Integral Engineering Ir. Marcel A.M. Grooten Managing Director FHI High Tech Equipment Engineering 1 februari 2011
Introduction Market Trends Integral Engineering Examples 1-2-2011 2
High Tech Market & Supply Chain OEM companies tending to focus on their market & IP Lean organisation based on marketing & sales, product performance and distinctive technology. System Suppliers are focused on Supply chain control Assembly and system integration Moving into Engineering and Module Development 2nd and 3rd Tier Suppliers are focused on Manufacturing Technology & Niche Product Expertise 1-2-2011 3
Trends van OEM er Visie OEM Argumenten OEM wil modules inkopen die ontwikkeld worden door toeleverancier Time to markt omlaag Product levenscyclus korter Gebruik maken van standaard component of kennis die direct beschikbaar is 1-2-2011 4
Markt ontwikkelingen Soll voor OEM Ist situatie R&D, engineering wordt door engineering bureau uitgevoerd. Toeleveranciers voor serie productie moet capaciteit voor maken van proto s nog opzetten. Testen van proto s vindt niet plaats bij toeleverancier. Reliability en DFSS zijn trends die er voor zorgen dat het projectmanagement bij OEM verder professionaliseert. 1-2-2011 5
Rol OEM er in de tijd Wat wordt de positionering in de keten? 1-2-2011 6
* By courtesy of Daan Kersten Boer&Croon; lange termijn technologie investeringsroadmap, ontwikkelingen in de keten; nov 2010 1-2-2011 7
* By courtesy of Daan Kersten Boer&Croon; lange termijn technologie investeringsroadmap, ontwikkelingen in de keten; nov 2010 1-2-2011 8
* By courtesy of Daan Kersten Boer&Croon; lange termijn technologie investeringsroadmap, ontwikkelingen in de keten; nov 2010 1-2-2011 9
* By courtesy of Daan Kersten Boer&Croon; lange termijn technologie investeringsroadmap, ontwikkelingen in de keten; nov 2010 1-2-2011 10
* By courtesy of Daan Kersten Boer&Croon; lange termijn technologie investeringsroadmap, ontwikkelingen in de keten; nov 2010 1-2-2011 11
How to manage the chain? OEM - System Supplier Cross Competences Technology culture Efficiency culture Management Development Innovation Production Engineering? 1-2-2011 12
Basic business processes don t change BUSINESS CREATION IP INNOVATION TECHNOLOGY POP FDS CRS MARKETING TDS DEVELOPMENT PROTO TPD PILOT PRODUCT ENG CCB SALES MATERIALS MGT PRODUCTION ASSEMBLY CUSTOMER SUPPORT OPERATION BUSINESS FULFILLMENT 1-2-2011 13
BUSINESS CREATION INNOVATION IP TECHNOLOGY POP FDS CRS MARKETING TDS DEVELOPMENT PROTO TPD PILOT PRODUCT ENG CCB SALES MATERIALS MGT PRODUCTION ASSEMBLY CUSTOMER SUPPORT OPERATION BUSINESS FULFILLMENT Roles & Responsibilities in the chain will 1-2-2011 14
Quality of Innovation Quality of Operation Change New concepts New technology Make it work Functional Physical model Prototype Perfect, on the edge Effectiveness Revenue THE ISSUE IS CLASH OF CULTURES Control Improve system Improve Yield Stable & reliable Reproduction Statistic reality Robustness Within specification Efficiëncy Gross Margin THINK ACT 1-2-2011 15
Integral Engineering As product lifecycles becomes shorter, industrialisation is more frequently the case. Engineering competence is a necessity to connect the innovation- and value chain. An integrated engineering approach supported by Project Management works: - Application Engineering - Process Engineering - Production Engineering - Equipment Engineering 1-2-2011 16
Integrating engineering skills 1-2-2011 17
DRIVING INNOVATION INTO OPERATION Production technology is a business enabler: The ability to reproduce volumes of products, cost effectively and with controlled quality Can we fix it? 1-2-2011 18
YES We Can! Examples OnStream Tape-drive Production line in EU & Cartridge Production line in USA Production Engineering; Lean Manufacturing principles (Value stream, OEE) OTB Solar (by courtesy of OTB Solar) Production Equipment and Turnkey production lines for Solar Cell Manufacturing 1-2-2011 19
OnStream Tape Drive Production NL 1-2-2011 20
Data Cartridge Production USA 1-2-2011 21
Value Stream Leadership, Business Strategy, Management Systems & Infrastructure People Development Work Processes Value Stream Customer Focus Information Systems Supply Chain Principles: Customer defines value Value Stream Delivers Make value flow Supply on demand Continuously improve 22 1-2-2011
Lean Manufacturing Operation All energy and creativity focussed on optimizing product quality at lowest cost. No driving force for innovation or application of new revolutionairy technology. Not competitive at the end of the day for highly developed countries against low labor regions Innovation 1-2-2011 23
Driving Innovation into Operation Polymer Oled production machine Fast SiNx Deposition equipment Industrial Printer POP Proto Pilot Production Phase Phase Phase Phase * By courtesy of OTB Solar 1-2-2011 24
Solar Cell Turn Key Production System DEPX-1000 CCW* T4A* PRINTER A * OTB SOLAR RENA INOXCLEAN * * * * * * * * T4B* RENA INTEXCLEAN DESPATCH DCF-3640 DEPX-1000 CW* PRINTER B CENTROTHERM FURNACE * By courtesy of OTB Solar 1-2-2011 25
PE-CVD Production Tool OTB Solar * By courtesy of OTB Solar 1-2-2011 26
Screen Printer OTB Solar PoP 2007 Proto 2008 Pilot 2009 * By courtesy of OTB Solar 2-2-2011 27 1-2-2011 27
Concept Prototype Professionals in integral engineering 2-2-2011 28
Driving Innovation into Operation Operate in Innovation: Sell first, develop afterwards! Market driven, application driven Develop & engineer based on needs Committment to get solutions Plan backwards from target Drive and put pressure on decision making Control the Change 1-2-2011 29
Driving Innovation into Operation Innovate in Operation: No Flaws! Move steady state, no rush, no stall Plan B in parallel Risc managment factor pi. (3x time and costs to close the case) Study and focus on process variation Change the Control 1-2-2011 30
Greentech Engineering is balancing Change & Control Managing industrialization by finding middle ground, mixing attitudes and applying the right mix of push & pull between Innovation and Operation. 1-2-2011 31
Greentech Engineering Organization - Decades of experience and knowledge in innovation and manufacturing. - Connected to a competent specialists - Related to Holland Innovative, supporting innovation competence 1-2-2011 32
Innovation Strategy Engineering Production 1-2-2011 33
Network * By courtesy of Daan Kersten Boer&Croon; lange termijn technologie investeringsroadmap, ontwikkelingen in de keten; nov 2010 34 1-2-2011
Company profile Market Approach Supporting OEM s and Suppliers Manufacturing technology Process oriented Project control Fixed price commitment Delivering Engineering services, Project realization, Specific production equipment Turnkey commissioned production solutions. Industrialization 1-2-2011 35
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