CURRICULUM VITAE NORBERTO MUÑIZ MARTÍNEZ Brief description: Doctor of Economics and Business Administration, Professor of Marketing at the University of Leon, Spain. Diploma in European Union and Foreign Trade by the Polytechnic University of Madrid (Spain); Master Science of Transport & Distribution Management, University of Central England (Birmingham, England). Has published papers in academic journals, in books; lectures in various forums and conferences in Spain and international spheres. Teaches in a number of master's and postgraduate courses, with stays at universities and institutions from Europe, the Americas and Asia. His areas of research are: city marketing and place branding, strategic marketing, international retailing, and new trends in tourism. He has conducted international research, such as a European Union project with the cities of Leipzig (Germany), Bologna (Italy), Ljubljana (Slovenia) and León (Spain); has also worked with the cities of Medellin (Colombia), and Kuala Lumpur (Malaysia); where he is visiting professor at the Universidad de Medellín, and the Asia-Europe Institute, University of Malaya, Kuala Lumpur; lecturing on new trends in tourism in Mexico and Colombia, and doctoral courses in Brazil and Venezuela. Founding member of the Latin American association International Network of Marketing and Urban Development ( Red Internacional de Marketing y Desarrollo Urbano ), which promotes the exchange of knowledge and urban experiences. E-mail: nmunm@unileon.es
PERSONAL DETAILS - Name:. Date and place of birth: 15-08-67; Frankfurt Main, Germany; nationality: Spanish, ID-card: 9.768.086 D, European Union. - Residence: Avenida José María Fernández 49, 4º G, 24006 León, ESPAÑA SPAIN (Europe). - Occupation: Professor of Marketing; Department of Strategic and Economic Management (Departmento de Dirección y Economía de la Empresa); Faculty of Economic Sciences and Business Studies (Facultad de Ciencias Económicas y Empresariales); Universidad de León, SPAIN; e-mail: nmunm@unileon.es ACADEMIC QUALIFICATIONS DOCTORATE PHD IN ECONOMICS AND BUSINESS SCIENCE Title of doctoral thesis: Diversification and internationalization growing strategies, and evolution of strategic groups in European retailing. Universidad de León, Spain, 1995, Cum-Laude. MASTER SCIENCE OF DISTRIBUTION MANAGEMENT University of Central England, Birmingham (England, Great Britain), 1991/1992. DEGREE (5 YEARS) IN BUSINESS MANAGEMENT AND ECONOMICS Faculty of Economic Sciences and Business Studies (Facultad de Ciencias Económicas y Empresariales), University of León (Universidad de León), Spain, 1991. DEGREE IN EUROPEAN COMMUNITIES AND FOREIGN COMMERCE Polytechnic University of Madrid (Universidad Politécnica de Madrid), Spain, 1991. DEGREE (3 YEARS) IN BUSINESS SCIENCE University of León Business School (Escuela de Empresariales), Spain, 1989. DEGREE IN FRENCH LANGUAGE (5 years) School of Languages, León; Ministry of Education and Science of Spain, 1998. DEGREE IN GERMAN LANGUAGE (5 years) School of Languages, León; Ministry of Education and Science of Spain, 2002. DEGREE IN ENGLISH LANGUAGE (3 years) Programme That`s English, national network of Schools of languages and the Spanish Television TVE- (1 st and 2 nd year), and School of Languages of León (3 er year) 2005. 1 ST COURSE ON JAPANESE STUDIES (1 semester 2010-2011). School of Languages, Universidad de León. Learning Japanese nowadays. TEACHING POSTS HELD o Professor of Marketing, Universidad de León, Spain, (from Juny 2000). o Assistant Professor (from April 1996 to May 2000); Universidad de León, Spain. o Researcher with grant for the academic and researching programme of the Ministery of Education and Science, Spain (January 1992 to April 1996). o Researcher with grant on the project Study over the cross-national Spanish-Portuguese border regions. International aid program for disadvantaged areas in Europe; funded by the European Commission of the European Union and the Spanish Ministery of Economy, undertake by the Universities of León and Salamanca, Spain, 1991. SUBJECTS TAUGHT Degree in Business Management and Administration: Management of retailing, from 1994/95 to present time. Fundamentals of Marketing, from 1993/94 to 1998/99. Communication: Advertising and Promotion, from 1995/96 to 1999/2000. Market research, from 1996/97 to 1999/2000. International Marketing, course 1996/97. -1-
Degree in Marketing and Market Research: Strategies of retailing, from 2000/2001 to 2006/07. Strategies for pricing, from 2000/2001 to present time. Degree in Busines Science: Marketing, 1993/94, 1994/95. Merchandising, from 1999/2000 to 2006/07 Doctoral PhD courses: Strategies of European retailing, from 1996 to 2000; programme New business trends, Universidad de León, Spain. Internationalization and strategic groups in retailing, programme International Management and Marketing,July 1996, Universidade Luterana do Brasil (ULBRA), Porto Alegre (Rio Grande do Sul, Brazil); and on the programme International Management of Business, July 1998, Universidade do Sul de Santa Catarina (UNISUL), Tubarão (Santa Catarina, Brazil). City Marketing: from 2004/05 to present time, Universidad de León, Spain. 4, A. PUBLICATIONS: BOOKS AND CHAPTERS OF BOOKS Book: Information Communication Technologies and City Marketing: Opportunities for Digital Cities Around the World; edited by Mila Gascó-Hernández and Teresa Torres-Coronas; IGI Global Publishing, Information Science Reference, Hershey.2009 New York. 1 st Chapter: Identity and Marketing of Cities; N. Muniz Martinez and M. Cervantes Blanco. Book: Marketing of specific sectors (editing stage at present). Chapter: From the identity of cities to marketing of cities; N. Muniz Martinez and M. Cervantes Blanco. Book: Cultural Tourism. Global and Local Perspectives. Edited by G. Richards, Haworth Press, Atlas, New York, 2006. Chapter: Comparative Analysis of International Tourists in Inland Cultural Destinations: The case of Castilla and León, Spain. N. Muniz Martinez and others. Pages 149-167. Book: Strategies of marketing, from theory to case studies. Edited by: J.L. Munuera and A.I. Rodríguez; Esic, Madrid, 2006. Chapter: Carrefour: the challenge of global internacionalization; pages 233-246. Book: Lectures on economics and city management. Edited by: G. Fernandez and G. Leva. Universidad Nacional de Quilmes, Buenos Aires, Argentina. Chapter: Implementation of an urban indicators system as a basis for a city marketing analysis. Pages 199-256. N. Muniz Martinez and M. Cervantes. Chapter: Consumer behaviour of international tourists in cultural destinations in inner region: the case of Castile and Leon in Spain; pp. 109-120; edit: Association for Tourism and Leisure Education; 2004, Tilburg (Holland). Book: Multivariate Analysis for Social Sciences; edited by: J.P. Lévy and J. Varela; Pearson Prentice-Hall, Madrid, 2003. Chapter 9: Multiple Simple Correspondence Analysis, pages 361-416; J. Abad; N. Muñiz Martínez and M. Cervantes. Book: Production of canned vegetables; Publications University of León, 2002. Chapter: Marketing of food canning plants, pp. 247-273; N. Muniz Martinez and others. Book: Marketing strategies for a profitable growing, case studies (Estrategias de marketing para un crecimiento rentable. Casos prácticos); edited by: J.L. Munuera and A.I. Rodríguez; ESIC, 2000, Madrid, Spain. Chapter: Carrefour, pages: 345-371. N. Muniz Martinez. Book: Tourism. Marketing, organization s management, airports and protection of nature; edited by: D. Blanquer; Tirant lo Blanch, 2000, Valencia. Chapter: Market segmentation of domestic destination tourists, pp. 77-96; N. Muniz Martinez and others. Book: Managing for the society; edit. Diputación de Sevilla; edited by: J. García. 1996. Chapter: The university education, seen by students and business people on the framework of social change, pages. 167-177. N. Muniz Martinez and others. -2-
Book: Trends in retailing in the province of León; edited by: J. Rodríguez; edit. Universidad de León, 1996. Chapter: Big stores, small retailers and buying behaviour, pp. 76-88; N. Muniz Martinez. Book: Innovation and Technology in the businesses of Castilla and León; Regional Government of Castilla and León, Spain N. Muniz Martinez et al, 1996. PUBLICATIONS: ACADEMIC PAPERS IN JOURNALS Paper: The internationalisation of European retailers in America: the U.S. instance. Journal: International Journal of Retail & Distribution Management. vol. 26, 1, 1998, pages 29-37. Paper: Alternatives for diversification and internationalization of retailers in Spain. Journal: Distribución y Consumo, 37, December 1997/January 1998, pages 58-67. Paper: Retail strategic groups analysis in Spain. Journal: Boletín Económico de Información Comercial Española, 2587, September 1998, pages 27-38. Paper: Evolution in Spanish retailing through strategic group analysis. Journal: Información Comercial Española, 774, November 1998, pp. 121-135. Paper The implications of lifestyle segmentation in the touristic market. Journal: Revista de Investigación Económica y Social de Castilla y León, 2 nd Semester 1999, pages 41-56. Paper: Orientation of the touristic entreprise of the XXI century to the personal values and tourist s lifestyles. Journal: Cuadernos de Ciencias Económicas y Empresariales, 39, 2 nd Semester 2000, pages 59-86. Paper: Evolution of international strategic groups in retailing: from emphazising monetary results to the effects of an identity. Journal: Cuadernos de Economía y Dirección de la Empresa CEDE-, 10, 2001, pages 397-432. Paper: The contributions of marketing to the management of cities. Journal: ÁBACO Journal of Culture and Social Sciences- 2005; special number on city marketing, pages 37-43. Paper: 'Tourism in nature or ecotourism, adventure tourism, and active'. ÁBACO Journal of Culture and Social Sciences--2007, special issue: 'The other types of tourism 54, pages 81-95 Article: City Marketing and Place Branding, a critical review of academic research and practice, under reviewing process now at the Journal of Town and City Management. RESEARCH PROJECTS Project: Research on the new Conference and Convention Hall for the city of Leon. Funding institution: Government of Spain, Regional Government of Castilla and León, Leon City Council; Department of Economy and Employment, 2009-10. Project: City Marketing in Castilla y León through elements of intangible culture. Funding institution: Regional Government of Castilla and León; Department of Economy and Employment, 2007. Project: Audiovisual study of the identity and city marketing in Castilla and León. Funding institution: Regional Government of Castilla and León, 2006. Project: The Roads of Silver in Spain and America. A common heritage for both sides (Los Caminos de la Plata en España y en América. Un Patrimonio común para las dos orillas). Directors: M. Alvarez A. and M. Cervantes 2005-2006. Funding: The Ministry of Culture. General Directorate of Cooperation and Communication. Government of Spain. This project has been awarded the 7 th International Andres Bello Prize, wich is held every two years, aiming to boost Latin American research in the field of higher education and linking it to developing countries in the region. The award, named as a tribute to the Venezuelan writer Andres Bello to the hard work he did in favor of improving the quality of higher education in Latin America. The project was presented by the Institute of Industrial Archeology -INCUNA Industry, Culture, Nature-, Spain; in this call 235 proposals were evaluated. -3-
Project: Re-Urban Mobil Mobilising Reurbanisation on Condition of Demographic Change. Partner cities: Leipzig (Germany), Ljubljana (Slovenia), Bolonia (Italy) and León (Spain). This international project analyzed the compared problem to the historic centers of various European cities; its aging (the so called gentrification) process and loss of population, social and urban issues, the chances of economic recovery etc. Scientific institutions: UFZ Centre for Environmental Research, Leipzig (Germany); Czech Academy of Sciences, Institute of Geonics, Brno (Czech Republic); Urban Planning Institute, Ljubljana (Slovenia); Faculty of Architecture, Faculty of Economics, University of Ljubljana (Slovenia); Queen Mary Westfield College, University of London (G. Britain); School of Environment and Development, Sheffield Hallam University (G.Britain); Academia Istropolitana Nova Svätý Jur (Slovakia); Faculty of Architecture, Cracow University of Technology; Marketing Department, Universidad de León (Spain). Funding institution: European Union, 5 th programme City of Tomorrow and Cultural Heritage 2002-2005. Coordinators: S. Kabisch, A. Haase and A. Steinführer, UFZ Centre for Environmental Research Leipzig (Germany). Project: Strategic group analysis and international strategic networks in retailing. Funding institution: Universidad de León (Spain), 2005. Project: Socio-economic study of the western borough of the city of León. Funding institution: Council of León and European Union (Project Urban); 1998. Project: Urban Project for Historical City centres. Funding institution: Council of León (Spain) and European Union ; 1998. Project: Perceived quality of agro-food products in Castilla and León. Funding institution: Regional Government of Castilla and León, Spain; 1997. Project: Trade fairs and international marketing in the promotion of the foreign trade in Castilla and León. Funding institution: Regional Government of Castilla and León, Spain; 1995. Project: Innovation in entrerprise of Castilla and León. Funding institution Regional Government of Castilla and León, Spain; 1994. Project: The exporting offer of Castilla and León region. Funding institution: Castilla and León s network of Chambers of Commerce; 1993. Project: International competitiviness of the exporting company in Castilla and León. Funding institution: Chamber of Commerce of León, Spain, 1993. Project: Caracterization, competitive level and typology of exporting businesses in the region of Castilla and León. Funding institution: Regional Government of Castilla and León, Spain; 1993. Project: Study over the cross-national Spanish-Portuguese border regions. Funding institution: by the European Commission of the European Union and the Spanish Ministery of Economy, undertaken by the Universities of León and Salamanca, Spain, 1991/92 6. CONFERENCES, PAPERS AND PRESENTATIONS 6. a. International presentations and speech conferences on retailing, trade and marketing Paper: The internationazation of European reailers in America; N. Muñiz Martínez. American Collegiate Retailing Association Conference, organized by The University of Southern Mississippi and Loyola University; 17 to April 21, 1996, New Orleans, Louisiana, USA. Paper: Diversification and internationalization strategies of the leading European retailers, N. Muniz Martinez. 4th Congress of the European Association for Education and Research in Commercial Distribution (EAERCD), organized by L'Ecole Superieure de Commerce de Paris, pp: 2-21; 4 and July 5, 1996, Paris, France. Paper: Differences and Similarities of International Tourists in Cultural Tourism Destinations: Application to an Inner Region; N. Muniz Martinez and others. -4-
Multicultural Marketing Conference, Academy of Marketing Science, 26 to June 29, 2002, Valencia, Spain. Paper: Comparative Analysis of International Tourists in Cultural Destinations in Inner Region: the Case of Castile and Leon in Spain; N. Muniz Martinez and others. ATLAS Expert Meeting on Cultural Tourism, Oct. 30 to Nov. 1, 2003, Barcelona, Spain. Paper: Strategic Groups and Strategic Networks in European Reailing; N. Muniz Martinez. 12th Congress of the European Association for Education and Research in Commercial Distribution (EAERCD), organized by L'Ecole Superieure de Commerce de Paris (ESCP-EAP) and CERIDICE (Center for Research on Distribution & E-Commerce), page 60 papers summary-, 3 and 4 July, 2003, Paris, France. 6.b. International presentations, speeches and conference attendance on City Marketing Conference: Marketing of Cities. N. Muniz Martinez and M. Cervantes Blanco. Foundation of the International Network for Urban Development and Marketing; 3 to 8 November 2003. Organizing entity: Higher Technological Institute of Cajeme ITESCA; Ciudad Obregon, Sonora, Mexico. Conference: Perspectives of City Marketing. I International Forum of City Marketing, organized by the Medellin City Hall and the University of Medellin, November 27 to December 3, 2004, Medellín, Colombia. In this event, Norberto Muniz suggested that it was advisable for Medellin to get involved in international events to provide a positive reputation. That year it had been held the 3 er Congress of the Spanish Language in Rosario (Argentina), and the next would be based in Cartagena de Indias (Colombia). This event is positive for any city because it behaves notoriety, bringing presidents and writers, but whilst Cartagena is a famous city in the world for its beauty and historic World Heritage-UNESCO, the event would come in very well with Medellin to begin broadcasting news different from a past related to drug-trafficking and violence. Hence, rightly Medellin co-hosted the congress in 2007, in charge of the encounter in which unifying Grammars of the Spanish language, and then in Cartagena tribute to the famous writer and Nobel Prize of Literature Gabriel García Márquez. It was a great success, with citizen participation, including a contest of words between children, and international resonance; the King and Queen of Spain visited the city and inaugurated the Library España, a landmark of the new Medellin, symbol of change from violence to culture. Conference: The identity as a key differentiation for cities. II Meeting on Marketing of Cities (Heritage, Arts and Tourism Urban). Organizing entity: Universidad de La Coruna, Faculty of Economics. 11 to 13 May, 2005, La Coruña, Spain. Round-table conference: City Marketing and Internationalization, with Manuel Acevedo, director of Medellín International Cooperation Agency; and Jorge Enrique Velez, former Secretary of International Cooperation and former Secretary of Transport of Medellin; held at the House of Graduate. Organizing entity: Department of Economics, University of Medellin, Sept. 14, 2005, Medellin, Colombia. Conference: Marketing of Cities; Organizing entity: University of Medellin, September 15, 2005, Medellin, Colombia. Conference: Evolution and emerging trends in marketing of cities; N. Muniz Martinez and M. Cervantes Blanco. Marketing II Congress of Cities; 24 to 26 May, 2006, Elche, Spain. Marketing of cities, how to make profitable investments in advertising, N. Muniz Martinez and M. Cervantes. Symposium III Andalusian internal tourism. The medium-sized cities in the structuring of tourist Andalusian; 16 and 17 November, 2006, Lucena City Council, Board of Andalusia. Lucena, Cordoba, Spain. Conference 1: International Marketing, tourism of countries and cities. Conference 2: Tourism and business in the city of the XXI Century. Organizing entity: Instituto Tecnologico de Cajeme. 14 and 16 May 2007 respectively, Ciudad Obregon, Mexico. Conference: City Marketing, global trends and new approaches to international positioning. Organizing institutions: Miss Malaysia Indian Care Association, Malaysian Ministry of Tourism, Kuala Lumpur City Hall, Asia-Europe Institute (University of Malaya), and Spanish Embassy in Malaysia. Aug 23 2007, Convention Center, Kuala Lumpur, Malaysia. -5-
Kuala Lumpur is an emerging Asian city, with multicultural and multiethnic communities -Malay, Chinese and Indian-, and multireligious. It becomes a financial center, commercial and communications in competition with Singapore and Bangkok. Conference: Marketing of Cities, global trends and new approaches to international positioning. 1 st World City Marketing Congress; Cali, Colombia. Following the successful process of changing urban positioning of Medellin, Cali, which suffered the same problem, tries to implement an urban regeneration. Organizers: Cali City Hall, Hotel Association of Colombia (COTELCO). 14 to 16 November 2007, Cali, Colombia. Conference: City Marketing, global trends and new approaches to international positioning. Organizing entity: Asia-Europe Institute, University of Malaya. April 3, 2008, Kuala Lumpur, Malaysia. Conference: City Marketing, global trends and new approaches to international postioning. Organizing entity: Universitas Padjadjaran. April 10, 2008, Bandung, Indonesia. Conference: Marketing of Cities, global trends and new approaches to international positioning. II International Forum of City Marketing, organized by the Mayor of Medellin, the University of Medellin and the Department of Antioquia, 19 to 21 May, 2008, Medellin, Colombia. Course and seminar: 'Marketing of Cities', May 30, 2008. Conference: ' Tourism Networks, May 29, 2008. The city of Barranquilla, based on the events held in Medellin and Cali, seeks to explore ways of urban revitalición to prevent their decline. Organizing entity: Universidad del Norte, Barranquilla, Colombia. Conference: Identity and Marketing of Cities: from Infrastructures to Values. The manila metropolitan area analyzes alternative urban models to uncontrolled and chaotic growth. Organizing entity: Asian Institute of Management, Policy Center, 15 August 2008, Manila, Philippines. Conference: City Marketing for Waterfront Cities; Excellence in urban design and international events. Presentation and joint conference of the International Network of Marketing and Urban Development; history and evolution in Research, Praxis and Implementation of Urban Marketing; José Pancorbo Sandoval (University of Matanzas "Camilo Cienfuegos, Cuba), Gabriel Fernandez Gasalla (University Quilmes, Argentina), Norberto Muñiz Martínez (University of Leon, Spain), and Rigoberto Anguiano Aldama (Cajeme ITESCA, Institute of Technology, Mexico). 2nd World Congress on City Marketing, Rosario, Argentina; 10 to 12 September, 2008; and and activities in the city 8 and 9 Sept. I Latin American Congress of Convention Centers and Convention Bureaux, 8 and 9 Sept. This city is in a process of renewed urban process and tries to open up its waterfront to the Parana river. Organizers: City Hall of Rosario, City of Rosario Foundation, University of Quilmes (Buenos Aires), Rosario, Argentina. Conference: City Marketing International Symposium, 31 August-1 September 2010. Presentation on City Marketing for River Waterfront cities. Organizers: City Hall of Gualeguaychu, Argentina. 6.c. Academic papers and proceedings in Spain Paper: The business strategy of SMEs in Castilla y Leon in foreign markets; N. Muniz Martinez and others. XIX Meeting of Regional Studies. Pages: 475-508, 1, 2 and 3 December, 1993, Salamanca. Paper: Internationalization strategies and innovative policies for exporting companies; N. Muniz Martinez and others. VI Meeting of University Professors of Marketing, pp: 75-85; 29, 30 September and 1 st October 1 1994, San Sebastián. Paper: University education as seen by business people and students in the context of social change; N. Muniz Martinez and others. VII Jornadas Hispano-Lusas of Management Science, pp: 368-383; 29, 30 and 31 March, 1995, Sevilla. Paper: The internationalization of European trading companies in Latin America; N. Muniz Martinez and others. II Congress on European-Integration, 28, 29, on November 30 and 1 st December, 1995, Granada. Paper: Innovation in the local production systems as a key to regional development; N. Muniz Martinez and others. -6-
II Congress on European-Integration; without records, 28 to 30 November, and 1 December 1995, Granada. Paper: Differences in the structures of the major trading countries in Europe, N. Muniz Martinez. X-VI National Congress of the Hispano-French AEDEM, pages: 323-337; 11 to June 14 1996, Granada. Paper: Evolution of strategic groups in the European retailing; N. Muniz Martinez. VIII Meeting of University Professors of Marketing, pages: 327-338; 26 and 27 September, 1996, Zaragoza. Paper: The study of the image on the strategic marketing planning of cities; N. Muniz Martinez and others. 5th Congress of Regional Economics, Castilla y Leon, pages: 1405-1417, 28 to 30 Nov. 1996, Avila. Paper: Tourist decisions of the urban population of Castilla y Leon, N. Muniz Martinez and others. 5th Congress of Regional Economics, Castilla y Leon, pages: 1177-1189, 28 to 30 Nov., 1996, Avila. Paper: Analytic Hierarchy Process (AHP) technique to analyze the image of financial institutions; N. Muniz Martinez and others. IX Meeting of University Professors of Marketing, pages: 89-103; 25 and 26 September 1997, Murcia. Paper: Market segmentation of the tourists destination in domestic tourism marketing N. Muniz Martinez and others. II Congress and Business University, pages: 77-95, 22 and 23 April, 1999, Benicàssim, Spain. Paper: Values and lifestyles in the segmentation of the tourism market; N. Muniz Martinez and others. IX Congress of ACEDE, page 103; 12, 13 and Sept. 14, 1999, Burgos. Paper: The teaching of commercial research in Spanish universities; N. Muniz Martinez and others. Fourteenth National Congress and X Hispano-French AEDEM; 7 to 9 June, 2000, Jaén. Paper: Lifestyle segmentation in tourism demand; N. Muniz Martinez and others. VI World Leisure Congress; July 2000, Bilbao. Paper : Internationalization of retail strategic groups to the challenge of globalization of markets; N. Muniz Martinez and others. X Congress of ACEDE, 3 to 5 Sept., 2000, Oviedo. Paper: Internet as a tool of competitiveness in the international marketing: designing an information system for foreign markets; poster version paper; N. Muniz Martinez and others. XI Congress of ACEDE, pages. 79; 16 to 18 Sept., 2001, Zaragoza. Paper: City marketing analysis through an urban indicators system. Application to characterize Spanish cities; N. Muniz Martinez and others. XV Meeting of University Professors of Marketing, pages. 721-740; 24 to 26 September, 2003, Cordoba.. Paper: Scientific meeting on Route Via de la Plata Silver Way. organized by the Ministry of Culture of the Government of Spain. 21 and 22 June, 2006, Merida. Methodological workshop over the historical way Via de la Plata Silver Way ; the ways in Spain and Hispanic-America, a common heritage. Routes through the intangible heritage and material culture. Organized by the Institute INCUNA Nov. 30 and Dec. 1, 2006, Baños de Montemayor, Caceres. Paper: Perceived image of a city through collage techniques: comparison between residents and tourists. N. Muniz Martinez and others. XX Meeting of University Professors of Marketing, 17 to 19 September, 2008, Maspalomas, Gran Canaria, Canary Islands. 6.4. CONFERENCES AND EVENTS ATTENDED (not presenting papers) I European Conference and VI National Conference of the European Association of Strategic Management (AEDEM), 30 May 1992, Huelva, Spain. IV, V, X, XI and XII Marketing Academics Conferences, San Lorenzo de El Escorial (Madrid) 1992; Sevilla 1993; Santander 1998; Valladolid 1999; Santiago de Compostela 2000, Spain. -7-
IV and VI Workshops Research on Economics and Strategic Management, Scientific Association ACEDE-, 1998 Arnedillo, (La Rioja); 2000, Bayona (Pontevedra), Spain. 10 th International Conference of the International Association for Education and Research in Commercial Distribution (EAERCD), 2000, Barcelona (Spain). I Conference on Cities and Values, 4 June 2004, Bilbao (Spain). Conference on Metropolitan Capital Cities, METREX international network, Planning and Sustainable Development for Metropolitan Capitals, 3-5 May, 2006, Madrid, Spain. International Meeting Perspectives on digital cities, 1 and 2 June 2006, León, Spain. International Tourism Trade Fair FITUR probably, the largest of the world-, Madrid, Spain; 2008, 2009. http://www.ifema.es/web/ferias/fitur/default_i.html 7. COURSES AND SEMINARS TAUGHT 7.1. Courses taught at international level on tourism and city marketing Master in Management and Tourism Planning; seminar: nature tourism or ecotourism, adventure travelling, and active tourism asset. Organizing institution: University of Vigo, Campus Orense, February 17, 2009, Galicia, Spain Master of Marketing of Tourism Services; module: Tourism Marketing Strategies; meeting: Differenciation strategy in tourism through active tourism, ecotourism and adventure travelling. Organizing institutions: Marketing Department, School of Economics and Business Administration from the University of Cantabria, and El Corte Ingles Travel, since 2001 until nowadays, Santander, Cantabria, Spain. Courses and seminars Tourism Marketing; various lectures on City Marketing; participation in television interviews and symposia. August 4 to September 17 2005, and 7 to 30 May, 2007. Organizing entity: University of Medellin, Medellin, Antioquia, Colombia. Course of Tourism and Marketing City Marketing, Diploma in Tourism, 16 to 18 March, 2006, and 10 to 12 May, 2007. Organizing entity: Instituto Tecnologico de Monterrey, Morelia, Michoacan, Mexico. Course of Tourism and Marketing City Marketing, Diploma in Tourism, 3 to 5 May, 2007. Organizing entity: Instituto Tecnologico de Monterrey, Campeche, Mexico. Course-workshop on Tourism and City Marketing, with Gabriel Fernánez Gasalla (University of Quilmes, Argentina), 26 to 29 May, 2008. Organizing entity: Universidad del Norte, Barranquilla, Colombia. 7.2. Courses and conferences on marketing taught in Spain Master of Management of Foreign Trade; module: International Marketing. Organizing entity: Faculty of Economics and Business, from 1997 to the present, University of Santiago de Compostela. Master in Commercial Distribution; module: Marketing. Organizing entity: Chamber of Commerce and Industry of Valladolid; courses 1996 to 2001, Valladolid. Course: Manager of Small and Medium Enterprises; talk conferences: Pricing, Retailing; Advertising, Sales force. Organizing entity: National Employment Institute INEM; February 1993 and 1994, León. V Course on Economy Current Trends in Retailing-; round-table conference: big retailers and purchasing lifestyles. Organizers: Department of Economics and Business Management, International Relations - University of Leon, House of Leon in Madrid, November 23, 1995, León. Course: Evaluation of academic education by students and employers; talk conference: Human Resources Marketing. -8-
Organizing entity: International Relations, University of Leon, November 27 to December 1 1995, León. IV Conference on Retailing in Castile and Leon, conference: Specials Sales Regulation, book, pp: 63-88. Organizing entity: Ministry of Industry, Commerce and Tourism, Castilla and Leon, 21 and 22 February 1996, Avila. Seminar of Marketing and Advertising; conference: Retailing, praxis for training students. Organizing entity: Association of University Students AIESEC, May 7, 1996, León. Course: Communication and Multimedia Development; module: Retailing and marketing new products. Organizing entity: Center for Innovation and Services, Galician Institute for Economic Promotion (IGAPE); October and September 1996, El Ferrol (La Coruña, Galicia). Conference on Retailing; conference: Special sales in the Spanish Trade: economic and legal regulation. Book, pp 65-78. Organizing entity: Chamber of Commerce and Industry of Caceres, 18 and 19 Nov., 1996, Cáceres. Seminars of the Department of Business Economics; talk conference: Strategic Groups in Trade and European Spanish. Organizing entity: Universidad Carlos III de Madrid, Jan 20 1997, Getafe, Madrid. Course: National and regional business economies; conference: Crisis and restructuring of retailing in the province of Leon. Organizers: City Council of Bembibre; International Relations, University of León, Castilla and Leon Regional Government; CAJAESPAÑA financial institution, June 4 1997, León. Course: The New European Economic, Commercial, Linguistic and Cultural Rights; conference: Internationalization Strategies of major European retail groups. Organizing entity: International Relations, University of Leon, June 6 1997, León. Conference: Evolution of trade in Spain and in Europe as part of the change in lifestyles of consumers. Organizing entity: AIESEC international association of students; April 1998, La Coruña. Course: Marketing International Consumer Goods; conference: International retail networks. Organizing entity: ICEX (Spanish Foreign Trade Institute), International Center Carlos V, May 20, 1998, Madrid. Master in Business Management; talk conference: retailing and pricing policies. Organizing entity: Universidad de La Coruña; Galician Institute for Economic Promotion (IGAPE), through the European program Interreg II; March 1999, La Coruña. Symposium: Cultural Week; conference: The advertising message. Organizing entity: Maria Auxiliadora elementary school; April 21, 1999, León. III Seminars on Marketing; talk presentation: the Behavior of long duration tourists travel in the province of Leon. Organizers: Marketing and Market Research Department, International Relations, Universidad de León, sponsored by Eroski retail group. Book of papers, pp: 109-142; 27 to 31 March, 2000, León. Doctoral Course: Analysis of business strategies from the perspective of strategic marketing; talk: 'Strategic alternatives and marketing strategies in retailing. Methodological proposals for analysis. Organizing entity: Department of Economics and Management, University of Zaragoza; June 26, 2000, Zaragoza. Course: Development of canned vegetable products; talk: Marketing for canned vegetable products. Organizing entity: Institute for Science and Food Technology (ICTAL), Universidad de Leon, July 13, 2000, Sahagun, León. Course: Marketing for agro-food products, denominations of origin as quality brands; talk: Retail channels for these products. Organizers: University-Enterprise Foundation, and Marketing Department, University of Leon and Castilla and León Regional Government; September 22, 2000, León. Seminars of marketing and advertising, conference: Marketing strategies. Organizing entity: Association of University Students AIESEC, University of Leon, Nov. 27, 2000, Leon. Master in Tourism; talk conference: Active tourism, ecotourism and adventure travel. Organizing entity: Public University of Navarra, April 10, 2002, March 14, 2003, Pamplona. -9-
Doctoral Course: New Trends in Sales; talk: 'Strategic gropus analysis. Methodological proposals. Organizing entity: Department of Economics and Management, University of Salamanca, 29 and 30 April, 2003. Round-table Conference: the role of retailing in marketing strategy. Organizing entity: Foundation Duques de Soria, March 10, 2005, Soria. Conference 'Place Marketing'; summer course: New trends in Tourism and marketing strategies, 25 to 28 September, 2006. Center: Foundation Summer University of Leon, and Castilla and Leon Regional Government, Ponferrada, León. Master in Business Administration MBA; module: Marketing Management. Organizing entity: Universidad de Leon, Department of Economics and Business Management; seminars on marketing strategies: 2002, 2003, 2004, 2005, 2006, 2007, 2008. 8. INTERNATIONAL STUDY VISITS Institution: University of Central England; Birmingham, (England, Great Britain) Period: September 1991 to May 1992. Activities : - Master Science of Transport and Distribution Management. - Doctoral research in some institutions: University of Central England and Aston University (Birmingham, England), London Business School and London School of Economics (London); Institute of Grocery Distribution (Watford, England); Institute for Retail Studies -University of Stirling- (Scotland) (institute which coordinates the European Association for Education y Research in Commercial Distribution - EAERCD-); and consultancy group Management Horizons Europe (London). Institution: Université de Savoie, Institut Savoisien d Études Françaises pour Étrangers; Annecy (France). Period: 5 to 30 August 1996 (60 hours) Activities: to attend the course: French language and civilization (Stage de langue et civilisation françaises). Institution: Universidade Luterana do Brasil ULBRA; Porto Alegre (Rio Grande do Sul, Brasil), Period: 19 to 26 July 1996. Activities: to teach at the Phd doctorate course International Strategic Groups in Retailing, and to monitorize Phd students in their Doctoral Thesis and Dissertations. Institution: Eberhard-Karls-Universität Tübingen; Tübingen (Baden-Württemberg, Germany). Period: 4 to 30 August 1997 (92 teaching hours and 22 of tutorials). Activities: to attend the course International programme of German language, International Summer Courses, (Internationale Sprachprogramme, Internationalen Sommerkurse). Institution: Universidade do Sul de Santa Catarina UNISUL; Tubarão (Santa Catarina, Brasil) Period: 13 to 22 July 1998. Activities: to teach the Phd doctorate course International Strategic Groups in Retailing, and to monitorize Phd students in their Doctoral Research. Institution: Universität München; Munich (Bavaria, Germany). Period: 30 July to 26 August 1998. Activities: to attend the course German language courses for foreigners (Deutschkurse für Ausländer). Institution: Albert-Ludwigs-Universität Freiburg; Freiburg (Baden-Württemberg, Germany). Period: 7 August to 1 September 2000. Activities: to attend the course International Summer Courses (German Language), (Internationalen Sommerkursen). Institution: Institute for International Communication and Foreign Cultural Projects (Institut für Internationale Kommunication und Auswärtige Kulturarbeit, -IIK-), Department of German as a foreign Language and Intercultural Germanistic, University of Bayreuth, (Fachgebiet Deutsch als Fremdsprache und Interkulturelle Germanistik der Universität Bayreuth); Bayreuth (Bavaria, Germany). Period: 3 to 30 August 2001. -10-
Activities: to attend the courses Intercultural studies of German Language and Society (Interkulturelle Deutschstudien), and European Studies from a German perspective (Europastudien aus deutschem Blickwinkel). Institution: Technological Institute of Cajeme ITESCA; Ciudad de Obregón (Sonora, Mexico). Period: 3 to 8 November 2003. Activities: to promote and to develop the International Network on Marketing and Urban Development. Institution: Universidad de Medellín; Medellín (Colombia). Period: 27 November to 2 December 2004. Activities: speaker at the International Forum on City Marketing. Institution: Universidad de Medellín; Medellín (Colombia). Period: 4 August to 17 September 2005. Activities: teaching at the Faculty of Economics and Business Management: International Strategic Marketing at the postgraduate courses; seminar on Marketing Tourism; conferences on City Marketing; interview at television. Institution: Monterrey Technological Institute, Morelia (Michoacán, México). Period: 16 to 18 March 2006. Activities: to teach the course Tourism marketing and City Marketing; Diplomate on Tourism. Institution: Asia Europe Institute, University of Malaya, Kuala Lumpur (Malaysia). Period: 24 March to 4 April 2008. Activities: to teach the course Marketing Strategies on the Master of Management of Small and Medium Companies. Institution: Universidad del Norte; Barranquilla (Colombia). Period: 26 to 30 May 2008. Activities: to teach seminars on City Marketing, Networks in Tourism and New Trends in Tourism, to academics and hotel managers; also a conference on City Marketing. 9. COURSES AND SEMINARS RECEIVED (only the main ones are quoted, by cronologycal order) Course: The European Economic and Monetary Union. Institution: Universidad Internacional Menendez Pelayo, Santander (Spain), 22 to 26 July, 1991 (25 hours), by prof. Emilio Ontiveros. Founder and CEO of Analysts International, Professor of Business Economics, Universidad Autonoma de Madrid, Spain. Course: Market Research Techniques; programme: Analysis and Management of Science and Technology. Institution: Universidad Carlos III de Madrid; 16 and 17 March, 1992 (16 hours), Getafe, Madrid, Spain. Course: The Regional Impact of the European Economic and Monetary Union. Institution: Universidad Internacional Menendez Pelayo, Santander (Spain), 27 to 31 July, 1992 (30 hours), directed by Prof. Guillermo de la Dehesa. President of the Center for Economic Policy Research, London; member of the Bretton Woods institutions in Washington and chairman of the Business School ESCP-EAP European School of Management, with headquarters in Paris (founded by the Paris Chamber of Commerce), London, Madrid, Berlin and Turin. He was an adviser to the International Monetary Fund. Courses: - Introduction to computers and MS-DOS; June 29 to July 3, 1992 (20 hours). - Graphics presentation; 6 to 10 July, 1992 (18 hours). - Computer D-BASE-IV; 6 to 17 Sept., 1993 (50 hours). - Telematics networking, 7 to 9 Oct., 1996 (10 hours). Institution: University of Leon (Spain) and Monteleon Foundation. Course-workshop: Trade Marketing: from Confrontation to Cooperation with Retailing. Institution: Instituto de Empresa, 7 and 8 November 1994, Madrid, Spain. Course: The Formation of Mercosur and its Prospects for Development in Relation to the European Union. Institution: University of Leon, Department of Management and Business Economics; 29 and 30 April, 1996 (12 hours). Course: Industrial Development and the Process of Globalization. -11-
Institution: Universidad Internacional Menendez Pelayo, Santander (Spain), 4 to 8 Sept. 2000 (20 hours), by David S. Landes, professor emeritus at Harvard University (USA), author of the best selling book The Wealth and Poverty of Nations. Seminar: Methods and structural programming with Partial Least Square. Institution: University of Leon, June 4 2004, by Prof. Jean-Pierre Levy, Université du Quebec in Outaouais (Canada). Seminar: Broadening relationships to networks: many-to-many marketing. Institution: University of Leon (Spain), 18 April 2007, taught by Prof.. Evert Gummesson, School of Business, Stockholm University, Stockholm (Sweden), author of prestige in the paradigm of Relationship Marketing. 10. PARTICIPATION IN DOCTORAL DISSERTATIONS He was a member of the doctoral thesis court: Influence of the image on finance banking consumer trust. A comparative analysis between electronic and traditional banking. Doctoral candidate: E. Torres; director: C. Flavián. University of Zaragoza (Spain). 12 December 2003. He was a member of the doctoral thesis court: Caracterization, performance and factors for selecting foreign markets. Doctoral candidate: O. Martín; director: I. Grande. Public University of Navarra. Pamplona (Spain). 22 December 2003. He worked closely with Jose Pancorbo Sandoval (University of Matanzas Camilo Cienfuegos, Cuba) in the completion of his doctoral thesis 'Development of Urban Indicators in the Management of City Marketing'; directors: JL Placer and R. Alvarez. Presented in court PhD at the University of Leon, Spain, on June 2 1999. OTHER ACHIEVEMENTS - Member of the following academic associations: Founding member of the International Network for Urban Development and City Marketing (Red Internacional de Marketing y Desarrollo Urbano), association that promotes the exchange of knowledge and urban experiences in Latin America. Executive committee: José Pancorbo Sandoval, president (University of Matanzas 'Camilo Cienfuegos', Cuba), Gabriel Fernandez Gasalla, general secretary (University of Quilmes, Buenos Aires, Argentina),, vice-president (University of Leon, Spain) and Rigoberto Anguiamo Aldama, treasurer (Sonora Tecnologycal Institute ITESCA, Ciudad Obregon, Mexico). They were also founding members: Rosa Maria Chacon (Simon Bolivar University, Caracas, Venezuela); Reinhard Friedmann, PhD in Political Science at the University of Heidelberg (Germany), consultant in Santiago de Chile, and linked to the Konrad Adenauer Foundation (Germany); Patricia Dominguez (Universidad de las Americas, Puebla, Mexico). International Network of City Marketing and Urban Development The founding institutions of this international association, signing the statutes were: Technological Institute of Sonora ITESCA, Ciudad Obregón, Mexico. University of León (Universidad de León), Spain. University of Matanzas (Universidad de Matanzas) Camilo Cienfuegos, Cuba. Subsequently have joined the Network, Paula D'Orsi, consultant in urban management (Buenos Aires, Argentina), Miguel Alvarez Areces, director of the INCUNA Foundation -Industry, Culture and Nature- (Asturias, Spain), and director of the journal of social sciences ÁBACO; Gabriel J. Rico, ex-councilor of Medellin (Colombia), Jaime A. Cabal, former Minister of Economic Development of Colombia and president of the Hotel Association of Colombia COTELCO, and the director of commercial projects Juan L. Correa; Daniela Picatto, City of Rosario Foundation (Argentina). Other authors have cooperated with the Network: Alfonso Martinez, director of the Bilbao-Metropoli 30 Foundation, generating ideas in this city that has been transformed from declining industries to a more modern profile, -12-
regenerating the riverside and building a world architectural icon, the Bilbao Guggenheim Museum; and Tony Puig Picart, advisor to the communication strategy of Barcelona and professor at ESADE School of Management; he has contributed to transform Barcelona since the government of former major Pascual Maragall with the 1992 Olympic Games. From an academic perspective, the philosophy of the Network is to integrate different international and institutional approaches, such as city management -urban officials, also the political perspective, networks of cities, citizens' associations-; public and private institutions such as foundations, offices for conferences & convention bureaux, museums, cultural and sport institutions, business companies, tourism institutions, hotels, analysts, and so on. Member of the European Association for Education and Research in Commercial Distribution (EAERCD). International academic committee and editorial board of the electronic journal Imago Urbis (imagourbis.unq.edu.ar/) spezialized in urban strategy and image of cities, directed by Dr. Gabriel Fernández Gasalla, Universidad Nacional de Quilmes (Argentina). Has been member of the Asociación de Economía y Dirección de Empresas (AEDEM) (association of Economics and Strategic Management), Spain. Has been member of the Asociación Científica de Dirección y Economía de la Empresa (ACEDE) (Scientific Association of Strategic Management and Economics), Spain. Referee (constructive criticism of papers) in the XI National Congress of ACEDE (16 to 18 Sept. 2001 Zaragoza); reviewer in the Revista Europea de Dirección y Economía de la Empresa (European Journal of Management and Business Economics), 2002; reviewer in the Revista Española de Investigación de Marketing ESIC (Spanish Journal of Marketing Research ESIC), 2000, 2004, 2005. Publishing articles in newspapers: 1.- 'The Evolution of Commerce in Leon,' Crónica 16 newspaper (Leon, Spain), Nov. 17, 1995. 2.- "Medellin, provincial or cosmopolitan? A project on city marketing for an international leadership and new positioning", with Gabriel Fernandez (University of Quilmes, Argentina), forthcoming in the newspaper El Colombiano (Medellin, Colombia). Participation in the Commission for International Exchange of the Faculty of Economic Sciences and Business Administration, University of León. Knowledge of English, French and German languages. He has traveled several times to Africa, where he has conducted explorations in nature noting the vast African fauna, wildlife and free animals in their natural environments; has climbed Mount Kilimanjaro and has lived with traditional African tribes. He also has practiced this traveling philosophy in Indonesia, a country of great beauty. -13-