Undergraduate Programs Professor Hui Kai Lung Associate Dean HKUST Business School September 27, 2014
What is Business Study
What Do We Study? Design and engineering Scientific discovery Organization and application 3
Some Common Questions You will learn how to do business along the way? Ans: Maybe the basics, but to run a business well you need to pick up some well-thought principles and guidance. Business study is soft? Ans: Not true. Successful businesses are often guided by models and analysis that require formal training. There is little discovery or innovation in business studies? Ans: We create new business concepts and ideas, and advance process or product innovations. Business is not a profession? Ans: Aren t there many professional societies, accreditations, and certifications? HKICPA, CFA Institute, ISACA, HKMA, etc. 4
Our Programs: What do we offer
Business and Management (B&M) and Global Business (GBUS) B&M Major selection exercises by end-of-year-1 / middle-of-year-2 Common First Year Year 2 GBUS Student entering via the GBUS route will be guaranteed the GBUS Major in Year 2 25 GBUS Major places are reserved for B&M students in the year-1 major selection exercise Year 3 Final Year 6
BSc in Economics and Finance Features Solid training in scientific basis of ECOF Analytical skills / quantitative methods Coherent frameworks Systematic theories Mathematical and statistical tools Graduates Can perform quantitative analysis of ECOF issues Well prepared for further studies in ACCT, ECON, FINA, MGMT, or MARK Job prospects Banking/finance, accounting/auditing/taxation, investment, insurance Postgraduate studies 7
BSc in Quantitative Finance Features Manages money Exclusive enrichment Bloomberg Training, Career Mentor Link Program, Finance Practicum, QFIN Seminar Series Small class learning Strong reputation Strong alumni network Ranking/Achievements Dept. ranks #1 in Asia-Pacific and #23 in the world (ASU ranking) SCMP/IFPHK Financial Planner Award 2014 Job prospects 85% Banking & finance Investment/commercial banking Portfolio/asset management, insurance, etc. 15% Accounting, government and public entities, etc. 8
BBA in Professional Accounting Features External recognition HKICPA, ACCA, CPA Australia Strong professional partnership internship opportunities Ranking/Achievements Dept. ranks #17 in the world (UT Dallas research ranking, 2009-2013) 94.5% employed upon graduation Graduates receive top awards in professional examinations Job prospects Most placed in Big4 CPA firms 95% in the commerce & business sector 9
BBA in Economics Features Understand the structure and operation of the economy Systematic methodologies in analyzing economic issues Individual and firm decisions Government policies Investments, employment, trade, growth, etc. Ranking/Achievements Dept. ranks #30 in the world (QS economics and econometrics ranking 2014) #1 in Asia (European Economic Association 2003) Job prospects Banking & finance Administration Management & marketing Accounting/auditing/taxation 10
BBA in Finance Features Professional qualifications CFA, CFP, PRM, FRM Academic partner of CFA Institute and the Professional Risk Manager s International Association (PRMIA) First ever student managed investment fund (SMIF) course Sponsored competitions CFA Institute Research Challenge SCMP/IFPHK Financial Planner Award Ranking/Achievements Dept. ranks #1 in Asia-Pacific and #23 in the world (ASU ranking) Champion of SCMP/IFPHK Financial Planner Award (University Category) 2014 HK Champion of CFAI Research Challenge 2012-13 Job prospects Banks, investment firms, accounting firms, insurance companies, general corporate sectors 11
BBA in Global Business Features Capstone project real business project for a company Up to two international exchange opportunities Student-program partnership Develop leadership skills via student-led activities Media coverage ( 星 島 日 報 報 道 ) 來 自 法 國 的 科 大 應 屆 環 球 商 業 及 市 場 學 畢 業 生 潘 俊 銘 (Jeremie Plane), 成 功 通 過 七 輪 面 試 獲 聘 為 環 球 免 稅 店 DFS Galleria 的 見 習 行 政 人 員, 負 責 處 理 名 牌 商 品 工 作 他 表 示 應 徵 DFS Galleria 是 經 過 七 輪 面 試 才 獲 得 職 位, 懂 得 法 語 英 語 普 通 話 和 廣 東 話 是 其 優 勢 " Job prospects 50% banking & finance 20% consulting 10% FMCG, retail, hospitality, marketing 5% startup/entrepreneurship 12
BBA in Information Systems Features 1 st in Asia to align with ISACA model curriculum Fast track to certified information systems auditor (CISA) Excellent internship opportunities Latest technologies from leading vendors Ranking/Achievements Ranks #11 in the world (QS computer science and IS ranking 2014) Frequent winners of business-it case challenges Job prospects IS Auditing Database Administration Technology Entrepreneurship Industry Solutions Service Business Analytics Network Administration E-Commerce & M-Commerce IS Consultancy/ Technology Advisory Intellectual Property and Trademark Consultancy 13
BBA in Operations Management Features Operational excellence People, process, technology A wide variety of learning Class and company projects Simulation games Ranking/Achievements Dept. ranks #25 in the world (UT Dallas research ranking, 2009-2013) Job prospects Strategic and tactical planning, coordination of operation, resource allocation, process control/improvement, etc. Trade and logistics, merchandizing, retail, finance, consulting, government and public service, etc. 14
BBA in Management Features Equip students with skills & knowledge to be global managers Practical skills in planning, decision making, and problem solving Latest strategies in: HR, organizational behavior, strategic management, CSR, entrepreneurship, etc. Ranking/Achievements Dept. ranks #17 in the world (UT Dallas research ranking, 2009-2013) Job prospects Public administration, logistics, retail, consulting, hotel & hospitality, services, IT, public relations, HR, education Entrepreneurship 15
BBA in Marketing Features Extensive use of cases and marketing games/simulations Engage speakers from top global and local brands Ranking/Achievements Dept. ranks #14 in the world (UT Dallas research ranking, 2009-2013) Job prospects Marketing agency, marketing research, banking & finance, FMCG/retail, public administration 16
World Bachelor of Business Features Three continents North America: USC Asia: HKUST Europe: Bocconi International and diverse classmates and culture Three degree certificates One from each partner university Self-financed Media coverage Three of the world s most prestigious business schools are joining forces to launch a threecontinent undergraduate degree in business. Financial Times One sign of its significance was the spectacular international coverage. Bloomberg Business Week Job prospects Global career options International business 17
Major Options 100 150 50* 180 Economics Finance Global Business Information Systems 190 190 120 200 Management Marketing Operation Management Professional Accounting 50 Economics & Finance 25 Quantitative Finance 89% entered 1st BBA choice (excl. GBUS) 99% entered 1st or 2nd BBA choice (excl. GBUS) 18
Non-Business Minor Options 19
Curriculum Business-related: ~65% Breadth: ~35% Business Breadth 3 business courses outside first major (for BBA) Business Core Courses Accounting Economics Financial Management Information Systems Operations Management Marketing Management Organizational Behavior Business Case Analyses Business Communication Business Statistics Business Ethics Calculus Graduation Requirement: 120 credits 20
Curriculum Single Major Double Majors Graduate with BBA/BSc degree Two Minors One Minor 39 combinations of UG business degree programs 80%+ graduated with more than a single major 21
Why HKUST Business School
Brief History & Achievements 1991 1994 Established along with the University Pioneered free switching of majors Launched exchange programs with top business schools Wharton (UPenn), Univ. of Southern California, etc. 1999 Accredited by the AACSB International 2001-04 #1 MBA program in Asia Pacific by Financial Times 2011-13 #1 Asia s Best University by Quacquarelli Symonds (QS) Asian University Rankings 2009-13 World #1 EMBA program by Financial Times 2014 #1 in Asia (for five consecutive years) and World #14 MBA program by Financial Times 23
International Faculty An international mix of 140+ faculty members with PhD from renowned universities British Columbia Princeton Chicago Purdue Columbia Rochester Cornell Southern California Harvard Stanford Illinois Texas Indiana UC Berkeley Michigan UCLA MIT Wharton NYU Yale Ohio State HKUST Canada 5% Europe 7% India 9% Hong Kong 15% USA 18% PRC 32% Others 14% 24
International Students An international mix of full-time students from 30+ countries Austria France Luxembourg Singapore Bangladesh Germany Malaysia Sweden Bulgaria Greece Mexico Switzerland Canada India Moldova Taiwan China Indonesia Netherlands Thailand Czech Republic Italy Norway Ukraine Denmark Japan Pakistan United States Ecuador Korea Philippines Vietnam Egypt Lithuania Poland 25
Global Exposure International Exchange 50%, or ~400 of students go for exchange every year 4,000+ outgoing exchange students since program inception 122 well known exchange partners worldwide Canada: 11 U.S.: 38 50 22 Others: 12 47 China: 10 Mexico: 1 3 26
Student Life Case Competitions Credit-bearing Projects Business Cohorts Student Societies 27
Global Employability Survey 2013 HKUST ranked No. 18 worldwide World Rank University Ranked 1. University of Oxford 2. Harvard University 3. University of Cambridge 4. Stanford University 5. Massachusetts Institute of Technology No. 1 in Hong Kong ----------- No. 2 in Asia 16. École Polytechnique ParisTech 17. H.E.C. Paris 18. Hong Kong University of Science and Technology 19. École Normale Supérieure Paris 20. Australian National Univ. 28
Graduates 2013 97%+ of our graduates were employed or engaged in further studies Some of our Employers Bank of America Merrill Lynch Bloomberg L.P. Boston Consulting Group Deloitte Touche Tohmatsu Deutsche Bank Ernst & Young Goldman Sachs (Asia) LLC HSBC Jardine OneSolution JP Morgan Chase Ogilvy & Mather KPMG Mckinsey & Company Morgan Stanley PricewaterhouseCoopers 29
Employment Nature 2013 System Analysis & Programming 6% Insurance / Real Estate Services 4% Others 10% Accounting / Auditing / Taxation 26% scientific / research work, advertising / PR, merchandising/ purchasing, teaching, protective services, engineering, etc. Administration / Management 16% Marketing / Sales 16% Banking / Finance 22% 30
2015 Admission Info
Our Community Student Mix (2015 intake projection) Current Undergraduate International 3,063 Mainland 9% 9% Direct Admissions 12% 2015 Intake projection 70% Female: 54% Male:46% JUPAS 32
Admission Routes Program code Indicative intake 5003 Business and Management (B&M) 675 Total 700 5013 Global Business (GBUS) 25 Senior Intake (non-jupas) Indicative Intake Target Sub-degree holder ~20 Partnership Program (non-jupas) World Bachelor in Business (WBB) Indicative Intake Target 45 worldwide 33
Admissions Requirement: HKDSE Minimum Requirement Minimum four core subjects plus two electives 433233 English Grade 4 Chinese Grade 3 Maths Grade 3 Liberal Studies Grade 2 X1 Grade 3 X2/ M1/M2 * Grade 3 Extended modules in Mathematics (M1/M2) = Elective Other language subjects Elective Applied Learning subjects Elective No specific subject requirement; students from all disciplines will be considered 34
Admissions Requirement: HKDSE Score Calculation English x 2 Math x 2 Best 4 C/X Mathematics (compulsory part) Best 4 core or elective subjects Final Score 35
Admissions Requirement: HKDSE Minimum Requirement Illustrative example: Subjects Eng ( 2) Chi Math ( 2) LS X (1) X (2) X (3) M1 / M2 HKDSE admission score for SBM Grade 5 4 4 5 5* 5 4 5* 40 (max attainable: 56) Admission Score (before bonus) = (2 Eng) + (2 Math) + best four core or elective subjects = (2 Eng) + (2 Math) + M1/M2 + X(1) + LS + X(2) = (2 5) + (2 4) + 6 + 6 + 5 + 5 = 40 Past JUPAS intake from Band A : 100% 36
JUPAS 2014 Statistics Eng (x 2) Chi Math (x 2) LS X (1) X (2) X (3) M1 / M2 score Median 5 3 5 4 5* 5 -- 4 39 SBM Lower Quartile 5 4 5 5* 4 4 -- -- 38 Median 5* 5* 5** 5* 5** 5* 5* 5* 51 GBUS Lower Quartile 5* 4 5* 5 5** 5* 5* 5* 49 An average of grade 5 is expected for SBM An average of grade 5* is expected for GBUS 37
Admissions: Bonus The next best subject among the following: Core or elective subjects; or Other languages; or Applied Learning subjects ( Attained with Distinction will be counted as Level 3) Final Band A pool applicants Outstanding OEA/ 500-word personal statement (named "additional information" on the JUPAS form) 38
Admissions Interviews? Business and Management (B&M) Program (5003) Not a must Global Business (GBUS) Program (5013) Yes A selected group of students will be invited to engagement activities organized in November and May 39
More Information 40
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