Develop Small Business Management Skills

BSB40407 Certificate IV in Small Business Management Develop Small Business Management Skills The Business Enterprise Centre at Kangan Institute offers the opportunity to improve your small business management skills through flexible learning options allowing you to choose WHEN, WHERE and HOW you learn. YOU can choose to learn At home Online In our Flexible Learning Centre By attending a series of evening classes OR Through a combination of any of these options Each year more than 500 clients select Kangan Institute programs to improve their Small Business Management skills. Our Programs are designed to suit Existing owner/operators of a small business looking to consolidate and/or grow their business. Those wanting to develop a business idea with a view to starting their own small business in the future, or Anyone interested in developing business management skills as they apply to a small business. The majority of our clients will complete their learning with the development of a Business Plan to; Want to get started? Take their existing business forward or Start a new business Ring (03) 9094 3008 to make an appointment with one of our Business Counsellors to develop an individual program based on your business (idea) or skills needs OR complete the attached application form and Mail to Business Enterprise Centre Kangan Institute Private Bag 299 SOMERTON VIC 3062 Or Fax to (03) 9094 3038 Updated September 2011

FLEXIBLE ONLINE LEARNING BSB40407 CERTIFICATE IV IN SMALL BUSINESS MANAGEMENT In consultation with an experienced Business Counsellor an individual program will be agreed with you based on your business (idea) and skills needs. Clients are provided with access to Kangan Online where they work through the course content, activities and assessment at their own pace. The learning is supported by a Business Counsellor who is contactable by email or through appointments in our Flexible Learning Centre at Essendon and Richmond campuses. Additional texts and materials are available to be borrowed from our Library and Learning Centres at each of the Kangan Institute campuses. EVENING CLASSES Evening classes are operated through a number of Kangan Institute campuses for those wishing to focus on Stage 1 of the program. (refer to Program Structure page 3). Each evening group has an experienced Marketing (Monday nights) and Finance (Thursday nights) trainer who will take the group through the 4 core units of Legal & Regulatory Requirements (including taxation), Marketing, Financial Planning and Preparing a Business Plan. Access to some of our online resources is also provided to support group members. Students enrolling in an evening class have ongoing access to our Business Counsellors to complete their Business Plan and assessments for up to 6 months. 2012 EVENING COURSE PROGRAM Monday and Thursday nights 6.00 9.00pm 2012 Scheduled Courses March 2012 August 2012 Training Locations Essendon Richmond Essendon Richmond NO TEXT BOOKS REQUIRED There is no requirement to purchase expensive text books. A feature of this course is the free training booklets and planning materials. The course material, assessment booklets, business planning shell and financial forecasting model have been developed and refined over several years and are viewed as industry best practice. RECOGNITION OF PRIOR LEARNING (RPL) We encourage all to do the training for the experience and the business plan assistance however RPL is available if your qualifications and skills can be shown to be the equivalent of the course s learning outcomes. Please call 9094 3008 to discuss any RPL application with the Centre s Manager. \\kbapps\neis\becfiles\course Information\2011 Information Pack\Certificate IV in Small Business Management brochure update September 2011.docx Page 2

SMALL BUSINESS MANAGEMENT PROGRAM STRUCTURE Our Small Business Management programs are based on the units of study contained in the Certificate IV in Small Business Management, a nationally recognised course and the primary qualification for small business management. The program is offered in two stages STAGE 1 covers the 4 core areas of Small Business Management including the development of a Business Plan for your business (idea). STAGE 2 allows the client to individually tailor his/her learning program by choosing from a range of 15 elective units which cover all aspects of Small Business Management. Working with a Business Counsellor clients identify the additional skills necessary to develop the business (idea). Elective units can then be selected to address the identified skills need. For those wanting to achieve the formal qualification of the Certificate IV in Small Business Management 10 units are to be completed. Having completed the 4 core units in Stage 1 an additional 6 units from this list of elective units need to be completed in Stage 2. STAGE 1 CORE UNITS 1 2 3 4 BSBSMB401A Establish legal and risk management requirements of small business BSBSMB402A Plan small business finances BSBSMB403A Market the small business BSBSMB404A Undertake small business planning This unit considers the legal and regulatory issues in managing a small business including legal structure, permits, insurance, superannuation, workcover, taxation, contracts, leases, OH&S and intellectual property. This unit considers financial issues including pricing, break-even, budgeting, financial reports, acquisition of finance and the development of a financial plan. This unit considers marketing issues including identifying target market, segmentation, competitive advantage, SWOT analysis, marketing mix, customer service and monitoring marketing performance This unit helps develop a business plan using a useful template. Confidential individualised support and feedback is provided to support the development of the plan. A statement of attainment in these nationally recognised units is issued on successful completion. \\kbapps\neis\becfiles\course Information\2011 Information Pack\Certificate IV in Small Business Management brochure update September 2011.docx Page 3

BSBCUS401A BSBREL401A BSBRES401A BSBADM409A BSBFIA402A Co-ordinate implementation of customer service strategies Establish networks Analyse and present research information Co-ordinate business resources Report on financial activity STAGE 2 ELECTIVE UNITS The development and implementation of customer service strategies. Evaluation of customer service strategies through feedback and designing strategies for improvement. The development and maintenance of effective workplace relationships and business networks. This unit examines communication, negotiation and representation skills. Gathering, organising, researching, analysing and the presentation of business information Determine the resources required by the business and acquire and allocate those resources. Monitor and report on the use of resources. Preparation and analysis of financial reports to support business decision making and compliance with statutory requirements. BSBCMN409A Promote products and services The coordination and ongoing review of the promotion of the business products/services and promotional activity. BSBCMN311B BSBHRM402A BSBMKG401B BSBMKG402B BSBREL402A BSBSMB405A BSBSMB406A BSBSMB407A BSBSMB301A Monitor workplace safety Recruit, select and induct staff Profile the market Analyse consumer behaviour for specific markets Build client relationships and business networks Monitor and manage small business operations Manage small business finances Manage a small team Investigate micro business opportunities The implementation and monitoring of Occupational Health and Safety policies, procedures and programs in the workplace. Planning of the businesses personnel recruitment, writing job descriptions and the recruiting selection and appointment of staff Market segmentation and the selection of targeting strategies and tactics, the profiling of a target or target segments and the development of positioning strategies and implementation activities. Enabling Marketing to be targeted to specific markets and specific needs. The establishment, maintenance and improvement of the businesses relationships with its clients and business networks. Develop and implement strategies for the monitoring, managing and reviewing operational procedures in the management of a small business. Implementation, monitoring and review of strategies for the ongoing financial management of the business including managing the day-to-day finances of the business. Management of the staff in a small business including industrial relations, staff selection, staff records, induction training and team development Investigation and feasibility of a small business opportunity. A statement of attainment in these nationally recognised units is issued on successful completion. \\kbapps\neis\becfiles\course Information\2011 Information Pack\Certificate IV in Small Business Management brochure update September 2011.docx Page 4

COSTING To obtain the fee applicable for you, please contact our office on 9094 3008. As a guide - Stage 1 is $477 for Eligible Students and $245 for Concession card holders. (Eligibility rules may apply). An explanation of the costing criteria to determine your fee can be explained when you contact our office. BUSINESS ENTERPRISE CENTRE & EVENING CLASS LOCATIONS ESSENDON CAMPUS AND MAIN OFFICE How to get there Location: 38 Buckley Street Essendon Postal Address: BEC Kangan Institute Private Bag 299 Somerton Vic 3062 Tel : 9094 3008 Fax: 9094 3038 bec@kangan.edu.au Kangan Institute Essendon Station is on the Broadmeadows line - 10 minutes walk down Buckley Street to venue. Airport West (No. 59) or Niddrie (No. 49) leave from Elizabeth Street in city stops Cnr Fletcher and Hoddle Streets, Essendon - a 2 minute walk down Hoddle Street to Venue. Melway Map No. 28 Ref J4 - Off street car parking available at venue. RICHMOND CAMPUS Location: Upstairs, Room A233 85 Cremorne Street Richmond Telephone: 9094 3008 Tram no 70 from Flinders Street station stops at the corner of Swan and Cremorne streets, a short walk to the Richmond campus on Cremorne Street. Melway Map No. 2G Ref G11 - Off street car parking available at venue. Richmond campus is located 200 Meters from Richmond station \\kbapps\neis\becfiles\course Information\2011 Information Pack\Certificate IV in Small Business Management brochure update September 2011.docx Page 5

BRIEF RESUME OF OUR BUSINESS COUNSELLORS & TRAINERS REG EUSTACE Masters in Training & Development Graduate Diploma in Taxation Advanced Diploma of Accounting Certificate IV in Workplace Training & Assessment More than 30 years in professional practice including 12 years operating a specialist insolvency practice as an Official Liquidator, Registered Liquidator, Receiver, administrator and Trustee in Bankruptcy. 12 years consulting to small businesses through start up and growth programs and developing and delivering small business management training. ROD COOK Diploma of Business Studies (Accounting) Certified Practising Accountant Registered Tax Agent Certificate IV in Workplace Training & Assessment 24 years with Australian Taxation Office as an auditor and advisor. Acting Director Small Business Income. Small business owner/operator for 10 years including businesses in video production and distribution as well as business consultancy. GAYNOR LAWTON Certificate IV in Assessment and Workplace Training Certificate IV in Business (Small Business Management) Diploma of Business Diploma of Business Administration Certificate IV in Frontline Management Member Career Development Association of Australia CDAA Gaynor Lawton has over 20 years experience working in the fields of Public Relations; Event Management, Direct Marketing and Corporate Fundraising in the UK and Australia. In 2004 she commenced Marketing Naturally - a boutique Marketing Agency offering consultancy, workshops and a unique deck of Marketing Cards, called M52 - Marketing Naturally is a NEIS business. Gaynor joined Kangan Institute three years ago as a Marketing Trainer in the NEIS and Cert IV in Small Business Management programs. Her delivery style is practical and hands-on, with an aim to motivate and inspire. Gaynor has an enthusiasm for marketing and assisting start up businesses. LEIGH MAWBY Leigh operates her own marketing consultancy which specialises in corporate branding, communication collateral creation, sponsorship and strategic alliances. Her clients include national brands where she has been responsible for programs that resulted in multi million dollar increases in the client s revenue base. She has a keen interest in sporting organisations where she has managed programs to significantly increase sponsorship and membership income for clients such as the Western Bulldogs and Netball Australia. Leigh is a regular presenter on sponsorship, customer relationship, management and corporate branding. MARTIN DOWLING Assoc Diploma Marketing (Monash) Bachelor of Business (Monash) Fellow of the Australian Marketing Institute Certified Practising Marketer Cert IV in Training & Assessment NAB National Small Business Mentor of the Year (2008) 20 plus years experience in sales and marketing management in fast moving consumer goods, hardware and training/education with HJ Heinz, Cussons, Peters, SPC/Coca-Cola, Casey (Chisholm) TAFE and Stanley Tools. 10 years experience running own business consultancy working over vocational training, consultancy to big and small enterprises, local government and state government initiatives to assist the small business sector. JOHN TSIMBOUKLIS Bachelor of Business (Accounting) Registered Tax Agent Fellow of the National Tax and Accountants Association Member of the National Institute of Accountants. John began his accounting career as a tax accountant for firms specialising in investment and entertainment before focusing on business services. John is currently a self employed accountant providing services to small businesses. He is a trainer and mentor for the NEIS program where he enjoys helping prospective business owners effectively evaluate, plan and execute their business ideas. ILONA WAY Ilona has over 25 years of business experience in sales, marketing and business development. Throughout her corporate life, Ilona s experiences have provided solid business skills and acumen, plus the ability to mentor, motivate, train and empower people. In the corporate world, Ilona created developed and consolidated categories, managed and trained national sales, customer service and support teams, changed organisational cultures, improved business procedures, developed management information systems, etc. With experience within Sports, Fast Moving Consumer Good, Medical and Service areas, Ilona comes equipped with knowledge covering many markets. She has worked with multi-national corporations through to small, family owned business. In 2002, Ilona decided to take the knowledge to the small business arena set up her own business, Focus Plus Consulting. LIBBY RULE Bachelor of Business Certificate IV in Workplace Training and Assessment 12 years in the Australian Corporate and Finance Sector 5 years as Owner/Director and Business & Communications Manager of graphic design, web design and book publishing business. \\kbapps\neis\becfiles\course Information\2011 Information Pack\Certificate IV in Small Business Management brochure update September 2011.docx Page 6

BEC DIRECT ENTRY APPLICATION FORM This is an application only, not an offer for a place Please do not send payment with this application When filling out this form - use BLOCK LETTERS only Office Use Only Mail To: Administration Officer - BEC Kangan Institute Private Bag 299 SOMERTON 3062 Fax: 03 9094 3038 PART 1 - WHICH COURSE ARE YOU APPLYING FOR? CERTIFICATE IV IN SMALL BUSINESS MANAGEMENT BSB40407 (NOT NEIS) a) You are applying for: Stage 1 Stage 2 b) Will you be studying these 4 units by (i) Evening classes (ii) Online delivery c) Please number each box in order of preference 1, or 2 Campus Choice: Essendon Richmond PART 2 - PERSONAL DETAILS (Please use full legal name - do not abbreviate given names) Family Name Telephone Given Name(s) Home Number and Street Name (eg. 38 Buckley Street) Work Mobile Suburb (eg. Essendon) State Postcode Date of Birth Email Male Female Will you require individual help with reading or writing or any other assistance e.g. access, hearing etc to complete this course? (Please circle) Yes / No TO BE COMPLETED BY STAFF. Strategies to assist in overcoming learning difficulty: Are you an Australian citizen or a permanent resident of Australia? Yes No PART 3 - DECLARATION I declare that to the best of my knowledge the information supplied in this application is correct and complete. I acknowledge that the provision of incorrect information or documentation or the withholding of information or documentation relating to my application may result in cancellation of any offer of enrolment by the Kangan Institute. I declare that I am a permanent resident of Australia and that I am eligible to apply for Government funded courses. Signature: Date: \\kbapps\neis\becfiles\course Information\2011 Information Pack\Certificate IV in Small Business Management brochure update September 2011.docx Page 7

First name: Surname: Cert IV Applicant Contact Sheet (OFFICE USE ONLY) First Name: Surname: Date of Contact Staff Member Initials Letter (L) Telephone (T) In person (P) Fax (F) Subject Course Preference 1 st 2 nd 3 rd Outcome / Other Comments Details application received/entered Filed Page 8