Mobilizing the Enterprise: Trends, Strategies and Techniques Richard M Marshall PhD Twitter: @rmmarshall Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. If you are authorized to access this publication, your use of it is subject to the Usage Guidelines for Gartner Services posted on gartner.com. The information contained in this publication has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Gartner's research organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity."
Digital Workers Tools are Mobile This is how users view current IT. They want all of their mobile devices connected. Even these ones.
Mobility Blends Into the Digital Business Personal Professional Consumer Enterprise The ANY Generation Any job, Anywhere, Anytime, Any application, Any device, Any network, Any customer, Any partner Unmanaged Open Managed Regulated
Key Issues 1. What are the key trends for enterprise mobility? 2. How do I plan for delivering mobile? 3. What are new tools and techniques that will help me deliver?
Key Issues 1. What are the key trends for enterprise mobility? 2. How do I plan for delivering mobile? 3. What are new tools and techniques that will help me deliver?
Mobile Device Trends: More Phones, More Tablets, Less PCs Installed base of smart devices 2013 to 2017 6 bn Smartphone 5 bn Notebook 4 bn 3 bn Smartphones Ultramobile Premium tablet Utility tablet Basic tablet 2 bn 1 bn 0 2013 2014 2015 2016 2017 Mobile PCs Tablets Information Obtained From Gartner Shipment Forecast: Desk-based PCs, Notebooks, Ultramobiles, and Tablets, Worldwide, 2011 to 2017, 2Q13 Update.
Form Factor Fragmentation Convertibles Slates With Peripheral Hybrids What is a notebook anymore?
Mobile Diversity and Opportunity Many form factors, screen sizes, interaction styles, platforms, architectures > 100 mobile application development tools, > 60 MDM tools Management and security challenges New working practices, opportunities, organizational structures, skills Tactics are the new strategy Wearable Pocketable Grab & Go Portable Desk Shared Areas Touch, Voice,... Keyboard, Mouse Gesture
BYO: The Trend Is Clear Over 60% of employees report using a personal device for work U.S. and APAC lead, EU lags Two-third of consumers report that work influences what they buy for personal devices By 2015, emphasis will shift toward cost reduction through mandatory BYO programs PC BYO lags smartphones and tablets (<8% of companies), but will accelerate in 2014+
A Radical Shift Is Occurring And Many Organizations Will Not Provide Devices Corporate and BYO "When will your organization cease to provide personal devices?" 6% 38% Today 2016 2020 Source: Hunting and Harvesting in a Digital World: The 2013 CIO Agenda, 1 January 2013 Number of respondents = 2,053 CIOs, worldwide BYO Only 45%
The BYO Report Card Tools and technologies Support Ownership, reimbursement Security and privacy Access to corporate apps/resources Platform selection Policy and enforcement Endpoint independent apps Scope and eligibility Software licensing BYOA MDM, EFSS, and AD tools are maturing but not stable. Security challenges are growing, containerization is displacing MDM. New challenges like disposal are emerging. Platform, form factor, and UX diversity is increasing. Vendors are delivering more apps but crossplatform and multichannel tools are immature. Major challenges as more devices access enterprise apps.
Mobile App Demand Outstrips Supply I'm getting my mobile sales app WHEN? Mobility will overload IT backlogs. Projects must be prioritized by business value.
The Things are Coming Useful Smart Devices are coming, and coming soon Infinite new devices New wireless protocols New requirements for filtering Vast amounts of data Powerful analytics needed 12
Component Costs Will Fall, Enabling New Applications Unit Cost $ 3 2.5 2 1.5 1 0.5 0 2012 2016 Source: Gartner Wireless power 1.8 Mpix image sensor Accelerometer Microphone Wi-Fi radio Temperature sensor GPS Basic 8 bit µ controller Bluetooth radio Early market Low volume Mature market High volume Costs dominated by R&D, integration, software, manufacturing... Costs approach hardware costs + costs such as IP and services
Key Issues 1. What are the key trends for enterprise mobility? 2. How do I plan for delivering mobile? 3. What are new tools and techniques that will help me deliver?
Mobile Stakeholders Ops Executive Sponsor Marketing Security Legal IT is a facilitator and a participant, not the owner. IT HR Line of Business Groups
Mobile Strategies Must Mature Selected Strategy Components Multichannel customer experience governance across all touchpoints Multichannel digital business strategy controlled by CDO B2C UI standards Marketingled strategy Mature BYO for everyone and any device Emerging Selective BYO Informal strategy B2E Process efficiency B2E process innovation Architectural standards and multichannel tool portfolio Projects covering the entire select application life cycle technology Security means MDM Role-specific security, comprehensive technologies and policies covering management, ownership, disposal of devices and applications
A Mobile Application Road Map Communication Tool and Execution Plan The process is as important as the deliverables. Key process aspects: Collaboration of key mobile stakeholders Assessment of mobile opportunities Management of app request backlog Key deliverables: Objective milestones Prioritization criteria Release plans and delivery schedules Execution reports A mobile road map is aligned with the mobile strategy, which is aligned with the business, but all are distinct.
Create a Release Plan Backlog Requirements Bugs Release early and often Review frequently with stakeholders Release 1.2 Prioritization: Commercial Market Technical Security Release 1.1 Keep the plan alive but avoid scope creep Give releases themes Release 1.0 Time
App Dev. Flexibility Waterfall is too rigid: Exploit agile methods Define Mobile Road Map Mobile Business Strategy Short Cycles Fail Fast
Key Issues 1. What are the key trends for enterprise mobility? 2. How do I plan for delivering mobile? 3. What are new tools and techniques that will help me deliver?
Routes to Mobile How much flexibility do you need?
MADP: Three Key Trends Codeless tools for business analysts Complete enterprise solutions Open source frameworks 24
Trust Moves from Devices to Apps Data in motion Data at rest Self-defending app E.g., using HTTPS Wrapped/Containerized app Container manages security Per-app VPN OS manages security Whole-device VPN MDM handles security at device level No additional app or device security Increasing security Self-defending app E.g., using private encryption Wrapped/Containerized app Container manages data Whole-device MDM MDM enables device-wide policies and controls No additional app or device security Likely range of HTML5-based hybrid apps and browser persistent data security
Middleware: Protecting Your Assets Cloud Service CRM Stock Accounts VPN Cloud Mobile Back-End Services optimize and protect Specialist data aggregation Optimizes data usage Easy for developers to use Supports app management Provide industrial-strength protection for your data Manage data access Edge caching service 26
Cloud: Agility and Elasticity Cloud Service Push Notifications User management Payment Analytics Social Media Location Advertising Integration and services New mobile-specific functions ready built Difficult to implement Offers agility Users Your app goes viral on Facebook TechCrunch covers your app Scalability and elasticity Grow rapidly in response to demand Stretch and contract to match typical peaky usage Buffers core systems from impact Time 27
Action Plan Monday Morning: - Identify key mobile elements of your digital business. - Build your stakeholder team. - Define your mobile strategy. Next 90 Days: - Gather requirements and mobility requests. - Release the initial mobile app road map. - Establish your security comfort levels. Next 12 Months: - Update strategy, roadmap, technology and tool selections. - Measure how your mobile solutions have done. - Report back how well you are doing against KPIs.
Recommended Gartner Research How to Estimate the ROI of Mobile Apps for Employees Richard M Marshall (G00246972) How to Determine the Right Mobile Architecture Richard M Marshall (G00257619) Put an Integrated Mobile Strategy in Place, or Face Increased Costs Later Leif-Olof Wallin (G00201262) What AD Leaders Need to Know About Cloud Mobile Back-End Services: Don't Enter the Cloud Unprepared Gordon Van Huizen (G00247388) Fit Mobility Into a Multichannel and Multiplatform Strategy Nick Jones (G00239468) Key Technologies for the Internet of Things Nick Jones (G00245261)