admission table New in online Engineering marketing & India: Ground Realities admissiontable.com DULEEP DEOSTHALE, PhD Co Founder and Vice President International Education Co Founder and Vice President International Education duleepd@admissiontable.com
Behavioral Patterns of Indian Students Keen to exit 6for1vs1for6 Branding / Ranking: Comparison shopping Slow in decision making: Waiting for a deal Search for scholarship: Bragging Rights Beyond the degree: Training / Employment Career (salary) prospects Rooted in Reality: In India and Abroad Return to India Fickle
22 DELHI Intake: 7788 56 CALCUTTA Intake:16774 36 MUMBAI Intake: 21,667 77 BANGALORE Intake:27786 48 HYDERABAD Intake : 16690 41 CHENNAI Intake:14950 TIER I CITIES TIER I CITIES Keep page Focus on Tier 2 and Tier 3
5CHANDIGARH Intake:1325 22 DELHI Intake: 7788 2 DEHRADUN Intake:900 43 GHAZIABAD Intake:38340 24 JAIPUR Intake:8385 3 KOTA Intake:960 11 PATNA Intake:2850 30 LUCKNOW Intake:12975 2RANCHI Intake:430 10 AHMEDABAD Intake:3990 3590 NAVI MUMBAI Intake:3000 36 MUMBAI Intake: 21,667 51 PUNE Intake:18158 21,667 21 JABALPUR Intake:2670 36 NAGPUR Intake:11397 47 BHUBANESHWAR Intake:5988 56 CALCUTTA Intake:16774 77 BANGALORE Intake:27786 2UDUPI Intake:540 15 COCHIN Intake:2850 48 HYDERABAD Intake : 16690 41 CHENNAI Intake:14950 TIER I CITIES TIER II CITIES
5CHANDIGARH Intake:1325 22 DELHI Intake: 7788 2 DEHRADUN Intake:900 43 GHAZIABAD Intake:38340 24 JAIPUR Intake:8385 23 KANPUR Intake:2858 82 BHOPAL Intake:28592 2RANCHI Intake:430 6VADODARA Intake:2220 3590 NAVI MUMBAI Intake:3000 77 BANGALORE Intake:27786 10 AHMEDABAD Intake:3990 17 MYSORE Intake:5450 3 KOTA Intake:960 2UDUPI Intake:540 15 COCHIN Intake:2850 36 MUMBAI Intake: 21,667 51 PUNE Intake:18158 17 THANE Intake:5450 17 RAIPUR Intake:5450 48 HYDERABAD Intake : 16690 41 CHENNAI Intake:14950 11 PATNA Intake:2850 4HOWRAH Intake:1349 36 NAGPUR Intake:11397 47 BHUBANESHWAR Intake:5988 16 FARIDABAD Intake:4940 30 LUCKNOW Intake:12975 16 FARIDABAD Intake:4950 21 JABALPUR Intake:2670 56 CALCUTTA Intake:16774 TIER I CITIES TIER II CITIES TIERIII CITIES
Rising middle class
India (2015) Total Population 1.27 Billion Total Population under 25 > 60% India will be one of the world s youngest countries by 2020
Number of Universities 677 Number of Colleges 37,204 Degree Granting Institutions 700 + Student Enrolment 22 Million + UG 86% Graduate 12% Research 1% Diploma 1%
Largest tertiary population by 2020
Demand for UG engineering at its highest 23.5 million undergraduate students 4 million Engineering undergraduate students
Engineering Colleges 2006 07 Private Ownership < 1681 > 90% 2014 15 Public Ownership < 10% > 4275
Fee Structure (2015) Institute Fee % of student who can afford IIT NIIT Manipal (MIT) $3.5K $4K (prop) $4K $5K (prop) $7K <2% <2% <1%
Higher Education Dynamics: DEMAND 5.3 million graduates unemployed Positive correlation between level of education & unemployment Problem of inertia in public HE SUPPLY 22 million graduates, 2.46 millions added every Year 83% enrolment in Arts, Science and Commerce Small base enrolment in Graduate & Research
India: The HE challenge Enormous unmet demand for higher education only 18% students enrollment Low quality of teaching and learning Challenges in Indian Higher Education Constraints in research capacity and innovation Uneven growth and access to opportunity
Quantity AND Quality
Unemployed vs Employable
India s HE policies: Declining role of govt. in governance From Direct management of public institutions Regulatory regime of multiple bodies with conflicting and overlapping mandates Focus on maintaining high barriers to entry Funding of institutions To Indirect control based on performance linked funding and quality recognition Single independent regulator that is handsoff Focus on high standards of accreditation Funding of individuals (including faculty, students and researchers) leading to institutions taking greater responsibility for sourcing funding and effective utilization
Indian universities: World University Rankings Times Higher Education World University Rankings (Top 400), 2013 14 US 109 UK 49 Australia 25 China 12 India 4
Enormous unmet demand 14 million+ New university seats needed by 2020
Quality of teaching & learning Shortage of Faculty Separation of teaching & learning Lack of accountability Poor quality teaching Outdated curricula
Constraints on Research and Innovation
The non IIT Faces Shantanu Narayen, CEO Adobe Systems Osmania University Satya Nadela, CEO Microsoft Manipal Institute of Technology Indira Nooyi, CEO PepsiCo Madras Christian College Rakesh Kapoor, CEO Reckitt Benckiser BITS Pilani
Growth of Indian applications in USA
Reasons for low US collaboration Lack of funding Quality assurance mechanisms Mismatch in curricula Transfer of credits Academic calendar Quality & availability of faculty Visas to invite international faculty to India Restrictive regulatory environment Bureaucracy Poor follow up Lack of structure (student services) Lack of appropriate facilities International Higher Education By Type Functioning from home campus Twinning Program Collaboration Program Collaboration Twinning Joint campus 5 60 49 77 440
Changes Expected in Indian Higher Education Capacity Building Twinning Programs Online Education Programs Faculty exchange programs Student Exchange Programs Joint research programs Recruitment for advanced degrees &Increase in the number of new Indian universities
Changes (cont) GIAN (knowledge transfer) Credit Transfer system Universities for Innovation and Research Joint Degree MOOC SWAYAM (openedx) (access) Vocational Degree National Skill Qualification Framework
Recommendations to US universities Institutions: Penetrate Tier 2 & 3 cities (explore) Leadership & Management (guidance/partnerships) Methodology & Pedagogy (workshops) Mentoring / Shadowing (collaboration) Digital Learning Technologies (sharing) Engage with all levels of education (especially high schools) Students: Scholarship Opportunities (levels) Mentoring / Shadowing programs (incl. high schools) (virtual / on site) Practical training (upon graduation)
Benefits from international engagement Competition, collaboration with foreign providers Raise standards: Quality, Management, Governance Cost of education Reduce bottleneck for admission Development of new talent Revenue generation
US to India? Exposure to the Indian HE environment Understanding the 3 rd largest economy in the world Engaging with the 2 nd biggest startup environment in the world Immersion into a huge innovation pool Develop awareness of behavioral patterns Networking / Career prospects Internships www.passporttoindia.com US State Dept & Ohio State University initiative to support US students planning to study in India
Thank You