ASIA-PACIFIC ONLINE PAYMENT METHODS: FULL YEAR 2014. March 2015



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ASIA-PACIFIC ONLINE PAYMENT METHODS: FULL YEAR 2014 March 2015

General Information Product Details Language: English Format: PDF & Power Point Number of Pages/Charts: 98 Covered Countries/Regions: Asia-Pacific, China, Japan, South Korea, Australia, India, Indonesia, Malaysia, Thailand, Vietnam, Pakistan Prices Single User License: 950 (excl. VAT) Site License: Global Site License: 1,425 (excl. VAT) 1,900 (excl. VAT) Questions Answered in This Report What are the major online and mobile payment trends on one of the largest B2C E-Commerce markets worldwide? What are the most used payment methods in B2C E-Commerce and how do they differ across various countries in the Asian-Pacific region? How are mobile and contactless payments developing in leading countries of Asia-Pacific? - 2 -

Key Findings With E-Commerce Booming Online and Mobile Payments Develop in Asia-Pacific Online and mobile payments worldwide are forecasted to top three trillion Euros in the next five years. Mobile payment is the growth leader, outpacing online and the total payments market, with further growth expected following the launches of varying mobile payment solutions, including Apple Pay. Fast and one-touch checkout is a trend on the global online and mobile payment market, with one-touch solutions released by Amazon, PayPal and Apple Pay. Another trend is large payment companies preparing to separate from their E-Commerce parent companies. EBay announced plans to spin off PayPal, while Alibaba revealed that it will let Alipay go public after Alibaba s own IPO. The players that have intensified their efforts on the payments markets in 2014 are social networks and messengers, with Twitter, Facebook and Snapchat launching peer-to-peer payments. In China, online and mobile payments were dominated by local third party payment providers, such as Alipay and Tencent. The number of online payment users in China neared 300 million in June 2014, while mobile payment users topped 200 million. The payment methods most used by online shoppers in Japan were credit card and convenience store payments. Meanwhile, in South Korea the government agency regulating finances relaxed its requirement to use the specific software for online payment security, allowing companies to choose any security software. Other innovations in payments included the recent launch of mobile payment service KakaoTalk, by Daum Kakao, operator of the leading mobile messaging platform. In Australia, online shopping remained the leading purpose for using credit cards. Mobile payments were on the rise, as the share of payments made via smartphone accounted for a high one-digit share of all remote purchases. Moreover, payments with PayPal were gaining popularity and accounted for a small one-digit share of all consumer payments in the country. Cash on delivery was still the payment method most preferred by online shoppers in India in 2014. The same was true for Pakistan, where credit card payment is offered by only three out of seven major shopping sites. Also in Vietnam cash on delivery and bank transfer were the most popular payment options in B2C E-Commerce. Though electronic payment penetrations lags in these nations, the potential for growth is promising. - 3 -

Table of Contents (1 of 5) 1. MANAGEMENT SUMMARY 2. GLOBAL DEVELOPMENTS Online and Mobile Payment Trends and News about Players, H2 2014 Online Payment Overview and Trends, H1 2014 Value of Digital Payments, in USD trillion, 2014e & 2019f Value of B2C E-Commerce Payment Transactions, by Method, in USD billion, and in % CAGR, 2012 & 2017f Number of B2C E-Commerce Payment Transactions, in billions, 2011-2015f Number of Mobile Payment Transactions, by Bank and Non-Bank, in billions, 2011-2015f Value of Mobile Payments, in USD billion, 2013 & 2014f Mobile Wallet Market Value, in USD billion, 2012 & 2018f Number of NFC Payment Users, in millions, 2014e & 2019f Share of Consumers who Used Mobile Payment In-Store or in Online Shopping, by Selected Countries, 2014e Breakdown of Mobile Wallet Usage and Attitude Among Users in Advanced Markets, in % of Respondents, 3 Months to March 2014 Major Concerns about Online Shopping, in % of Online Shoppers, May 2014 Reasons for Not Shopping Online, in % of Consumers who Do Not Shop Online, 2012 & 2013 Share of Consumers who Do Not Shop Online Because of Lack of Trust to Online Payment Methods, by Selected Countries, in %, 2013 Payment-Related Reasons for Not Shopping Online More Often, Compared to Other Reasons, in % of Online Shoppers Who Buy Online Less than Once a Month, by Selected Countries, September 2013 Payment Methods Perceived to be Safest, incl. Online, in % of Consumers, by Age Group, June 2014 3. ASIA PACIFIC 3.1. REGIONAL Breakdown of Preferred Payment Methods, incl. Electronic Payment, in % of Consumers, by Selected Countries, September 2013 Breakdown of Readiness to Shop Online Using Smartphone or Tablet with Payment Card Details Stored Safely on the Device, in %, by Selected Countries, September 2013-4 -

Table of Contents (2 of 5) 3. ASIA PACIFIC (cont.) 3.2. CHINA Online and Mobile Payment Trends and News about Players, H2 2014 Online and Mobile Payment Trends and News about Players, H1 2014 Payment Methods to be Used During Double 11 E-Commerce Sales, 2014 Breakdown of Preferred Payment Methods in Cross-Border B2C E-Commerce, in % of Online Shoppers, 2013 Turnover of Third-Party Online Payment Market, in CNY trillion and in % Year-on-Year Change, Q2 2013 - Q2 2014 Turnover of Third-Party Online Payment Transactions, by Transactions with Merchants and Transactions Redirected to Banks, in CNY billion and in % Change, Q3 2013 - Q3 2014 Number of Online Payment Users, in millions and in % Share of Internet Users, December 2012, December 2013 & June 2014 Breakdown of Third-Party Online Payment Market, by Providers, in %, 2013 Breakdown of Third-Party Online Payment Market, by Providers, in %, Q2 2014 Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2012, December 2013 & June 2014 Breakdown of Mobile Payment Users by Age Group, in %, 2013 & 2014 Most Important Factors in Mobile Payments, in % of Mobile Payment Users, by Gender, June 2014 Breakdown of Security Measures Used in Mobile Payment, in % of Mobile Payment Users, Q2 2014 Recognition of Mobile Payment Security Brands, in % of Mobile Payment Users, Q2 2014 Turnover of Third-Party Mobile Payment, in CNY billion, and in % Quarter-on-Quarter Change, Q1 2013- Q2 2014 Breakdown of Third-Party Mobile Payment, by Purpose, in %, Q2 2014 Mobile Payment Transaction Value, in CNY billion, 2012 & 2013 Breakdown of Third-Party Mobile Payment Market, by Providers, in %, 2013 Breakdown of Third-Party Mobile Payment Market, by Providers, in %, Q2 2014 Top 5 Online Payment Mobile Apps, by Number of Average Monthly Users, in millions, September 2014 3.3. JAPAN Online and Mobile Payment Trends and News about Players, H2 2014 Online and Mobile Trends and News about Players, H1 2014 Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, January 2014 Purposes of Using Credit Cards, incl. Online Shopping, in % of Consumers Who Use Credit Card More than Once a Month, June 2014 Breakdown of Electronic Cash Usage, in % of Consumers, February 2014-5 -

Table of Contents (3 of 5) 3. ASIA PACIFIC (cont.) 3.3. JAPAN (cont.) Usage of Electronic Money, by Type, in % of Internet Users, September 2014 Usage of Prepaid Electronic Money, by Provider, in % of Internet Users, September 2014 3.4. SOUTH KOREA Online and Mobile Payment Trends and News about Players, H2 2014 Online and Mobile Payment Trends and News about Players, H1 2014 Breakdown of E-Commerce Sales by Payment Method, in %, 2012 & 2013 Breakdown of Experience with Online Payment Using Computer, by Age Group, in %, 2013 Breakdown of Experience with Online Payment Using Smartphone, by Age Group, in %, 2013 Reasons for Not Paying Online, by Score, by PC Users and Smartphone Users, 2013 Daily Averages of Value and Number of Fund Transfers in E-Commerce, in thousand Transactions and in KRW billion, 2010 2013 Value of Mobile Payments Market, in KRW billion, Q1 2013 - Q2 2014 Share of Mobile Payments on Total Online Shopping Payments, in %, Q2 2014 3.5. AUSTRALIA Breakdown of Number and Value of Domestic Online Payments, by Method, and Annual Growth, in %, 2013/2014 Breakdown of Number and Value of Consumer Payments, by Method, incl. Online, in %, 2010 & 2013 Breakdown of Payments for Remote Purchases, by Channel, in % of Remote Purchases, 2013 Median Value of Payments for Remote Purchases, by Channel, in AUD, 2013 Main Purposes of Credit Card Usage, incl. Online Shopping, in % of Credit Card Owners, June 2014 Value of Card Not Present Fraud, in AUD million and in % of Total Card Fraud, 2008-2013 Share of Contactless Payments on Total Card Payments at POS, by Credit Card and Debit Card Payments, in %, 2013 Breakdown of Preference Payments Types, incl. Mobile, in % of Credit Card Owners, June 2014-6 -

Table of Contents (4 of 5) 3. ASIA PACIFIC (cont.) 3.6. INDIA Breakdown of B2C E-Commerce Payments, by Method, in %, 2013 & 2016f Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, May 2014 Breakdown of Most Important Factors in Online Shopping, incl. Payment Security, in % of Online Shoppers, May 2014 Share of Online Payment on Total Credit Card Spending, in %, 2013 Awareness of Mobile Money, by Demographic Group, in % of Individuals in Each Group, January 2014 Awareness of Mobile Money Services, by Brand, in % of Individuals, January 2014 3.7. INDONESIA Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2013 Concerns about Online Shopping, incl. Lack of Trust to Credit Card Payments Online, in % of Consumers, March 2014 Breakdown of Used Online Payment Methods, in % of Online Payment Users, 2013 3.8. MALAYSIA Most Used Online Payment Methods, in % of Online Shoppers, 2013 Share of Internet Fraud on Total Value of Credit Card Fraud, in % and in MYR million, 2013 3.9. THAILAND Value and Volume of Online Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010-2013 & H1 2014 Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 2013 Breakdown of Payments for Remote Purchases - 7 -

Table of Contents (5 of 5) 3. ASIA PACIFIC (cont.) 3.10. VIETNAM Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2013 Breakdown of Used Online Payment Service Providers, in % of E-Commerce Companies, 2013 3.11. PAKISTAN Breakdown of Payment Methods Most Used in E-Commerce, in % of Online Shoppers, 2013e Payment Methods Used in E-Commerce, in % of Frequent Online Shoppers in Urban Areas, 2013 Payment Methods Used in E-Commerce, in % of Frequent Online Shoppers in Urban Areas, by Income Groups, 2013 Payment Methods Offered by Selected E-Commerce Websites, May 2014 Share of Mobile Phone Owners Who Use Their Devices Regularly to Send or Receive Payments, in %, Spring 2013-8 -

Samples - 9 -

Methodology General Methodology of our Market Reports: This report includes the results of secondary market research: By using various sources we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. Cross referencing of data was conducted in order to ensure validity and reliability. This report contains a Management Summary, summarizing the main information provided in each chapter. Besides providing information on the specific topic, every chart contains an Action Title, which summarizes the main statement of the chart and a Sub Title, which gives information about the country, the topic, the unit or currency, and the time period the data on the chart refers to. Furthermore, the source of information and its release date are provided on every chart. It is possible that the information included in one chart is derived from several sources. Then, all sources are mentioned on the chart. This report also includes rankings. Within these rankings, it is possible that the total amount adds up to more than 100%. If this is the case, multiple answers were possible, and this is then mentioned in the note of the chart. If available, additional information about the data collection, for example the time of survey and number of people asked, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data. When providing information about amounts of money, local currencies were mostly used. When referencing them in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used Methodology for our Asia-Pacific Online Payment: Full Year report: This report covers the online payment market. It takes into account a wide definition of online payment, including mobile payment. The report starts with a global chapter, whether worldwide trends in development of online payment methods were covered. Regional data was presented first, while the countries were included in the order of descending B2C E-Commerce sales. All major countries in the region were covered, while data availability varied across the markets. Depending on data availability, the following types of market information were included: the most used and most offered payment methods in B2C E-Commerce, online and mobile payment trends, number and volume of online and mobile payment transactions, information about online and mobile payment users. For the leading countries, also online and mobile payment trends and news about major players, such as payment providers, banks, and retailers were included. The report includes data mostly published during the previous year (2014). The exact date of publication of the source is stated on each chart. The time period which the data refers to differs by source. - 10 -

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Selected Published Reports Report Publication Date Price (excl. VAT)* Global Online Payment Methods: Full Year 2014 March 2015 3,950 Europe Online Payment Methods: Full Year 2014 March 2015 1,950 North America Online Payment Methods: Full Year 2014 March 2015 950 Latin America Online Payment Methods: Full Year 2014 March 2015 950 Middle East B2C E-Commerce Market 2015 March 2015 1,950 MENA B2C E-Commerce Market 2015 March 2015 2,450 UAE B2C E-Commerce Market 2015 March 2015 750 Africa B2C E-Commerce Market 2015 February 2015 1,750 Sub-Saharan Africa B2C E-Commerce Market 2015 February 2015 1,250 North Africa B2C E-Commerce Market 2015 February 2015 450 South Africa B2C E-Commerce Market 2015 February 2015 750 Brazil B2C E-Commerce Market 2014 December 2014 950 Latin America B2C E-Commerce Market 2014 December 2014 2,450 Eastern Europe B2C E-Commerce Market 2014 October 2014 2,950 Russia B2C E-Commerce Market 2014 October 2014 950 Asia-Pacific B2C E-Commerce Market 2014 August 2014 5,450 South East Asia B2C E-Commerce Market 2014 July 2014 3,450 China B2C E-Commerce Market 2014 June 2014 1,450 Global Clothing B2C E-Commerce Market 2015 January 2015 3,450 Global Online Payment Methods: Second Half 2014 December 2014 3,450 Global Online Payment Methods: First Half 2014 May 2014 2,950 Global Mobile Payment Methods 2014 December 2014 3,450 Global B2C E-Commerce Delivery 2014 May 2014 3,950 Global Cross-Border B2C E-Commerce 2014 April 2014 3,450 Global M-Commerce 2014: Smartphones & Tablets March 2014 3,450 *Single User License Future Reports Report Planned Date Price (excl. VAT) Global M-Commerce 2015 March 2015 1,950-13 -

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