Worldwide Market Forecasts for the Video Game and Interactive Entertainment Industry:

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1 DFC Intelligence DFC Intelligence Phone High Bluff Dr Fax Suite San Diego, CA Worldwide Market Forecasts for the Video Game and Interactive Entertainment Industry: Table of Contents June 2013

2 Conditions of Purchase Purchase of this multi-client study is on a nonexclusive basis. This study has not been commissioned or contracted for by any one person or organization. The information contained is confidential to the purchaser, and the purchaser agrees not to circulate or loan the study in whole or in part to: their subsidiaries or divisions, industry trade associations (if not the purchaser), the general public, the media, nor other parties not belonging to their company, agency or organization. Unauthorized reproduction and dissemination which is discovered by DFC Intelligence (the publisher) shall constitute grounds for legal prosecution and damages under U. S. copyright law. DFC Intelligence has made every attempt to verify the accuracy and completeness of information in this study from sources we believe to be reliable. It is understood, however, that our estimates, forecasts, opinions and recommendations represent the judgment of our analysts, based on the best information available at the time of publication. It is recommended that purchasers also consult other available business sources and not rely solely on this analysis as the basis for major strategic, financial, or management decisions. DFC Intelligence makes no warranty or representation, either expressed or implied, with respect to the information in this report. In no event will DFC Intelligence be liable for direct, indirect or consequential damages resulting from any defect or inaccuracy in this report, even if advised of the possibility of such damages. Information about specific companies is not intended to be a complete description, nor of their securities, nor is this study an offer to buy or sell such securities. DFC Intelligence s liability, if any, shall not exceed the amount paid for this study. Published by DFC Intelligence

3 About This Report This report is part of our Worldwide Market Forecast series. Starting in 2004, DFC Intelligence began publishing its forecasts in a series of smaller reports, which together comprise our service entitled Worldwide Market Forecasts for the Video Game and Interactive Entertainment Industry. The focus of this report is on charts, graphs and numbers. There is not a great deal of analysis of industry trends. We save most of our analysis of trends, game genres and business issues to other DFC reports. This report comes with Excel files which allow users to do custom data pulls. This overview summarizes some of the more popular data. This report aggregates sales figures for the three major markets, North America, Japan and Europe. There is also a Rest of the World summary. There are a couple of points to note about this type of aggregation. First, no one tracks all the different markets on the same level. A major challenge in analyzing the interactive entertainment market is imperfect data. There are several services that track retail software sales for individual titles in specific markets around the world. These services are good for tracking how specific software sales do against each other but they do not always provide a complete picture of total aggregate sales. Furthermore, none of these services track the overall trend towards digital distribution that currently dominates the PC and mobile markets and is becoming a larger factor in the console market. Our model looks closely at historical data, consumer usage trends, manufacturer s shipments and the sales individual companies report as part of their required stock filings. This report represents the results of that model. However, we caution that a completely accurate picture of overall sales is impossible to come by. It should also be noted that there are other areas of consumer spending on interactive entertainment that are not tracked in this report. This would include spending on game accessories, game publications, game rentals, and used games and a significant portion of advertising. Those areas probably account for an additional $7-10 billion in worldwide consumer spending. Therefore, the numbers in this report tend to the conservative side. However, we feel they do give a solid indication of relative size and growth potential. DFC Intelligence has been working on building a model to track worldwide sales since Separate reports we have released have historical data prior to We caution users that prior to 2001, DFC focused primarily on the U.S. market. Therefore there may be some differences when trying to compare our pre-2001 numbers to our post numbers. In addition we have continually added markets since In cases where there is not complete data on a market we only present comparisons as far back as we provide complete data. Finally, when it comes to warnings, there is the issue of the exchange rate. The numbers in this report come from different countries and thus results can be greatly affected by changes in the exchange rate. We have converted everything to dollars using a constant exchange rate, both for reporting current numbers and past numbers. We caution that we are always in the process of readjusting our numbers for fluctuating currency ratios and thus the actual numbers may change. This will be especially true when adjusting historical numbers for currency fluctuations. Worldwide Market Forecasts for the Video Game and Interactive Entertainment Industry has forecasts in this report are through 2018 and are broken down by 1) region (North America, Europe, Japan and the rest of the world (ROW)), 2) platform (dedicated portable game systems, PC games, console, mobile) and 3) hardware versus software sales. There is also a breakout for individual dedicated game systems including the major systems from Microsoft, Nintendo and Sony Published by DFC Intelligence

4 Table of Contents I. EXECUTIVE SUMMARY 7 A. OVERVIEW 7 B. SUMMARY OF TOTAL WORLDWIDE SALES MARKET FORECASTS: Total Worldwide Game Market Retail Market and Online Market: C. SUMMARY OF MARKET FORECASTS BY SEGMENT Summary of PC Market Forecasts: Summary of Console Market Forecasts: Summary of Mobile Game Market Forecasts 29 II. PC GAME MARKET 34 III. CONSOLE SYSTEM OVERVIEW 41 A. MICROSOFT GAME SYSTEMS 41 B. NINTENDO GAME SYSTEMS 43 C. SONY GAME SYSTEMS 45 IV. CONSOLE SYSTEMS: A. WORLDWIDE GENERATION 6 GAME SYSTEM MARKET FORECASTS 48 B. WORLDWIDE GENERATION 7 GAME SYSTEM MARKET FORECASTS 60 Published by DFC Intelligence

5 List of Tables Table 1 Total Worldwide Game Software Market by Segment: Table 2 Total Worldwide Game Hardware Market by Segment: Table 3 Total Worldwide Game Market by Segment: Table 4 Total Worldwide Retail Sales for Software and Hardware: Table 5 Worldwide Total Retail Software Sales by Region: Table 6 Total Online Game Revenue: PC, Console, Portable and Mobile: Table 7 Total Worldwide Revenue for Online and Retail Game Hardware and Software: Table 8 Total Worldwide Retail and Online Game Sales Table 9 Total Worldwide PC Retail and Online Game Sales Table 10 Worldwide Console Hardware Unit Sales by Generation: Table 11 Worldwide Console Hardware Revenue by Generation: Table 12 Worldwide Console Software Retail Unit Sales by Generation: Table 13 Worldwide Console Software Retail Revenue by Generation: Table 14 Worldwide Console Software Online Revenue by Generation: Table 15 Worldwide Console Total Retail Online Game Revenue by Generation: Table 16 Dedicated Portable Game System Revenue Forecasts: Table 18 Total Mobile Game Software Market: (phones, music and tablets) Table 19 Total Portable Game Software Market: Dedicated Portable Software and Other Mobile Software (phones, music and tablets) Table 20 Worldwide PC Game Retail Revenue Forecasts by Region: Table 21 Worldwide PC Online Game Revenue by Region: Table 22 Total Worldwide PC Retail and Online Games Sales by Region: Table 23 Total Worldwide PC Retail and Online Game Sales Table 24 Microsoft Xbox 360 Hardware Unit Sales by Region: Table 25 Forecast for Microsoft Xbox One Game System by Region: Table 26 Nintendo Wii Hardware Unit Sales by Region: Table 27 Forecast for Nintendo Wii U by Region: Table 28 Sony PlayStation 3 Hardware Unit Sales by Region: Table 29 Sony PlayStation 4 Hardware Unit Sales by Region: Table 30 Forecasts for Worldwide Hardware Unit Sales of Generation 6 Game Systems: Table 31 Forecasts for Worldwide Hardware Revenue of Generation 6 Game Systems: Table 32 Forecasts for Worldwide Software Retail Unit Sales of Generation 6 Game Systems: Table 33 Forecasts for Worldwide Software Retail Revenue of Generation 6 Game Systems: Table 34 Forecasts for Worldwide Online Game Revenue of Generation 6 Game Systems: Table 35 Forecasts for Total Online and Retail Game Revenue of Generation 6 Game Systems: Table 37 Active Worldwide Installed Base of Generation 6 Game Systems: Table 38 Cumulative Worldwide Installed Base of Generation 6 Game Systems: Table 39 Forecasts for Worldwide Hardware Unit Sales of Generation 7 Game Systems: Table 40 Forecasts for Worldwide Hardware Revenue of Generation 7 Game Systems: Table 41 Forecasts for Worldwide Software Retail Unit Sales of Generation 7 Game Systems: Table 42 Forecasts for Worldwide Software Retail Revenue of Generation 7 Game Systems: Table 43 Forecasts for Worldwide Software Online Game Revenue of Generation 7 Game Systems: Table 44 Forecasts for Worldwide Total Online and Retail Game Revenue of Generation 7 Game Systems: Table 45 Forecasts for Total Worldwide Generation 7 Game Systems Market: Table 46 Forecasts for Worldwide Active Installed Base of Generation 7 Game Systems: Table 47 Forecasts for Worldwide Cumulative Installed Base of Generation 7 Game Systems: Published by DFC Intelligence

6 Published by DFC Intelligence