Corporate Fact Sheet June 2011 www.crexendo.com
Corporate Overview Optimize your business with Crexendo s cloud service for e-commerce, web services and business communication. (AMEX: EXE) provides a business optimization suite of cloud-based services including size companies. Headquartered in Tempe, Arizona, the company sells our web services using a SaaS model to help users build a successful Internet presence to sell products or services or ideas, accept online orders, analyze marketing performance, and manage pricing and customers. Our professional web services for small or medium size businesses, work to broaden business online reach to target audiences with marketing strategies including: SEO, conversion rate optimization, link building, social networking, web design, web hosting and web analytics. The company recently launched a cloud communication solution to complement its other web and e-commerce services. Crexendo and its subsidiary, StoresOnline, typically reaches its target audience through concentrated direct marketing efforts and subsequent event workshops in which web and communications experts review the software, our services and Internet marketing techniques. Crexendo is poised to drive growth and recurring revenues through other ancillary product offerings and strategic partnerships. Corporate Headquarters 1615 South 52nd Street Tempe, AZ 85281 Phone: 801.227.0004 Other Locations Crexendo Business Solutions, Inc. 1615 South 52nd Street Tempe, AZ 85281 Phone: 866.621.6111 StoresOnline, Inc. 1303 North Research Way Orem, UT 84097 Phone: 801.434.8582 Fax: 801.226.8848 Key Executives at Crexendo Steven G. Mihaylo Clint Sanderson David Krietzberg Jonathan Erickson David Rosenval Jeffrey Korn Senior Vice President Crexendo Overview Crexendo Web Services provides a complete and professional team that will help you with your online marketing reach and performance. Crexendo s business optimization services provide your small business or has you covered.
Crexendo Cloud Communications provides professional business communication service to your small business or small office home office. A complete and affordable offer that is easy to use that includes local, long distances, audio conferencing, inbound fax and much more in one simple package that can be used to optimize your virtual office or teleworker environment. If you want to create professional image, and compete against larger businesses, but need affordable and easy to maintain with low cost of ownership. StoresOnline Overview StoresOnline from Crexendo empowers the entrepreneur or small office/home office user with a complete doit-yourself or self-service web design and web marketing. Our package includes tools for web training, website, e-commerce, seo, web marketing and communication tools using our software as a service platform (SaaS). We manage, maintain and secure the network, and provide you with world-class expertise, without all the complexity, so you can focus on your growing your online business. Crexendo Overview Our SMB/Enterprise e-commerce solution addresses a flexible to full service approach. Our business offering provides customers with a robust and complete e-commerce platform, aligned with a portfolio of services including web design and development, custom programming, SEO services and Internet marketing training. Our Crexendo website builder solution offers Internet technology platforms tailored either for lead generation, e-commerce and custom web development in a hosted environment. Crexendo leverages our people, technology, and engineering experience while generating more leads and closing more online transactions. www.crexendo.com Enabled Technologies Overview Crexendo offers an extensive line of applications built specifically for growing, managing and maintaining an Internet business. These applications included integrated search engine optimization tools, analysis tools, databases for customer management, content management, product and inventory management, integrated shopping cart, secure hosting, and design management tools all in a software as a service (SaaS) or software licensed offer. Applications Overview Our complete line of applications offers Entrepreneurs and Small Office clients applications for building web presence, integrated search engine optimization and e-commerce websites. All e-commerce solutions include applications for customer management, integration to accounting solutions, product and inventory management, campaign management, integrated shopping cart, and secured hosting. The SOHO line is designed as a full range of do-it-yourself website solutions. Our business clients require a full range of services and a broad range of applications which must be flexible to integrate with their business systems. We offer a lead generation application or an e-commerce application that integrates with a full range of service offers and customizations designed for each businesses unique requirements. Businesses are looking for a way to increase leads and grow sales and Crexendo s business applications are the answer. Services Overview SEO Services Link Building Search Engine Marketing (SEM) or Paid Search SEO Training Internet Marketing Training Analytics and Conversion Rate Optimization Search Engine Management SEM Training Other Business Services
Software Development Crexendo creates dynamic, software packages for Entrepreneurs and SOHO businesses to business enterprises. Our web design, web development and search engine optimization solutions are easy to use and customizable to offer enhanced differentiation to our business customers large and small. We also can easily integrate our platforms with other solutions. Market Approach Overview We market our StoresOnline and Crexendo products and services through a multi-channel strategy. Our StoresOnline division markets to Entrepreneurs and the SOHO market through a seminar-based model. In addition, we sell direct from our website. For our Crexendo product offer, we offer solutions through Value- Added-Resellers (VAR) who are business partners authorized to sell our suite of web applications, SEO services, and training solutions as well as through a direct sales force. Distribution and Service Overview Crexendo distributes it products and services via a combination of direct sales and VARs to businesses both domestically and internationally including: United States, Australia, Canada, New Zealand, Singapore, and the United Kingdom. This network ensures Crexendo s customers can access the company s resources through a multi-level support system. Executive Profiles Steven G. Mihaylo Chief Executive Officer and Director Steve was appointed as Chief Executive Officer in 2008. He is the retired chairman and chief executive officer of Inter-Tel, Incorporated, which he founded in 1969. Steve led the Inter-Tel evolution from providing business telephone systems to offering complete managed services and software that help businesses facilitate communication and increase customer service and productivity. Before selling Inter-Tel to Mitel for $720 million in 2007, Steve grew the business to nearly $500 million in annual sales. Steve earned an honorary PhD from California State University - Fullerton and received a Bachelor of Arts in Business Administration in Accounting & Finance from the university in 1969. He has served on boards of numerous community organizations including the Arizona Heart Foundation, Junior Achievement of Arizona, Arizona Museum of Science and Technology and the Arizona State University College of Business Dean s Council of 100. Committed to education, Steve is involved with the Karl Eller College of Management at the University of Arizona and has served on the advisory board of Junior Achievement of Central Arizona for over 25 years, as a member of the board of directors of the Big Bear High School Education Foundation and on the Dean s Advisory Board of CSU-Fullerton. Clint Sanderson Chief Operating Officer Mr. Sanderson joined StoresOnline in 2002 and has served as SVP and President of our StoresOnline and Crexendo divisions since February 2009. Since joining Crexendo, Sanderson has held positions of increasing responsibility, including Senior Vice President of Sales of our StoresOnline Division, Sales Manager and vice president of operations. Prior to joining StoresOnline, Mr. Sanderson served as director of sales for two enterprise software companies. Mr. Sanderson also serves on the Board of Directors of the American Lung Association of Utah. Mr. Sanderson received a Bachelor of Science Degree from Brigham Young University. David Krietzberg Chief Administrative Officer Mr. Krietzberg has served as the Chief Administrative Officer since 2009. Prior to joining, Krietzberg held positions with Mitel Networks, Inc, Inter-Tel Technologies, Inc and Executone Information
Systems, Inc., including Chief Financial Officer, Vice President of Finance and Treasurer. Krietzberg has extensive experience in operations management, strategic planning, financial management, building organizations and developing high performance teams. Mr. Krietzberg has both an MBA in finance and a BBA in accounting from Pace University. Jonathan R. Erickson Chief Financial Officer Mr. Erickson has served as Crexendo s Chief Financial Officer since February 2009. Prior to his that he served as a controller since 2006. Prior to joining Crexendo Mr. Erickson held various positions of increasing responsibility at Deloitte & Touche LLP, which he joined in May 2003, culminating with the position of Audit Senior specializing primarily in international manufacturing operations. Mr. Erickson received a Bachelor of Science degree in Accounting from Brigham Young University in 2002 and a Master of Accountancy from Brigham Young University in 2003. Mr. Erickson is also a certified public accountant. David L. Rosenvall Chief Technology Officer Mr. Rosenvall was appointed as our Chief Technology Officer in February 2001. Prior thereto, he served as our Chief Architect from September 1999. He initially joined us in November 1998 in connection with our acquisition of StoresOnline.com. From September 1997 to December 1998, Mr. Rosenvall was president of Spartan Multimedia in Calgary, Alberta, Canada, and from January 1995 to August 1997, he was Vice-President for Research and Development at Xentel, another Calgary company. Mr. Rosenvall holds a Bachelor of Science degree in Mechanical Engineering from the University of Calgary and an M.B.A. from Brigham Young University. Jeffrey Korn Chief Legal Officer Mr. Korn has served as Chief Legal Officer since February 2009. Prior to that he served as the General Counsel of Crexendo since 2002. Prior to joining Crexendo, Mr. Korn had a private consulting practice; before that, he had served as general counsel of ProsoftTraining (previously a NASDAQ company), and prior to that, Mr. Korn was a partner in a Jacksonville, Florida, law firm with his practice, specializing in corporate matters and litigation. Mr. Korn has been an advisor to private venture firms, as well as a lecturer and a college instructor. Mr. Korn currently serves on the board of directors of Flanders Corporation and on several charitable and education boards. Mr. Korn has a BA from the State University of New York at New Paltz and a JD from Stetson University College. Investor Information Contact For Crexendo Investor information, please contact Steven Mihaylo: Steven G. Mihaylo, CEO 801.431.4695 775.530.3955 smihaylo@crexendo.com REV 051711 1615 South 52nd Street, Tempe, AZ 85281 866.621.6111 info@crexendo.com www.crexendo.com