Preventing Injuries in Indiana: Developing an Injury Prevention Resource Guide and Mobile App Jessica Schultz, MPH Injury Prevention Epidemiologist Consultant Division of Trauma and Injury Prevention Indiana State Department of Health Health Communication: Cutting through the communication barrier 2016 Safe States Annual Meeting April 13, 2016
Learning Objectives 1. Discuss initiating, developing, and advancing a state-specific injury prevention resource guide 2. Describe strategies for leveraging and developing an injury prevention mobile app 2
Outline 1. Resource Guide Development 1. Background 2. Topics 3. Strategic Communication Plan 2. Mobile App Development 1. Process 2. Layout 3. Results & Analytics 4. Lessons learned 3
Indiana s Trauma System 4
RESOURCE GUIDE DEVELOPMENT
Background Process began in summer 2014 Concurrent projects: Trauma & Injury Prevention State Plan Injuries in Indiana Report Trauma System Development 6
Background, Cont d Concurrent Projects: Informal Needs Assessment & IPAC Data & Information Requests Growth of Division RNL Regional Guide 7
Overall Need Bring awareness to problem of injury Highlight evidence-based solutions Focus on data informed decision- making National resource guides, not state based 8
Selecting Topics & Content 1. Priorities of Division & agency 1. Data 2. Emerging trends 3. State Plan 2. CDC Priority areas 3. Existing Resource Guides 9
Injury Prevention Topics 1. Trauma & Trauma System 2. Alcohol & Injury 3. Prescription Drug Overdose 4. Infant Safe Sleep 5. Older Adult Falls 6. Traumatic Brain Injury 7. Suicide Prevention 8. Child Maltreatment 9. Sexual Violence 10. Distracted Driving 10
Resource Guide Outline 1. Brief description of topic 2. U.S. data 3. Indiana data 4. Prevention Strategies 5. Additional Resources 11
Reducing Injury in Indiana: Promoting Indiana s Injury Prevention Resource Guide Department of Communication Studies
The Team Maria Brann, PhD, MPH Graduate-level course Health Communication Dissemination Graduate students Applied Communication, MA Health Communication, PhD
Approach
Target Audiences Department of Child Services (DCS) Emergency Departments (EDs) Injury Prevention Advisory Council (IPAC)
Summary Diverse Target Audiences Key Recommendations DCS: Focus on Protection EDs: Injury Prevention at your Fingertips IPAC: Your Commitment to Injury Prevention
Resource Guide Launched on ISDH website 9/21/15 Visit: http://www.in.gov/isdh/25396.htm 17
MOBILE APP DEVELOPMENT
Resource Guide App Pitched idea to Indiana Office of Technology Wireframes Graphic design by Office of Public Affairs Development sprints Testing period with partners Launch 19
Resource Guide App Injury Prevention at your fingertips Free to download ios & Android capable Phone & tablet capable Launched app 10/21/15 20
21 https://play.google.com/store/apps/details?id=doh.in.gov.indianaprevention&hl=en
22 https://itunes.apple.com/us/app/preventing-injuries-in-indiana/id1037435460?mt=8
10 topics in initial launch 23
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RESULTS & APP ANALYTICS
Communications Social Media: More than 50 tweets from @INDTrauma Press releases: Agency Press Release Trauma Times newsletter & Division ListServ Office of Women s Health ListServ, OWH Wellness Watch IPAC bi-weekly emails INVDRS Advisory Board emails CDC NCIPC Core VIPP Monthly newsletter Targeted information sent to stakeholder groups 29
Communications Presentations: IPAC Office of Women's Health Advisory Board Indiana State Trauma Care Committee Local Health Department Outreach Division s Webcast Indiana Sexual Violence Primary Prevention Advisory Board Data Sharing & Mapping Task Force of the Commission on Improving Status of Children 30
Installs per day, N =628 50 45 40 35 30 Android Analytics ios Analytics 25 20 15 10 5 0 **10/21/2015 10/24/2015 10/27/2015 10/30/2015 11/2/2015 11/5/2015 11/8/2015 11/11/2015 11/14/2015 11/17/2015 11/20/2015 11/23/2015 11/26/2015 11/29/2015 12/2/2015 12/5/2015 12/8/2015 12/11/2015 12/14/2015 12/17/2015 12/20/2015 12/23/2015 12/26/2015 12/29/2015 1/1/2016 1/4/2016 1/7/2016 1/10/2016 1/13/2016 1/16/2016 1/19/2016 1/22/2016 1/25/2016 1/28/2016 1/31/2016 2/3/2016 2/6/2016 2/9/2016 2/12/2016 2/15/2016 2/18/2016 2/21/2016 2/24/2016 2/27/2016 3/1/2016 3/4/2016 3/7/2016 3/10/2016 3/13/2016 3/16/2016 3/19/2016 3/22/2016 3/25/2016 3/28/2016 3/31/2016 4/3/2016 4/6/2016 4/9/2016 **ISDH press release on 10/21/2015 Data as of 4/10/2016 31
Launches per day, N =2,220 120 100 Android Analytics ios Analytics 80 60 40 20 0 **10/21/2015 10/24/2015 10/27/2015 10/30/2015 11/2/2015 11/5/2015 11/8/2015 11/11/2015 11/14/2015 11/17/2015 11/20/2015 11/23/2015 11/26/2015 11/29/2015 12/2/2015 12/5/2015 12/8/2015 12/11/2015 12/14/2015 12/17/2015 12/20/2015 12/23/2015 12/26/2015 12/29/2015 1/1/2016 1/4/2016 1/7/2016 1/10/2016 1/13/2016 1/16/2016 1/19/2016 1/22/2016 1/25/2016 1/28/2016 1/31/2016 2/3/2016 2/6/2016 2/9/2016 2/12/2016 2/15/2016 2/18/2016 2/21/2016 2/24/2016 2/27/2016 3/1/2016 3/4/2016 3/7/2016 3/10/2016 3/13/2016 3/16/2016 3/19/2016 3/22/2016 3/25/2016 3/28/2016 3/31/2016 4/3/2016 4/6/2016 4/9/2016 **ISDH press release on 10/21/2015 Data as of 4/10/2016 32
Resource Guide Findings Preliminary evaluation: Enhanced skills and knowledge Increased use of data and resources Qualitative evaluation ongoing 33
Resource Guide Findings Generated energy and attention Unique platform New partners Branding 34
Future Injury Topics 35
Contact Jessica Schultz, MPH Injury Prevention Epidemiologist Division of Trauma and Injury Prevention Indiana State Department of Health Email: JSchultz@isdh.in.gov Phone: 317-617-4155 36