EUROPEAN MOBILE INSIGHTS 2012 NORTON CYBERCRIME REPORT APRIL 2013

EUROPEAN MOBILE INSIGHTS 2012 NORTON CYBERCRIME REPORT APRIL 2013

EUROPEAN MOBILE INSIGHTS: 2012 NORTON CYBERCRIME REPORT 9 COUNTRIES DENMARK, FRANCE, GERMANY, ITALY, NETHERLANDS, POLAND, RUSSIA, SWEDEN, UNITED KINGDOM 4,500 ONLINE ADULTS AGED 18-64

KEY THEMES CHANGING FACE OF CYBERCRIME: CYBERCRIME IS GOING MOBILE EUROPEANS VALUE AND RELY UPON THEIR MOBILE DEVICES MORE THAN EVER MOBILE DEVICES: A WEALTH OF PERSONAL AND SENSITIVE INFORMATION LOSING A MOBILE DEVICE IS COMMON, COSTLY AND STRESSFUL RISKY BEHAVIOUR ON MOBILE DEVICES AND PUBLIC WI-FI MOBILE BEHAVIOURS & ACTIVITIES ACROSS EUROPE

CHANGING FACE OF CYBERCRIME: CYBERCRIME GOES MOBILE AS CONSUMERS GO MOBILE, SO DO CYBERCRIMINALS 9/10 EUROPEAN ADULTS ARE MOBILE DEVICE USERS CLOSE TO 3/10 HAVE RECEIVED A TEXT MESSAGE FROM SOMEONE THEY DIDN T KNOW, REQUESTING THAT THEY CLICK ON AN EMBEDDED LINK OR DIAL AN UNKNOWN NUMBER TO RETRIEVE A VOICEMAIL 1/10 HAVE FALLEN VICTIM TO MOBILE CYBERCRIME

EUROPEANS VALUE THEIR MOBILE DEVICES MORE THAN EVER 1/3 ONLINE ADULTS COULD NEVER GIVE UP THEIR MOBILE DEVICE 1/4 ONLINE ADULTS INDICATE THAT THEIR MOBILE DEVICE WOULD BE ONE OF THE TOP TWO PERSONAL ITEMS THEY WOULD SAVE IF THEIR HOUSE WAS ON FIRE

EUROPEANS INCREASINGLY RELY ON THEIR MOBILE DEVICES WHAT PEOPLE DO ON MOBILE DEVICES. 54% SURF THE INTERNET 37% ACCESS SOCIAL NETWORKS 17% SHOP ONLINE 21% SHARE DOCUMENTS, FILES, AND VIDEOS 26% WATCH VIDEOS AND LISTEN TO MUSIC 16% MAKE MOBILE PAYMENTS

IN THE EVENT OF THEFT OR LOSS, A TREASURE TROVE OF PERSONAL INFORMATION STORED ON THE DEVICE CAN POTENTIALLY BE ACCESSED MOBILE DEVICES: A WEALTH OF PERSONAL AND SENSITIVE INFORMATION ACCESS OR STORE SENSITIVE INFORMATION ON THEIR MOBILE DEVICE 69% OVER 1/3 STORE OR ACCESS PERSONAL E-MAILS

MOBILE DEVICES: A WEALTH OF PERSONAL AND SENSITIVE INFORMATION WHAT EUROPEANS SEND BY E-MAIL: 34% WORK RELATED DOCUMENTS AND CORRESPONDENCE 18% PASSWORDS FOR OTHER ONLINE ACCOUNTS 16% BANK STATEMENTS

LOSING A MOBILE DEVICE IS COMMON, COSTLY AND STRESSFUL 3/10 HAVE EXPERIENCED MOBILE DEVICE THEFT OR LOSS

LOSING A MOBILE DEVICE IS COMMON, COSTLY AND STRESSFUL 122 AVERAGE COST WHEN LOSING A MOBILE PHONE 233 AVERAGE COST WHEN LOSING A TABLET COSTS IN REPLACEMENT OR TEMPORARY USE OF ANOTHER PHONE OR TABLET, ETC

LOSING A MOBILE DEVICE IS COMMON, COSTLY AND STRESSFUL BIGGEST WORRIES FOR OWNERS OF LOST OR STOLEN PHONES BIG BILLS FROM CALLS PRETENDING TO BE THE OWNER HAVING CONTACTS CONTACTED MAKING PURCHASES 43% 27% 26% 26% BIGGEST WORRIES FOR OWNERS OF LOST OR STOLEN TABLETS SOMEONE ACCESSING THEIR PERSONAL DETAILS (E.G., BANK ACCOUNT, PHOTOS, CONTACTS) 54%

RISKY BEHAVIOR ON POTENTIALLY UNSECURE WI-FI 3/5 ONLINE ADULTS USE FREE PUBLIC OR UNSECURED WI-FI 46% OF THOSE WHO USE FREE OR UNSECURED WI-FI CONNECTIONS ARE CONCERNED ABOUT THE SECURITY OF THEIR CONNECTION

RISKY BEHAVIOR ON POTENTIALLY UNSECURE WI-FI 43% ACCESS PERSONAL E-MAIL 38% ACCESS THEIR SOCIAL NETWORK ACCOUNT 21% SHOP ONLINE 18% ACCESS THEIR BANK ACCOUNT

RISKY BUSINESS ON MOBILE DEVICES 1/3 DO NOT USE SECURE PAYMENT METHODS WHEN MAKING PURCHASES FROM THEIR MOBILE DEVICES 4/10 ADMIT TO NOT ALWAYS DOWNLOAD APPS FROM TRUSTED SOURCES 1/3 DO NOT PASSWORD PROTECT THEIR DEVICE

MOBILE BEHAVIOURS & ACTIVITIES ACROSS EUROPE DIFFERENCES BETWEEN EUROPEAN COUNTRIES: 13% OF GERMANS FEEL SAFE MAKING PURCHASES FROM THEIR MOBILE DEVICE 15% OF RUSSIANS FEEL SAFE MAKING PURCHASES FROM THEIR MOBILE DEVICE 24% OF ITALIAN CONSUMERS WHEREAS A HIGHER NUMBER OF POLISH AND ITALIAN CONSUMERS FEEL SAFE MAKING PURCHASES 32% OF POLISH CONSUMERS

MOBILE BEHAVIOURS & ACTIVITIES ACROSS EUROPE 13% 4% THE DANISH ARE MORE LIKELY TO STORE BANK ACCOUNT INFORMATION ON THEIR MOBILE DEVICE THAN THEIR GERMANS COUNTERPARTS

THANK YOU

THE METHODOLOGY DETAIL STRATEGYONE CONDUCTED AN ONLINE SURVEY AMONG: 13,018 ADULTS (4500 IN EUROPE) THE SURVEY WAS CONDUCTED IN 24 COUNTRIES (AUSTRALIA, BRAZIL, CANADA, CHINA, COLOMBIA, FRANCE, DENMARK, GERMANY, INDIA, ITALY, JAPAN, MEXICO, NETHERLANDS, NEW ZEALAND, POLAND, RUSSIA, SAUDI ARABIA, SOUTH AFRICA, SWEDEN, TURKEY, UNITED ARAB EMIRATES, UNITED KINGDOM AND UNITED STATES). EUROPE DATA IN BASED UPON 1. UK 2. FRANCE 3. GERMANY 4. DENMARK 5. SWEDEN 6. NETHERLANDS 7. ITALY 8. POLAND 9. RUSSIA THE SURVEY WAS CONDUCTED IN THE PRIMARY LANGUAGE OF EACH COUNTRY, AND QUESTIONS ASKED WERE IDENTICAL ACROSS ALL COUNTRIES. INTERVIEWS WERE CONDUCTED BETWEEN 16TH JULY 2012 30 TH JULY 2012. THE MARGIN OF ERROR FOR THE TOTAL SAMPLE OF ADULTS (N=13, 018) IS +/- 0.9% AT THE 95% LEVEL OF CONFIDENCE. THE MARGIN OF ERROR FOR THE TOTAL SAMPLE OF ADULTS IN EUROPE (N=4,500) IS =/- 1.46 AT THE 95% LEVEL OF CONFIDENCE. IMPORTANT NOTES: THE NORTON CYBERCRIME REPORT IS AN ANNUAL REPORT COMMISSIONED BY NORTON BY SYMANTEC AIMED AT UNDERSTANDING HOW CYBERCRIME AFFECTS CONSUMERS AND HOW THE ADOPTION AND EVOLUTION OF NEW TECHNOLOGIES IMPACTS CONSUMERS SECURITY. THE RESEARCH WAS CONDUCTED BY STRATEGYONE, AN INTERNATIONAL RESEARCH AGENCY. THIS REPORT IS THE MOBILE CHAPTER OF THE NORTON CYBERCRIME REPORT 1000 ADULT RESPONDENTS WERE INTERVIEWED IN EACH OF USA AND INDIA, 500 IN ALL OTHER COUNTRIES.

DEFINITION OF MOBILE CYBERCRIME MOBILE CYBERCRIME IS DEFINED AS ANY OF THE FOLLOWING ACTIVITIES: I RESPONDED TO AN UNSOLICITED SMS TEXT MESSAGE WHICH CAPTURED MY PERSONAL DETAILS MY PHONE WAS INFECTED AND A TEXT MESSAGE WAS SENT FROM MY MOBILE PHONE WITHOUT MY PERMISSION OR KNOWLEDGE THAT I LATER HAD TO PAY FOR I EXPERIENCED ANOTHER TYPE OF CYBERCRIME ON MY CELL / MOBILE PHONE / TABLET DEVICE