NF15 Bergamo, September 25-26, 2015 You manage the business, NF everything else Once again NF is among the most important Business to Business tourism events in Italy. This year we experienced also the presence of the state s institution with the participation of the Ministry of Tourism Dario Franceschini and of the Vice-Minister of Economic Development Carlo Calenda. This exhibition is a unique opportunity for professionals to meet, promote, deal business and get in touch with domestic and international demand of tourist products and services. The importance given to collateral events characterize NF among the overview of convention exhibitions. More than 150 events dedicated to training, networking, discussion, technology and everything that interest operators in the travel industry.150 events that can be found only at NF. The strategy of creating an event with unique contents has given extraordinary results in terms of participation. The 2015th edition has registered record numbers both of visitors and exhibitors with the participation of 12.185 professionals (68% on Friday-32% on Saturday). It s worth considering the remarkable increase in the number of participants from the hotel industry.
Trend of participation for the last 8 years 2008 2009 2010 2011 2012 2013 2014 2015 Number of Visitors 5.303 5.857 6.877 7.588 8.245 8.645 8.158 8.764 Number of Exhibitors 1.765 2.004 2.341 2.915 3.123 3.298 3.331 3.421 Total of Participants 7.068 7.861 9.218 10.503 11.368 11.943 11.489 12.185
Origin of the visitors per region 2011 2012 2013 2014 2015 Lombardy 2.709 36% 2.834 34% 2.914 34% 2.789 34% 2.873 33% Rest of Italy and Foreing Countries 943 12% 1.002 12% 1.071 12% 980 12% 1.576 18% Tuscany 201 3% 234 3% 287 3% 250 3% 256 3% Lazio 324 4% 378 5% 402 5% 370 5% 320 4% Liguria 354 5% 432 5% 453 5% 432 5% 387 4% Emilia Romagna 369 5% 381 5% 365 4% 360 4% 389 4% Piedmont-Aosta Valley 1.001 13% 1.232 15% 1.321 15% 1.250 15% 1.121 13% Veneto 1.255 17% 1.320 16% 1.376 16% 1.301 16% 1.321 15% Friuli Venezia Giulia 432 6% 432 5% 456 5% 426 5% 521 6% Total of Visitors 7.588 100% 8.245 100% 8.645 100% 8.158 100% 8.764 100% +5% di crescita dei visitatori nell ultima edizione
Evolution of the typology of visitors During the last years the development of NF indicates how the mix of participants is changing. Travel agencies are present as always, but hotels started to cover a leading role due to the many contents addressed directly to them during the event. Type of Visitors 2011 2012 2013 2014 2015 Travel Agencies 85% 83% 72% 70% 55% Hotels 3% 6% 15% 20% 35% Other 12% 11% 13% 10% 10% 100% 100% 100% 100% 100%
Exhibitors and Visitors Satisfaction Also this year we asked Visitors and Exhibitors if they where satisfied of the two working days of NF. We interviewed 821 Visitors and 203 Exhibitors.
At NF the Mice & Incoming area is clearly and intentionally contained in order to grant participants the best quality and the best results. Therefore no more than 300 Sellers and 150 selected Buyers participated in this event. This line of action allows NF to maintain a very high Buyer s quality as well as a very good scheduling of Seller s agenda. Provenienza Buyer Australia Austria Belgio Bielorussia Brasile Bulgaria CANADA Cina Danimarca Emirati Arabi Uniti Francia Germania Giappone Regno Unito India Irlanda Israele Italia Kuwait Libano Lituania Olanda Polonia Rep. Ceca Russia Serbia Spagna South Africa
Typology of Sellers in the Incoming Area Tourism Consortia 12% Accomodating Structures 35% Convention Bureau/Territorial Institutions 5% Associations 7% Tour Operator/Event Organizers 19% Car Rentals/Coach Operators 5% Railways 1% Public Bodies 15%