HDMI Licensing, LLC: An Overview July 10, 2014
Silicon Image at a Glance NASDAQ: SIMG Founded in 1995 2013 Revenue: $276.4 million 1100+ issued/pending patents ~640 employees worldwide A leading provider of multimedia connectivity solutions and services Targeting mobile, consumer electronics, and PC markets Standards champion: HDMI, MHL, WirelessHD Headquartered in Sunnyvale, USA R&D locations in Sunnyvale, Shanghai, and Hyderabad Copyright 2014 Silicon Image, Inc. www.siliconimage.com 2
Silicon Image Worldwide India: Hyderabad China: Shanghai Korea: Seoul Japan: Tokyo Taiwan: Taipei US: Sunnyvale China: Shenzhen R&D Facilities Headquarters Copyright 2014 Silicon Image, Inc. www.siliconimage.com 3
Silicon Image Business Model 1 Create and develop new technology 2 Partner with industry leaders 3 Sale of products (Standards+) 4 Generate revenue $ Establish standards License technology $ $ Re-invest/R&D $ Copyright 2014 Silicon Image, Inc. www.siliconimage.com 4
The Technology HDMI is the de facto standard digital interface for connecting HD components. One cable replaces all of your audio and video cables HDMI carries uncompressed video signals, which means the highest quality possible. 5
2002: Founding of the HDMI Consortium Mid-2002, 7 companies joined to create a specification and test specification that would be licensed to industry. Key Milestones: 2002: Silicon Image was identified as the Founder who would act as Agent. Silicon Image created HDMI Licensing, LLC, a wholly-owned subsidiary of Silicon Image, to perform Agent activities. 2003: The HDMI Specification was announced at the Consumer Electronics Show in January, In 2006, version 1.3 of the Specification (doubling the bandwidth) was announced 2009: More than 1 billion HDMI-enabled devices had shipped to date. The HDMI Founders are awarded an EMMY for Technology and engineering Excellence 2011: HDMI Founders announce the launch of the HDMI Forum opening up the development of the spec to industry members. 2013: HDMI Forum announces the publication of version 2.0 of the HDMI Specification 2014: More than 4 billion devices have shipped to date 6
HDMI Device Growth: 2011-2016 Units in Thousands 1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 898,371 854,445 808,164 765,085 687,166 648,935 2011 2012 2013 2014 2015 2016 Smartphone Notebook PC Docking Station LCD PC Monitor Media Tablet Notebook PC Desktop PC Discrete Adapter Solution Digital Camcorder Digital Still Camera Video Game Console AV Receiver Home Theater Projector Digital Set Top Box DVD & Blu-ray recorder DVD & Blu-ray player Flat Panel TV Source: isuppli Display Electronics Q4-2012
Number of HDMI Adopters 1,600 1,400 1,200 1,000 941 982 1015 1038 1070 1099 HDMI Adopters 1238 1146 1166 1196 1275 1313 1281 1320 1382 1,511 as of June 1, 2014 1435 1472 800 600 400 200 0 Q1-10 Q2-10 Q3-10 Q4-10 Q1-11 Q2-11 Q3-11 Q4-11 Q1-12 Q2-12 Q3-12 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 551 2.0 Adopters as of June 1, 2014 8
Percent Breakdown of Adopters -- UPDATE 9
12 HDMI Test Centers Worldwide France NXP Semiconductors China Beijing Simplay Labs Silicon Image, Inc. China Shanghai Simplay Labs Silicon Image, Inc. Korea Simplay Labs Silicon Image, Inc. Japan Tokyo Sony Corporation (2) USA Sunnyvale Simplay Labs Silicon Image, Inc. Japan Osaka Panasonic Corporation Taiwan Sony Corporation India Philips Electronics China Shenzhen Simplay Labs Silicon Image, Inc. China Shenzhen Sony Corporation 10
Consortium Structure and Business Model 11
Consortium Structure Management Team Technical Team Marketing Team Legal Team Authorized Testing Center Team Interop Team HDMI Licensing, LLC 12
Obligation of Founders HDMI Founders Mission: Continue to evolve the specification to meet the requirements of Adopters and the market Obligations: License in a fair and non-discriminatory manner, all necessary to build and market HDMI-enabled products: Trademark Copyright Specification 13
Obligation of Adopters HDMI Adopters Obligations: Confidentiality of the Specification and the Compliance Test Specification Use the IP to build and market HDMI-enabled products according to the restrictions and requirements of the Adopter Agreement Use trademark, specification and patents only to build compliant HDMI-enabled products All products are tested and comply with the Compliance Test Specification and the Specification 14
The Role of HDMI Licensing, LLC HDMI Licensing, LLC Roles and responsibilities: Execution of adopter agreements Management of adopter base Promotion of the specification Enforcement of adopter agreements, specification copyrights and trademarks Collection and allocation of royalties Chairing and facilitating management team and all working groups 15
Licensing Structure Adopter pays an annual fee of either US$10,000 or US$5,000 annually and a per product royalty Royalty is 15 cents (per end user product) Reduced by 10 cents if trademark is used Reduced by another 1 cent if HDCP (content protection) is implemented Adopter Agreement grants a license: From Founders for essential patents From Founders for use of the specification From Agent for use of the trademark (Agent owns trademark) All of the above are granted solely for use in compliant HDMI products Adopter agrees to a non-assert of any Adopter necessary claims that read on the HDMI specification Adopters have the right to petition for a share of the royalties if a patent is deemed to be essential by a 3 rd -party independent evaluator. Annual fees are retained by Agent to fund Agent activities Royalties are collected and distributed to IP owners 16
Agent Activities 17
Promotion Worldwide HDMI Adopter Seminars annually to provide training on trademark, compliance, testing, marketing and business opportunities Participation in industry event, tradeshows and conferences Worldwide press tours and press events Adopters co-marketing opportunities (HDMI TechZone at CES) Creation and distribution of marketing tools such as HDMI Product Finder, co-branded collateral materials Channel marketing programs such as the HDMI Associate Program to promote private brands 18
Brand Protection Continue highly successful relationship with US Customs Border Protection Collaborate with EU Customs (through REACT) on detentions and seizures Conduct AIC raids in China to shut down unlicensed manufacturers Work with China customs to stop shipments at the border Periodic product testing at retail to ensure product compliance Ongoing trademark searching and web crawling to detect trademark violations Retail outreach to train channels on spotting non-compliant products 19
China: Enforcement through Strategic Alliance Engage with key Chinese industry organizations and government departments to work cooperatively with the Chinese Adopter base Continue to strengthen relationships with SIPR, CESI and MIIT and engage individually with key Chinese manufacturers» Develop cooperative programs with other key organizations: USITO, China Association of Standardization, China Video Industry Association» Partner with MIIT to conduct training on IP and licensing in multiple cities in China 20
Financial Compliance Work with external auditors to perform approximately 24 audits per year Audit yield is high due to trademark violations Strategic focus for 2014 targets non-licensed manufacturers Audits have shown potential for major upside: Cumulative audit results from 2011 reflect gross underreporting and trademark misuse Audits also demonstrate the need for more education 21
Launch of the HDMI Forum 22
Launch of the HDMI Forum In the past, HDMI specifications have been developed by the seven founding members of the HDMI consortium The last HDMI specification update was in June 2009, version 1.4b After the launch of the 1.4b, the Founders recognized the need for broader industry participation in the development of the HDMI specification In October, 2011, the HDMI Founders announced the launch of the HDMI Forum, Inc. On September 4, 2013, the HDMI Forum announced the publication of the HDMI 2.0 HDMI 2.0 is backwards compatible with HDMI 1.4b 23
What is the HDMI Forum? HDMI Forum is a nonprofit, mutual benefit corporation that was formed to create future versions of the HDMI Specification HDMI Forum is governed by an 11-member board of directors elected by the membership Open to participation by any entity Member company does not have to be an existing HDMI Adopter Membership fee is $15,000 per year Forum Membership Fee is different and separate from the Adopter License Fee 24
Role & Goals of the HDMI Forum Creating and developing specifications and solution for additional and improved functionality to Formerly Adopted Specifications Encouraging and promoting the adoption and widespread utilization of the Forum s HDMI specifications Supporting the creation and maintenance of an ecosystem of interoperable products Providing an open, fair, reasonable and non-discriminatory licensing program with respect specifications 25
HDMI Forum Today 82 Members as of today This large industry effort consists of member companies that are leaders in the consumer electronics (CE), PC, test equipment, cable and semiconductor fields all contributing to the development of a new specification Forum consists of two primary working groups Technical Working Group Marketing Working Group 26
Recent Activity in China: The Rise of IP Rights in 27
The Rise of NDRC The National Development and Reform Commission (NDRC) is a macroeconomic management agency under the Chinese State Council, which has broad administrative and planning control over the Chinese economy. The NDRC's functions are to: study and formulate policies for economic and social development maintain the balance of economic development guide restructuring of China's economic system. The NDRC has twenty-six functional departments/ bureaus/offices. The NDRC is actively investigating the practices and business models of foreign companies/organizations for any violations of China s new Anti-monopoly laws. 28
Anti-Monopoly Law: Chapter III Abuse of Market Dominance Article 17 A business operator with a dominant market position shall not abuse its dominant market position to conduct following acts: (1) selling commodities at unfairly high prices or buying commodities at unfairly low prices; (2) selling products at prices below cost without any justifiable cause; (3) refusing to trade with a trading party without any justifiable cause; (4) requiring a trading party to trade exclusively with itself or trade exclusively with a designated business operator(s) without any justifiable cause; (5) tying products or imposing unreasonable trading conditions at the time of trading without any justifiable cause; (6) applying dissimilar prices or other transaction terms to counterparties with equal standing; (7) other conducts determined as abuse of a dominant position by the Anti-monopoly Authority under the State Council For the purposes of this Law, "dominant market position" refers to a market position held by a business operator having the capacity to control the price, quantity or other trading conditions of commodities in relevant market, or to hinder or affect any other business operator to enter the relevant market. 29
Anti-Monopoly Law Article 18 The dominant market status shall be determined according to the following factors: (1) the market share of a business operator in relevant market, and the competition situation of the relevant market; (2) the capacity of a business operator to control the sales markets or the raw material procurement market; (3) the financial and technical conditions of the business operator; (4) the degree of dependence of other business operators upon of the business operator in transactions; (5) the degree of difficulty for other business operators to enter the relevant market; and (6) other factors related to determine a dominant market position of the said business operator. 30
Anti-Monopoly Law Article 19 Where a business operator is under any of the following circumstances, it may be assumed to be have a dominant market position: (1) the relevant market share of a business operator accounts for1/2 or above in the relevant market; (2) the joint relevant market share of two business operators accounts for 2/3 or above; or (3) the joint relevant market share of three business operators accounts for 3/4 or above. A business operator with a market share of less than 1/10 shall not be presumed as having a dominant market position even if they fall within the scope of second or third item. Where a business operator who has been presumed to have a dominant market position can otherwise prove that they do not have a dominant market, it shall not be determined as having a dominant market position. 31
Recent Announcements 32
Recent Experiences: HDMI Licensing and NDRC HDMI Licensing, LLC has met with NDRC two times in the last three months. HDMI Licensing, LLC is willing to share these experiences with those who are (or will be) in a similar situation. 33
Thank you 34