DoD Safe Helpline Outreach Toolkit
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1 DoD Safe Helpline Outreach Toolkit Contents 1. Introduction letter 2. Tips on how to promote Safe Helpline 3. About Safe Helpline (short and long version) 4. Sample social media posts 5. Sample newsletter/article text 6. Marketing materials, text options and feedback forms
2 To Whom It May Concern: Thank you for your work supporting sexual assault survivors. In an effort to connect survivors with the many resources available to them, I am asking for your help in spreading the word about DoD Safe Helpline (Safe Helpline). Safe Helpline is a groundbreaking crisis support service for members of the DoD Community affected by sexual assault. Since its launch in April 2011, Safe Helpline has helped thousands of sexual assault survivors in the DoD community take the first steps towards recovery. Users can anonymously access free support, 24/7, worldwide. In addition, Safe Helpline s trained staff can also connect survivors with resources on their base or installation, such as SARCs, VAs, JAGs, Chaplains, and military police. To help you spread the word about DoD Safe Helpline I have attached the Safe Helpline Toolkit. The Toolkit is designed to complement the ways in which you are already speaking with Service Members about this issue and the resources available on your base or installation. The tool-kit includes the following elements: Tips on how to promote Safe Helpline About Safe Helpline text (short and long versions) Sample text for social media and newsletter articles Promotional materials (Digital and Print) I am pleased to be working with you and value your efforts to ensure that survivors of sexual assault receive the support they deserve. Please let me know if you have any questions or concerns about the materials provided or if you need further assistance in implementing these tools. Sincerely, [Insert name and contact information]
3 Tips on How to Promote Safe Helpline There are a number of simple ways to spread the word about DoD Safe Helpline on your base or installation. Online Website o Add a Safe Helpline web banner to direct visitors to safehelpline.org. * o Embed a link to the new Safe Helpline web video, which illustrates the service s features and resources*. Social Media o Share DoD Safe Helpline contact information via Facebook and Twitter from your base or installation s social media accounts. o Share, repost and retweet RAINN s Safe Helpline related posts and on your social media sites. o Add the Safe Helpline link and descriptor text into your signature. In-person Incorporate Safe Helpline promotional materials during one-on-one outreach and at in-person events*: o Make Safe Helpline brochures, postcards, and posters easily accessible in your office and around your base or installation. o Distribute Safe Helpline brochures and postcards to individuals when they come to you for help. o Distribute Safe Helpline brochures, posters and postcards at base or installation-wide events. o Conduct Safe Helpline mobile app demonstrations for Service members. *Note: Please see page 7 for correlating text, links, graphics, etc.
4 About DoD Safe Helpline Connect sexual assault survivors in the military with the help they deserve through DoD Safe Helpline by incorporating one of these sample text options into your website. Short version: DoD Safe Helpline: Sexual Assault Support for the DoD Community Department of Defense (DoD) Safe Helpline is a groundbreaking crisis support service for members of the DoD community affected by sexual assault. Safe Helpline provides live, one-on-one support, and information to the worldwide DoD community. The service is confidential, anonymous, secure, and available worldwide, 24/7 by click, call, or text providing victims with the help they need, anytime, anywhere. DoD Safe Helpline operated by RAINN on behalf of the Department of Defense. Long version: DoD Safe Helpline: Sexual Assault Support for the DoD Community DoD Safe Helpline is a crisis support service for sexual assault survivors in the military. Safe Helpline is anonymous, secure, available 24/7, and provides survivors with the help they need using five easy-to-access services: ONLINE HELPLINE Safe Helpline provides live, confidential, one-on-one help through a secure instant-messaging format at SafeHelpline.org. The website also contains vital information about recovering from and reporting a sexual assault. TELEPHONE HELPLINE Safe Helpline also provides live, confidential help over the phone just call If you wish, helpline staff can transfer you to your Sexual Assault Response Coordinator (SARC), Military OneSource, the National Suicide Prevention Lifeline, or a civilian sexual assault service provider. The phone number is the same in the U.S. and worldwide via the Defense Switched Network (DSN). INFO BY TEXT To reach your Sexual Assault Response Coordinator, text your zip code or installation/base name to (inside the U.S.) or (outside the U.S.), and DoD Safe Helpline will quickly text you back with contact information for your nearest civilian or DoD sexual assault service provider. *Message and data rates may apply. PEER-TO-PEER SUPPORT Want to talk to people who have been through a similar experience? Safe HelpRoom hosts live, secure peerto-peer discussions through a moderated online chat format. Visit SafeHelpRoom.org to find out the time of the next discussion and to vote on what topics will be discussed. APP Download the Safe Helpline app (for ios or Andriod) and create a personalized self-care plan. You can use the self-care exercises and information whenever you d like. Your personalized plan will be stored only on your mobile device, so it will remain completely confidential. Once you download the app, you don t need
5 an internet connection to use it. If you are stationed abroad, connect to the telephone helpline from your mobile device at no charge. If you are separating from military service or recently retired, Safe Helpline can assist with the transition process by connecting survivors with DoD, Veterans Affairs and civilian resources for mental healthcare, housing and employment. DoD Safe Helpline operated by RAINN on behalf of the Department of Defense.
6 Sample Social Media Posts Connect Service members with DoD Safe Helpline using social media sites, such as Facebook and Twitter: Twitter 1. DoD #SafeHelpline helps military personnel who have experienced sexual assault. safehelpline.org 2. Know your options and get the resources you need with DoD #SafeHelpline at safehelpline.org 3. Are you transitioning from the military and a sexual assault survivor? We have resources for you here: 4. Are you a sexual assault survivor retiring from the military? Find resources to help make the process easier at DoD #SafeHelpline. safehelpline.org. 5. Download the #SafeHelpline App for your ios mobile device for self-care options on the go: 6. Download the #SafeHelpline App for your Android mobile device for self-care options on the go: 7. You are not alone. Talk with other sexual assault survivors using Safe HelpRoom. Twice a week, every week Need to talk? Get specialized support for sexual assault survivors in the military at safehelpline.org or by calling Want to know more about supporting a victim of sexual assault in the military? has the resources for you. 10. Learn more about reducing your risk of being sexually assaulted while in the military at safehelpline.org. 11. Learn more about what to do if you or someone you know has been sexually assaulted in the military at DoD #SafeHelpline. Safehelpline.org 12. What are some of the effects of sexual assault in the military? Learn more at DoD #SafeHelpline. Safehelpline.org Facebook 1. Are you a survivor of sexual assault in the military? Get the help you need at 2. Options and resources for survivors of sexual assault in the military and transitioning service members at 3. Talk to other survivors of sexual assault in the military anonymously and confidentially twice a week.
7 4. DoD Safe Helpline is an anonymous support service for sexual assault survivors in the military. We don t need to know who you are to get you the help you deserve Survivors of sexual assault in the military can get free, anonymous, support from anywhere in the world, 24/7 with DoD Safe Helpline at or by calling Learn about your options and get information on available resources for sexual assault survivors in the military at 7. Need to learn more about sexual assault in the military? Visit safehelpline.org to learn more about reporting options, reducing your risk, and the effects of sexual assault. Images: Logo and General SHL SHL Resource Specific Mark your Calendar Safe HelpRoom Join us Wednesdays from 8-10pm ET and Thursdays from 2-4pm ET * Group chat session available to sexual assault survivors in the military * Sexual Assault Awareness Month Tweets 1. Know your options and get the resources you need with DoD #SafeHelpline at safehelpline.org #SAAM 2. You are not alone. Talk with other sexual assault survivors using Safe HelpRoom. Twice a week, every week. #SAAM 3. This April, If you know someone that is a survivor of sexual assault, help them get the help they deserve at safehelpline.org #SAAM
8 4. This April, learn more about what to do if you have been sexually assaulted in the military at DoD #safehelpline, safehelpline.org #SAAM 5. Learn about options and resources for survivors of sexual assault in the military this April at safehelpline.org. #SAAM 6. This April, during Sexual Assault Awareness Month, get the support you need at #Safehelpline, safehelpline.org #SAAM 7. Download the #SafeHelpline App for your ios mobile device for self-care options on the go: #SAAM 8. Download the #SafeHelpline App for your Android mobile device for self-care options on the go: #SAAM 9. Are you a sexual assault survivor retiring from the military? Find resources to help make the process easier at DoD #SafeHelpline. safehelpline.org. 10. Are you a sexual assault survivor retiring from the military? Find resources to help you at DoD #SafeHelpline. safehelpline.org. #SAAM 11. Easily access information for your local SARC or VA at safehelpline.org or by calling #SAAM Facebook Graphics
9 Sample Newsletter Text The below text can be used as an or newsletter article on your base/installation. Use the sample quotes or insert comments from personnel on your base or installation. DoD Safe Helpline Connects Sexual Assault Survivors in the Military to Support On Their Own Terms DoD Safe Helpline (Safe Helpline) is making it even easier for sexual assault survivors in the military to get the help they deserve. Safe Helpline, which offers free and anonymous sexual assault support, 24/7, now lets users connect to care, support and help on their own terms. It s exciting to know that Safe Helpline offers a variety of ways to connect sexual assault survivors in the military with the help they deserve, said [insert base commander or SARC name]. Each of the services is 100% anonymous and can be accessed from anywhere in the world. [Include quote from survivor that has used Safe Helpline services in the past.] Using five groundbreaking services, Safe Helpline users can choose the best method to get help: Online Helpline Visit SafeHelpline.org for live, confidential, one-on-one help through a secure instantmessaging format. Telephone Helpline Call for live, confidential help over the phone, or to be transferred to your Sexual Assault Response Coordinator (SARC) or nearest resource. Info by Text Text your zip code or installation/base name to (inside the U.S.) or (outside the U.S.) to get contact info for your SARC. Peer-to-Peer Support Visit SafeHelpRoom.org to talk with other survivors via a secure peer-to-peer discussion through a moderated online chat. App Download the Safe Helpline app (for ios or Andriod) to create a personalized self-care plan, access self-care exercises and read information on-the-go. To learn more about DoD Safe Helpline, get help, or find resources for Transitioning Service Members, visit
10 Marketing Materials, Text Options and Feedback Forms The following print materials have been created and are available for you to download at Brochure:
11 General Safe Helpline Postcard:
12 Safe HelpRoom Postcard: Safe Helpline Self-Care App Postcard: Safe Helpline Info Card safehelpline.org Get anonymous support today
13 Poster:
14 Web banners:
15 2014 SHL Video: Sample text options: App link on web site: Download the Safe Helpline app (for ios or Andriod) to create a personalized self-care plan and connect with support on-the-go. signature: DoD Safe Helpline offers free and anonymous support to the DoD community, 24 hours a day, 7 days a week, to help sexual assault survivors through the healing process. You can also access and download the following forms: - Materials Request Form, - Outreach Feedback Form,
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