 2 1

2 MDM provides the translation between IT systems Business partners Internal organisations Regulators MDM is about providing the business with control of its information Defining the matching rules Agreeing when to merge Standardising the hierarchies Master Data Management is simple, but you need the process to leverage that simplicity Insert Title, Author, Date 3! There are three clear business cases for MDM Customer Centric MDM o o About creating new value for the business through customer intimacy and accuracy Also enables compliance with new customer and privacy regulations Enterprise Centric MDM o About driving the efficiency and opportunity across the enterprise Supply Centric MDM o About reducing costs, free up cash and driving efficiency in the supply chain In each of these areas MDM can drive value, but the business case and value it creates is different in each instance Insert Title, Author, Date 4 2

There are three clear business cases for MDM Customer Centric MDM o o About creating new value for the business through customer intimacy and accuracy Also enables compliance with new customer and

3 Who is my customer? J. H. Doe Janet Doe Data Management Jane Heather Doeunderpins JaneMaster Doe Jane Dow J. H. Dow J. Doe the single Heather Doe customer Heather Dowview # Phone Number + Name 5 Security Questions How can I identify My customer? Name + Address A Customer Name + Electronic Address Physical ID Customer Supplied 6 3

4 $ Flat Shovel DFS-123 How do I know what I have? Standard Spade 4ft Spade Flat Shovel with 3ft handle Master Data Management drives operational effectiveness Spade Shovel Digging Implement 7 $ How do I know what goes into it? Spade Four Candles Master Data Management drives stock and procurement efficiency 8 4

drives operational effectiveness Spade Shovel Digging Implement 7 $ How do I

5 !&'( Janet Doe Standard X5 Spade Flat Shovel with 3ft handle Heather Doe Spade Without Master DataSpade Management then Business is inaccurate 9 )!&'( ( (' *, ) # (' ) * # + # #! # # $ # & ' 5

6 *+,- Parties Objects Relationships Locations Insert Title, Author, Date Business Information Management Federated Share Sync Core 11 ) ) Customer Information is large MDM is just about Core identification information Information with multiple editors MDM provides the keys Think about information access SOA Operational Data Stores Federated Data Insert Title, Author, Date 12 6

Core identification information Information with multiple editors MDM provides the keys Think

7 Social Analytics Great: on our way! Store ABC Hey Spade fans: StoreOffer Code! Customer Master Master I m at Big Joes in New Town Customer Transactions Product Master Special Offer on Spades Campaign Management Jane s Friends Jane. / Permission Analytics on has social media to beraw explicit 13 When to contact Facebook Twitter Google+ 360 Permission Consolidation Mastering Rules Basic Brand protection One single view no exceptions LinkedIn Social World Adoption Message Channels What content on Practice what channel Advantage When is a social relationship valuable 14 7

8 + How can I identify My customer? Spade fan Doe AJane Customer 15 0 Blog Twitter - MosesJones Connect

9 0 About Capgemini With 112,000 people in 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2010 global revenues of EUR 8.7 billion Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience TM, and draws on Rightshore, its worldwide delivery model. Learn more about us at Rightshore is a trademark belonging to Capgemini. 17 9

7 billion Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want.

Master Data Management (MDM)

the way we do it Master Data Management (MDM) Mastering the Information Ocean Mastery of information gives business control In the modern business, the volume of information is increasing and the value