What s s next? after 10 years VoIP commercialization Larry Sun VoIP product Launch 9/11/2008
Agenda Look back The progress of Telecommunication VoIP at glance Why Analog Phone is still dominate the market? Transition From PSTN to VoIP
Look back Datacom Packing Switch based Dial-up ADSL Cable FTTX IP-Net Packing Switch Based Datacom & VoIP NGN Analog Mobile connection based GSM/CDMA Digital WiFi / WiMAX 3G/Hspad Digital Analog communication (PSTN connection based) Manual Operator Mechanical / Cross Bar / Cross Bar Digital Switch 1900 1970 1990 2005 2015 Analog vs. Digital Progress Innovative technology
VoIP at Glance - 1 Cisco open his Call manager to connect Standard SIP phone by licensing port to standard SIP device connection. Reacting the user requirement for standard product. Alcatel, Avaya, Nortel,.. claims to stop the traditional PBX development. Open Sources software on IP-PBX PBX become popular. Asterisk, UnDo,,,,
VoIP at Glance - 2 Skype recognized Taiwan VoIP peripherals manufacturing and integration capability, Skype USB Phone set, Skype WiFi phone, Skype PBX,.. Microsoft heavily promote LCS ( Live Communication server) and come out some Industrial Cooperation Programs. UC License for WinCE device/ UC Server
VoIP at Glance - 3 Centrex solution promoted by PSTN service providers. Soft-switch/ SBC( Session border controller)/ enum ally in different Countries formed and get deregulated from tier 2 fix line operators support to penetrating the existing PSTN services. P2P solution providers join the massive VoIP competitions. GoGoTalk, Teltel,, Yahoo,, IPTV/ Triple play in Video/voice service,
VoIP at Glance - 4 IMS promoters urge to standardize the content level switching facility Video Phone communication still lack of applications. Major on Video conference for Enterprise user. No strong justification yet for the Video used in the residential. BUT. Why the Analog Phone is is still dominate the market?
Transition from PSTN to VoIP Who is using VoIP Solution now? Enterprise Multinational enterprise Vertical line of business Chain store Service business ( Banking, Insurance,..) Call center, Internet users ITSP service ATA, low cost SIP phone set, enum, SMB MSN, Google talk, Yahoo, Teltel,, VoIP 2.0,. Mitel// Microsoft response/ Vertical/ Sutus, Open source solution Asterisk/ Undo/
Continued How do they justify the migration? Enterprise: Integrating the Voice application with Business process. Approval process by Voice interactive, attendance for business traveler, Cost saving for long distance/international call by enterprise VPN data network. Global intranet, Centralized Call Management systems, Value added application to improve the business efficiency. Call center, Inside sales outsourcing, Integrating with data service CTI, Conference service and interactive
Continued Challenges: Expensive solution Complicated integration works Too much integrated solution to keep the user hard to leverage other alternatives in the future expansion. End of day, Most of user buy the solution with less application than original plan.
Continued ITSP service: ATA, enum, Competing with the PSTN SP by fixed rate, cheaper international/long distance call Challenges: No neutral party to support Inter ITSP service settlement. Facing the PSTN operator s s competition Internet users MSN, Google talk, Skype, Yahoo, Teltel,, VoIP 2.0,. Free service Challenges: Need to accept the low quality service, interrupted,... Limited to the Computer users
Continued SMB Mitel/ / Microsoft response/ Vertical/ Sutus, Open source solution Asterisk/ Undo/ Cost saving Challenges: The KTS phone is cheaper and still functional. Low priority for the existing users decide to upgrade the system just because of the new technology. No dedicated MIS resources for the VoIP maintenance. Except the H/W, there are a lot of causes from S/W which SMB users is hard to handle by themselves. Worry about the the current PSTN number is still valid? Opportunity is here.
Continued Next 3-53 5 years VoIP business potentials: Enterprise TISP Still be dominated by Cisco, Avaya, ALU, Nortel, Bundle of cheap VoIP phone set competing with traditional PSTN as the 2nd phone set. WiFi phone set will be provided as a VoIP mobile services. Internet SMB Become the default solution with laptop PC Video service will be expected. KTS like VoIP SMB solution will be expected. Hybrid solution to help SMB keep the original PSTN numbers. Plug and play, self-service, service, painless expansion, reliable system will be the major factors to make the SMB solution success.
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