Why Join BSA? A Vital Resource for Software Companies. The many reasons why software companies join BSA OUR VALUE PROPOSITION

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1 Why Join BSA? The many reasons why software companies join BSA OUR VALUE PROPOSITION A membership in BSA The Software Alliance provides you a seat at the table with the world s leading software companies. It gives you a unique opportunity to shape policies globally that affect your company s bottom line and the software industry as a whole. BSA The Software Alliance also drives revenue to our members through our respected license compliance and enforcement programs. A Vital Resource for Software Companies The software industry has seen more change in the last five years than most industries experience in a lifetime. As the industry is shifting toward cloud and data services, the nature of BSA The Software Alliance member company businesses is changing dramatically. At the same time, an increasingly complex global policy environment is making it more difficult for members to enter markets and to conduct their businesses in the most efficient and productive ways. Software has never been more important and relied upon than it is today. Software impacts every aspect of our lives. It makes health care more effective, communication richer, businesses more efficient, the world around us more navigable, and improves everything from agriculture yields to transportation safety. The software industry itself has grown into a more mature $400 billion sector which continues to innovate rapidly, outpacing overall global economic growth by a factor of three, while at the same time generating good, high-paying jobs. U.S. News & World Report ranked software developer as one of the top five jobs of 2015, with employment expected to grow by 23 percent through 2022 with a median salary of $92,660 more than three times the per capita median wage in the US. The software industry also outperforms in R&D, investing at a level three times greater than the average for all US industries. This phenomenal progress and growth is only expected to continue.

2 BSA The Software Alliance helps drive this growth and innovation by addressing challenges around the world that threaten to close access to key markets, undermine the business of developing and commercializing innovation, and hinder the growth and evolution of valuable cloud and data service offerings. Working closely with our members, which are among the most innovative companies in the world, BSA The Software Alliance is well positioned to tackle these challenges. Since our inception more than 25 years ago, we have increased our influence through our substantive depth of knowledge and expertise and our global network of legal, communications, and government relations professionals in 60 countries. With operations spanning six continents, BSA The Software Alliance s global footprint is one of our unique strengths. Leveraging these assets, we work with our members, governments, and stakeholders around the world to promote good policy and generate business opportunities in markets of critical importance to our members. USA ABOUT BSA THE SOFTWARE ALLIANCE MEXICO BSA The Software Alliance is the leading advocate for the global software industry and the only global association exclusively focused on software issues. Our members are among the world s most innovative and respected companies, creating software solutions that spark economies and improve modern life. With headquarters in Washington, DC; offices in Belgium, Brazil, China, Germany, India, Japan, Mexico, Singapore, South Korea, and the UK.; and operations in 60 countries, BSA conducts programs that drive safe and efficient legal software use and advocates for public policies that allow our member companies to do business without undue restrictions. BSA S MEMBERS INCLUDE Adobe, Autodesk, CA Technologies, DataStax, Dell, IBM, Microsoft, Oracle, salesforce.com, Siemens PLM Software, Symantec, Trend Micro, Workday, and many other companies located around the world. BSA The Software Alliance

3 POLAND GERMANY BRUSSELS UK TURKEY SOUTH KOREA JAPAN CHINA INDIA TAIWAN THAILAND MALAYSIA SINGAPORE BRAZIL

4 Global Policy: Opening Markets and Advancing Innovation In close consultation with member companies, BSA The Software Alliance works with policymakers, stakeholders, and legislators around the world to ensure our member companies can do business that fits the terms and conditions in the marketplace and their own business strategies. Our policy agenda focuses on the issues that have the greatest impact on members ability to commercialize and offer their software products and services globally. These policy priorities include: Ensuring the development of services, subscription, and data-based businesses by promoting policies that allow the free flow of data across borders and that avoid requirements to store data locally in order to provide data services in a specific country; Our policy agenda focuses on the issues that have the greatest impact on members ability to commercialize and offer their software products and services globally. Advocating for a balanced approach to privacy and security issues: Privacy policies and laws that respect and encourage informed consumer choices, while ensuring customers receive value and diverse options by providing products and services tailored to their specific needs, and; Security policies that promote trust, rapid innovation, and adaptation in the face of a constantly evolving threat landscape. Advancing intellectual property policies that protect and promote members innovations and products, and ensuring that patent, copyright, trade secrets, and other IP rights are comprehensive and enforceable; Opening global markets to digital trade by working with policymakers to ensure that trade agreements enable cross-border data flows, ensure IP rights protection, and mitigate market access barriers for the software industry, and; Encouraging a level playing field for doing business with governments as customers, by promoting procurement policies that are fair and non-discriminatory, with decision making based on factors such as value, efficiency, and performance and not the nationality of the supplier or the offering s method of development. BSA The Software Alliance

5 Driving Revenue to Members Software companies are losing revenue every year due to the widespread use of unlicensed software. Nearly half of all software used worldwide is not paid for. In the growing BRIC countries (Brazil, Russia, India, and China), that number jumps to 67 percent. At BSA The Software Alliance, we help our member companies turn unlicensed software use into revenue through telesales, audits, certification programs, direct enforcement, and other tactics. Our extensive global network of staff, legal counsel, and other representatives has broad expertise in both individual legal regimes and the culture and context of intellectual property rights compliance. Leveraging these assets, BSA has delivered more than $380 million in legalization revenue to our members since 2010, allowing these members to realize an ROI well above their dues investment. BSA s suite of innovative programs drives revenue to member companies and protects their intellectual property by: Communicating directly with the business community about the benefits of sound software asset management (SAM) and the serious cybersecurity risks associated with underlicensing; Encouraging and working with companies around the world who have over-deployed their software to true-up and become compliant with their licenses; BSA has delivered more than $380 million in legalization revenue to our members since Working collaboratively with companies through BSA The Software Alliance s Verafirm Certification program, which acknowledges and rewards companies that have instituted a robust internal SAM program, and; Removing from the Internet hundreds of thousands of illegal, online listings of our member companies software every year through BSA s Internet Enforcement Program. As our track record with some of the leading software companies in the world illustrates, BSA membership can help your company turn unpaid-for, unlicensed software into a revenue opportunity.

6 Elevating Awareness of the Software Industry In order to shape favorable legislative and regulatory outcomes for our members, BSA showcases how software is transforming the world around us. Crafting the right public perception and understanding of software and of what BSA member companies do is critical to advancing the agenda of the software industry. To that end, BSA conducts targeted education campaigns that measurably raise the industry s visibility and profile among policymakers and influencers, by communicating the incredible impact software has on nearly every aspect of our lives and showcasing specific examples from our member companies. These campaigns, along with positive press outreach, are part of a comprehensive effort to educate key audiences about the growing importance and compelling contributions of the software industry. SOFTWARE: RUNNING SMARTER SOFTWARE: MAKE YOUR MOVE From tracking vitals to running vital networks around the world, software and you move forward, farther, faster. You can do amazing things with software. Learn more at withsoftware.org Whether optimizing aerodynamics, designing new engines or shortening delivery routes, with software you defy limits. You can do amazing things with software. Learn more at withsoftware.org #withsoftware #withsoftware SOFTWARE: BRIDGING IMAGINATION SOFTWARE: OVERCOMING BARRIERS Whether connecting cities or loved ones around the world, you and software can span horizons like never before. You can do amazing things with software. Learn more at withsoftware.org Whether restoring coral with 3-D modeling, creating energy-efficient buildings or reducing city smog, with software you save more than dollars. You can do amazing things with software. Learn more at withsoftware.org #withsoftware #withsoftware BSA The Software Alliance

7 There are many reasons why software companies join BSA Policy Help shape policies in key growth markets. Join leading software companies to discuss solutions to key challenges facing your company, ensuring your voice is heard. Receive timely insights about policy issues around the world that impact your business. Additional Revenue Derive legalization revenue from BSA programs. Increase your global reach by accessing BSA The Software Alliance s network of staff, legal counsel, and other representatives worldwide who are specialists in each country s laws and characteristics related to IP enforcement. Testimonials As with many other companies, Autodesk is a member of a number of high-tech trade associations. However, when mission-critical issues are involved for our company, we turn to BSA The Software Alliance. Its global presence combined with its unique ability to reach and educate our customer base delivers the results we expect from our membership. BSA The Software Alliance is the leading advocate for the software industry in protecting intellectual property. From defending software in patent reform to filing amicus briefs in key cases to preserve patent protection for software, BSA marshals the combined strength of the industry to ensure that we have a strong and well-functioning IP system. We re proud to be a part of this leading voice on IP issues.

8 BSA Worldwide Headquarters 20 F Street, NW Suite 800 Washington, DC T: F: BSA Asia-Pacific 300 Beach Road #25-08 The Concourse Singapore T: F: BSA Europe, Middle East & Africa 2 Queen Anne s Gate Buildings Dartmouth Street London, SW1H 9BP United Kingdom T: F: