What you want to study is your decision Think of MBA at GITAM for a bright career 1
VISION To become a global leader in higher education MISSION To impart futuristic and comprehensive education of global standards with a high sense of discipline and social relevance in a serene and invigorating environment QUALITY POLICY To achieve global standards and excellence in Teaching, Research and Consultancy by creating an environment in which the faculty and students share a passion for creating, sharing and applying knowledge to continuously improve the quality of education. 2
GITAM UNIVERSITY GITAM (GANDHI INSTITUTE OF TECHNOLOGY AND MANAGEMENT) is a premier educational institution in the country having 32 years of track record in teaching and research of global standards. The University is located in two picturesque campuses at Visakhapatnam and Hyderabad spread over 100 acre each. With a multi-disciplinary approach, the University offers 106 programmes at UG, PG and Doctoral levels in Technology, Pharmacy, Science, Management, International Business and Architecture. The University is one of the biggest universities in the state of Andhra Pradesh with over 670 committed faculty members, 450 research scholars and over 21000 students in both regular and distance streams. Recognizing the holistic education the University is imparting, the Ministry of Human Resource Development, Govt. of India ranked GITAM as A category University among the universities of its kind. The University is accredited by the National Assessment and Accreditation Council (NAAC) with A Grade. The University provides state-of-the-art infrastructure and wellequipped laboratories together with excellent student support facilities such as modern library, play grounds, hostels, 1000 Mbps bandwidth connectivity, and so on and so forth. The truly cosmopolitan environment in the University campus makes learners across the continent feel absolutely at home. 3
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Dr. MVVS Murthi M.A., B.L., Ph.D. President, GITAM University I welcome you to GITAM Centre for Distance Learning that offers learner-centered, open, flexible and quality business education. The centre is attracting learners of diverse needs and background. The MBA program that is being offered by the centre is now restructured based on industry s demand and tailored to the needs of the executives. MBA for executives is a two-year program, which offers a wide choice among electives. A unique feature of this program is that the learner has the option of online accessing of instructional material, assignment submission and semesterend examination. The program is offered on semester basis, which ensures continuous and effective learning. I earnestly hope that a large number of learners will opt for executive MBA through the Centre for Distance Learning and build their bright careers. M.V.V.S. MURTHI 5
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Prof. G.Subrahmanyam Vice-Chancellor GITAM University GITAM University strives to enable students to make a better world with a strong emphasis on the student learning experience in its 106 UG, PG and Doctoral programs. The University s Centre for Distance Learning is offering a wide range of programs to diverse learners across various age groups, backgrounds, locations and needs. I am indeed very happy that the Centre has now started a two-year MBA executive program, which will be highly useful to the executives to hone their professional skills in the functional as well as specialized fields in management. I am happy that the courseware is designed keeping in view the industry s needs and the changing aspirations of the learners. I am sure that the flexibility provided through online for both instruction and evaluation is the unique feature of the twoyear MBA executive program, which will immensely help the learners to perfectly balance work-life and education. I hope that your choice to study with us will be the best one possible to build your career. G. SUBRAHMANYAM 7
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CENTRE FOR DISTANCE LEARNING GITAM University established the Centre for Distance Learning (CDL) in 2009 with the recognition of Distance Education Council (DEC), New Delhi on the recommendation of the Joint Committee of UGC-AICTE-DEC. The major objective of the centre is to increase access to higher education with relevance and quality to persons of all ages and gender and reach the hitherto unreached, wherever the learners are located. The CDL now offers 13 recognized programs at UG,PG and Diploma levels with MBA as its flagship program. MBA Program is intended to develop learners to become professionals and leaders in the business world. Learners can look for career in diverse areas of business. Advantages at CDL State-of-the-art infrastructure facilities Effective personal and academic counseling. Supportive Learning Management System Access to Knowledge Resource Centre (KRC) i.e. University Central Library with a rich collection of books, journals and E-learning centre Learner support through a network of study centres and information centres. Well structured instructional design through self learning material, online lectures (live and recorded), face to face counseling and continuous interactive learning through assignments Semester based continuous evaluation through assignments and Credit Based Grading System 9
The resource persons for MBA program are drawn from GITAM Institute of Management (GIM) of the University. GIM has an impressive record of providing highly rewarding learning experience to its full time students for a vibrant future. The Institute is recognized as one of the best B-Schools in India with its alumni occupying coveted positions across the world. The Institute frequently interacts with industry and provides its expertise for consultancy and Management Development Programs. The faculty of GIM are involved in preparing the course structure and syllabi, academic counseling, face to face intraction and evaluation. 10
MBA (General) MBA (HRM) The primary objective of the program is to mould learners into consummate business leaders to occupy positions of responsibility in corporate world. It is also highly useful to persons working in private, public and government sectors, academic institutions, enterprenurs managing their own business and even for professionals like chartered/cost accountants, lawyers, doctors, architects and just about everyone seeking to move forward in one s career ladder. MBA degree from GU, CDL is recognized by Distance Education Council (DEC), New Delhi (a statutory body empowered to recognize programs offered through distance learning in India). Tuition Fee : ` 12,000 per semester Registration Fee : ` 300/- (payable along with first semester tuition fee) Recognition Fee : ` 500/- (payable along with first semester tuition fee in case of learners from other universities only) Examination Fee : ` 1200/- per semester whole exam Provisional cum : ` 200/- (Payable with IV semester fee) Consolidated Grade Certificate 11
MBA (General) Admission Requirements Duration : 04 semesters (2 Years) Medium : English Eligibility : i) The candidate should have passed the bachelors degree other than BFA & BOL of any university recognized by GITAM University as equivalent thereto. Candidates with professional qualification such as BE/B.Tech./B.Pharm/ Medicine/Law/CA/ICWA/ACS/AMIE /AIETE, etc., are also eligible. ii) The candidate should have appeared for GITAM Admission Test (GAT) conducted by GITAM University and obtained a rank. iii) The candidate should have executive work experience of a minimum of 2 years. iv) Admissions to the program shall be made on the basis of the rank obtained in GAT subject to the fulfillment of the eligibility criteria. 12
CDL - LEARNERS AT THE 1 st GRADUATION CEREMONY COURSE STRUCTURE FINANCE MARKETING SYSTEMS OPERATIONS HOSPITAL MANAGEMENT I Semester Code No. Paper Credits MPDBA 101 Perspectives of Management & Behaviour 06 MPDBA 102 Managerial Economics 06 MPDBA 103 Business Communication 04 MPDBA 104 Indian Business Environment 06 MPDBA 105 Information Technology & Systems 06 Total 28 II Semester MPDBA 201 Financial Management 06 MPDBA 202 Operations Management 06 MPDBA 203 Marketing Management 06 MPDBA 204 Research Methodology for Decision Making 06 MPDBA 205 Human Resource Management 06 Total 30 III Semester MPDBA 301 International Business Environment 06 MPDBA 302 Business Laws 06 3 Courses From the chosen Elective 16 Total 28 Electives A. Financial Management MPDFM 303 Capital Investment & Financial Decisions 06 MPDFM 304 Security Analysis & Portfolio Management 06 MPDFM 305 Management of Financial Services 04 B. Marketing Management MPDMM 306 Consumer Behaviour 06 MPDMM 307 Sales Management 06 MPDMM 308 Marketing Services 04 13
C. Systems Management MPDSM 309 System Analysis & Design 06 MPDSM 310 E-Commerce 06 MPDSM 311 Data Base Management System 04 D. Hospital Management MPDHM 312 Organisation and Management of Hospital Services 06 MPDHM 313 Hospital Planning 06 MPDHM 314 Hospital Management Information Systems 04 E. Operations Management MPDOM 315 Operations Research 06 MPDOM 316 Project Management 06 MPDOM 317 Logistics & Supply chain Management 04 IV Semester MPDBA 401 Entrepreneurship & Small Industry 06 MPDBA 402 Strategic Management 06 2 Courses From the chosen Elective 10 Project Work and Viva-voce 16 Total 38 Grand Total 124 CDL - VIRTUAL CLASS ROOM 14 Electives A. Financial Management MPDFM 403 Management Control Systems 04 MPDFM 404 International Financial Management 06 B. Marketing Management MPDMM 405 Marketing Research 04 MPDMM 406 International Marketing Management 06 C. Systems Management MPDSM 407 Enterprise Resource Planning 04 MPDSM 408 IT for corporate Communications 06 D. Hospital Management MPDHM 409 Marketing Management of Hospital Services 04 MPDHM 410 Legal framework of Hospital Management 06 E. Operations Management MPDOM 411 Materials Management 04 MPDOM 412 Maintenance Management 06
MBA (HRM) Admission Requirements Duration : 04 semesters (2 Years) Medium : English Eligibility : i) The candidate should have passed the bachelors degree other than BFA & BOL of any university recognized by GITAM University as equivalent thereto. Candidates with professional qualification such as BE/B.Tech./B.Pharm/Medicine/Law/CA/ ICWA/ACS/AMIE /AIETE, etc., are also eligible. ii) The candidate should have appeared for GITAM Admission Test (GAT) conducted by GITAM University and obtained a rank. iii) The candidate should have executive work experience of a minimum of 2 years. iv) Admission to the program shall be made on the basis of the rank obtained in GAT subject to the fulfillment of the eligibility criteria. 15
Online content delivery is very much useful to working professionals. I could access recorded lectures in X Learn even while staying abroad KANAKA DURGA SAILAJA DARA Cogniant Technologies COURSE STRUCTURE I Semester MPDHR 101 Perspectives of Management & Behaviour 06 MPDHR 102 Managerial Economics 06 MPDHR 103 Business Communication 04 MPDHR 104 Indian Business Environment 06 MPDHR 105 Information Technology & Systems 06 Total 28 II Semester MPDHR 201 Financial Management 06 MPDHR 202 Operations Management 06 MPDHR 203 Marketing Management 06 MPDHR 204 Research Methodology & Statistical Analysis 06 MPDHR 205 Human Resource Management 06 Total 30 III Semester MPDHR 301 Social Process & Behavioural Issues 06 MPDHR 302 Performance Management 06 MPDHR 303 Employee Welfare & Administration 06 MPDHR 304 Strategic Human Resource Management 06 MPDHR 305 Human Resource Development 06 Total 30 IV Semester MPDHR 401 Compensation Management 04 MPDHR 402 Employment Laws 06 MPDHR 403 Employment Relations 04 MPDHR 404 International Human Resource Management 06 Project Work and Vive-voce 16 Total 36 Grand Total 124 16
Faculty are really training us to learn fundamentals and applications in management field Captain PRAYAGA SRINIVAS Captain Shipping Consultant Instructional Design Course Material: Comprehensive printed course material, specially designed for self study, shall be provided to every learner. In addition to the course material, the learners are advised to read suggested text books and journal articles. Assignments: Assignments are an important component of distance learning which enable the learners study the subject regularly. Further, the assignments shall be treated as continuous assessment which carries 30 per cent weightage in determining the final grade. Assignment paper will be communicated to the learners by placing them in the university website www.gitam.edu or by post during every semester. The learners have to prepare the assignments in each programme of study and submit them either in soft copy online or hard copy by post as per the schedule. It is compulsory that the learners have to submit assignments. The University sends course material to the learners by post. If a learner wants additional copies of course material, they shall be provided on payment of Rs. 200/- per course/ paper. Online Learning - X learn: Streaming of lectures (live and recorded), access to study material, information alerts, discussion forum, chat with faculty and assignment submission are the important learning activities being offered. Semester-end examination is also conducted online. Academic Counseling: The personal contact counseling classes shall be conducted at specified centers to enable the learners to have face to face interaction with resource persons. The personal contact sessions will also provide an opportunity of meeting resource persons in various courses and discuss academic issues related to their study. The resource persons will provide updated information and conceptual clarification on doubts of the learners. Further, the learners shall have an opportunity of sharing the ideas and experiences with their peer group. 17
Learner support services like SMS, Web information, helpline provided by CDL are highly useful in the learning process SAILAJA PAPPULA Indian Overseas bank Learner Support Services Library: Library facility is provided in the Administrative Building of GITAM Centre for Distance Learning, where course-wise textbooks are available for the use of learners. The learners are also be permitted to make use of Knowledge Resource Centre (University Central Library) on production of Identity card. Interface: This facility is available at Head Quarters, where the administrative staff, core faculty and resource persons will attend to the requirements of the learners during office hours on all working days. Study Centres/Information centres: To provide individualized support to learners, the University has established study centers/information centres in identified educational institutions in different parts of the state. The learners can interact with the academic counsellors and administrative staff on academic matters at these centers. 18
MBA with ample choice of specialization is very useful to software professionals to improve managerial skills MADHURI TARI GOPPALA Businee Executive, Muthoot Finance. Evaluation The performance of the learners shall be assessed, course-wise, on the basis of internal evaluation for 30 marks and semester-end examination for 70 marks. Internal evaluation shall be done on the basis of assignments. Two assignments for each paper have to be submitted as per the schedule communicated. These assignments will be valued for 30 marks and a candidate has to secure a minimum of 10 marks for a pass in internal assessment. The semester-end examinations shall be conducted at notified centres only. The semester-end examination is conducted for 70 marks in each course/paper. A candidate has to secure a minimum 40 marks (including specified minimum marks in internal assessment) to secure a pass in the examination. Semester-end Examination: The University conducts semester-end examination. Learners will be permitted to appear for the semester-end examination subject to the conditions that registration for the courses, in which they wish to appear is valid, and minimum time to pursue these courses is completed. The learners should register for all the courses/papers in the first attempt in any semester of study. However, they can appear for examination in courses as per their choice. Irrespective of result, the learner will be promoted to the next semester of the course of study. Examination Centres: Visakhapatnam, Hyderabad, Vijayawada and Tirupati. Examination centre may be changed at the discretion of the University. Submission of Application Form (incase of supplementary candidates): Examination application forms can be obtained from the Centre for Distance Learning, GITAM University, Visakhapatnam or downloaded from the website www.gitam.edu or from its study centres. The learners have to submit duly filled-in examination applications to the University along with Demand Draft / Banker s Cheque drawn in favour of CDL, GITAM University, payable at Visakhapatnam, within the stipulated time. 19
Grading System: Based on the learner s performance during a given semester, a final grade will be awarded at the end of the semester. The grades and the corresponding grade points are as given in the table below: Grade Grade points Absolute Marks O 10 90 and above A+ 9 80-89 A 8 70-79 B+ 7 60-69 B 6 50-59 C 5 40-49 F 0, Failed Less than 40 The Grade Point Average (GPA) will be calculated as per the formula given below : Σ [C X G] GPA = ΣC where C = no. of credits for the course G = grade points obtained by the Learner in that course Grade Point Average is awarded to those candidates who pass in all the courses in that semester. The required CGPA for a learner to be declared to have successfully passed and secured a class is as shown below: Distinction > 8.0* First Class > 7.0 Second Class > 6.0 Pass > 5.0 * In addition to the required CGPA of 8.0, the learner must have necessarily passed all the courses of every semester in the first attempt only. Conduct of examinations and internal assessment is very efficient DANTULURI CHAITANYA LAKSHMI Housewife 20
General Guidelines: (i) (ii) (iii) (iv) (v) The learners have to fill-in the admission application form / re-registration form / examination application form carefully and enclose the copies of all required certificates. Incomplete application forms / re-registration forms received after due date or having wrong options of courses or electives or false information, shall be rejected. Fee once paid will not be refunded or adjusted forward. Learners are advised to visit: cdl.gitam.edu for academic calender and information alerts. The University reserves the right to change the rules and regulations relating to admissions, examinations, etc., from time to time. However, any rule as amended, shall come into force with immediate effect and applicable to all the learners irrespective of the year of registration.