Analytics and Big Data Consulting Opportunities By: James Ward Director, Strategic Analytics March 2013 By: James Ward Director, Strategic Analytics March 2013
MARKET CONFIDENTIAL THIS SLIDE DECK IS NOT FOR GENERAL DISTRIBUTION
Strategic Metrics Pty. Ltd. trading as Insight Data ABN: 82 150 985 381 Head Office and Data Centre Sydney, NSW, Australia Telephone: (02) 9546 3248 Email: james.ward@insightdata.com.au www.insightdata.com.au Material in this presentation is Copyright Insight Data 2013 unless otherwise indicated. No reproduction or other use of this material is permitted without written authorisation from the authors. Figures and graphs used in presentation material are for demonstration purposes only and do not represent real figures or relate information about actual entities.
Trends in Market Demand
Strategic initiatives which leverage Analytics and Big Data are a high-growth segment of the global consulting industry
A range of high calibre consulting skills are in demand, centering on the ability to source, analyse and act strategically on enterprise data sources Analytics Big Data
Baseline Growth in Job Searches
Analytics and Big Data consulting and operational roles are experiencing exponential growth even as the overall job market holds steady Job Posting Volume Across all Industries Big Data Comparison Source: http://statsgram.com/www/seek.com
What is Driving these Trends?
The Rise and Rise of Social Media
Visualisation of Tweets in Real Time
Big Data Analysing Big Data Source: http://www.visualisingdata.com/index.php/2010/08/making-sense-of-streamgraphs/
Searches on Big Data Big Data tools serve to reinforce the growth of data available to be analysed - in ways which are often self-referential
Demand Forecasts
The United States will Continue to Lead Market Growth
Forecast Strong Growth is a Global Phenomenon Other Industries Big Data Big Data
Industry Analysts Compete to Determine How Big and How Quickly the Sector will continue to Grow
There is a consensus among analysts that the Analytics and Big Data market segments will only grow stronger in coming years
Global Industry Response
Why is this Useful?
The Australian Opportunity
Enterprise transformation leveraging Big Data and Analytics approaches, has been trialled with success in the Australian economy Agribusiness Financial Services Education FMCG Strategy Manufacturing
Nevertheless overall (with some notable exceptions), adoption and implementation rates in Australia significantly lag that of other developed economies Global Best Practice Australian Enterprise Adoption 2011 2012 2013 2014 2015 Contributing factors have been: a focus on post-gfc conservatism and re-regulation in financial services, the mining and commodities boom which has delivered profit without innovation, and cost cutting initiatives which have seen a drift of technology skills offshore, precipitating a dilution of strength in the Australian Information Technology sector. Significantly, none of these factors are structural, and indeed most trends which have slowed the adoption of Big Data and Analytics in Australia are nearing the end of their lifecycle.
Redressing this gap is possibly the largest opportunity in Australian management consulting today and for the foreseeable future Australian Enterprise Transformation Projects Global Best Practice Australian Enterprise Adoption market leaders conservative adopters 2011 2012 2013 2014 2015 The resources required to close the gap are readily available through the global digital economy, which is expected to accelerate rapidly following the long anticipated completion of the National Broadcast Network (NBN) rollout. In the digital economy, geography and history are no barrier to skills development and adoption of innovation. Rather, the limiting factor is our own ability to comprehend the growing mountain of information available the very challenge that Big Data and Analytics addresses.
To help address the gap, the Australian Government funds initiatives such as NICTA National ICT Australia
How Do I Get On Board?
A good starting point for Australian Analytics and Big Data resources : www.insightdata.com.au
For a limited time, the following Insight Data fileserver will be active: www.insightdata.com.au/mirror
Engage in conversations with consultants already working in the fields of Analytics, Customer Insights, and Big Data. Get your hands on some good reading. An introduction to the discipline along with a sampling of what a data science education is like is the crux of a new ebook, Introduction to Data Science. Professor Stanton offers a resource for a range of interests and audiences, and was originally designed specifically for use in two ischool courses, IST 718 (Advanced Information Analytics) and IST 719 (Data Visualization) at Syracuse University Email James Ward with your CV to express your interest in Analytics and Big Data, and he will hook you up with a copy of An Introduction to Data Science by Jeffrey Stanton, to help start you on your journey. Contact James at: www.insightdata.com.au
Join a Analytics, Big Data, or Visualisation Meetup Group (or all of the above): http://www.meetup.com/find/
If you are looking for a local collaboration partner, and are willing to significantly invest your own time in developing the required skills to become a successful Analytics and Big Data consultant, then speak with us: Insight Data (Strategic Metrics Pty. Ltd.) ABN: 82 150 985 381 www.insightdata.com.au Head Office in Sydney, NSW, Australia: Sydney Office: (02) 9546 3248 Executive Contact: James Ward, Director of Strategic Analytics Mobile: 0408 673 511 james.ward@insightdata.com.au
Suitably skilled and motivated ICG Affiliates may join the ICG Strategic Analytics Practice is an Affiliate of ICG If you are a suitably skilled ICG Affiliate, or are motivated to become so on your own time, then contact James Ward, ICG s Practice Leader for Strategic Analytics, and apply to be invited into a cooperative and interactive workplan involving study and self development, and on-the-job training in sales, research and delivery roles in the field of Analytics and Big Data.
SUMMARY: The business case for the adoption of Analytics and Big Data in the service of enterprise transformation is well established globally. The opportunity in the Australian context is to harness this long term global trend by: Developing skills in identifying and framing business opportunities, harnessing software technologies and enacting implementation methodologies, and corralling and monetising large datasets through analytics Teaming with others to address the opportunity there is too much to learn otherwise Educating the Marketplace on the potential for new technologies and approaches which leverage available data Scouting opportunities for implementation finding the low hanging fruit Following through with implementation projects - as pilots, then at departmental level and (later) at enterprise scale
Further Information from Insight Data: (for continued reading) Insight Through Data Visualisaiton (click through thumbnail to read) Benchmarking Survey Online and Mobile Banking (sample only) (click through thumbnail to read)