Role of digital asset management platforms in managing creative assets to achieve better Return on investment
|
|
- Patrick Floyd
- 8 years ago
- Views:
Transcription
1 WHITEPAPER May Role of digital asset management platforms in managing creative assets to achieve better Return on investment
2 Abstract Ad agencies and advertisers are using the digital asset management (DAM) platforms increasingly over the last few years. The major value benefit they achieve out of this technology platform is to reduce the redundancy of work, improve brand loyalty, improve the lead time and achieve cost savings. This white paper provides an overview of the DAM platform; a cost component involved in implementation of this technology, value benefits of the platforms and also highlights avenues from which return on investment can be achieved. Introduction As the advertising landscape is dynamic and ever changing in nature, advertisers, ad agencies and third party support service providers have a duty to be aware of procurement trends in order to leverage the best out of technological advancements. With digital advertising and channels getting more prominent in both emerging and matured markets, the usage of digital technologies or platforms to achieve better Return on Investments is increasing lately. According to e-marketer data the ad spending by advertisers on digital channels is expected to reach USD 138 Billion by end of Since the industry focus has shifted to digital, the effective usage of creative assets will help the advertiser/ ad agencies to advance in their advertising procurement maturity curve. A Digital Asset Management (DAM) platform facilitates advertisers/ad agencies to efficiently store, consolidate, manage, access, and allocate digital assets which include logo graphics, photography, videos, etc. This centralized system will help the advertisers/ ad agenciesto rapidly access the assets when they need them. Digital Asset Management Overview With the use of digital asset management platform, advertisers or ad agencies will be able to stream line their advertising production activities in order to achieve better bottom line results. DAM solutions can be used in conjunction with advertising production decoupling in order to achieve the maximum cost savings. Syndication Digital Asset Syndication is a form of distribution through which digital assets are made available to multiple sources or locations. Metadata Management: It involves storing information about information or data about data. With different types of media being used, references to the location of the data can allow efficient management of diverse repositories.
3 Cost Areas in Procurement of DAM Platform Implementation Methods of DAM Platforms Three different methodologies are followed in the industry when it comes to implementation of the DAM platforms. Model 1
4 Model 2 Model 3 Value propositions for advertiser /ad agencies to choose DAM system The major value additions the advertisers/ ad agencies want to achieve through the DAM systems are, Reduction in redundancy, rework and work lost (marketing man hours saved in the process) Integration with existing technologies such as CRM, ECM, etc., (enables in increased collaboration between marketing managers and business managers) Message consistency, more consistent brand identity across geographies The short-term, mid-term and long-term benefits like productivity enhancement, savings in data logistics, brand consistency are some of the drivers of increasing usage of DAM system. The absence of an effective DAM
5 system means the advertiser/ ad agencies is not making the most of their creative resources and they are facing a risk of losing digital assets and business opportunities. Benefits of Usage of Digital Asset Management System 1. Savings in Data Logistic Cost savings on maintenance of physical repositories Elimination of the cost of lost, misplaced, or redundant work Cost savings on delivery 2. Faster Access to Digital Assets Repurposing of content Repurposing of resources Management of resources, budgets, and reporting functionality 3. Workflow Optimization Content discovery Cycle time acceleration Increased workflow collaboration 4. Brand Loyalty & Brand Consistency Timely and relevant marketing messages Effective collaboration and approval, misplaced logos, creative assets Return on Investment of Using DAM Platform: The return on investment on any DAM platform is calculated using a simple formula given below, Return on Investments = Cost of Implementing DAM Total Savings ROI on Creative Production Management: With the effective usage of DAM platform, advertisers can achieve cost savings from avenues such low resource utilization, productivity, savings due to low lead time to market and savings on agency fees. ROI on Reduced Agency Cost: With the DAM platform in place there will be savings on reworks done by agencies, savings on agency selection and savings on overall agency spending. ROI on Fulfillment:Various avenues for achieving return of investment includes savings on paper cost, shopping cost and savings on physical storage cost On an average the companies can leverage the DAM effectively to achieve a cost savings of around 15% of the annual marketing budgets.
6 Conclusion: By adopting the DAM platform advertisers/ ad agencieswill like to achieve cost savings as well as brand consistency by providing appropriate license restrictions and access control to its employees across the globe. The DAM system s objective should be properly defined before implementation by taking into account the advertisers / ad agencies current requirements as well as future needs. Having futuristic approach will help the advertisers / ad agencies a better scope for technological up gradations in the platforms. Usage of consultant becomes inevitable since DAM consultants can facilitate better collaboration between stakeholders, determining the structure of metadata model & defining other workflow processes and managing technological solutions to provide a comprehensive solution.
7 Industry to be impacted(highlight the industry to be impacted) Pharmaceutical Food, Beverage & Tobacco Metal, Mining & Minerals Retail Oil & Gas Personal Products Bank & Financial Services Hi-tech Domain to be impacted Marketing Services Category to be impacted Advertising Digital Asset Management Focus Area Sourcing Opportunity Supplier Intelligence Technology Substitute Opportunity Supply chain Risk Input Cost Price Outlook Sustainability Keywords Used Digital Asset Management, Return on Investment Reference Expert Designation Relevant Experience PE1 PE 2 PE 3 Account manager of a leading digital agency Sales Manager, DAM SaaS implementation expert Digital Asset Manager Consultant With over 10 years experience in digital marketing space Over 22 years of experience in software A Prominent Creative Advertising Agency
8 About the Author:
Evolving tactical video production- Creative Studios
WHITEPAPER JUNE 2014 www.beroe-inc.com Evolving tactical video production- Creative Studios Abstract / Business Case 1. Introduction:This whitepaper help pharma clients who allocate lower budgets to their
More informationThe Secondary Market Research Challenge in Pharma - An Inside view on how to overcome the market monopoly
Secondary Market Research March 2014 www.beroe-inc.com The Secondary Market Research Challenge in Pharma - An Inside view on how to overcome the market monopoly Abstract The objective of this whitepaper
More informationOptimize Brand Asset Management with Enterprise Content Management
OpenText Solution Brief OpenText ECM Suite for SAP ECM for Brand Asset Management by OpenText Objectives Solution Benefits Quick Facts Optimize Brand Asset Management with Enterprise Content Management
More informationBrochure More information from http://www.researchandmarkets.com/reports/3421402/
Brochure More information from http://www.researchandmarkets.com/reports/3421402/ Digital Asset Management (DAM) Market by Target, Type, Application, Deployment, Service, Solution, End-user and Geography:
More informationIn-house Surplus Asset Management
September 2014 www.beroe-inc.com In-house Surplus Asset Management Author Ramya Vijay 1 Copyright Beroe Inc, 2012. All Rights Reserved Abstract / Business Case Asset management is extremely important for
More informationManaging Brands for Maximum Profit: A Guide to Brand Asset Management Solutions
Managing Brands for Maximum Profit: A Guide to Brand Asset Management Solutions Managing Brands for Maximum Profit executive summary In today s competitive global marketplace, enterprise brand managers
More informationLeveraging Media with SAP CRM
n o v e m b e r 2 0 1 2 Leveraging Media with SAP CRM OpenText Digital Asset Management Connector for SAP CRM I n today s business landscape, marketers are faced with a mountain of challenges to ensure
More informationMaking Sense of Enterprise Marketing Management Technologies
Making Sense of Enterprise Marketing Management Technologies Objectives Provide insight into the marketing technology landscape Understand the essential components of an enterprise marketing technology
More informationINTRODUCTION WHAT IS DAM?
INFORMATION DRIVES SOUND ANALYSIS, INSIGHT, AND ACTION. DIGITAL ASSET MANAGEMENT (DAM): A FOUNDATION FOR DIGITAL STRATEGY INTRODUCTION The decision to implement a Digital Asset Management (DAM) system
More informationRelieve Marketing Asset Chaos and Drive New Levels of Brand Consistency
Relieve Marketing Asset Chaos and Drive New Levels of Brand Consistency OpenText Media Management Technical White Paper Product Management January 2011 Abstract A must-read paper showing how marketing
More informationIRMAC SAS INFORMATION MANAGEMENT, TRANSFORMING AN ANALYTICS CULTURE. Copyright 2012, SAS Institute Inc. All rights reserved.
IRMAC SAS INFORMATION MANAGEMENT, TRANSFORMING AN ANALYTICS CULTURE ABOUT THE PRESENTER Marc has been with SAS for 10 years and leads the information management practice for canada. Marc s area of specialty
More informationUnderstanding the Return on Investment of Media Asset Management Systems
Understanding the Return on Investment of Media Asset Management Systems www.avid.com Executive Summary Media Asset Management (MAM) systems are revolutionizing the way media enterprises manage and optimize
More information7 GOOD REASONS FOR GENUINE DIGITAL ASSET MANAGEMENT
7 GOOD REASONS FOR GENUINE DIGITAL ASSET MANAGEMENT Why you should manage media in a dedicated Digital Asset Management System instead of a (Web) Content Management System. Marketing is all about content.
More informationData Mining: Benefits for business.
Data Mining: Benefits for business. Data Mining enables businesses of all types and sizes to empower their data and gain valuable insight into what decisions to take. Since 2005 the Oversea-Chinese Banking
More informationRelieve Marketing Asset Chaos and Drive New Levels of Brand Consistency
n o v e m b e r 2 0 1 2 Relieve Marketing Asset Chaos and Drive New Levels of Brand Consistency A must-read paper showing how marketing accelerates return on development investment and reduces campaign
More informationHow Workflow & Asset Management technology can assist managers deliver maximum value from departmental budgets.
How Workflow & Asset Management technology can assist managers deliver maximum value from departmental budgets. www.perigordgroup.com 2011 The Perigord Group Workflow & Asset Management Technology Marketing
More informationWhy a single source for assets should be. the backbone of all your digital activities
Why a single source for assets should be the backbone of all your digital activities Navigating in the digital landscape The old era of traditional marketing has long passed. Today, customers expect to
More informationStaying a Step Ahead by Comprehensive Industrial MRO Outsourcing
. Staying a Step Ahead by Comprehensive Industrial MRO Outsourcing By Anup Varghese Staying a Step Ahead by Comprehensive Industrial MRO Outsourcing Sourcing Maintenance, Repair and Operation (MRO) industrial
More informationWWW.WIPRO.COM BUILDING A DIGITAL FUTURE FOR WIPRO CONSUMER GOODS. Digital Transformation
WWW.WIPRO.COM BUILDING A DIGITAL FUTURE FOR CONSUMER GOODS Digital Transformation WIPRO CONSUMER GOODS DO BUSINESS BETTER CONSUMERS WANT MORE OF EVERYTHING: OPTIONS, INFORMATION, INTERACTION, ENGAGEMENT
More informationnorthplains Whitepaper Differentiating DAM from ECM What Do You Really Need? Connecting your world. Visually.
Whitepaper Differentiating DAM from ECM What Do You Really Need? Both analysts and organizations can agree on one thing - the recent and unprecedented rise in demand for multi-media assets has driven the
More information<Insert Picture Here>
1 Enterprise Content Management Overview 곽원철 GTMi-Content Technology Solution Consulting vincent.kwak@oracle.com The Information Explosion Documents, Images,
More informationEnhancing Web Publishing with Digital Asset Management - Using Open Text Artesia DAM to enhance your Open Text WCMS (Red Dot) web sites
Enhancing Web Publishing with Digital Asset Management - Using Open Text Artesia DAM to enhance your Open Text WCMS (Red Dot) web sites Lars Onasch Wolfgang Ruth Agenda A Brief Introduction Customer Examples
More information2013 SIIA Strategic and Financial Conference New York, NY
Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing
More informationOptimize Sales Order Management with Enterprise Content Management
OpenText Solution Brief OpenText ECM Suite for SAP ECM for Sales Order Management by OpenText Objectives Solution Benefits Quick Facts Optimize Sales Order Management with Enterprise Content Management
More information10 Steps to a Successful Digital Asset Management Implementation by SrIkAnth raghavan, DIrector, ProDuct MAnAgeMent
m a y 2 0 1 2 10 Steps to a Successful Digital Asset Management Implementation Strategies and Best Practices Implementing and deploying enterprise solutions across the organization can be complex, involving
More informationImplementing a Successful Digital First Strategy
Implementing a Successful Digital First Strategy Digital s potential is enormous. It is changing how we conduct our business, tell our stories and engage consumers. It s a rapidly changing landscape and
More informationCyberica.NET Technologies E-Retailing Solutions Enabling Innovation as a growth driver for Enterprise of Tomorrow
Cyberica.NET Technologies E-Retailing Solutions Enabling Innovation as a growth driver for Enterprise of Tomorrow Overview Cyberica is one of the most experienced software companies specializing in enterprise
More informationEVERYTHING YOU NEED FOR BRANDING ON MULTIPLE CHANNELS
EVERYTHING YOU NEED FOR BRANDING ON MULTIPLE CHANNELS Manage all your rich media content and customer experience simultaneously with DAM for Sitecore EXECUTE YOUR MULTI-CHANNEL STRATEGY Apps Adobe Adaptive
More informationLife Sciences. White Paper. Integrated Digital Marketing: The Key To Understanding Your Customer
Life Sciences White Paper Integrated Digital Marketing: The Key To Understanding Your Customer About the Authors Raghunandan H Head, Life Sciences Sales & Marketing Center of Excellence Raghunandan (Raghu)
More informationGet Social: Engage Everyone with Exceptional Experiences. Copyright 2012, Oracle and/or its affiliates. All rights reserved.
Get Social: Engage Everyone with Exceptional Experiences 1 Key Trends Impacting Your World Social Multi-Channel Mobile Self-Service Personalization Consumerization 2 Every 60 Seconds 695,000 new searches
More informationBusiness Proposition. Digital Asset Management. Media Intelligent
Business Proposition Digital Asset Management Executive Summary º º The Changing Face of Digital Asset Management Today, a true enterprise-class DAM solution must be the core component of an integrated
More informationVertical Industry Strategies in Shared Services and Outsourcing. March 7-9, 2012
Vertical Industry Strategies in Shared Services and Outsourcing March 7-9, 2012 What we covered Aerospace & defense Agriculture Automotive Banking Capital markets Chemicals Consumer durables Consumer packaged
More informationTHE BUSINESS CASE FOR A MARKETING AND BRAND MANAGEMENT PLATFORM
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. David Ogilvy Long-term brand equity and growth depends on our ability to successfully integrate and implement
More informationEnabling Global Marketing: The Use of Digital Asset Management in the Automotive Industry. January 5, 2011
Enabling Global Marketing: The Use of Digital Asset Management in the Automotive Industry January 5, 2011 Introduction The automotive industry is in transition. An economic recession, new demands for fuel
More informationEVERYTHING YOU NEED FOR BRANDING ON MULTIPLE CHANNELS
EVERYTHING YOU NEED FOR BRANDING ON MULTIPLE CHANNELS Manage all you rich media content and customer experience simultaneously with DAM for Sitecore EXECUTE YOUR MULTICHANNEL STRATEGY Apps Adobe Adaptive
More informationOverview, Goals, & Introductions
Improving the Retail Experience with Predictive Analytics www.spss.com/perspectives Overview, Goals, & Introductions Goal: To present the Retail Business Maturity Model Equip you with a plan of attack
More informationHow Volvo Construction Equipment Uses Email and CRM to Sell Big Iron!
How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron! Advanced Strategies for Attracting, Selling and Retaining Customers Join the Conversation! I m at #MPB2B. Learning how @VolvoCE_NA
More information7 STEPS TO EFFECTIVE B2B CHANNEL MARKETING
7 STEPS TO EFFECTIVE B2B CHANNEL MARKETING Follow Us: Email: marketinginfo@winntech.net Phone: 800 444 5622 Accelerating Sales Growth The continuing paradigm shift in the IT market shows steady movement
More informationJEGI Sector Insights: Transforming the Marketplace
Since 1987 JEGI Sector Insights: Transforming the Marketplace 2015 JEGI Media & Technology Conference Time Warner Center New York, NY www.jegi.com January 15, 2015 Bronx Tolman Geffs JEGI HQ Everything
More informationWWW.WIPRO.COM. LEAP AHEAD FROM INSIGHT TO FORESIGHT Consumer & Retail Insights
WWW.WIPRO.COM LEAP AHEAD FROM INSIGHT TO FORESIGHT Consumer & Retail Insights WIPRO CONSUMER GOODS DO BUSINESS BETTER PROVIDING MARKETERS WITH THE BEST-IN-CLASS PLATFORM TO DEPLOY DIGITAL MARKETING CAPABILITIES
More informationTracking the Impact of Online Advertising on In-Store Sales:
Tracking the Impact of Online Advertising on In-Store Sales: What Every Multichannel Merchant Needs to Know A White Paper by: In-Store Purchases Start Online It s a fairly typical story: A consumer searches
More informationProving the Value of Digital Asset Management for Digital Marketers and Creative Teams. An IDC InfoBrief, sponsored by Adobe June 2015
Proving the Value of Digital Asset Management June 2015 Executive Summary Digital marketers and creative directors are realizing significant ROI today from their investments in DAM. 79% 97% 86% 97% have
More informationI D C T E C H N O L O G Y S P O T L I G H T. B i g D a t a a n d E C M : Making Smarter Decisions
I D C T E C H N O L O G Y S P O T L I G H T B i g D a t a a n d E C M : Making Smarter Decisions October 2013 Adapted from Worldwide Big Data Technology and Services 2012 2016 Forecast, Melissa Webster
More informationProduct Information Management and Enterprise Applications
White Paper Product Information Management and Enterprise Applications PIM Complements PLM, ERP, and Other Applications in Your Organization An Executive Overview www.enterworks.com Introduction There
More informationLife in the New Normal: The Customer Engagement Revolution. Accenture Life Sciences
Accenture Life Sciences Life in the New Normal: The Customer Engagement Revolution Accenture Research Note: Key Findings from a survey of 200 US-based Sales and Marketing Executives in the Pharmaceutical
More informationEMC PERSPECTIVE. Interactive Marketing Solutions
EMC PERSPECTIVE Interactive Marketing Solutions Table of Contents Introduction....................................................... 2 The dual pressures of marketing ROI and customer experiences....
More informationPerspective. Best Practices Continuum Map for Newspaper Publishers. Abstract
Perspective Best Practices Continuum Map for Newspaper Publishers Balaji Sankaran Abstract Multiple news channels and interactive advertising are challenging the newspaper business. Legacy systems and
More informationHow to Adapt Your Warehouse for the New Multi-Channel Supply Chain
Lyftz is a fictitious cloud-based supply chain management platform providing order fulfillment, inventory management, order management, and distribution management. Its cloud-based platform integrates
More informationBrand Marketing Tools and more. Why MAM should be a priority for Marketing, Creative & IT Departments
Brand Marketing Tools and more Why MAM should be a priority for Marketing, Creative & IT Departments EURODUO 2014 2015 DALIM DALIM SOFTWARE SOFTWARE GmbH GmbH What is MAM thing? MAM is the management,
More informationSafe Harbor Statement
Defining a Roadmap to Big Data Success Robert Stackowiak, Oracle Vice President, Big Data 17 November 2015 Safe Harbor Statement The following is intended to outline our general product direction. It is
More informationTeleScope Digital Asset Management Solution Overview. Campaigns Can Only Move as Fast as Their Content
TeleScope Digital Asset Management Solution Overview Campaigns Can Only Move as Fast as Their Content TeleScope Digital Asset Management for Marketing Volume and Speed Interactive marketing, social media
More informationWeb Analytics Survey-Study 2015 TURKEY
Web Analytics Survey-Study 2015 TURKEY Survey Goals Create clear overview of Web Analytics in Turkey Explore future trends Compare the evolution of the market year-on-year Survey Methodology Business Platforms
More informationTHOMAS RAVN PRACTICE DIRECTOR TRA@PLATON.NET. An Effective Approach to Master Data Management. March 4 th 2010, Reykjavik WWW.PLATON.
An Effective Approach to Master Management THOMAS RAVN PRACTICE DIRECTOR TRA@PLATON.NET March 4 th 2010, Reykjavik WWW.PLATON.NET Agenda Introduction to MDM The aspects of an effective MDM program How
More informationTransforming Enterprise
Transforming Enterprise OpenERP Solutions www.apagen.com About Apagen Appearance Apagen Solutions, head office is based out of Delhi Apagen is a sister concern of Enventa Group Track record of world class
More informationThe Value Proposition of Production Asset Management
The Value Proposition of Production Asset Management Mukul Krishna, Senior Global Director for Digital Media and Dan Kates, Strategic Consulting Analyst Executive Summary With the rapid pace of digitization
More informationThe Marketing. Managing Content, Complexity, and Compliance. www.proofhq.com
The Marketing Dilemma: Managing Content, Complexity, and Compliance www.proofhq.com Introduction Marketing departments are producing more content for multiple channels of distribution at a faster rate
More informationCustomer Relationship Management. EC-Council
Customer Relationship Management 1 Customer Relationship Management CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities
More information16% Panasonic builds a better global image.
Panasonic builds a better global image. International manufacturing company improves brand recognition and global positioning by consolidating websites on Adobe Experience Manager. Not only do we believe
More informationContent, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization
Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous
More informationDigital Asset Management
Digital Asset Management Managing the complexity of digital assets to support your business Product images, streaming video, sound bites, logos, Flash animations, presentations, web pages these days, digital
More informationProfile. Business solutions with a difference
Profile Business solutions with a difference Overview ITeM Group was founded in 1999 and has a successful history of delivering IT solutions in Australia, New Zealand, Indonesia, China and Canada. We specialise
More informationContinuous Customer Dialogues
Continuous Customer Dialogues STRATEGIES FOR GROWTH AND LOYALTY IN MULTI-CHANNEL CUSTOMER-ORIENTED ORGANIZATIONS whitepaper TABLE OF CONTENTS: PAGE Overview...3 The Continuous Customer Dialogue Vision...4
More informationEnergy Procurement Practice Guide
Carbonproof Energy Procurement Practice Guide The material provided in this guide has been produced in conjunction with our partner Energetics Pty Ltd. 2011 Energetics Pty Ltd and AgriFood Skills Australia.
More informationDigital Asset Management (DAM) strategy
Digital Asset Management (DAM) strategy Magan Arthur, Subhankar Bhattacharya, Gautam Shekar The reality of a dramatically changing media landscape has created awareness within the Media and Entertainment
More informationGet on the Fast Track with RSS-Driven Automation.
Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately
More informationData Management Emerging Trends. Sourabh Mukherjee Data Management Practice Head, India Accenture
Data Management Emerging Trends Sourabh Mukherjee Data Management Practice Head, India Accenture Data has always been an important asset for companies as it is the basis for making business decisions.
More informationSonata Managed Application Lifecycle Services
Sonata Managed Application Lifecycle Services Leveraging IT to Deliver Growth-Centric Business Transformation Make IT an Enabler of Your Business with the Right Partner In today s complex and ever-changing
More informationHow you can meet your top marketing priorities
How you can meet your top marketing priorities with digital asset management Scan for PDF Copyright 2012 Widen Enterprises, Inc. How digital asset management can help achieve marketing executives top priorities
More informationThe evolution of Social CRM
In a series of articles Cognizant s Customer Solutions Consulting Practice explores how organizations can use innovation and integration to engage with the new breed of technology fuelled customers of
More informationIndustry Solutions Mining Engineering Document Control and Project Collaboration Solutions for the Mining Industry Provide Flexibility and Simplicity
Industry Solutions Mining Engineering Document Control and Project Collaboration Solutions for the Mining Industry Provide Flexibility and Simplicity Industry Solutions The Great Dilemma In the facing
More informationAchieving high performance with Accenture Utilities Business Process Outsourcing Services
Achieving high performance with Accenture Utilities Business Process Outsourcing Services Introduction Utility companies around the world are looking for ways to respond to industry and market changes,
More informationIntroduction... 3 Transition to Digital Media... 3 Creation of an Asset... 3. New Workflows... 4 Figure 1... 4
MEDIA DATA GOVERNANCE - A WHITE PAPER Gary Olson GHO Group LLC December 2010 Table of Contents Introduction... 3 Transition to Digital Media... 3 Creation of an Asset... 3 New Workflows... 4 Figure 1...
More informationCognizant assetserv Digital Experience Management Solutions
Cognizant assetserv Digital Experience Management Solutions Transforming digital assets into engaging customer experiences. Eliminate complexity and create a superior digital experience with Cognizant
More informationInvestor Presentation Q3 2014
Investor Presentation Q3 2014 Disclaimers Related to forward-looking statements This presentation may contain forward-looking statements that involve risks, uncertainties and other factors concerning,
More informationBusiness Intelligence
1 3 Business Intelligence Support Services Service Definition BUSINESS INTELLIGENCE SUPPORT SERVICES Service Description The Business Intelligence Support Services are part of the Cognizant Information
More informationBest Practices of Mobile Marketing
Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of
More informationwww.questevents.com.au
and the implications for Australian gas exports and project viability Sponsorship and Exhibition Opportunities Organised by: EXAMINING THE IMPLICATIONS OF GLOBAL ENERGY MARKET MOVEMENTS FOR AUSTRALIAN
More informationStrategic Brand Management Exeter MBA and MSc CRM and its impact on Service Sector Brands Customer Relationship Management CRM deals with learning about the needs and behaviour of consumers in order to
More informationSocial media has changed the world as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by
More informationOutlook insights Hot Topics
Outlook insights Hot Topics Four forces reshaping the digital advertising landscape: mobile, video, native and programmatic www.pwc.com/outlook Four forces reshaping the digital advertising landscape:
More informationDemand more from your retail marketing. HP Retail Promotion Manager
Demand more from your retail marketing. HP Retail Promotion Manager Reduce costs and boost sales. The HP Retail Promotion Manager provides a solution for retailers seeking to streamline and simplify the
More informationInfor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed
TM Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed Deploy a digital experience that delights customers and drives meaningful business results Make online
More informationPower Trading and Retail System. empowering. smarter trading. across the energy value chain. Smart energy. Powering progress
Power Trading and Retail System empowering smarter trading across the energy value chain Smart energy. Powering progress In today s turbulent and increasingly complex energy markets, Atos Worldgrid PTRS
More informationConsumer Engagement Index
Consumer Engagement Index Volume 1 Issue 1 Spring 2014 The Vantage Media Consumer Engagement Index Content and media are being consumed on different devices at a growing rate, while consumers want better
More informationBest Practices Report. How CIO s buy and How Technology companies sell
TM Best Practices Report How CIO s buy and How Technology companies sell The preferred partner for demand generation solutions to global technology companies Introduction& Executive Summary When we embarked
More informationHow to enable an engaging customer experience with digital asset management and SAP HANA
How to enable an engaging customer experience with digital asset management and SAP HANA Michael Gray, Sr. Director, Global Partner Management Peter Chamberlain, Director of Marketing Content Infrastructure
More informationvideo communications the foundation for enterprise mobility + + + + + +
v R video communications the foundation for enterprise mobility executive summary Video at the heart of mobility In order to meet the advanced requirements of an enterprise, mobility must be taken to the
More informationBROCHURE. Swash Digital Marketing Services. Brochure- Digital Marketing Services. Swash Convergence Technologies Limited
BROCHURE Swash Digital Marketing Services Swash Convergence Technologies Limited 1 DIGITAL MARKETING SERVICES We make your business visible The advertising pattern has been totally changed in the last
More informationFour Technology Pillars for High-Performance Campaign Execution
Four Technology Pillars for High-Performance Campaign Execution Table of Contents 1. Executive Summary 2. Marketing is Dead. Long Live Marketing 3. The Expanded Role of Marketing Operations 4. Every Marketer
More informationCUSTOMER ENGAGEMENT BUILDING PERSONAL CONNECTIONS WITH YOUR CUSTOMERS
CUSTOMER ENGAGEMENT BUILDING PERSONAL CONNECTIONS WITH YOUR CUSTOMERS 1 Customer Engagement CUSTOMER ENGAGEMENT The rise of social networking, mobile technology and e-commerce gave brands and retailers
More informationMOVING FORWARD. Customer Connection Day. Agenda - 24/09/2013 Meeting Center (XPO) - Kortrijk
MOVING FORWARD Customer Connection Day Agenda - 24/09/2013 Meeting Center (XPO) - Kortrijk CUSTOMER CONNECTION DAY 2013 WELCOME Ad Ultima has the pleasure to welcome you to the Customer Connection Day
More informationSMARTPLANT ENTERPRISE
INDUSTRY SMARTPLANT ENTERPRISE For the Metals and Mining Industry INDUSTRY CHALLENGES Metals and mining facilities are increasingly complex and large in scope, with mega-projects becoming the norm. There
More informationIDC HEALTH INSIGHTS OPINION
Best Practices: Case Study Vendor Neutral Archiving Drives Improved Productivity, Storage Costs, and Care Quality at London Health Sciences Centre, Ontario IDC Health Insights: Healthcare Provider IT Strategies
More informationStrategic Meetings Management Getting Started
Strategic Meetings Management Getting Started Introduction and Welcome Kevin Iwamoto Vice President Enterprise Strategy, StarCite 25+ Industry Veteran 14 years as a Global Travel & Meetings Procurement
More informationEstablishment of the Entrepreneurs Infrastructure Programme
Fall 08 Establishment of the Entrepreneurs Infrastructure Programme Discussion Paper www.industry.gov.au 1. Introduction 1.1 Purpose In line with the Government s vision to enable growth and productivity
More informationEnhancing customer profitability through Marketing Automation- the FNB experience
SeUGI 2002 CMO Stream Enhancing customer profitability through Marketing Automation- the FNB experience By Jithendra Daya Chief Knowledge Officer 12 June 2002 Overview of the Presentation 1. Background
More informationMaster Data Management (MDM) in the Sales & Marketing Office
Master Data Management (MDM) in the Sales & Marketing Office As companies compete to acquire and retain customers in today s challenging economy, a single point of management for all Sales & Marketing
More informationUp, Up & Away with Microsoft Dynamics CRM and SharePoint 2013
Up, Up & Away with Microsoft Dynamics CRM and SharePoint 2013 Robert Shear Wednesday, May 7, 2014 Boston, MA Agenda Why CRM + SharePoint: The Big Picture Dynamics CRM 2013 Capabilities SharePoint 2013
More information