NURSERY IN THE CURRENT EUROPEAN SCENARIO



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1 Catania NURSERY IN THE CURRENT ECONOMIC CONTEXT: A COMPARISON WITH AGRICULTURE AND WITH THE EUROPEAN SCENARIO 25 giugno 2013 www.ismea.it www.ismeaservizi.it

THE AGROFOOD SECTOR IN THE ITALIAN ECONOMY ADDED VALUE AT BASIC PRICES (CURRENT PRICES - 2012) Economic Activity branch Mio euro % Agriculture, forestry, fishing 28.108 2,0% Azienda Manifacturing agricola industry 1 of which: 217.858 15,5% - Agrofood industry, drinks and tobacco 25.705 1,8% Total 1.401.876 100,0% INDEX (AVERAGE 2006-2007=100) OF ADDED VALUE AT BASIC PRICES 110 105 100 95 90 85 80 75 70 CHAINLINKED VALUES OR COSTANT VALUES- YEAR 2005=100 2006 2007 2008 2009 2010 2011 2012 Total Agricult, forestry and fishing Agrofood industry, drinks, e tabacco 110 105 100 95 90 85 80 75 70 2006 2007 2008 2009 2010 2011 2012 Agricult, forestry and fishing Costruction Industry without construction Services Source: processed from ISMEA on Istat National economic figures 2

Group of product Azienda agricola 1 ITALIAN AGRICULTURE PRODUCTION VALUE AT BASIC PRICES (Mio EURO) mio euro 2012 1 Var. % 11-12/06-07 Quota on total Current prices Constant prices Agriculture, forestry, fishing 53.148 100,0% 8,2% -2,9% Agriculture and forestry 51.153 96,2% 9,2% n.d. - Vegetable and potatoes 7.089 13,3% 2,2% -4,3% - Wine product growing 3.535 6,7% 7,2% -12,2% - fruits 2.729 5,1% -5,0% -1,1% - Olive oil product growing 1.599 3,0% -18,6% -10,1% - Flower and pot plants 1.330 2,5% -15,3% -16,2% - Nursery 1.276 2,4% -1,7% -4,8% INDEX (AVERAGE 2006-2007=100) OF AGRICULTURAL PRODUCT 120 110 100 90 80 70 60 50 Current values 00 01 02 03 04 05 06 07 08 09 10 11 12 Agricult, forestry and fishing Flowers and pot plants Nursery 120 110 100 90 80 70 60 50 Constant values, 2005 year 00 01 02 03 04 05 06 07 08 09 10 11 12 Agricult, forestry and fishing Flowers and pot plants Nursery Source: processed from ISMEA on Istat figures 3

TRADE BALANCE 2012 YEAR (Mio EURO) Sector Azienda agricola 1 THE TRADE BALANCE mio euro Export Import Balance Quota on total mio euro % Mio euro Agriculture, forestry and fishing 5.791 100,0% 12.291 100,0% -6.499 Agriculture and forestry 5.599 96,7% 11.340 92,3% -5.740 Horticultural, of which: 665 11,5% 470 3,8% 195 - Trees and shrubs 1 183 3,2% 40 0,3% 142 - Outdoor plants 171 3,0% 41 0,3% 130 - Indoor plants 82 1,4% 120 1,0% -39 - Cut flowers and foliage 140 2,4% 181 1,5% -41 - Propagation material Cereals, rise and 90 1,6% 88 0,7% 2 Vegetables 21% Industrial products 6% horticulture 12% derived 4% Live animal 2% Forage products 1% Others 3% Outdoor plants 3% Trees and shrubs 3% Indoor plants 2% Progagation material 1% QUOTA % OF EXPORT IN VALUE OF AGRICULTURE AND FORESTRY average 2008-2012 Fruits 51% Cut flowers and foliage 3% 1 the trade analysis aggregates the codes of trees, shrubs and young ornamental plants but also fruit trees and forest trees. The group «outdoor plants» aggregates codes 06023000, 06024000,06029050. 4

THE TRADE 700 600 500 400 300 200 100 Mio euro TRADE OF TREES, SHRUBS AND OUTDOOR PLANTS (Mio EURO) 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Trees, bushes and outdoor plants exp Trees, bushes and outdoor plants imp Tot Ornamental exp Tot Ornamental imp 130 INDEX (BASIS 2006-2007=100) EXPORT IN VALUE 120 110 100 90 80 70 60 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 ISMEA on Istat figures Agricult, forestry and fishing Trees, bushes and outdoor plants Total economy 5

EXPORTS PROPENSITY 30% 25% 20% 15% 10% 5% ITALY: INCIDENCE % VALUE EXPORT ON PRODUCTION VALUE AT BASIC PRICE 0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Agriculture, foresty and fishery Horticulture Nursery* *export «trees, bushes and outdoor plants on ppb «Other wood trees". Source: processed from ISMEA on Istat figures 6

Nursery skill countries EU 27 SPECIALISATION ON HORTICULTURAL PRODUCTS REGARDING PPB (PRODUCTION VALUE AT BASIC PRICES) MAIN PRODUCER COUNTRIES (INDEX PRODUCTION SPECIALISATION REGARD AT EU 27) 500 400 the dimension of the Ball is proportional to production value Index >100 specialisation Index = 100 neutral Index < 100 de-specialisation 300 200 Germany Italy Netherlands 100-100 Austria Spain Belgio Hungary 0 France -100 100 300 500 700 900 80% Flower and plant skill countries 60% 40% 20% 0% VAR. Production (CURRENT PRICES) 10-11/ 06-07 (%) Source: processed from ISMEA on Eurostat figures -20% -40% Germany Spain France Netherlands Italy Hungary Austria Poland Agric goods OUTPUT Orn. plants flowers Nursery 7

average 11-12 EU 27 SPECIALISATION IN REGARD EXPORT PERFORMANCE FOR NURSERY PRODUCTS (06022090,06029049,06029045,06029041) MAIN EXPORTERS COUNTRIES (INDEX SPECIALISATION REGARD AT EU 27) the dimension of the Ball is proportional to Export value 300 250 200 150 100 Denmark 50 United Kingdom 0 France Germany Poland Spain Quota of export extra Eu on total Eu export is 22% (from 11% on 2000 increases to 22% in 2012) Fonte: processed from ISMEA on Eurostat figures Belgium Netherlands Latvia 30% 25% 20% 15% 10% 5% 0% -5% -10% -15% Italy 0 50 100 150 200 250 300 average 06-07 Index >100 specialisation Index = 100 neutral Index < 100 de-specialisation VAR. EXPORTS TREES, SHRUBS, BUSHES - var.% 11-12/06-07 var.% 11-12/06-07 83

EU 27 MAIN DESTINATION MARKETS EXTRA EU OF TREES, SHRUBS, OUTDOOR PLANTS EU 27 (EXTERNAL TRADE): MAIN DESTINATION EXPORT MARKETS (FIGURES IN VALUE) Average 2008-2012 Other countries 25% Switzerland 28% Giappone 3% Azerbaigian 2% United States 5% Ucraina 4% Turkey 6% Norway 10% Source: processed from ISMEA on GTA (Global Trade Atlas) figures 120,0% 100,0% Russia 17% 80,0% 60,0% 40,0% 20,0% 0,0% -20,0% 6,0% ANNUAL AVERAGE RATE OF CHANGE EU EXPORT DESTINATION (2002-2012, %) 22,5% 8,1% 14,1% 22,9% -4,6% Switzerland Russia Norway Turkey Ucraine United States 106,5% Azerbaigian 9-0,5% Japan

NURSERY MAIN SUPPLIERS OF MOST IMPORTANT EU MARKETS MAIN EU MARKET Import 2012 Mio euro Suppliers countries Leader I follower II follower III follower ITALIA Posiz. - Quota Germany 444 Netherland (79%) Italy (8%) Belgium (3%) Denmark (3%) 2 8% France 227 Netherland (30%) Italy (20%) Belgium (19%) Germany (15%) 2 20% United King. 175 Netherland (62%) Belgium (10%) Italy (7%) Germany (6%) 3 7% Austria 105 Netherland (43%) Germany (42%) Italy (9%) Denmark (1%) 3 9% Belgium 96 Netherland (70%) Italy (11%) Germany (7%) Spain (4%) 2 11% Netherland 48 Germany (31%) Italy (28%) Belgium (17%) Polony (6%) 2 28% 98% of total Eu import are intratrade flows and only 2% are extra Ue. Fonte: processed from Ismea on GTA (Global Trade Atlas) Denmark 3% Sweden 2% Netherland 3% Italia 6% Other countries 20,5% Belgium 5% Austria 5% Main market in EU United King. 11% Germany 27% France 16% 10

REMARKS ON 06 and 0602 The chapter 06 covers goods (including seedling vegetables) of a kind commonly supplied by growers, nursery gardeners or florists for any kind of planting or for ornamental use; nevertheless, it does not include potatoes, onions, shallots, garlic or other products of Chapter 7. In general the structure fits with categories used in international trade. heading 0602 contains disparate products for which is not simple to distinguish between ornamental and non-ornamental outputs. So it's necessary consider disaggregate heading (8 digit) 0602 20 90 Trees, shrubs and bushes, grafted or not, of kinds which bear edible fruit or nuts (excl. vine slips) 0602 30 00 Rhododendrons and azaleas, grafted or not 0602 40 00 Roses, whether or not grafted 0602 90 Live plants, incl. their roots, and mushroom spawn (excl. bulbs, tubers, tuberous roots, corms, crowns and rhizomes, incl. chicory plants and roots, unrooted cuttings and slips, fruit and nut trees, rhododendrons, azaleas and roses) 0602 90 41 Live forest trees 0602 90 45 Outdoor rooted cuttings and young plants of trees, shrubs and bushes (excl. fruit, nut and forest trees) 0602 90 49 Outdoor trees, shrubs and bushes, incl. their roots (excl. cuttings, slips and young plants, and fruit, nut and forest trees) 0602 90 50 Live outdoor plants, incl. their roots (excl. bulbs, tubers, tuberous roots, corms, crowns and rhizomes, incl. chicory plants and roots, unrooted cuttings, slips, rhododendrons, azaleas, roses, mushroom spawn, pineapple plants, vegetable and strawberry plants, trees, shrubs and bushes) 0602 90 70 Indoor rooted cuttings and young plants (excl. cacti) 0602 90 91 Indoor flowering plants with buds or flowers (excl. cacti) 0602 90 99 Live indoor plants and cacti (excl. rooted cuttings, young plants and flowering plants with buds or flowers) 11

REMARKS ON 0602 Several headings are "not so much" ornamental or functional to ornamental production (e.g. vine cuttings, vegetable plants, etc.); "Unrooted cuttings and slips (excl. wine)": ornamental products are not discernible; "Trees, shrubs and bushes, grafted or not, of kinds which bear edible fruit or nuts" can be used for food production but also for ornamental purposes; Live forest trees (cod 0602 90 41) could contains also ornamental trees as conifers, linden, maple, ecc. 12

HEADING 0603 (8 DIGIT) 0603 Cut flowers and flower buds of a kind suitable for bouquets or for ornamental purposes, fresh, dried, dyed, bleached, impregnated or otherwise prepared 0603 11 00 Fresh cut roses and buds, of a kind suitable for bouquets or for ornamental purposes 0603 12 00 Fresh cut carnations and buds, of a kind suitable for bouquets or for ornamental purposes 0603 13 00 Fresh cut orchids and buds, of a kind suitable for bouquets or for ornamental purposes 0603 14 00 Fresh cut chrysanthemums and buds, of a kind suitable for bouquets or for ornamental purposes 0603 15 00 Fresh cut lilies "Lilium spp." and buds, of a kind suitable for bouquets or for ornamental purposes 0603 19 Fresh cut flowers and buds, of a kind suitable for bouquets or for ornamental purposes (excl. roses, carnations, orchids, chrysanthemums and lilies) 0603 19 10 Fresh cut gladioli and buds, of a kind suitable for bouquets or for ornamental purposes 0603 19 80 Fresh cut flowers and buds, of a kind suitable for bouquets or for ornamental purposes (excl. roses, carnations, orchids, gladioli, chrysanthemums and lilies) 0603 90 00 Dried, dyed, bleached, impregnated or otherwise prepared cut flowers and buds, of a kind suitable for bouquets or for ornamental purposes 13

HEADING 0604 IN DETAIL (8 DIGIT) 0604 Foliage, branches and other parts of plants, without flowers or flower buds, and grasses, mosses and lichens, of a kind suitable for bouquets or for ornamental purposes, fresh, dried, dyed, bleached, impregnated or otherwise prepared 0604 20 Foliage, branches and other parts of plants, without flowers or flower buds, and grasses, mosses and lichens, being goods of a kind suitable for bouquets or for ornamental purposes, fresh 0604 20 11 Reindeer moss, suitable for bouquets or ornamental purposes, fresh 0604 20 19 Mosses and lichens, suitable for bouquets or ornamental purposes, fresh (excl. reindeer moss) 0604 20 20 Fresh Christmas trees 0604 20 40 Fresh conifer branches, suitable for bouquets or ornamental purposes 0604 20 90 Foliage, branches and other parts of plants, without flowers or flower buds, and grasses, fresh, suitable for bouquets or ornamental purposes (excl. Christmas trees and conifer branches) 0604 90 Foliage, branches and other parts of plants, without flowers or flower buds, and grasses, mosses and lichens, being goods of a kind suitable for bouquets or for ornamental purposes, dried, dyed, bleached, impregnated or otherwise prepared 0604 90 11 Reindeer moss, suitable for bouquets or ornamental purposes, dried, dyed, bleached, impregnated or otherwise prepared 0604 90 19 Mosses and lichens, suitable for bouquets or ornamental purposes, dried, dyed, bleached, impregnated or otherwise prepared (excl. reindeer moss) 0604 90 91 Foliage, branches and other parts of plants, without flowers or flower buds, and grasses, suitable for bouquets or ornamental purposes, dried 0604 90 99 Foliage, branches and other parts of plants, without flowers or buds, and grasses, suitable for bouquets or for ornamental purposes, dyed, bleached, impregnated or otherwise prepared (excl. dried) 14

SHARE % ON TOTAL OF CATEGORIES IN CHAPTEL 06 (I PART) NC 2011 NC 2012 Description product Import Export Export Import 06MMM000 Trade Broken Down At Chapter Level Only 0,01 0,29 15,87 10,03 06031990 Fresh Cut Flowers And Buds, Of A Kind Suitable For Bouquets Or For Ornamental Purposes (excl. roses, carnations, orchids, chrysanthemums and lilies) 12,22 13,90 15,01 17,56 06029091 Indoor Flowering Plants With Buds Or Flowers (Excl. Cacti) 0,19 6,22 10,58 12,39 06031100 Fresh Cut Roses And Buds, Of A Kind Suitable For Bouquets Or For Ornamental Purposes 36,89 5,29 8,92 8,48 06029099 06029050 Live Indoor Plants And Cacti (Excl. Rooted Cuttings, Young Plants And Flowering Plants With Buds Or Flowers) Live Outdoor Plants, Incl. Their Roots (excl. bulbs, tubers, tuberous roots, corms, crowns and rhizomes, incl. chicory plants and roots, unrooted cuttings, slips, rhododendrons, azaleas, roses, mushroom spawn, pineapple plants, vegetable and strawberry plants, trees, shrubs and bushes) Extra Eu Intra Eu 2,37 8,47 7,97 10,51 0,88 4,41 6,86 6,31 06029049 06049190 6042090 Outdoor Trees, Shrubs And Bushes, Incl. Their Roots (excl. cuttings, slips and young plants, and fruit, nut and forest trees) Foliage, Branches And Other Parts Of Plants, without flowers or flower buds, and grasses, fresh, suitable for bouquets or ornamental purposes (excl. Christmas trees and conifer branches) 0,50 7,21 6,55 6,78 13,26 2,04 2,81 2,31 06031400 Fresh Cut Chrysanthemums And Buds, Of A Kind Suitable For Bouquets Or For Ornamental Purposes 0,98 5,51 2,54 2,83 06029070 Indoor Rooted Cuttings And Young Plants (Excl. Cacti) 4,06 1,64 2,04 2,10 06012030 Orchid, Hyacinth, Narcissi And Tulip Bulbs, In Growth Or In Flower 1,95 1,34 2,03 1,75 15

Share on total of categories in Chaptel 06 (II part) Extra Eu Intra Eu NC 2011 NC 2012 Description product Import Export Export Import 06029030 Vegetable And Strawberry Plants 0,52 2,88 1,89 1,57 06011090 Dormant Bulbs, Tubers, Tuberous Roots, Corms, Crowns And Rhizomes (Excl. Those Used For Human Consumption, Hyacinth, Narcissi, tulip, gladioli and chicory plants and roots. 2,38 15,65 1,78 2,12 06049120 06042020 Fresh Christmas Trees 0,05 0,90 1,42 1,20 06039000 Dried, Dyed, Bleached, Impregnated Or Otherwise Prepared Cut Flowers And Buds, Of A Kind Suitable For Bouquets Or For Ornamental purposes 1,53 1,41 1,39 1,68 06031200 06022090 Fresh Cut Carnations And Buds, Of A Kind Suitable For Bouquets Or For Ornamental Purposes Trees, Shrubs And Bushes, Grafted Or Not, Of Kinds Which Bear Edible Fruit Or Nuts (Excl. Vine Slips) 7,44 0,36 1,20 1,08 0,30 2,47 1,11 1,27 06029045 Outdoor Rooted Cuttings And Young Plants Of Trees, Shrubs And Bushes (Excl. Fruit, Nut And Forest Trees) 0,31 2,43 0,92 1,02 06011030 Dormant Tulip Bulbs 0,25 6,86 0,84 0,88 06029041 Live Forest Trees 0,03 0,66 1,32 1,21 06021090 Unrooted Cuttings And Slips (Excl. Vines) 9,29 1,08 0,92 0,70 06029010 Mushroom Spawn 0,07 0,97 0,86 0,79 06024000 Roses, Whether Or Not Grafted 0,26 1,22 0,80 0,71 06049990 06049099 Dyed, Bleached, Impregnated Or Otherwise Prepared Foliage, Branches And Other Parts Of Plants, Without Flowers Or Buds, and grasses, suitable for bouquets or for ornamental purposes, dyed, bleached, impregnated or otherwise prepared (excl. dried). 1,38 0,31 0,75 0,66 06031300 Fresh Cut Orchids And Buds, Of A Kind Suitable For Bouquets Or For Ornamental Purposes 1,47 0,66 0,65 0,77 16

SHARE % ON TOTAL OF CATEGORIES IN CHAPTEL 06 (II PART) Extra Eu Intra Eu NC 2011 NC 2012 Description product Import Export Export Import 06012090 Bulbs, Tubers, Tuberous Roots, Corms, Crowns And Rhizomes, In Growth Or In Flower (Excl. Those Used For Human Consumption, orchids, hyacinths, narcissi, tulips and chycory, plants and roots). 0,08 0,98 0,49 0,75 06023000 Rhododendrons And Azaleas, Grafted Or Not 0,01 0,48 0,49 0,47 06022010 Vine Slips, Grafted Or Rooted 0,01 0,76 0,45 0,30 06011020 Dormant Narcissi Bulbs 0,04 1,02 0,31 0,31 06049140 06042040 Fresh Conifer Branches, For Bouquets Or Ornamental Purposes 0,00 0,15 0,30 0,23 06011010 Dormant Hyacinth Bulbs 0,00 0,68 0,19 0,30 06031910 Fresh Cut Gladioli And Buds, Of A Kind Suitable For Bouquets Or For Ornamental Purposes 0,00 0,07 0,15 0,16 06011040 Dormant Gladioli Bulbs 0,04 0,84 0,14 0,17 06049910 06049091 06041090 06042019 Dried Foliage, Branches And Other Parts Of Plants, Without Flowers Or Flower Buds, Grasses, For Bouquets Or Ornamental purposes, dried Mosses And Lichens, For Bouquets Or Ornamental Purposes, Fresh, Dried, Dyed, Bleached, Impregnated Or Otherwise Prepare prepared (excl. reindeer moss) 0,98 0,41 0,14 0,15 0,19 0,10 0,13 0,10 06021010 Unrooted Vine Cuttings And Slips 0,00 0,25 0,09 0,20 06012010 Chicory Plants And Roots (Excl. Chicory Roots Of The Variety Cichorium Intybus Sativum) 0,00 0,06 0,06 0,10 06041010 06049011 Reindeer Moss, For Bouquets Or Ornamental Purposes, Fresh, Dried, Dyed, Bleached, Impregnated Or Otherwise Prepared 0,04 0,02 0,02 0,02 06029020 Pineapple Plants 0,00 0,01 0,02 0,01 17

DEVELOPMENT OF EXCHANGE EU 27 (MILLIONS EURO) codes 0601 0602 0603 0604 06MMM000 Live plants incl. their roots, cuttings and slips; mushroom spawn (excl. bulbs, tubers, tuberous roots, corms, crowns and rhizomes, and chicory plants and roots) Cut flowers and flower buds of a kind suitable for bouquets or for ornamental purposes, fresh, dried, dyed, bleached, impregnated or otherwise prepared Foliage, branches and other parts of plants, without flowers or flower buds, and grasses, mosses and lichens, of a kind suitable for bouquets or for ornamental purposes, fresh, dried, dyed, bleached, impregnated or otherwise prepared Trade broken down at chapter level only Description product Bulbs, tubers, tuberous roots, corms, crowns and rhizomes, dormant, in growth or in flower, chicory plants and roots (excl. bulbs, tubers and tuberous roots used for human consumption and chicory roots of the variety cichorium intybus sativum) average average 2001-2003 2009-2011 Var. % Flows Extra Intra Extra Intra Extra Intra Import 33 391 72 508 114,9 29,7 Export 372 378 468 542 25,6 43,4 Import 224 2.767 284 3.689 26,7 33,3 Export 456 2.929 701 3.990 53,8 36,2 Import 681 2.567 914 2.591 34,2 1,0 Export 395 2.269 463 2.778 17,3 22,5 Import 280 262 240 372-14,4 42,3 Export 47 355 67 519 42,6 46,0 Import 4 159 0 798-96,5 401,1 Export 63 1.767 5 1.477-92,1-16,4 Source:Eurostat 18

MAIN PROPOSALS TO MODERNISE NC CHAPTEL 6 Create a code for ornamental trees, shrubs, and bushes containerised and another one for ornamental trees, shrubs, and bushes in soil (now within code 0602 9049); In this way fruit trees destinated to gardens are included in this code; to create a code for conifers without specification of ornamental; to create a code for outdoor ornamental plants; to introduce a supplementary unit (items or pieces) for young plants, trees, bushes, etc. At present it exists only for cut flowers and it s not used from extra Eu exporters. 19

THANK YOU FOR THE ATTENTION www.ismea.it www.ismeaservizi.it Catania 25 giugno 2013