ThisIsCable for Business Report Series Online Sales Solutions: A Sampling of Online Sales Solutions Designed for the Small Business Community Comparison Report Produced by BizTechReports.com Editorial Director: Lane F. Cooper Research Assistant: Will Frey
ThisIsCable for Business Reports are designed to demonstrate how new technologies enabled by cable providers help small business owners and managers address key challenges, solve problems and achieve mission critical objectives. More resources can be found at thisiscable.com/business.
page 3 Online Sales Solutions: A Sampling of Online Sales Solutions Designed for the Small Business Community In this companion report to the This Is Cable for Business white paper on Online Sales Solutions, the editors of BizTechReports. com have compiled a sampling of technology solutions that have been specifically designed to fit the needs of the small business community. While not an exhaustive report, this summary does provide small-business owners and operators with a representation of the types of offerings and feature sets that are available within this important market. NOTE: This is not an exhaustive survey of all available offerings. It is meant to provide readers with an idea of the solutions that are available. Solutions Listed in Alphabetical Order Online sales tools run the gamut from relatively simple contact lists to full-blown customer relationship management (CRM) systems. Even comprehensive CRM solutions are priced at levels designed for small business use. Today, even small business operators without much technical and sales know-how are using online sales tools to manage sales campaigns, streamline routine sales processes, improve accountability, and boost their revenues with little or no impact on the expense side of the ledger. In this comparison report produced by BizTechReports.com and commissioned by This Is Cable for Business, our aim is to provide small businesses with a jump start on the research necessary to evaluate, acquire and implement an effective online sales management strategy. See how small businesses are approaching online sales tools in our broader report on the subject, which is available at www.thisiscable.com/business.
page 4 COMPANY offering DESCRIPTION Batchblue www.batchblue.com Contact manager with sales, calendaring and other functionality Leads Management Enables users to manage contacts, track leads, and close sales. Partner Integration Works with Google Contacts, FreshBooks, MailChimp, and other popular applications. Social Media Functionality Enables users to view blog posts, photos, and tweets alongside contact history. Constant Contact www.constantcontact.com E-mail marketing software Results Tracking Provides data on who opens and reads e-mails, and which links they click on. Social Media Integration Leverages Facebook, LinkedIn, and Twitter. Templates Enables user to customize HTML template with logos, colors, and photos. Infogroup OneSource www.onesource.com/ isell.aspx Personalized prospecting and realtime sales intelligence solution Automated Feed Prioritizes hot prospects by company size, sales figures, and territory. LinkedIn Integration Leverages social networking platform to increase sales. Web Monitoring Automatically recognizes additions, subtractions, and editorial changes to corporate Web site management pages.
page 5 COMPANY offering DESCRIPTION Infostreet www.infostreet.com CRM solution is part of a ten-application suite of business productivity tools File Sharing Enables users to share important files easily and securely. Multiple Records Overwrite Enables users to rapidly transfer workloads. Smart E-Mail Keeps users aware of new work, progress, and problems that may arise. Kutenda www.kutenda.com/ Solution to generate new leads and convert them into sales through Internet marketing Detailed Reports Provide users with information on how Web sites, e-mail campaigns are performing. E-Mail Autoresponders Enables users to efficiently pursue new opportunities. Pay-Per-Click Ads Drive qualified prospects to users Web sites. OpenBOX Technologies www.openbox.net//sales_force_ automation.asp Browser-based solution that automates the entire sales process from lead to sale Contact Management Provides single location for all account information including contacts, notes, and activities. Lead Management Facilitates lead capture, assignment, and tracking through each phase of the sales cycle. Opportunity Management and Forecasting Manages and tracks all opportunities and related activities on a single screen.
page 6 COMPANY offering DESCRIPTION Pipeline Deals LLC www.pipelinedeals.com Solution to organize deals and leads, and track entire sales pipeline Customizable Features Enables users to see sales stages, notes, data and to-do lists in desired format. Pipeline Management Allows users to track and archive sales deals, and to collaborate on and share deals with co-workers. Pipeline Reporting Displays accounts needing contact or follow up, or that are soon to close. Salesforce.com www.salesforce.com Solution that ranges from contact management for the smallest enterprises to full CRM capabilities for larger companies Integration with Google Apps Enables users to work with colleagues using preferred Google Apps. Real-time Reports Enable users to analyze data to gain insight into business. Sales Stage Tracking Enables users to track progress of separate sales deals to determine best use of time. Account Management Tracks communications and deliveries within a single console. Solerane SalesTrack www.esalestrack.com CRM solution that automates sales, marketing and customer support Analytics Enables users to generate charts and visuals on the fly. Customizable Dashboards Provide instant access to announcements, appointments, tasks, contacts, information, links, history, accounts, the data funnel, forecasting, and reports. Real-time Data Collection and disbursement of information includes all of the latest activity.
page 7 COMPANY offering DESCRIPTION Synap Software PlaybookIQ www.playbookiq.com/ CRM software for sales and marketing Dashboard Sets forth all items due for the day with appropriate contacts, titles and descriptions of items. Overview Reports Identify any bottlenecks in the sales process. Playbooks Contains sales team s best practices in multiple series of repeatable and measurable steps. Zestia Capsule www.capsulecrm.com CRM for small businesses and sales teams Contact Management Attach notes, conversations, documents and files directly into contact histories. Customizable Data Fields Enables users to add or delete fields as needed. Pipeline Management Enables users to track bids, deals, proposals and other opportunities.
About BizTechReports.com BizTechReports.Com is an independent reporting agency with offices in Washington, DC and the San Francisco Bay Area that analyzes user trends in business technology. BizTechReports.Com explores the role that technology products and services play in the overall economy and/or in specific vertical industries. For more BizTechReports.Com white papers, case studies and research reports, visit www.biztechreports.com. About This Is Cable ThisIsCable.com Business Report Series is an initiative of CTAM, the Cable & Telecommunications Association for Marketing, which is dedicated to helping the cable business grow. Cable companies supporting the initiative include: Armstrong; Atlantic Broadband Business; Bend Broadband Business; Bright House Networks Business Solutions; Cable One Business; Charter Business; Comcast Business Class; Cox Business; Insight Business; Mediacom Business; Optimum Business; Rogers Cable; Suddenlink Business and Time Warner Cable Business Class. Small business owners can learn about the initiative at www.thisiscable.com/business.