SUPPLY CHAIN MANAGEMENT

SUPPLY CHAIN MANAGEMENT Sponsor: The Global Center Program Director: Professor Iyer PURDUE Location: College of Business Administration Shuwaikh Campus Date: April 2010 TABLE OF CONTENTS Program Introduction and Objective... Modes of Learning... Benefits for Particpants... Who Should Attend... Program Director... Program Schedule... Program Details... CONTACT US T :+965 2498 8306 F :+965 249 88649 E: groseminars@cba.edu.kw

PROGRAM INTRODUCTION, OUTLINE & OBJECTIVES The objective of every supply chain is to maximize the overall value generated by an Enterprise. It consists of all stages involved directly or indirectly, in fulfilling a customer request. The management of an enterprise often finds itself caught between customer s mounting demands and company s need for growth and profitability. Supply Chain is an art as well as a science that involves the management and profitability. This Workshop introduces the concept of Services Supply Chain and focuses on Services Strategy and Service Innovation. Workshop topics include an Introduction to services and supply chains, services design and delivery considerations, blended services and manufacturing supply chains, managing innovation in services, service supply chain relationships and the globally integrated service delivery network. This workshop uses a variety of teaching techniques and methods including: class presentations, discussions and case analysis activities MODES OF LEARNING Lectures on concepts, case discussions, understanding and interpreting data and analysis and experiential group exercises BENEFITS FOR PARTICIPANTS Participant will be able to : Explain the key elements that make up a service supply chain Identify the key design decisions for a service supply chain and apply services design principles Contrast the design and management of product and service supply chains Identify and examine services innovation Illustrate the implementation of regional and global service partnerships TYPE OF ATTENDEES This workshop is designed for the experienced supply chain management professional and service delivery professional looking to expand his or her understanding of service design and service innovation principles with specific respect to Supply Chains Supply Chain Management pg. 2

PROGRAM DIRECTOR Professor Iyer is the Susan Bulkeley Butler Chair in Operations Management and the Director of DCMME (Dauch Center for the Management of Manufacturing Enterprises)and GSCMI (the Global Supply Chain Management Initiative) at the Krannert School of Management. Previously, he was Purdue University Faculty Scholar from 1999 2004. His teaching and research interests are operations and supply chain management. Professor Iyer s research currently focuses on analysis of supply chains including the impact of promotions on logistics systems in the grocery industry, and analysis of the impact of competitors on operational management models and the role of supply contracts. His other topics of study include inventory management in the fashion industry, effect of supplier contracts, and use of empirical data sets in operations management model building. His published works (with co authors listed in the publications list)include "An Approach to Identifying Beneficial Collaboration Securely in Decentralized Logistics Systems, MandSOM (to appear),"efficient Supply Chain Management at the US Coast Guard using Part Age Dependent Supply Replenishment Policies", Operations Research, 2006, 'A Principal Agent Model for Product Specification and Production", Management Science, 2005,"The Logistics Impact of a Mixture of Order Streams in a Manufacturer Retailer System", Management Science, 2003, The Supply Chain Impact of Smart Customers in a Promotional Environment with Huchzermeier and Freiheit, MandSOM, 2002; Inventory Cost Impact of Managing Lead Times using Priority Queues based on Demand Uncertainty, Naval Research Logistics, 2002; A Logistics Model in a Promotion Sensitive Grocery Environment with J. Ye, Networks, 2001; Assessing the Value of Information Sharing in a Promotional Environment with J. Ye, Manufacturing and Service Operations Management, 2000; Quick Response in Manufacturer Retailer Channels with Mark Bergen, Management Science, 1997; Backup Agreements in Fashion Buying The Value of Upstream Flexibility with G. Eppen, Management Science, 1997; and Separating Logistics Flows in the Chicago School System with D. Elsenstein, Operations Research, Vol. 44, No. 2, 1996. He was the FMC Scholar in 1990 91. He is a Department Editor of Management Science, Associate Editor of Operations Research, on the editorial boards of Operations Research Letters,IIE Transactions, the ECR Journal and Manufacturing and Service Operations Management editorial board, and member of INFORMS. He was president elect of the MSOM Society of INFORMS in 2001 02 and served as president for the year 2002 03. Prior to joining the Krannert faculty in 1996, Professor Iyer taught at the University of Chicago. He has been affiliated with the Production and Distribution Research Center at Georgia Tech, and a consultant to Daymon Associates, Sara Lee, Turner Broadcasting and others. He served his Chicago community as a pro bono consultant to the Chicago School System and the Chicago Streets and Sanitation Department Supply Chain Management pg. 3

PROGRAM SCHEDULE DAY 1 April 2010 SESSION TOPIC TIME 1 2 3 4 REGISTRATION AND REFRESHMENT 08:45 Introduction to the supply chain the 4 c framework example contexts: Zara, Amazon.com, Cemex, Wal mart Topic/Case : discussion on improving supply chain performance Winstar gear (case by Prof Iyer) Topic/Case : approaches to manage the 4C s (chain, capacity, coordination& competitiveness) Topic/Case : discussion The Merloni Elettrodomesticii Understanding and improving supply chain performance 09:00 COFFEE BREAK 10:30 10:35 LUNCH 12:00 13:00 COFFEE BREAK 14:30 END DAY ONE 14:35 PROGRAM SCHEDULE DAY 2 April 2010 SESSION TOPIC TIME 5 6 REFRESHMENT 08:45 Topic/Case: Total Supply chain cost analysis reducing logistics costs at General Motors case Topic/Case: improving costs across the supply chain winstar gear 2 Improving performance (case by Prof. Iyer 09:00 COFFEE BREAK 10:30 10:35 LUNCH 12:00 7 Topic/Case: The bullwhip effect in supply chains group game 13:00 COFFEE BREAK 14:30 8 Supply chain strategy value nets, go downstream, blue ocean strategy 14:35 END DAY TWO Supply Chain Management pg. 4

PROGRAM SCHEDULE DAY 3 April 2010 SESSION TOPIC TIME 9 10 11 REFRESHMENT 08:45 Topic/Case: Introduction to global purchasing Discussion of the ford motor company case (By Prof. Iyer and Schwarz Topic/Case: Global purchasing concepts Discussion of the Emersen electric case (Darden case) Topic/Case: Leveraging the Global Supply Chain Discussion of the Applichem Case (Harvard Case) 09:00 COFFEE BREAK 10:30 10:35 LUNCH 12:00 13:00 COFFEE BREAK 14:30 12 Topic/Case : Global Supply Chain Strategy 14:35 CERTIFICATE AWARD & PROGRAM CLOSURE Supply Chain Management pg. 5

PROGRAM DETAILS DAY 1 April 2010 SESSION 1 INTRODUCTION TO THE SUPPLY CHAIN THE 4 C FRAMEWORK We will discuss chain structure, capacity choices, coordination approaches and competitiveness metrics for supply chains Notes from an upcoming textbook by Prof. Iyer to be published by McGraw Hill Example context: Zara, Amazon, Cemex and Wal Mart SESSION 2 IMPROVING SUPPLY CHAIN PERFORMANCE We will discuss on improving supply chain performance. This case provides specific ways to make changes to a supply chain and understand their impact on performance. The group case will be Winstar Gear (case written by Prof. Iyer) SESSION 3 Approaches to manage the 4C s ( chain, capacity, coordination & compitetivemness ) Notes from an upcoming textbook by Prof. Iyer to be published by McGraw Hill SESSION 4 CASE DISCUSSION A discussion of the Harvard case Merloni Ellettrodomesticii. The Case describes an Italian Company changing the way it operates a network of plants, warehouses and customer relationships using a a cross docking approach to improve supply chain performance PROGRAM DETAILS DAY 2 April 2010 SESSION 5 UNDERSTANDING TOTAL SUPPLY CHAIN COST ANALASYIS : We will discuss transport, inventory and warehousing and their impact on the overall supply chains The case used to apply the concepts will be Reducing logistics cost at General Motors SESSION 6 Case Discussion We will apply concepts discussed in session 1 to improving costs across the supply chain. The case discussion will be part 2 of Winstar gear improving performance (case by Prof Iyer SESSION 7 Group Activity We will play a group game to understand the bullwhip effect in supply chains. The debrief will use a Sloan Management review article by Hau Lee et all on The Paralyzing Curse of the Bull Whip Effect SESSION 8 SUPPLY CHAIN STRATEGY Discussion of Value nets, Going downstream in manufacturing, Blue ocean strategy, Choosing the Right Supply Chain and Fast, Global Supply Chain Management Supply Chain Management pg. 6

PROGRAM DETAILS DAY 3 April 2010 SESSION 4 INTRODUCTION TO GLOBAL PURCHASING : Make, Buy decisions, supplier logistics, strategic sourcing Discussion of the Ford motor Company case in adjustable brake pedals ( Cases written by Prof. Iyer and Schwarz) SESSION 5 MANAGING SUPPLIERS Global purchasing concepts managing suppliers examples from Toyota, Bose Corp and Liz Claiborne and Ruentex Discussion of the Emersen Electric case on global sourcing (Darden case) SESSION 6 LEVERAGING THE GLOBAL SUPPLY CHAIN CAPACITY OPTIONS AND CURRENCY FLUCTUATIONS : Role of capacity in the global supply chain, optimal use of global capacity, impact of duties and currency fluctuations Discussion of the Applichem Case (Harvard Case) SESSION 6 CASE GLOBAL SUPPLY CHAIN STRATEGY Global Supply Chain Management issues, Strategic Commodity teams, Supply Chain Finance, managing supply chain disruptions Discussion of the Strategic Commodity Teams case (case written by Professors Iyer and Schwarz), notes from a book on Orchestrating Stretch Opportunities (upcoming book by Iyer and Zelikovsky) Supply Chain Management pg. 7