How backup became your cloud flagship Get most out of your cloud backup service Roland Sars Founder and CCO WHD.global 19 March 2013 2
Introduction about BackupAgent Founded in 2005 400+ Partners in 50+ countries Offices in The Netherlands and Ukraine HQ in Delft, The Netherlands Funded by Runa Capital & Solid Ventures Deloitte Technology Fast50 ( ranked 8 th ) Microsoft Gold Certified Partner Parallels Technology Partner of the Year 3
Exclusive Partner Focus Telcos (Hosting) Service provider Cloud Service Brokers 4
Is there an opportunity? Service Provider Increase ARPU & reduce churn Strengthen the bond with customers Reseller Want to earn good margins Add value to the services (VARs) SMB 16% use cloud backup 69% are planning to use Looking for low initial investment 5
What experts say Parallels confirms the massive upsell opportunity for service providers: The 1 st upsell product for SMB customers is Cloud Backup McKinsey explains the importance of cloud backup for hosters: Cloud Backup is a perfect example of a sticky service Huge growth is expected: CAGR of nearly 30% from the industry for 2010-2014 Despite already impressive growth, the industry just reached early adopters fase Sources: Parallels SMB Cloud Insights, 2012 Sources: McKinsey Winning in the SMB Cloud, 2011 Sources: (IDC) Worldwide Storage in the Cloud 2010 2014 Forecast: Growth in Public Cloud Storage Services Continues as Firms Decapitalize IT, 2010 6
What kind of backup is SMB looking for? Platform independent Easy and hassle-free One-fits-all solution for office Secures thirdparty applications Flexible service contract Low barrier entry and TCO 7
Success pillars for cloud backup Solid marketing campaign Reliable technology Security solution Successful Cloud Backup Service Optimized Workflow Strong brand and differentiation Easy service access Work with the Channel 8
The BackupAgent Answer 9
Backup designed for SMBs Linux Mac OS X Laptop Windows Desktop Self service system Server Easy monitoring 10
Plugins 11
Coming this year! Client features Windows System State VSS based Hot Backup Support for Clusters Recover individual hard disks Q2 VSS based Hot Backup Windows 7,8, Server 2008, 2012 Q2 Server features Central management Hosting BackupAgent Platform Hosting of data + meta data Agile resource management Pay-as-you-grow Q2 Remote control Policies 12
Windows Azure: Host in Private or Public Cloud Your data center Storage Storage Storage Your data center BackupAgent Platform BackupAgent Platform BackupAgent Platform 13
Platform designed for Service Providers Multi Lingual Freemium Multi Tenancy Integration Strong Security Private label High Availability Pay as you go 14
Our Partner Program: Product Management & Development Sales & Marketing Support Joint Marketing & Press activities Pay as You Go Model Access to a wealth of technical documentation Free Technical Support Marketing Development Fund Free Trainings and Certification 15
Success story 16
Asian BackupAgent Partner Leading in Indochina region Started Dec. 2011 SaaS services company Bundled backup with anti-virus Campaigned in Q2, 2012 Used Freemium accounts Gift cards/online articles/forum seeding 17
Results Q2 promotion campaign Unique visitors approx. 12.500 Freemium account registrations 6.466 (52%) Total converted to paid SALs 913 (14%) Conversion rate of Freemium up to 7,3% 18
European BackupAgent Partner Leading in Nordic region Started: summer 2012 Cloud Service broker More server backup/ more margin Working with Resellers Automated in CP (Joint) Campaign in Q4, 2012 Currently paying customers : 300 19
Steps to get started 20
Don t wait. Start today! Get in touch with our team to build your business case.. Contact www.backupagent.com sales@backupagent.com Tel: +31 88 700 8000 Roland Sars roland.sars@backupagent.com Cell: +31 647 238 773 Follow us /BackupAgent /BackupAgent /BackupAgent /company/backupagent-bv