Travel & Tourism s Top Ten Emerging Market
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1 Travel & Tourism s Top Ten Emerging Market Presented by: Tourism Intelligence International Vienna, October 2011
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3 Travel and Tourism Top Ten Emerging Markets India
4 India the Future Superpower
5 India s Economy 2010 Real GDP grew at above 10% in 2010 GDP at current prices grew between 2000 and 2010 at 12%. GDP at current prices grew by 11% between Inflation rate peeked in 2009 at 15% and dropped to 9% in Source: International Monetary Fund, 2011
6 India might be the largest economy by 2050 Source: Citigroup, 2011
7 GDP based on PPP in International Dollars 2010 Source: International Monetary Fund, 2011
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9 Real GDP growth 2010 Source: International Monetary Fund, 2011
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12 Exchange rates: Rupee against major currencies Source: xe.com, 2011
13 Population Size of Selected Countries (millions 2011) India USA Germany UK Source: United Nations Statistical Division, 2011
14 Population forecast ( in billions) India China United States of America Europe 2 1,8 1,6 1,4 12 1,2 1 0,8 0,6 0,4 0, Source: United Nations Statistical Division, 2011
15 Natural increase of population per 1000 inhabitants , ,659 5,671 Germany United United States India -1,913 Kingdom of America Source: United Nations Statistical Division, 2011
16 Population Demographics (in thousands) Source: United Nations Statistical Division, 2011
17 800 Indian social classes 2011 to 2025 (in millions) ,5 9,5 Deprived Aspires Middle Class Upper Class Source: McKinsey, 2011
18 Outbound Travel from India Source: Ministry of Tourism and Culture, 2011
19 25,0% Growth of Indian Outbound travel ( ) 2010) 20,0% 15,0% 16,1% 1% 1% 17,3% 15,6% 16,1% 19,2% 10,0% 8,2% 8,3% 11,1% 1% 5,0% 0,0% 1,8% Source: United Nations World Tourism Organization, 2011 Source: Ministry of Tourism Government of India, 2011
20 30 Indian expenditure (in US$ Billions) ,3 87 8,7 10,7 12,1 11, Source: United Nations World Tourism Organization, 2011
21 Balance of Payments on Indian Travel ( ) 2010) Credit Debit Source: Handbook of Statistics on the Indian Economy, 2011
22 Number of Indian Passport Holders , , , , Source: Ministry of External Affairs. Government of India, 2011
23 Share of Outbound Travel by Indian airports in 2009 Ahmedabad Others 8% Mumbai Kolkata 3% 2% Bangalore 5% 24% Calicut t7% Hyderabad 5% Trivandrum 6% Delhi 19% Cochin 9% Chennai 12% Source: India Tourism Statistics, 2011
24 Top Indian Outbound Destinations (in thousands in 2009) Kuwait Singapore Bahrain* Thailand Malaysia USA China 449 UK Saudi Arabia Hong Kong * Data taken from the year 2007 Source: United Nations World Tourism Organization, 2011
25 Indian Outbound travel by Regions (in thousands 2009) Source: United Nations World Tourism Organization, 2011
26 Destination Trends by Regions ( ) 2009) Source: United Nations World Tourism Organization, 2011
27 Purpose of Visit of Indian travellers 60% UK* USA Australia 50% 49% 40% 30% 34% 28% 33% 33% 29% 27% 20% 19% 20% 10% 7% 10% 11% 0% Business VFR Holiday Others Source: Visitbritain.org, Otti.com, tourism.australia.com, 2011
28 Indian Average Length of Stay by Outbound Destinations Australia 58,6 USA 42,7 UK New Zealand Ireland 12,50 Egypt 9 Thailand Source: OTTI, Australia Tourism, visitbritain.org, Daily News and Analysis, 2011
29 Choice of Accommodation Other 4% Hotel / Rented B&B 18% accommodation 25% Friends & Family 53% Source: Visitbritain.org, 2011
30 Indian outbound Source Markets Regions % Share of outbound Travellers North and West 60% South 25% East 10% Others 5%
31 Indian source Markets by Charcteristics Megacities Boomtowns Niche Cities Mumbai Delhi Kolkata Surat Jaipur Kampur Amritsar Ludhiana Chandigarh h Chennai Bangalore Hyderabad Lucknow Nagpur Bhopal Coimbatore Faridabad Jalandhar Megacities: Large in terms of markets and population Boomtowns: Large population and high expenditure per household Niche Cities: Small population higher h expenditure per household h Source: Kishore Biyani s Future Capital Research and National Council of Applied Economic Research s, 2011
32 Free Visas Destinations from India Afghanistan Argentina Bangladesh DPRK Jamaica Maldives Mauritius Mongolia Nepal South Africa Uruguay
33 Academic sessions start in India in June-July. Festival season begins in India in late September continuing till March
34 Calmness Tolerance Modesty Harmony Personal autonomy Generosity Hospitably A careful observation Respect towards all ages, religions and races
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37 Indians are High Spenders Tourism expenditure grew annually by 11% between 2005 and 2009 Indians spend US$6,130 per trip to the US But US$1,600 per trip to the Asian regions Source: United Nations World Tourism Organization, Otti, 2011
38 Cruise trips are on a rise Indian cruises grew annual by 15% over the last years Source: Travel Trends Today, June 2011
39 Indian Travellers are relatively young And will become younger due to the country s demographic profile
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48 Mc Donald s Family Restaurant
49 What Indians do when in the US Shopping Restaurants 78% 85% Sightseeing Historical places Amusement Parks National Parks Countryside Small Towns Nightclubs/Dancing Gallery/Museum 44% 38% 30% 20% 17% 15% 15% 14% 0% 20% 40% 60% 80% 100% Source: Otti, 2011
50 The Indian Traveler Male (65%) Young Well educated And experiences new wealth
51 Travel for holiday and shopping purposes on short haul
52 Travel for business purposes on long haul trips Which is likely to change in the future
53 Sightseeing, visiting famous places The Indian traveller Likes to go shopping and sightseeing Wants to learn about a new culture Researches on the Internet and books via travel agencies
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56 Strategies to Woo, Wow and Win the Indians
57 Bollywood Superstar Khan declared Paris as his favourite family holiday destination
58 Engaging travel agents as Special agents for the country
59 FAMILIARISATION tours
60 Unique activites and attractions
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62 Cater to Indians gastronomic quests
63 Offering family packages
64 Target high-value niche markets
65 Cultural events (e.g. sports)
66 Respect and understand the cultural differences of the Indian culture
67 Hitler s symbol war, hate and discord
68 Hindu symbol for Peace, love and serenity
69 Engage your local Indian communities
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71 Indian choir visits Indian community
72 Researches on the Internet and books via travel agencies
73 Don t forget the S s sightseeing shopping, social-nightlife and status-seeking experiences.
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