Reaching Out To Talents Of The New Generation Gorbachan Singh General Manager Human Resources Department Panasonic Malaysia Sdn Bhd 10 th November, 2010 Seri Pacific Hotel, Kuala Lumpur About Panasonic 2 Panasonic Corporation is the worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, Panasonic Corporation recorded consolidated net sales of 7.41 trillion yen (US$79.7 billion*) and a total 384,586 employees for the year ended March 31, 2010. In December 2009, Sanyo became a subsidiary of Panasonic Corporation. * Exchange rate used : 1 USD = 93 Yen 1
Panasonic Founder Konosuke Matsushita 3 In recognition of our RESPONSIBILITY AS AN INDUSTRIAL COMPANY we are devoting our strength to the progress and development of society and for the well being of humanity to improve the quality of life all over the world by our business activity. Konosuke Matsushita, 1929 History of Panasonic Products 4 2
Main Product Areas 5 Panasonic Brand Slogan 6 3
On 100 th Anniversary of Founding in 2018 7 Panasonic in Asia Pacific Region 8 Asia Pacific Region (94, 411 employees)* India Thailand Philippines Vietnam Malaysia * As at 31 st March 2010 (including PEW & Sanyo) Singapore Indonesia Australia New Zealand 4
Panasonic Group of Companies in Malaysia 9 Total Number of Companies in Malaysia 21 Companies : 19,000 employees Production & Sales RM 16.3 Billion Klang Valley 3 Manufacturing Cos (with R&D) <PMMA, PEDMA, PAVCKM> 2 Manufacturing Co <PHAAM, IPS Alpha> 2 R&D Centers <PHAARADM, PRDCM> 6 Sales, Services Cos & Mgmt Offices <PM, PICM, PEWMY, PTM, PFI, PMAM> Pahang 1 Manufacturing Co <PEWKM> Melaka 3 Manufacturing Cos <PRDM, PSCDDM, PFM> As at March 10 ( FY 09 ) Johor 2 Manufacturing Co (with R&D) <PAVCJM, PSNM> 9 10 About Panasonic Malaysia Sdn Bhd 5
11/16/2010 Panasonic Malaysia Sdn Bhd Established in 1976 Sales & Marketing Arm of Panasonic products in Malaysia. Volume of sales RM 2B. After Sales Service Northern Penang East Coast Kota Bahru - Kuantan HQ / Central PJ Head Office 11 Ipoh Shah Alam Office Southern Malacca Johor Bharu East malaysia Kuching Branch Kota Kinabalu Branch Seremban Product line-up A V Visual Display CTV LCD TV PDP Home Audio Visual Home Theater System Mini System Micro System DVD Player DVD Recorder Portable CD Portable VCD Portable DVD Headphone Stereo Radio Cassette CD Radio Cassette Cassette Recorder Digital Audio Player Car Audio Car Stereo Car Speaker Car Stereo Amplifier Car Accessories Photo Route Digital Video Camera Digital Still Camera SD Cards Light Weight / Band-type Headphones Video Battery Video Tape Audio / Camera Accessories Consumer HA 27 31 Life & Kitchen Washing Machine Refrigerator Rice Cooker / Jar Rice Cooker Blender Microwave Oven Dry Iron / Steam Iron Juicer Thermo Pot Slow Cooker Food Processor Housing Ceiling Fan General Fan Home Shower Ventilating Fan Water Pump Vacuum Cleaner Health & Beauty Hair Dryer Hair Styler Shaver Lady Shaver Beauty Care Epilator Water Purifier Air Purifier Pressure Meter Vibrator Message Lounger New JOBA Air-conditioners Single Split Type Multi Split Type Window Type Battery & Lighting 17 Import Battery Alkaline Battery Lithium Battery Manganese Battery Nickel Metal Hydride Oxyride Battery Local Battery Heavy Duty Battery Super Heavy Duty Super Extra Battery Lighting Fluorescent Compact Fluorescent Energy Saving Bulb Incandescent Bulb Others Car Battery Torchlight Battery Charger 75 Business System Communication System Home Facsimile Dot Matrix Printer DECT Cordless Phone Integrated Phone System IP-PABX Single Line Phone Teleconferencing System System Networking LCD Projector Close Circuit Surveillance System (CCTV) IP Network Camera Business Facsimile Panaboard Digital Multifunction Product (WORKiO) Plasma DisplayPanel Digital Broadcast System Public Address System (PAS) Professional Audio System (RAMSA) Language Laboratory System (LLS) IT Products (Media, Drive & Scanner) Total 20 95 6
13 Panasonic Management Philosophy Basic Business Philosophy Management Philosophy 14 Matsushita Group of Companies worldwide inherited an unchanging management philosophy established in 1929 by our founder that a company is a public entity of society. Basic Management Objective "Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world." 7
Basic Business Philosophy Framework 15 Values How employees should be: Company Creed & Seven Principles 1. Contribution to Society 2. Fairness & Honesty 3. Cooperation & Team spirit 4. Untiring Effort for Improvement 5. Courtesy & Humility 6. Adaptability 7. Gratitude Traditional principles in action. An attitude of a merchant Employee entrepreneurship Sunao Mind MISSION Company s Goals (Reason for Existence) Basic Management Objective Founder s view on Nature, People and Business Code of Conduct Actions Guidelines for conducting all Work Activities: 1. The Customer First in Practice 2. Profit as a Measure of Contribution 3. Autonomous Management 4. Co-existence & Mutual Prosperity 5. Management by All With Collective Wisdom 6. Fair Competition 7. People before Products Reaching Out To Talents Of The New Generations 16 Situation A : I am happy, you are sad Situation B : I am sad, you are happy Ideal : I will make you happy, You make me happy Approach of This Presentation 1. Overview on Talent 2. New Generation : Characteristics & expectations 3. Initiative at Panasonic Malaysia to reach the young generation. 4. Summary and conclusion whether we need to press panic button Any doctor in the Room? I am sick 8
Overview on Talent Power shift in recent years 17 Capital assets was once the foundation Human Capital / Talent Problems 1. This asset comes with legs. 2. You cannot borrow from the bank. 3. You cannot produce/ raise them fast. Ability to walk out the door Talent Pool and Globalisation Effect 18 Vehicle Natural Resources Globalisation: Past, current and future Energy Food Latest: Human Talent Fluid, Exchangable Move the labour Move the work 9
Globalisation and Talent Competition As business across the globe evaluate, companies will continue facing competition in getting talent. Greater international mobility, prosperity in developed countries, communication and transportation revolution. Competition for talent will emerge from within companies, industries, regions HR will be facing daunting array of challenges!!!! So many people are unemployed out there, WHY is it so hard to employ and retain? 19 What is short? Individual who bring education and occupational skills to an organisation that can make immediate and lasting impact People shortage VS skills / knowledge shortage Talent in Malaysia 20 Companies have long complained about a shortage of skilled labour in Malaysia and economists say it is severely affecting the country ability to attract more high technology industries. NEAC : Malaysia losing skilled talent. The most recent assessment by the World Bank suggests that firms have become increasingly concerned about information technology ( IT ) skills, technical and professional skills of Malaysian workers..the Department of Statistics reports that in 2007, 80 % of Malaysia s workforce received education up to SPM. Star, 30 th March, 2010 Tenth Malaysia Plan ( 2010 2015 ) : Shift to talent development. 40 % of 10 MP funding to soft infrastructure such as skills development as compared to 22 % in 9MP Is Malaysia the only country facing this problem? 10
21 Source : Global RPO Report 2010 : Kelly Outsourcing & Consulting and HR Outsourcing Association ( Kelly OCG & HROA ) Great talent the very core of a company remain such a difficult to find resource across the globe Difficulties to recruit : By Region Europe, Middle East, Africa 67 % 65 % Asia Pacific 60 % 50 % Americas 43 % 46 % 2010 2009 Survey covers 536 respondents, 39 % from EMA, 39 % from Americas And 22 % from APAC 22 Source : Global RPO Report 2010 : Kelly Outsourcing & Consulting and HR Outsourcing Association ( Kelly OCG & HROA ) With unemployment at historically high levels in many countries, labour should be plentiful. Current recruitment process Reasons for difficulties in hiring 14 % Location Salary Uncompetitive 24 % 25 % Shortage of skilled staff Another perspective to the talent shortage * Condition most likely to slow down hiring process 54 % responded that it is due to quality of candidates Talent shortage emerges across all region 58 % 11
Talent recruitment and Management flow 23 Talent Sourcing Key success factor Approach effectiveness : Print Media, University Fair, Social Media Facebook, Twitter, LinkedIn Rules by Applicants Talent Attraction Employer Branding, Industry Applicants Talent Selection 1.Best techniques, selection process. 2.Speed, efficient, minimise mismatch Company Talent Retention 1. Speed and career growth opportunity 2. Skills development 3. Work culture, colleagues Applicants/E mployees 24 Born Age in 2010 Baby Boomers 1940s - 1959 51 70 years old Gen X 1960s - 1979 30 50 years old Gen Y 1980s - 2000 10 30 years old Despite various definition by demographer, Gen Y are the young recruits of today, future talents for continued business success. Today, many are still at low management level 12