JumpStart Platform Briefing Carlo Rimini, Snow Valley
Snow Valley complete e commerce partner MUSE Platform Website Operations User Experience Performance Tuning
MUSE e commerce platform MUSE portal Product information manager Consumers MUSE services Payment processors Marketing manager Contact Centre Content Manager Reporting manager Web analytics Store locator management Publishing manager Search manager Reviews manager Order manager MUSE UX Toolkit MUSE Core MS.NET Platform Search services Store locator service Address finder service Product reviews Wish list services IP location service Geospatial search service Integration services Email services Voucher services
Challenge #1 Feature Flexibility
Challenge #2 Maintaining Momentum
Challenge #3 Website Performance Now: fast sites on streamlined infrastructure Geographical audience growing Variable demand during the year Inefficient resource usage
Cloud ready architecture
Challenge #4 The End of Isolation Too many silos of information across the business Data held captive until integration is purpose built Limits ability to gain a single view of the customer
Challenge #4 The End of Isolation
TITLE PAGE ONLY. CLICK HERE TO EDIT TITLE Product Information Management Paul Bolton Paul.Bolton@ivisgroup.com Product Management & Corporate Strategy
Why is PIM Important for ecommerce? Customer Experience Clean, standardise and enrich product data automatically using business rules to create consistent, rich, customer centric information Merchandising Add merchandising information to products and categories to maximise cross-sell and upsell opportunities Conversion Rates Create channel and systemspecific product attributes and promotional messages automatically through the application of rules Enhanced Search Apply categorisation to product groups and structure product information to improve SEO, search and navigation for customers 59 % of first site visits are for product information...with an average of 5 visits to your site per transaction IMRG, June 2009
Evolution of PIM PIM Silo s Web / Catalog / ERP Large manual effort Community MDM Customer driven content Collaborative MDM Integrated across the Enterprise Workflow and process driven Utilising ERP Structured content, supply chain focus Limited scope, lack of flexibility Re-keying Manual entry, excel sheet driven Product Information Management now needs to concurrently manage multiple, diverse data across intra- and extra-enterprise business processes
MDM beyond the online PIM Silo s Collaborative Lifestyle & Community Single or dual channel focus Multiple product catalogs Manual synchronisation Integrated image management Content publishing workflow Process driven information management True single version of the truth Cross organisation collaboration Operational Master Data Quality metrics for data stewardship Enforcement of regulatory compliance Customer generated product information Lifestyle centric view of products Analytics driven product information Tailored lifestyle promotions & packages Feedback driven merchandising Driver for social commerce Fully integrated multi-channel approach A streamlined business process for creating rich, well structured, customer oriented content can have a major impact on your bottom line
The Sonetto difference Business Driven Flexible Model Rules Based Suite of business applications enabling business users to create and manage product, pricing and customers information directly no dependency on IT. Ability to cope with dynamic information requirements and to deliver a centralised process for collaboration avoiding a spreadsheet pandemic Users teach Sonetto to process information using a by-example conditions that trigger action. Sonetto automatically applies this action to any products that matches the conditions. Reach out across the entire supply chain to communicate with customers through multiple channels
Benefits & Measures of Success Maximise Revenue Shorten the time to market and significantly improve product messaging and merchandise management in the organisation, to gain a competitive advantage. Increase Marketing Efficiency Provide a multi-dimensional view of information to match the demands of your customers, based on need and preference Acquire & Retain Customers Provide a better, more consistent customer experience across all channels enabling customers to make informed decisions - resulting in higher conversion rates and improved customer relationships. Reduce Cost Low adoption and integration cost Sonetto works as add-on to existing systems - utilising business driven rules automates existing processes and reduce the IT dependency 79% of online shoppers rarely or never purchase a product online without complete product information - and 72% abandon the site completely ( The e-tailing Group )
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