Market Research Results Motorcycle taxis Online Market Research Test the market first 1
Summary : Introduction... 3 Question 1/9... 4 Do you use taxis for personal or professional travel?... 4 Question 2/9... 5 In which domain do you use taxis?... 5 Question 3/9... 6 On average, how often do you use taxis?... 6 Question 4/9... 7 How long is your average taxi journey?... 7 Question 5/9... 8 What are the primary destinations of your taxi journeys?... 8 Question 6/9... 9 What are the disadvantages of using a taxi?... 9 Question 7/9...10 For professional use, do you have to use a certain taxi company?... 10 Question 8/9...11 Which of the following ideas are important to you?... 11 Question 9/9...12 Would you be interested by this service?... 12 What is your gender?...13 How old are you?...14 What socio-economic class do you belong to?...15 2
Introduction Survey objective This market research was carried out prior to the creation of an environmentally-friendly toothbrush. Methodology The questionnaire was self-administered online on the Marketest website, 1519 private individuals from 18 years old living in the United Kingdom. The questionnaire was administered in. Report This report presents the survey results through: - Frequency table: the sizes and the percentages are presented on boards and graphs. 3
Question 1/9 Do you use taxis for personal or professional travel? Yes 884 58% No 635 42% Total 1519 Do you use taxis for personal or professional travel? 58% 6 5 42% 4 3 1 Yes No 4
Question 2/9 In which domain do you use taxis? Personal 673 76% Professional 22 2% Both 189 21% Total 884 In which domain do you use taxis? 76% 8 7 6 5 4 3 21% 1 2% Personal Professional Both 5
Question 3/9 On average, how often do you use taxis? Every day 32 4% Weekly 231 26% Monthly 260 29% Less frequently 361 41% Total 884 On average, how often do you use taxis? 45% 41% 4 35% 3 25% 26% 29% 15% 1 4% 5% Every day Weekly Monthly Less frequently 6
Question 4/9 How long is your average taxi journey? 15 minutes or less 449 51% Between 15 and 30 minutes 376 43% Between 30 and 60 minutes 52 6% Over an hour 7 1% Total 884 How long is your average taxi journey? 6 51% 5 43% 4 3 1 6% 1% 15 min or less Betw een 15 and 30 min Betw een 30 and 60 min Over an hour 7
Question 5/9 What are the primary destinations of your taxi journeys? To and from work 70 8% To and from local train stations 109 12% To and from local airports 67 8% Other local destinations 499 56% Other destinations in your region 139 16% Total 884 What are the primary destinations of your taxi journeys? 6 56% 5 4 3 8% 12% 8% 16% 1 Work Train stations Airports Other local destinations Other destinations 8
Question 6/9 What are the disadvantages of using a taxi? (Several answers possible) Journey time is uncertain 230 26% Price is based on journey time 543 61% Stress caused by traffic 141 16% The need to allow extra time for traffic problems 252 29% None 151 17% Other 62 7% Total/ respondents 884 What are the disadvantages of using a taxi? 7 61% 6 5 4 3 26% 29% 1 16% 17% 7% Journey time Price Stress The need to allow None Other 9
Question 7/9 For professional use, do you have to use a certain taxi company? Yes 100 44% No 127 56% Total 227 For professional use, do you have to use a certain taxi company? 56% 6 44% 5 4 3 1 Yes No 10
Question 8/9 Which of the following ideas are important to you? Rank them from 1 to 3, 1 being the most important Size % Size % Size % R1 R2 R3 Price 101 44 51 23 30 14 The ability to work in a taxi 12 5 19 8 12 5 The ability to make calls in a taxi 8 4 19 8 36 17 The comfort 17 7 50 23 70 32 Peace of mind that you will arrive on time 61 27 66 30 40 18 None, I just hope to get to my destination the fastest way. 24 11 16 7 24 12 Other 4 2 1 1 4 2 Total/ réponses 227 222 216 11
Question 9/9 The idea of this venture is to transport people on motorcycles at a fixed price, allowing us to avoid traffic problems and shorten journey times, therefore guaranteeing arrival time. All the vehicles will be selected with high quality transport in mind (safety, comfort). Would you be interested by this service? Yes 407 46% No 477 54% Total 884 Would you be interested by this service? 54% 6 46% 5 4 3 1 Yes No 12
What is your gender? Male 691 45% Female 828 55% Total 1519 What is your gender? 55% 6 45% 5 4 3 1 Male Female 13
How old are you? between 18 and 24 years old 185 12% between 25 and 34 years old 379 25% between 35 and 44 years old 420 28% between 45 ans 54 years old 322 21% 55 years old and more 213 14% Total 1519 What are the primary destinations of your taxi journeys? 3 25% 28% 25% 21% 15% 12% 14% 1 5% betw een 18 and 24 betw een 25 and 34 betw een 35 and 44 betw een 45 ans 54 55 years old and more 14
What socio-economic class do you belong to? Upper / Middle management 51 3% Professional or Highly Technical work 121 8% Manager, Senior Executive or Technical occup 73 5% Office & Administrative 325 21% Manual worker 169 11% Self employed 82 5% Homemaker 313 21% No employment 109 7% Student / Pupil 94 6% Retired 99 7% Other 83 5% Total 1519 What socio-economic class do you belong to? 25% 21% 21% 15% 11% 1 5% 3% 8% 5% 5% 7% 6% 7% 5% Mid manag Prof/High Tech work Man Sen Exec/Tech occup Offi & Ad Manual worker Self empl Homem No employ Student Retired Other 15