EMARSYS PARTNER PROGRAM
CONTENTS EMARSYS PARTNER COMMUNITY 3 PARTNER PROGRAM TYPES 5 AGENCY PARTNER PROGRAM 6 REFERRAL PARTNER PROGRAM 8 RESELLER PARTNER PROGRAM 12
EMARSYS PARTNER COMMUNITY 4
EMARSYS PARTNER COMMUNITY Our mission is to create a community of like-minded technology partners and solution providers united by one common desire: to drive their customers success. The Emarsys Partner Community brings together the very best of what ecommerce technology has to offer, linking you with a vast range of expertise, support and thought leadership. Our vision is for a community powered by a need to make a difference for our clients. Do you want to join us? We have three different ways to work together. We only want to partner with the best. 4 CONTENT
PARTNER PROGRAM TYPES Our different Partner Programs have one thing in common: they enable you to create more business with your clients. Working in synergy, your service and Emarsys service will generate additional value for your company, and drive your customers success. Our three partner programs, Technology Partner, Solution Partner and Agency Partner, are multitier programs designed to meet our Partner involvement in building integrated solutions and delivering world class services to customers. TECHNOLOGY PARTNER PROGRAM Emarsys aims to provide customers with access to the most innovative and reliable products and solutions available on the market. If your product complements the Emarsys B2C Marketing Cloud, then come and join our ecosystem. Build your integration with the B2C Marketing Cloud using the Emarsys API, certify your App and start selling your product to over 1500 clients on the Emarsys Market Place. Emarsys will provide you with all the tools needed to build your integration, and market your application on the Emarsys Market Place using our Promotion Kit, helping you increase your customer reach. SOLUTION PARTNER PROGRAM Embed our world class solution directly into your own applications for greater market potential by becoming an Emarsys Solution Partner. You will increase your deal size with a larger portfolio of product offerings, and minimize both implementation and time to market. You will also expand your clients relationships by providing deeper knowledge of their consumers and increased return on investment in their marketing campaigns. AGENCY PARTNER PROGRAM Agencies obtain unique value by combining their consulting, integration and implementation expertise with the Emarsys B2C Marketing Cloud. This program has been further divided in two groups, Referral Program and Reseller Program. PARTNER PROGRAM TYPES 5
SMART METRICS: POWERED BY PREDICTIVE ANALYTICS
AGENCY PARTNER PROGRAM REFERRAL PROGRAM RESELLER PROGRAM Your clients deserve the best solution and expertise available in the market. Expand your solution or service offering and increase your revenue, client satisfaction and retention. You provide best-in-class solutions to your clients and expect the same from referral companies; afterall, you want to strengthen your relationship and trust with your clients when you refer them to another company. By referring your clients to Emarsys, you do exactly that. You can focus on your own solution and expertise, while enriching your client relationships by entrusting Emarsys to provide their industry leading cloud marketing platform. It s a true win-win situation. The Emarsys Reseller Partner Program is designed to give you the knowledge, expertise and support you need to win new business and drive revenue and profits. Our selected Reseller Partners already provide best-in-class solutions and service to their clients. The Emarsys Reseller Partner Program will help you build on this when you sell to and service your clients, with a complementary solution that will increase revenue and profit for your clients. At the same time, it will boost your own revenue and profits. You help your clients and yourself at the same time. AGENCY PARTNER PROGRAM 7
REFERRAL PARTNER PROGRAM
REFERRAL PARTNER PROGRAM You are a marketing agency or a technology integrator and your clients are in the ecommerce sector. Emarsys technology and services can contribute to your success. We have designed the Referral Partner Program à la carte so as to reflect your level of commitment and your objectives, each level bringing increasingly generous benefits and rewards. Gold Partner is our highest qualification level. You are an ambassador for Emarsys. Your service and Emarsys solution are creating enormous additional business opportunities with your clients. You receive special treatment with access to Market Development Funding, product launch premiers, comarketing activities and great referral fees. As a Silver Partner you have completed our training program and your certification gives you access to webinars, marketing and sales material that you can use with your clients. Your level of commitment is rewarded by joint marketing activities to grow your own business while receiving higher referral fees. You recognise that the combination of your service and Emarsys service will add value for your clients. You are in an assessment phase but you are not quite ready to commit yet. This level gives you access to the tools and training you need to get familiar with Emarsys technology. Note that you can only keep the qualified status for 12 months before either dropping from the referral program or moving up in qualification level. REFERRAL PARTNER PROGRAM 9
EMARSYS REFERRAL PARTNER PROGRAM BENEFITS Lead Generation & Marketing Contribution Lead registration Register your major leads to obtain special account exclusivity and ensure your new lead counts towards your lead commitment volume. Referral fees Referral fees available for achieving committed leads. Partner Directory Partner lookup, prioritized by region and certification level (higher qualified partner listed first, along with their level of authorization, to reward commitment). Marketplace Appear in Emarsys Marketplace with your company description, screen shots, case studies. Joint Promotions Participate in joint regional promotions including promotional e-mails, ads, events, etc. Market Development Funding If you have a specific campaign or event in mind you may apply for MDF and get additional funds to help pay for it. Exhibitions Take floor to promote your services at exhibitions in which Emarsys participate. Effective Communications Monthly newsletter and emails Valuable information requested by our partners. Includes special announcements, new product release information, new wins, updated Q&A and industry and Tech news. Partner Program Support Have a question about emarsys solution, its capabilities? Contact your partner support members Dedicated Phone & Online Online Clients Conference Take part in Emarsys local and global annual Client Conference, sponsor the event, exhibit or present a case study at the conference Online Portal Resources Promotion kit Review branding guidelines, logo usage and leverage the Emarsys brand to enhance your image. Marketing tools As available, you can access PDF product presentations, white papers, PowerPoint presentations and case studies. Personalized portal View all your leads, registered accounts and personal information within your own personalized portal. Market information Learn market trends and get industry news to determine which verticals to target, what they prefer and more. Tech/Sales Support and Training Online Training Get up to speed on the product and industry Best Practices within the self-paced online training. Sales training Get your sales team trained by dedicated resources on Emarsys technology, industry and best practices. Annual Partner Conference Attend the live event or view the presentations online with recorded video feeds and downloadable presentations. You can offer your clients the opportunity to adopt new technologies before they hit the market. Product Launch Premier 10 REFERRAL PARTNER PROGRAM
EMARSYS RESELLER PARTNER PROGRAM BENEFITS Qualify as a Referral Partner Register at www.emarsys.com/partners/ registration Must register on Emarsys s Partner website and complete the application. Qualify as a Referral Partner Must qualify as a Referral with a) selling a complimentary product or services b) focusing on ecommerce or eretail sector c) have an outbound sales team d) run marketing activities with your clients such as Newsletter or clients events Mandatory training Participate in industry and solution/product training. Develop business plan of action Submit a yearly business plan of action with assistance from the Emarsys Partner Manager and a quarterly review of progress. Yearly / Quarterly sales targets Highest level Partners are required to reach predetermined leads targets to obtain higher referral fees and additional benefits. 10 7 3 160 36 160 24 160 6 10% 10% 10% 5% 10% 2 1;4 2 2;5 3 2;5;7 RULES OF ENGAGEMENT Partners existing clients Partners can lock X of their existing clients # Days to close an opportunity (from locked date) Emarsys sales team is not already in negotiation with the lead Partners self generated leads Emarsys sales team is not already in negotiation with the lead # Days to close the locked leads Maximum # of leads at in given time COMMISSION LEVEL Commission rate Additional commission for achieving quota Payment scheme Instalment Commission payment (month after Emarsys contract signature) REFERRAL PARTNER PROGRAM 11
RESELLER PARTNER PROGRAM
RESELLER PARTNER PROGRAM Emarsys gives you the opportunity to resell its Commerce Marketing platform to your clients. You are a full service agency and the majority of your clients are in the ecommerce sector. Emarsys technology can help you grow revenue with your clients and provide them with better customer insight, increased retention rates and ROI. We have designed the Reseller Partner Program à la carte so as to reflect your level of commitment and your objectives, each level bringing increasingly generous benefits and rewards. Gold Partner is our highest qualification level. Your service and Emarsys solution are creating enormous additional business opportunities with your clients. You receive special treatment, with access to Market Development Funding, dedicated assistance to help you close deals, comarketing activities and great reseller discounts. As a Silver Partner you have completed our training program and your certification gives you access to webinars, marketing and sales material that you can use with your clients. Your level of commitment is rewarded with joint marketing activities to grow your own business while receiving higher reseller discounts. You recognise that the combination of your service and Emarsys service will add value for your clients. You are in an assessment phase but you are not quite ready to commit yet. This level gives you access to the tools and training you need to make your first sales. RESELLER PARTNER PROGRAM 13
EMARSYS RESELLER PARTNER PROGRAM BENEFITS Lead Generation & Sales Assistance Deal Registration Register your major leads to obtain special account exclusivity and ensure your new lead counts towards your lead commitment volume. Market Place Referral fees available for achieving committed leads. Partner Directory Partner lookup, prioritized by region and certification level (higher qualified partner listed first, along with their level of authorization, to reward commitment). Revenue Discount Appear in Emarsys Marketplace with your company description, screen shots, case studies. Joint Promotions Participate in joint regional promotions including promotional e-mails, ads, events, etc. Market Development Funding If you have a specific campaign or event in mind you may apply for MDF and get additional funds to help pay for it. Effective Communications Partner Program Support Have a question about configuration, sales strategies, or overcoming objections? Visit the reseller forum to post your questions and view responses from support and resellers around the country. Dedicated Phone & Online Online Monthly newsletter and e-mails Valuable information requested by our partners. Includes special announcements, applicable alliance deals, updated Q&A and new sales tools. Clients Conference Take part in Emarsys local or global annual Client Conference, sponsor the event, exhibit or present a case study at the conference. Online Portal Resources Promotion kit Review branding guidelines, PR template, logo usage and leverage the Emarsys brand to enhance your image. Personalized portal PRM View and manage all your deals, blocked accounts and personal information within your own personalized portal. Marketing tools As available, you can access PDF product presentations, white papers, PowerPoint presentations and case studies. Competitive Analysis Review the latest matrix that shows how Emarsys products compare to the competition. Great resource if you re in a competitive bid and need to de-position the competition. Market information Learn market trends to determine which verticals to target, what they prefer and more. Tech/Sales Support and Training Online Training Get up to speed on the product, sales approach and installation within the selfpaced training. Many of these feature streaming video. As close as possible to onsite training. Sales and Technical Training Get your sales team, technical and support team trained by dedicated resources on Emarsys technology, industry and best practices. Annual Partner Conference Attend the live event, or view the presentations online with recorded video feeds and downloadable presentations. Certification Register for our future certification program to become expert at all aspects of emarsys solution. This additional qualification grants a higher authorization level, providing additional margins to reward you for your expertise and commitment. Product Launch Premier 14 Don t be the last one to try out the new products. Order an evaluation to test and get up to speed with new products before they hit the street. Notification of availability and a request form is available within the online Partner portal. RESELLER PARTNER PROGRAM
EMARSYS PARTNER PROGRAM REQUIREMENTS Lead Generation & Sales Assistance Register at www.emarsys.com/partners/ registration Must register on Emarsys s Partner website and complete the application. Qualify as a Reseller Must qualify as a Reseller with a) face-to-face selling b) provide 1st line post-sale support c) have outbound sales team d) sell marketing consulting services or ecommerce platform integration e) focus on ecomemrce industry segment Mandatory training Participate in industry and solution/product training Develop Business Plan of Action Submit a yearly business plan of action with assistance from the Emarsys Partner Manager and a quarterly review of progress Yearly / Quarterly Sales Targets Highest level partners are required to reach predetermined sales targets to obtain higher margins and additional benefits. 14 8 3 28 16 6 250.000 30% 150.000 25% 55.000 20% LEAD GENERATION & SALES ASSISTANCE Partners existing clients Partners can lock X of their existing clients # Days to close an opportunity (from locked date) Emarsys sales team is not already in negotiation with the lead Partners self generated opportunities No existing opportunities in SF # Days to close the locked opportunities Maximum # of opportunities at in given time COMMISSION LEVEL Revenue commitment Discount rate on red card RESELLER PARTNER PROGRAM 15
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