Brand Marketing Tools and more Why MAM should be a priority for Marketing, Creative & IT Departments EURODUO 2014 2015 DALIM DALIM SOFTWARE SOFTWARE GmbH GmbH
What is MAM thing? MAM is the management, organisation and distribution of digital assets from a central repository. It is the solution to manage all your assets from one place. According to Gleanster s 2013 report on DAM, 67% of survey respondents are planing to increase budget for content management tools and initiatives.
What are Digital Assets? Digital Assets are not merely digital files. They are pieces of content that are valuable to your organisation and have high replacement costs if lost. Losing or misplacing digital assets costs your money, time and energy A good MAM system can store all the assets formats listed above in a secure and organised environment, which has the mechanisms in place to control your content at all phases of its lifecycle.
MAM and Productivity? Professionals spend 1 out of every 10 days on file management Marketing Creative 71% of organisations have problems providing other staff members with access to assets within the organization, which reduces collaboration between departments.
Automatic File Conversion MAM can automatically convert images, audio, video and documents to other file formats on the fly. We sent out 75000+ assets from the MAM system in the last 4 years. If each on took me one minute to process in the old way, thanks to the MAM it saved me on the order of 31 weeks worth of time Phil Baird, Graphic Designer at 5.11 Tactical Series
Why my Business needs MAM? Without a MAM solution in place, companies are losing time, security, efficiency and assets.
Successful companies are investing in MAM According to Gleanster s study, top Performers are 7 times likely to streamline their content management process with MAM to increase collaboration and digital asset access. When customer were asked about the top 3 benefits of MAM they answered with: Re-use of digital content Workflow (automation actions based on triggers) improve search results
MAM and Workflows? Workflow capabilities are important in MAM solutions, with Top Performers 3-4 times more likely to use pre-configured workflows: of the Top Performers are using MAM in order to create standardized workflows for the digital asset upload process and for capturing metadata. of the TOP Performers are using MAM to improve approval processes within workflows. of the Top Performers are incorporating MAM into the bigger picture by using it as a tool in the overall multisystem business workflow which is also a top 3 way to maximize the return on investment for MAM.
At the Heart of Communication
Repository of an Organization Customers Resellers Edition Agencies Com. Journalists MAM Subsidiaries Subcontractors Marketing Trade Press Relations Outlets need to extend the functionality of the MAM
The top 3 considerations for investing in MAM are: 66% to increase operational efficiency 46% to manage brand consistency more effectively 46% to improve returns on marketing investments
Demo EURODUO 2015 DALIM SOFTWARE GmbH
Brand Campaign Multi cross-media Channels BRAND Agency Emma CMM John PM Assets EURODUO 2015 DALIM SOFTWARE GmbH
The Challenge Explosion of rich media content 90% of the created content is "rich." The life of the rich content is short should be managed and shared immediately The rich content is diversified! More than 200 formats. The rich content should be found easily and appropriately controlled
What does MAM do? Previews content without opening the source application Manages content by applying meaningful metadata Relates content to other content as well as specific structures like brands or markets Controls access to content
What does MAM do? Controls the lifecycle of content Manages the creation, review, approval and deletion of rich content
What does MAM do? Integrates content into other systems Provides distribution and content exploration capabilities Makes content accessible on any device, anytime, anywhere
MAM Key Capabilities? Central management of virtually any file type Microsoft Office integration Adobe CS integration Robust metadata possibilities for categorization
MAM Key Capabilities? Intelligent search API to integrate content with any other system and pass content metadata Enterprise integration abilities like Active Directory
A Tool Dedicated to Network Have simple interfaces Promote the latest media Filter the information released Facilitate research Tell conditions of use Help relay information Control the use of media DAM Back Office Front End Network
Agency into the MAM Workflow Agencies that are integrated into their client s MAM processes have a competitive edge Get the key agency people aligned with your goals and build the relationship with the agency s MAM champion Provide simple training for agencies Have someone dedicated to MAM on both sides Be available, be a thought leader for your agencies so they advocate MAM
Thank you! http://www.dalim.com EURODUO 2015 DALIM SOFTWARE GmbH