BSB60407 Advanced Diploma of Management

Transcription

1 Descriptor This qualification reflects the role of individuals who have senior or managerial responsibilities. They may oversee the work of others or have specialised roles where they do not supervise others but provide strategic leadership. Job Roles Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include: Area Manager Department Manager Regional Manager. Qualification Pathways Prerequisite requirements There are no prerequisite requirements for individual units of competency. Pathways into the qualification Candidates may enter the qualification through a number of entry points demonstrating potential to undertake vocational education and training at advanced diploma level, including: after achieving the BSB51107 Diploma of Management or other relevant qualification/s providing evidence of competency in the majority of units required for the BSB51107 Diploma of Management or other relevant qualification/s with substantial vocational experience, in management but without a formal qualification. Examples of indicative job roles for candidates seeking entry based upon their vocational experience include: Manager. This breadth of expertise would equate to the competencies required to undertake this qualification. Licensing, Legislative, Regulatory or Certification Considerations There is no direct link between this qualification and licensing, legislative and/or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative and/or regulatory requirements that impact on the unit. Qualification Rules Total number of units = 8 3 core units plus 5 elective units Volume 1 of 2, Qualification 56 of 64 Page 426 of 495

2 At least 3 of the electiveunits must be selected from the elective units listed below. The other 2 elective units may be selected from the remaining elective units listed below, the BSB07 Business Services Training Package or any other currently endorsed national Training Package. If not listed below, 1 unit may be selected from a Diploma qualification. Elective units must be relevant to the work outcome, local industry requirements and the qualification level. Units selected from other Training Packages must not duplicate units selected from or available within the BSB07 Business Services Training Package. Core Units Innovation BSBINN601A Manage organisational change Management BSBMGT605B Provide leadership across the organisation BSBMGT616A Develop and implement strategic plans Elective Units Compliance BSBCOM603B Plan and establish compliance management systems Diversity BSBDIV601A Develop and implement diversity policy Financial Management BSBFIM601A Manage finances Information Management BSBINM601A Manage knowledge and information Intellectual Property BSBIPR601A Develop and implement strategies for intellectual property management Management BSBMGT608B Manage innovation and continuous improvement BSBMGT617A Develop and implement a business plan Marketing BSBMKG609A Develop a marketing plan Occupational Health and Safety BSBOHS601B Develop a systematic approach to managing OHS Recordkeeping BSBRKG601B Define recordkeeping framework Risk Management BSBRSK501A Manage risk Volume 1 of 2, Qualification 56 of 64 Page 427 of 495

3 Sustainability BSBSUS501A Develop workplace policy and procedures for sustainability Imported Units PSPGOV602B Establish and maintain strategic networks PSPPROC602B Direct the management of contracts Selecting Elective Units for Different Outcomes The context for this qualification varies and this must guide the selection of elective units. An example of appropriate elective units for a particular outcome follows. Executive Director 3 core units plus 5 elective units BSBDIV601A Develop and implement diversity policy BSBINM601A Manage knowledge and information BSBMGT608B Manage innovation and continuous improvement BSBRSK501A Manage risk PSPGOV602B Establish and maintain strategic networks Volume 1 of 2, Qualification 56 of 64 Page 428 of 495

4 Employability Skills for The following table contains a summary of the employability skills for this qualification. This table should be interpreted in conjunction with the detailed requirements of each unit of competency packaged in this qualification. The outcomes described here are broad industry requirements that may vary depending on the packaging options. Employability Skill Industry/enterprise requirements for this qualification include: Communication consulting, questioning, clarifying and evaluating information interpreting customer needs negotiating budgets and plans and then re-developing as required to meet organisational needs negotiating with internal and external stakeholders utilising excellent interpersonal skills, and producing a wide range of reports and making presentations as required Teamwork briefing various personnel on their roles and responsibilities regarding the implementation of the marketing plan coordinating resources and developing systems to manage team and individual performance defining performance measures and working collaboratively with team members identifying performance gaps and taking remedial action for underperformance Problem solving assessing financial viability of new opportunities and matching organisational capability with market needs collecting and analysing data comparing and contrasting data conducting situational analyses developing and managing risk and contingency plans developing strategies for improvement performing cost benefit analyses, budgeting, assessing and managing risk Initiative and enterprise evaluating and improving market performance identifying strengths and opportunities within organisation's projected capabilities and resources Planning and organising collecting, collating and analysing information using appropriate workplace business systems developing customer acquisition and retention strategies developing systems that are flexible and responsive to changing circumstances evaluating processes and making changes as required planning and managing resource acquisition and deployment within budgetary constraints planning for contingencies Self management applying discretion and judgement within complex environments managing own time and performance using judgement in planning and in the selection and Volume 1 of 2, Qualification 56 of 64 Page 429 of 495

5 allocation of resources working within organisational policies and procedures and legislative requirements Learning coaching and mentoring others to acquire new knowledge and skills providing learning and development opportunities Technology creating presentations using a range of media using computerised systems, software and telecommunication devices using technology to assist with the management of information and to assist the planning process using technology to record and generate ideas Volume 1 of 2, Qualification 56 of 64 Page 430 of 495

6 Descriptor This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation. Job Roles Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include: Marketing Director Marketing Strategist National, Regional or Global Marketing Manager. Qualification Pathways Prerequisite requirements There are no prerequisite requirements for individual units of competency. Pathways into the qualification Candidates may enter the qualification through a number of entry points demonstrating potential to undertake vocational education and training at advanced diploma level, including: after achieving the BSB51207 Diploma of Marketing or other relevant qualification/s providing evidence of competency in the majority of units required for the BSB51207 Diploma of Marketing or other relevant qualification/s with substantial vocational marketing experience, with overall responsibility for providing strategic direction and planning for an organisation's marketing function, either domestically or internationally but without a formal marketing qualification with extensive vocational marketing experience in senior marketing positions with a wide range of skills in a specialised marketing communications discipline and looking to consolidate specialist marketing skills with more generic management skills, but without a formal marketing qualification. Examples of indicative job roles for candidates seeking entry based upon their vocational experience include: Marketing Manager Marketing Team Leader Product Manager Public Relations Manager Volume 1 of 2, Qualification 57 of 64 Page 431 of 495

7 This breadth of expertise would equate to the competencies required to undertake this qualification. Licensing, Legislative, Regulatory or Certification Considerations There is no direct link between this qualification and licensing, legislative and/or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative and/or regulatory requirements that impact on the unit. Qualification Rules Total number of units = 8 4 core units plus 4 elective units At least 3 of the elective units must be selected from the elective units listed below. The 1 other elective unit may be selected from the remaining elective units listed below, the BSB07 Business Services Training Package or any other currently endorsed national Training Package. If not listed below, 1 unit may be selected from a Diploma qualification. Elective units must be relevant to the work outcome, local industry requirements and the qualification level. Units selected from other Training Packages must not duplicate units selected from or available within the BSB07 Business Services Training Package. Core Units Marketing BSBMKG603B Manage the marketing process BSBMKG607B Manage market research BSBMKG608A Develop organisational marketing objectives BSBMKG609A Develop a marketing plan Elective Units Compliance BSBCOM603B Plan and establish compliance management systems Diversity BSBDIV601A Develop and implement diversity policy Financial Management BSBFIM601A Manage finances Information Management BSBINM601A Manage knowledge and information Innovation BSBINN601A Manage organisational change Management Volume 1 of 2, Qualification 57 of 64 Page 432 of 495

8 BSBMGT605B Provide leadership across the organisation BSBMGT608B Manage innovation and continuous improvement BSBMGT616A Develop and implement strategic plans BSBMGT617A Develop and implement a business plan Marketing BSBMKG605B Evaluate international marketing opportunities BSBMKG606B Manage international marketing programs Occupational Health and Safety BSBOHS601B Develop a systematic approach to managing OHS Risk Management BSBRSK501A Manage risk Sustainability BSBSUS501A Develop workplace policy and procedures for sustainability Imported Units PSPGOV602B Establish and maintain strategic networks PSPPROC602B Direct the management of contracts Selecting Elective Units for Different Outcomes The context for this qualification varies and this must guide the selection of elective units. An example of appropriate elective units for a particular outcome follows. Global Marketing Manager 4 core units plus 4 elective units or BSBMKG511A Analyse data from international markets BSBMKG516A Profile international markets BSBMKG605B Evaluate international marketing opportunities BSBMKG606B Manage international marketing programs BSBSUS501A Develop workplace policy and procedures for sustainability Volume 1 of 2, Qualification 57 of 64 Page 433 of 495

9 Employability Skills for The following table contains a summary of the employability skills for this qualification. This table should be interpreted in conjunction with the detailed requirements of each unit of competency packaged in this qualification. The outcomes described here are broad industry requirements that may vary depending on the packaging options. Employability Skill Industry/enterprise requirements for this qualification include: Communication effectively using culturally appropriate communication establishing and using appropriate formal or informal networks negotiating budgets, strategic and operational plans and re-developing as required to meet organisational needs negotiating contracts negotiating solutions to new and emerging issues producing a wide range of reports and making presentations as required Teamwork defining performance measures and working collaboratively with team members delegating and briefing various personnel on their roles and responsibilities regarding the implementation of strategic, marketing and other business plans demonstrating leadership in evaluating policies and procedures identifying performance gaps and taking remedial action for underperformance producing a positive and productive workplace that encourages maximum participation Problem solving assessing financial viability of new opportunities and matching organisational capability with market needs comparing and evaluating data and reports developing and managing risk and contingency plans interpreting forecasts when analysing potential overseas markets resolving employee relations problems reviewing market performance Initiative and enterprise exploring joint ventures and strategic alliances identifying trends and developments domestically and overseas, and investigating their viability managing diversity and identifying opportunities for improved communication and processes scoping international marketing opportunities Planning and organising demonstrating excellent project management skills across the business developing systems that are flexible and responsive to changing circumstances implementing, reviewing and evaluating systems and processes monitoring marketing performance against established Volume 1 of 2, Qualification 57 of 64 Page 434 of 495