CURRICULUM VITAE Personal information Name Ann Laenen Address Verbondstraat 52, B- 2000 Antwerp, Belgium Telephone + 32 3 290 48 37 E-mail ann@kandl.be Nationality Belgian Date of birth 21. 06.1966 Telephone 0478 26 29 54 Work experience. 2005 onwards: Partner in Kolgen & Laenen bvba - new media & arts marketing: as arts marketing & management consultant, and independent researcher ongoing: - Practical and theoretical advice for the visitor study of Fashon Museum in Antwerp. - Usability studies for several websites. - Development of E-marketing strategies for several cultural institutions. July 2005 January 2006: - Publication: A compilation of 4 years of visitor studies at HETPALEIS. HETPALEIS and its Audience. Publication date march 2006 Antwerp. Paper prepared for the AEN meeting in Barcelona: HETPALEIS - a continuous dialogue with its audience Reference: Annik Klaes, externe communicatie HETPALEIS, Antwerp. - Consultancy on communication and marketing strategies TiMEFESTIVAL Ghent. Reference: Peter Aerts, General co-ordinator. CV Ann Laenen June 2005-1
. 2004 August January 2006: - Strategic Management and Communication advice for Muziekcentrum Antwerpen. Assistance in designing the objectives, in writing the funding dossiers. Designing the communication and marketing strategy. Coaching the communication officer, and 3 weeks of interim management. August-2005 January 2006. Reference: Koen Froberg, vice-director. General co-ordination of the European conference Banlieue d Europe in Antwerp 10-11-12 November 2005. Reference: Karel Hermans, cultuurbeleidscoördinator Antwerpen. From February till 30 June 2005 Chief Executive Ad Interim of Antwerpen Open vzw, a cultural non profitorganisation managing and promoting major (inter)national cultural projects in Antwerp. In 2004 this meant the coordination of 5 different project units including Rubens2004, Antwerp World Book Capital, The summer festival Zomer van Antwerpen and Andere Podia (music, circus and theatre on location) as well as the development of a ticketing service and the support to other city projects on communication strategies. I was in charge of a group of 50 people (300 during the summer months). It was also my task to represent the organization on a national and international level on conferences and meetings. The contacts with the funding bodies, the ministries and public partners, as well as lobbying and networking were inevitably also part of my daily work. As a general manager I was also in charge of the coaching of personnel, support with project planning, artistic development of new projects, budget management etc References: Mayor of Antwerp: Patrick Janssens (Chair of Antwerpen Open vzw), Philip Heylen, Alderman of Culture (Vice-Chair), Steven Warmenbol (Financial Director of Antwerpen Open vzw). http://www.antwerpenopen.be. Since February 2002 Part-time PhD research student, University of Leeds School of Education : A European Case Study of Opera Educators Views on the worthwhileness of Opera Education. August 2004 September 2004 Visitor study screening online communication tools 20004 + report For HETPALEIS (Youth theatre) Meistraat 2 B 2000 Antwerp. Reference Annik Klaes, external communications officer. http://www.hetpaleis.be. July 2004 Lecture at Universität Münster, Germany on Oper für Kinder, working on the CV Ann Laenen June 2005-2
2003 structure and the digitalization of the database with available material. September 2004 October 2004 Project advise European portal on folk art Europeade vzw. Baron D hanislaan B- 2000 Antwerpen. Reference: Bruno Peeters, chair. From January onwards Independent researcher and consultant in arts education and arts communication. May September Visitor study screening online communication tools 2003 + report For HETPALEIS (Youth theatre) Meistraat 2 B 2000 Antwerp. Reference Annik Klaes, external communications officer. http://www.hetpaleis.be. August Advice on a European Project Champ d Action (contemporary music ensemble) Antwerp October Advice on the practical and technical changes in the reprofiling of an arts marketing service organization. Prospekta vzw., Antwerp. 2002 April 2002 September 2003 Research assessment + preliminary report Why Opera Education today? At The University of Leeds School of Education - UK For: The European Network of Education Deprtments in Opera Houses (RESEO) 23, rue Léopold B 1000 Brussels Reference: dr.valerie Tee University of Leeds School of Education, Mme Agnès de Jacquelot Opéra National de Paris, Mrs. Katie Tearle Glyndebourne Festival. Study available online: http://www.kandl.be. March 2002 December 2002 Advisor external communication for the Antwerp City Council Museums Coördinatie musea Hessenhuis Falconrui 53 B 2000 Antwerpen. Reference: Anne de Hingh. Report in Dutch available: http://www.kandl.be. 1999 December - April 2002 Co-coordinator European Network for Education Departments in Opera Houses (RESEO): project designing planning and management, budget + financial CV Ann Laenen June 2005-3
follow-up, representations of the network, planning and organizing of conferences with the local hosts: e.g. conferences in Brussels, Helsinki, Budapest and meetings in London, Como, Porto, Salzburg, advising members in setting up European projects, seeking funding, networking + lobbying at a European level, etc... RESEO- 23, Rue Léopold B 1000 Brussels: reference: Mme Agnès dejaquelot - Opéra National de Paris Rue de Lyon- F Paris. February- December Press officer for Van Dyck 1999 an international exhibition of the works of Anthony Van Dyck. Antwerpen Open vzw wapper 2 B 2000 Antwerp. Reference: Bruno Verbergt, general coordinator. 1994 January 1994 February 1999 Head of the Education Department (Flemish Branch) at La Monnaie. In the beginning in charge of setting up the department, positioning the department, and afterwards managing the department and its personnel. La Monnaie National Opera House 4, rue léopold B 1000 Brussels: reference: Bernard Foccroulle, general manager. http://www.demunt.be. Recent publications: Reports and texts - Opera and its Audience, collaboration between education and marketing, Como 2002. - Eindverslag: 10 maanden externe communicatie Am gebundeld, met een blik op de toekomst (final report on the future external communication strategies in the Antwerp Museums), December 2002. - Interim report Why Opera Education?, for RESEO, August 2003 - Rapport Online Enquête HETPALEIS 2003, report on the efficiency of the online communication tools used by a Youth theatre in Antwerp, October 2003. Available in Dutch on http://www.kandl.be and http://www.hetpaleis.be. - Rapport Online Enquête HETPALEIS 2004, report on the efficiency of the online communication tools used by a Youth theatre in Antwerp, September 2004. Available in Dutch on http://www.kandl.be and http://www.hetpaleis.be. Presentations CV Ann Laenen June 2005-4
- Opera and its audience, presentation on the link between marketing and education, Como, Italy, November 2002. Text available: http://www.kandl.be. - Virtual Communities binnen de cultuurcommunicatie, a lecture about virtual communities as a tool integrated in the communication of an arts organization, meeting tickets.com, Mechelen, Belgium, March 2003. - Widening the audience: cultural institutions and the use of virtual communities: two Belgian cases, during the COST 269 conference in Helsinki, Finland, September 2003. Text available: http://www.kandl.be. - HETPALEIS: Huisstijl & Nieuwe Media, a lecture about branding and new media, Amsterdam, The Netherlands, December 2003. - Virtual communities, communication and participation, lecture at KORTOM Antwerp, Belgium, February 2004. - How to open up our intangible cultural heritage in a digital age?, lecture at the Féile Europeade conference, Westport, Ireland, April 2004. text available: http://www.kandl.be and http://forum.europeade.be. - Marketing the permanent collection. The city and its heritage. International conference Marketing the Museum, Valencia, Spain, July 2004. - Toepassing van nieuwe virtuele netwerken binnen cultuurcommunicatie, samen met Stefan Kolgen, voor KORTOM studiedag Mechelen 8 September 2005. Published articles - 10 maanden externe communicatie in Antwerpen, (developing a communication strategy for the Museums in Antwerp), MM - nieuws (Marketing & Media) Amsterdam, January 2003. - Widening the audience: cultural institutions and the use of virtual communities, to Belgian cases, conference proceedings, COST 269, September 2003, pp. 241-245, and as the basis of a text in MM nieuws (Marketing & Media), December 2003 - Opera en publiekswerking in een Europees Perspectief, (Opera Education in a European perspective), MM nieuws 1, 2004. - E-marketing in de culturele sector: meer dan e-zines en e-nieuws, (E-marketing in the cultural domain; more than e-bulletins and e-news) in MMNieuws, Jaargang 6 nr. 3 2004, p. 3 CV Ann Laenen June 2005-5
- Herontdek P.P.Rubens 2004 in Antwerpen, cultuur en citymarketing kan, (Rediscover P.P.Rubens 2004 in Antwerp, culture and citymarketing it works), in MMNieuws, Jaargang 6 nr. 6/7 2004 - STADSchromosomen, een sms tekstproject gebaseerd op het DNA van een stad (Citychromosomes, an sms-text project based on the DNA of the city) in MMNieuws, Jaargang 6 nr. 9/10 2004 - Reseo: A European Network of Education in Opera Houses, Kinderoper- Asthetische Herausforderung und Pädagogische Verpflichtung, Schriften der Europäischen Musiktheater-Akademie, Band 6, ConBrio, Vienna, Austria, 2004, pp. 288-290. - Belgische Festivals en het gebruik van nieuwe media binnen hun communicatie (Festivals in Belgium and the use of new media tools within communication), will appear in the July number of MM nieuws, Jaargang 7, 2005. - Ongoing: Publication on 4 years of visitor studies at HETPALEIS, expected publication date: October November 2005. - Several contributions to the K & L e-magazine: Up to Speed, which informs the Dutch/Belgian cultural sector about new trends in new media and arts communication. (http://www.kandl.be, in Dutch) Education and training September 1988 September 1992 Katholieke Universiteit Leuven - Faculty of arts and philosophy Licentiate in Arts Science (= Masters in Arts) + Special diploma Theatre Science February 2002 December 2006 Part-time PhD research student University of Leeds School of Education : A European Case Study of Opera Educators Views on the worthwhileness of Opera Education. Supervisors: Dr. Valerie Tee and Peter T. Tomlinson Personal skills and competences Mother tongue: Dutch French : reading, writing, speaking: excellent English: reading, writing, speaking: excellent German: reading and speaking: excellent, writing: good Italian: reading and speaking: good, writing: basic Spanish: reading and comprehension: basic, speaking: little Social skills and competences CV Ann Laenen June 2005-6
- Team Work: I learned to be a team player as a chorister, as the co-organizer of 2 international youth weeks at the Festival in Salzburg and as a press officer in the small team that launched the Van Dyck event in Antwerp. These talents I could develop when coordination a European network and were improved during my last assignment as general manager at Antwerpen Open, trying to bring out the best of the excellent teams I was able to work with. - Intercultural skills: For 3 years I coordinated an European Network and was thus the mediator between the members of 12 different European countries, America and in the end also Africa. - Mediating skills: For my assessment in Antwerp I was the mediator between the different cultural organisations and identities in Antwerp, the different authorities, the tourist board and the international public relation bodies for the city. Technical skills and competences ICT - Confident with the Office computer programmes - Knowledge of integration of new media tools in a communication strategy Other - Driving Licence Artistic skills and competences Trained as a singer Additional information - Vice-president of the cultural board in Antwerp (pro deo): advice on cultural policy - President of the Cultuurcentrum Berchem (pro-deo) (a cultural center in a suburb of Antwerp known for its multicultural citizens). - Advisor to educational projects for Canon Cultuurcel: the cultural department at the Flemish Government Department of Education. CV Ann Laenen June 2005-7