Developing a Successful HANA Analytics Roadmap. Rob Jerome Director, Business Intelligence rob.j@dickinson-assoc.com @rob_jerome



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Developing a Successful HANA Analytics Roadmap Rob Jerome Director, Business Intelligence rob.j@dickinson-assoc.com @rob_jerome 1

We Are: Focus: Our People: Offices: Delivery of quality SAP Business Suite, BI/Analytics, and Mobility consulting services to customers across North America, Europe, and Asia. A team of 140+ full-time SAP professionals reflects the ideal mix of years of relevant business knowledge, very strong SAP credentials, and solid communication skills. Our team has an average of 15 years SAP and 19 years business experience. Chicago, IL (Headquarters) Satellites: New York, NY Scottsdale, AZ Cincinnati, OH We are: 2

Partnership and Designations SAP Gold Channel Partner SAP Services Partner SAP All-in-One Certified Solutions SAP-Qualified Partner for RDS Business Objects Sybase Partner SuccessFactors Partner 3

The Analytics Revolution Redefining Analytics History of Analytical Offerings SAP HANA Overview Implementation and Deployment Options Building an Analytics Roadmap

The Analytics Revolution

The Analytics Revolution Big data may tell you how many customers you have won or lost but not necessarily why. This is the intelligence that can really make a difference. Jane Frost, CEO Market Research Society Information is the oil of the 21st century, and analytics is the combustion engine. Peter Sondergaard, Gartner 6

Redefining Analytics Less reporting and more predicting Predictive models vs. historical trending Spatial text analysis and uplift modelling Big Data is the rule, not the exception Enormous (not large) data volumes Social media and market trends Predicting behavior and buying patterns External sources of data for complex predictive models Agility vs. Structure Fluid Requirements Less focus on structured reporting 7

SAP ANALYTICS HISTORY BW 1.2A - First Major Release BW 3.5 - UD Connect - SOAP Data Transfer - XI Integration - BPS Integration BOBJ Acquisition HANA SP0 Visual Intelligence on HANA Predictive Analysis on HANA SAP Design Studio Native HANA Application Development 1998 2002 2004 2006 2007 2008 2010 2011 2012 2013 2014 BW 3.0B - Bookmarking - Reporting Agent - Enhanced WAD - Enterprise Portal - BW Statistics BW 7.0 - Major Release - Transformation/DTP - Write-Optimized DSO - RDA - BW Accelerator BI XI 3.1 - Integration Toolkit - Xcelsius - Web Intelligence BW 7.3 - BW on HANA - Data Services - BI 4.0 Integration BI 4.0 - Full Integration - SAP Dashboards - Web Intelligence - Advanced Analysis (OLAP) Lumira HANA Live Predictive Analytics Library (PAL) HANA Cloud BI 4.1 8

SAP HANA Overview

HANA Overview - What is HANA? SAP HANA is a data source agnostic in-memory database Columnar storage Massive parallel processing Real-Time Data Operational (SAP or Non-SAP) SAP NetWeaver BW on HANA (near real-time) Predictive analytics and text parsing Big Data Enormous volumes of data (not just large) Structured and unstructured 10

HANA Overview What HANA is Not A reporting tool BusinessObjects is the intended reporting and analytics tool HANA processes data it does not present it An ETL tool SAP DataServices for Non-SAP Data SAP Landscape Transformation for direct SAP integration A data modeling tool HANA Studio Information Composer 11

HANA and BusinessObjects Integration 12

HANA Data Integration Options Data Services Batch Processing Business Rule Application Latency measured in minutes SAP Landscape Transformation (SLT) Real Time (SAP) Data Replication Supports SAP and Non- SAP Databases (SP 4) Direct Extractor Connection (DXC) Leverage existing BW extractors on ECC 13

Deployment Options

HANA Implementation Options Stand-Alone Appliance No separate data warehouse Data modeling done directly on HANA Support real-time data extracts from SAP systems SAP DataServices used to integrate Non-SAP data SAP BW on HANA Improves performance of both ETL and reporting components Allows for increased ROI on an existing BW investment SAP Business Suite on HANA SAP ECC on HANA Accelerates transactional operations Allows for analytics directly on ECC 15

HANA Deployment Options Cloud-based Amazon Web Service (AWS) HANA One Pay as you go HANA One Premium - Enterprise Support/Annual Licensing SAP HANA Cloud Platform / Enterprise Cloud BW on HANA Business Suite on HANA Stand-alone appliance On-Premise Requires hardware capital expenditure CAPEX vs. OPEX http://www.saphana.com/community/about-hana/deployment-options 16

Developing a HANA Roadmap

HANA Analytics Roadmap Key Steps Define analytics within your organization Make the case by developing a business case Determine HANA implementation option based on key value drivers and existing SAP landscape Identify cost savings or qualitative value added by a HANA solution Choose your deployment option Cloud vs. On-Premise Identify and prioritize capabilities Operational reporting Predictive analytics Develop a strategic plan 18

Defining Analytics What is the role of analytics in your organization? An enabler of ongoing operations? A driver of strategic initiatives? What analytical capability would provide a strategic advantage to your organization? Determine visibility gaps What don t you know? What process or operations would benefit from additional analytic capabilities? 19

Develop a Business Case Identify relevant functional areas and processes Analyze existing solutions and capability gaps Real-time data Limited reporting tools Determine the cost of doing nothing Identify manually intense processes Quantity hours and people required to support existing initiatives Quantify and qualify value drivers 20

Choose a Deployment Option The business case will drive your deployment strategy CAPEX vs. OPEX Expenditures Nature of process to be supported Existing SAP investments (BW on HANA vs. Side Car) Hybrid models are okay Retain BW to support existing capabilities Supplement BW with HANA Side Car for operational reporting Don t forget about BusinessObjects! Enterprise vs. Edge Develop a strategy for tool deployment 21

Prioritize Capabilities and Analytical Tools Quality vs. Quantity - BusinessObjects Avoid the urge to deploy all tools at the same time Identify tools that closely match business case value drivers Lumira/Explorer Fill the exploration data gap Web Intelligence Provide a lacking Ad Hoc Capability Design Studio/Dashboards Provide executive analysis Prioritize capabilities Balance value add with ease of deployment Identify and focus on a quick win for the business 22

Develop a Strategic Plan Phased approach vs. Big Bang Risk Develop an agile approach Start small and win big Identify project resources and sponsors Prepare internal resources Training plans for Information Systems support SME education and sponsorship Finalize project team Get started! 23

Key Learnings Big Data is here to stay and SAP HANA can support big data analytics SAP HANA is a database that can be directly integrated with BusinessObjects analytics tools Building a business case is the first step to a successful HANA roadmap Business priorities and value drivers should drive a HANA analytics deployment A phased approach will support short-term wins and long-term success 24

Questions and Discussion

Service Offerings Professional Staffing SAP Strategy Application Support Implementation SAP Upgrade Services Process Optimization Services 26

Dickinson + Associates Robert K. Jerome Director, Business Intelligence rob.j@dickinson-assoc.com 703-851-1198 27