CAPILANO UNIVERSITY BRAND GUIDELINES

CAPILANO UNIVERSITY BRAND GUIDELINES DECEMBER 2016

CONTENTS 02 Brand Goal & Objectives 03 Key Messages 04 Brand Essence 06 Our Logo 10 Tagline 11 Email Signature 12 Logo Overlays 14 Typography 16 Colours 18 Photography This booklet contains guidelines for the use and deployment of the Capilano University brand. Our brand s strength and significance are built over time only through consistent, effective use. This document provides the guidelines and best practices to ensure our story is heard, remembered, retold and actively served. The use of all Capilano University brand elements is restricted to the applications shown here. To ensure quality and appropriate treatment, other uses should be reviewed in advance by communications + marketing. COPYRIGHT The Capilano University logo and graphic elements are protected under the copyright laws of Canada. Use of the logo is restricted to Capilano University s activities. Unless otherwise specified, no individual or organization has permission to copy, redistribute, reproduce, republish or modify the logo in any form without the written permission of Capilano University. 20 Our Audience 22 Social Media Icons 24 Business Papers CAPILANO UNIVERSITY BRAND GUIDELINES 1

BRAND GOAL & OBJECTIVES KEY MESSAGES GOAL Capilano University is recognized as British Columbia s leading experiential university. OBJECTIVES Inspire pride in Capilano University, among students, staff, faculty and alumni. Promote recognition of CapU as a creative, experiential university. Increase perception of Capilano University as a place to complete a meaningful degree. Establish Capilano University as a place that excels at developing creative leaders. Build an authentic emotional connection with Capilano University for students, alumni, faculty, staff and the North Shore community. Aspire to a culture of cooperation between faculty, staff and students. Capilano University s key messages form the foundation for what the University wants to communicate to the world. The messages are not meant to be used verbatim. They are the root of what we want to say, but how we say it depends on many factors, such as context, medium and audience. KEY MESSAGES Capilano University is realizing its vision as the leading post-secondary learning environment in British Columbia for experiential learning. Located at the base of British Columbia s stunning North Shore mountains, Capilano University is an inspiring, natural place to be intellectually stimulated and creatively adventurous. Capilano University is committed to student success through its focus on learning and by preparing skilled graduates who are primed to be future leaders. Capilano University provides a challenging, collaborative and creative environment for learning. 2 CAPILANO UNIVERSITY BRAND GUIDELINES CAPILANO UNIVERSITY BRAND GUIDELINES 3

BR AND ESSE NCE Our brand essence is a checklist that highlights the core aspects of what the Capilano University brand is CO N FI D E NT ENDURING We are self-assured of our place as We take pride in 50 years of history, all about. These five words are easy to remember and a university, and our graduates are as well as the origins of the name assured of their ability to make Capilano and our connection with change in the world. local First Nations. can be used as a reference point when creating any branded materials. Ask yourself: does the piece I am creating exemplify this essence? If it doesn t, then you probably need to rethink and adjust. Each word has been described to provide context. U N I FI E D LUMI N O US We are diverse in thinking, but Speaks to lightness, in the sense connected in our vision and mission. of footprint, nimbleness and visual CR E ATI V E Creativity is at the heart of the feel. Underscores illuminating through education. University visible in student output, academic programming and faculty collaboration. 4 CAPIL ANO UNIVERSIT Y BR AND GUIDELINES CAPILANO UNIVERSITY BRAND GUIDELINES 5

OUR LOGO STANDARD LOGO SECONDARY LOGO There are two main versions of the CASUAL LOGO full Capilano University logo: centred This can be used in cases where the and horizontal. audience is familiar with the brand, In cases where the logo stands alone, or can be centred in a layout, and a more casual voice is being applied. (Example: merchandise) CapU_logo_centred_cmyk.eps the centred logo is to be used. (Example: letterhead) CapU_logo_casual_cmyk.eps In cases where the logo fits on a grid CapU_logo_horizontal_cmyk.eps and needs to align with other left- and right-aligned elements, the horizontal logo is to be used. (Example: viewbook cover, business cards) FACULTY/SCHOOL TREATMENT This treatment is a special lockup designed for faculties or schools that need their own logo treatment. Use your treatment in place of the University logo on materials that are CapU_logo_faculty_bus-prof_studies_cmyk.eps specific to the promotion of your MINIMUM SIZE Minimum size for logo depends on which version you use: unit/faculty/etc. Never put the University logo and a school s treatment on the same page. 0.7" 0.6" CapU_logo_school_business_cmyk.eps NOTE: Only the University s communications + marketing team CapU_logo_horizontal_grey.eps The logo exists in four colour modes: Full colour (CMYK or RGB) can make these logos. Please obtain your file from them, and do not create it yourself. Grey Black ADDRESS LOCKUP CapU_logo_horizontal_black.eps White / Reverse Please endeavour to use the colour logo unless colour isn t an option. CapU_logo_address_lockup_CMYK.eps CapU_logo_horizontal_white.eps An address lockup for the Sunshine Coast is also available. Please contact communications + marketing if you require it for your work. 6 CAPILANO UNIVERSITY BRAND GUIDELINES CAPILANO UNIVERSITY BRAND GUIDELINES 7

OUR LOGO LOGO DOS AND DON TS Never place the logo over a busy image. When using the logo over image areas, select a wide swathe of very dark or light colour. The black or white versions will work best in conjunction with photos. Never adjust the colour or arrangement of the logo file. There is an existing version for whatever you need! If you have a specific need, please contact communications + marketing. When placing the logo on a dark colour, don t place a white box behind the logo. Use the proper colour or reversed version. PROPORTION Never stretch or squish the logo. Use original proportions. SACRED AREA Also known as the minimum exclusion area, the sacred area is the area around the logo into which no type or other element should encroach. It is established as a proportion of the logo using an element. In this case, the sacred space element is equal to the height of the letters in the word CAPILANO. LOGO FILE FORMATS Encapsulated Postscript (EPS) EPS is a vector format that can be scaled infinitely without losing image quality. This is the preferred version and must be used for offset printing. Used in signage, print ads, flyers, and other print collateral materials. Portable Network Graphics (PNG) PNG is a raster graphics file format for digital imaging, web applications and electronic templates. Raster formats have a fixed resolution which means that if the image is increased in size, the image will degrade, losing detail and appearing unsharp or out of focus. PNGs are the preferred format over JPGs as they allow transparent backgrounds for easy placement over coloured areas. Used in website, web ads, social media, Word documents, PowerPoint presentations. 8 CAPILANO UNIVERSITY BRAND GUIDELINES CAPILANO UNIVERSITY BRAND GUIDELINES 9

TAGLINE EMAIL SIGNATURE The tagline Connecting Through Experience speaks to Capilano University s positioning as an experiential university, as well as the nurturing educational environment that Capilano University offers. It is the only tagline that can be used in combination with the logo. LOGO / TAGLINE LOCKUPS There are two logo/tagline lockup files. The logo lockup refers to the combination of the logo with all its elements. These can be used in cases where the tagline needs to be integrated into the wordmark. The email signature is set in Calibri (see fonts, page 14-15). This is also the font to be used for the body of an email. The signature is clean and contains only one logo: the university emblem. We strongly advise that the logo be hosted on a server, rather than included as an attachment to the email. C ONNECTING THROUGH EXPERIENCE CapU_logo_tagline_lockup_CMYK.eps C ONNECTING THROUGH EXPERIENCE CapU_logo_tagline_inline_CMYK.eps TAGLINE IN LAYOUT The tagline doesn t have to be locked up with the logo. In cases where there is room in the layout, it can be positioned in a place on the page appropriate to the grid and layout. Where possible, use the following type styles: Logo linked, not attached Font: Calibri Text size: one point smaller than body of email Brandon Text Bold All Caps Tracking: +120 CONNECTING THROUGH EXPERIENCE The logo file is sized to fit in the email signature. It is sized to 180 x 38 pixels. CONNECTING THROUGH EXPERIENCE CapU_logo_horizontal_rgb_EMAIL.png 10 CAPILANO UNIVERSITY BRAND GUIDELINES CAPILANO UNIVERSITY BRAND GUIDELINES 11

LOGO OVE RL AYS The logo can be used as an overlay If you are interested in this for texture, both on top of a treatment, contact communications photograph and on a field of flat + marketing, as it requires some colour. This can be done using any of advanced graphic design and the brand colours. production skills. When using the logo overlay on a solid colour, use a screen of the same colour to create the tint effect. This is a Capilano Cyan background This is a Capilano Cyan background at 60% with a transparent logo. at 100% with a tint logo over top. These logos are available in two files: Tints of the colours Transparent versions of the colours CapU_emblem_1colour_TINT.ai CapU_emblem_1colour_transparency.ai When using the logo overlay on a photo, use a screen of a matching colour to create the tint effect. You can overlay the same logo twice to create different transparency as well. 12 CAPIL ANO UNIVERSIT Y BR AND GUIDELINES CAPILANO UNIVERSITY BRAND GUIDELINES 13

TYPOGRAPHY PRIMARY FONTS The brand has three primary fonts. These are for use in advertising, print and digital materials, brochures and all designed applications of the brand. SECONDARY FONTS In cases where Brandon, Aleo and Lato are not available, Calibri is our secondary sans serif font, while Cambria is our secondary serif. The most common uses for these fonts are email, PowerPoint and Microsoft Word files (such as a typed letter or report). Use Brandon Text in headers, large display text and callouts. Only the bold weight is required, and it is always to be set in ALL CAPS, tracked out generously. ABCDEFGHIJKLM NOPQRSTUVWXY Z 1234567890 BRANDON TEXT BOLD USED IN CAPS ONLY FOR HEADERS AND HIGHLIGHTING. Aleo and Lato are for use in all other typographic applications. ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890 ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890 Calibri Regular A strong, professional, clean sans serif for headers and highlighting. Cambria Regular A strong, professional, warm serif for headers and highlighting. ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890 Aleo A strong, professional, warm slab serif for body copy and smaller titles. ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890 Lato Sans Lighter and easy to read for detailed text, tables and sidebars. 14 CAPILANO UNIVERSITY BRAND GUIDELINES CAPILANO UNIVERSITY BRAND GUIDELINES 15

COLOURS This palette defines a flexible suite of colour for all applications of the Capilano University brand. Designated Pantone colours and their equivalents for other methods of reproduction are as shown. Adherence to these colour standards will serve to unify the visuals of the brand. NOTE: Due to the colourful nature of the Capilano University logo, Pantone spot colours will rarely be used. The Pantone numbers are included for reference but, most commonly, the CMYK mix will be used in print applications. NAME PMS CMYK RGB HEX PRIMARY PALETTE YELLOW 116C 0 18 100 0 255 207 46 FFCF2E ORANGE 151C 0 60 100 0 255 131 0 FF8300 RED 1797C 15 95 85 0 209 50 57 D13239 PRIMARY COLOUR Cyan is the University s primary brand colour. CYAN 306C 80 5 5 0 0 179 227 00B3E3 DARK BLUE 2935C 100 68 4 0 27 97 169 1B61A9 CYAN 306C 80 5 5 0 0 179 227 00B3E3 LIGHT GREEN 376C 55 5 100 0 130 188 0 82BC00 FACULTY COLOURS From the palette, five colours are selected to represent specific faculties. They are as follows: DARK GREEN 369C 70 15 100 0 99 167 10 63A70A COOL GRAY CG 9C 0 0 0 60 128 130 133 808285 ORANGE 151C EDUCATION, HEALTH & HUMAN DEVELOPMENT BLACK PROCESS 0 0 0 100 00 00 00 000000 RED 1797C FINE & APPLIED ARTS SECONDARY PALETTE OLIVE 378C 60 45 100 30 90 98 28 5A621C DARK BLUE 2935C BUSINESS & PROFESSIONAL STUDIES TEAL 3268C 90 3 58 0 0 155 129 009B81 LIGHT GREEN 376C GLOBAL & COMMUNITY STUDIES BURGUNDY 208C 30 100 60 30 140 29 64 8C1D40 TEAL 3268C ARTS & SCIENCES OCHRE 7409C 0 35 100 0 246 178 33 F6B221 16 CAPILANO UNIVERSITY BRAND GUIDELINES CAPILANO UNIVERSITY BRAND GUIDELINES 17

PHOTOGRAPHY When shooting or art directing photography for the Capilano University brand, always come back to the brand essence: Confident, Unified, Creative, Enduring, Luminous. Not every photo can speak to all the essence words, but they work as a good frame of reference. Confident: Photos should appear optimistic and bold, with people looking either focused or hopeful. Capturing the spirit of our culture in the models is key. Unified: Photos of people working together are effective. Elements on the page should form a clean composition. Creative: Look for creative or interesting angles to pull the viewer into the shot. Foreshortening, cropping or juxtaposition of scale can help achieve this. Enduring: Employ classically beautiful proportions and capture people in natural environments. Luminous: Capture an element of lightness in the shot. This can be either spotlights or natural light. The key is to create a bright, optimistic feel. 18 CAPILANO UNIVERSITY BRAND GUIDELINES CAPILANO UNIVERSITY BRAND GUIDELINES 19

OUR AUDIENCE PROSPECTIVE STUDENTS Recognizing that factors such as shifting demographics and changing student interests/expectations have an impact on our domestic enrolment, the University s Strategic Enrolment Management Report recommends a brand platform built around core strengths including program pathways, experiential learning, common experiences and industry connections. INTERNATIONAL STUDENTS For international students, Vancouver is one of the most desirable cities in the world. While some may come to the Lower Mainland for more globally recognized institutions, other international students may want a more student-focused experience in a beautiful setting that is emblematic of the region. This is where Capilano University has the opportunity to stand apart. ACADEMIC COMMUNITY Capilano needs to stand up and boldly take its place among Canadian universities, both in how it sees itself, and how it portrays itself to peer institutions. ALUMNI It is natural for alumni to want to see the prestige of their alma mater grow, as they see this reflecting back on themselves. The embracing of a confident brand will instill pride in alumni. However, there is more. The brand should also express its role alongside alumni in the community. Alumni should feel not only pride in the University, but continued engagement they should feel that Capilano University is a relevant force in their lives, regardless of the time they have been away. EMPLOYERS The University needs to be recognized by employers for instilling real-world skills and knowledge that prepare students to make a contribution to their workplace. They are not simply graduates with applied skills, though they are university graduates with the broader scope of thinking and ambition that accompanies a university education. Potential employers should be impressed to see a CapU degree on a resumé. 20 CAPILANO UNIVERSITY BRAND GUIDELINES CAPILANO UNIVERSITY BRAND GUIDELINES 21

SOCIAL MEDIA ICONS ACCOUNT NAME Always spell out Capilano University and then the full name of the department/program. e.g., Capilano University School of Business OR Capilano University Global Stewardship program AVATAR (OR PROFILE IMAGE) URL Always use CapU and a short name for the department/program. e.g., facebook.com/capubusiness or twitter.com/capubusiness MORE AVATARS Sub-brands Other departments use the one-colour avatar as their profile image across all social media channels. The standard avatar consists of the CapU symbol on a white background, plus the name if it fits at the size specified in the template. If the name is too long, use 3-4 letters. The letters can be a subject (FILM, BUS), course code (BADM, OREC, TOUR) or acronym (CSB, ABE, EAP). The colour of the avatar is determined by the faculty colour. For departments, Capilano s primary blue is used. Capilano Central Brand Cap s central social media channels use the following standard avatars across all social media channels. In each case, the mark is slightly tailored to best fit the platform. FACEBOOK Centred or casual logo can be used. Suggest introducing the brand with centred, then moving to casual. FACULTY/SCHOOL OREC Facebook DEPARTMENT Library Facebook Account names and URLs are always visible next to avatars, so minimal text is used on avatars in order to keep the image as large and visible as possible. Facebook centered Facebook casual TWITTER & INSTAGRAM OREC Instagram Library Instagram Because these icons are much smaller on screen and less likely to be viewed in isolation, the image is used on its own. Each is positioned to best use the frame shape. Twitter avatar Instagram avatar OREC Twitter Library Twitter 22 CAPILANO UNIVERSITY BRAND GUIDELINES CAPILANO UNIVERSITY BRAND GUIDELINES 23

2055 PURCELL WAY NORTH VANCOUVER, BC CANADA V7J 3H5 BUSINESS PAPERS BUSINESS CARDS ENVELOPES Business cards are printed full colour Shells can be printed with the logo, Envelopes are printed full colour File type: Adobe InDesign CMYK on the front with one spot so that imprinting only requires black CMYK on the front. For the colour on the back. for the text. standard #10, there are two options: standard and printed flap. the printed flap has an additional Simple Business Card Pantone colour on the flap. Jane Doe, BA, MA, PhD Position janedoe@capilanou.ca Standard envelope: 2055 PURCELL WAY NORTH VANCOUVER, BC CANADA V7J 3H5 T 604 123 4567 X 8910 C 604 567 8910 2055 PURCELL WAY NORTH VANCOUVER, BC CANADA V7J 3H5 Printed flap envelope: CAPILANOU.CA Complex Business Card The standard business card template will fit the content for most people s needs. However, for cases where more contact information is needed, this option is provided. Jane Doe, BA, MA, PhD Position Department janedoe@capilanou.ca No. 10 no window Additional line for a long title Additional line for other contact information T 604 123 4567 X 8910 C 604 567 8910 X 123 456 7891 X ADDITIONAL LINE - URL? 2055 PURCELL WAY NORTH VANCOUVER, BC CANADA V7J 3H5 No. 10 window 7.25" w x 5.25" h 9.5" w x 5.75" h Centre for International Experience Business Card This special template includes a Canadian flag icon for international audiences. Jane Doe, BA, MA, PhD Position janedoe@capilanou.ca T 604 123 4567 X 8910 C 604 567 8910 2055 PURCELL WAY NORTH VANCOUVER, BC 12" w x 9" h 13" w x 10" h Additional custom sizes may be created by communications + marketing on request CANADA V7J 3H5 24 CAPILANO UNIVERSITY BRAND GUIDELINES CAPILANO UNIVERSITY BRAND GUIDELINES 25

2055 PURCELL WAY, NORTH VANCOUVER, BC, CANADA V7J 3H5 T 604 986 1911 W CAPIL ANOU.CA SUNSHINE COAST CAMPUS 5627 INLET AVE, SECHELT, BC, CANADA V0N 3A0 T 604 885 9310 W CAPIL ANOU.CA OFFICE OF THE PRESIDENT 2055 PURCELL WAY, NORTH VANCOUVER, BC, CANADA V7J 3H5 T 604 984 4925 E PDANGERFIELD@CAPIL ANOU.CA 2055 PURCELL WAY NORTH VANCOUVER, BC CANADA V7J 3H5 BUSINESS PAPERS DIGITAL LETTERHEAD STANDARD LETTERHEAD PRESIDENT S LETTERHEAD Digital, Microsoft Word templates The letterhead is printed full colour The president s letterhead is printed File type: Adobe InDesign for for both letterheads are available. CMYK, one-sided. The letterhead CMYK on the front with a flood of producing printed letterhead. There Please remember to save and send includes a second sheet with just one Pantone colour on the back.this is also a Microsoft Word template your digital letters as PDFs. the emblem. special letterhead is sized differently for electronic use. File type: Adobe InDesign for at 6.5" x 9". producing printed letterhead. There is also a Microsoft Word template November 24, 2016 Mr. John Smith for electronic use. Organization Name 123 45678 Street Name November 24, 2016 Sechelt, BC V4S 1G6 Mr. John Smith Salutation, Organization Name 123 45678 Street Name Thank you for your letter regarding dic tet, nihitae rferum fuga. Nam, simus num nos eli- Sechelt, BC V4S 1G6 bus, ne vellecab ilit occabo. Nos et eos etur, optatur raeperios ent alit omnit re nobis int omnimet uritati repra idita qui odit aut quasper umquia volupidenis sero blaut laborrum Salutation, lam am enim re qui to omni rehendaere volupta tiatemp oritis nam, volenesed ut alique Nem natem quiam quatqui dolut que ma consendis molorest qui solent pre siti ipient. untem aditisi tioratu rehentio evelendis excea int aut ulparcil iur molupta Otatendio. Dam, omnis est voloratem ex es nes pro dolest aspiet everia debitam intur alia paribus, sum re, quis dellati busamen ihicilit et harum iur sequo mi, suntius alit que aut qui quibus eos volum quid mi, cullessiti aut eles etur? As restiissum nam volore, quo enis aspedit, verciur, occaborem erum res dundignatem. Itaquis acitin re et adipsundam, culluptio. Nemquam lat quiducil iusae vellaut molo im id utat officipsant harum exerest, sa nos dus atur ratis et pore coratiunt etum quat a necat molorepelit etur moluptat aut modissimin etur, eatium autentur molor sus posae desse perumqui dolorum dolum dolupta nessita. Sincerely, Letter continues here Thank you for your letter regarding dic tet, nihitae rferum fuga. Nam, simus num nos elibus, ne vellecab ilit occabo. Nos et eos etur, optatur raeperios ent alit dipient eatiaer ecatescipid milit exces volupti ncipsum ut dolupta delitio rerume omnit re nobis int omnimet uritati repra idita qui odit aut quasper umquia volupidenis sero blaut laborrum lam am enim re qui to omni rehendaere volupta tiatemp oritis nam, volenesed ut alique pre siti ipient. Letter continues here Thank you for your letter regarding dic tet, nihitae rferum fuga. omnit re nobis int omnimet uritati repra idita qui odit aut quasper umquia volupide- di aut omnisim fugit eum sitium delestem faccate mporeperat vellupi ctorepra volesequo od est, tes aut et ut liqui ditate quamusam secusda eribus. Ebis simi, nos eum experia spiendam et eumqui velignam que volent quodis dipicim enderiandi ullo te re volorecate volescitis ipid quam, susdaes reriossitium a vitas sedi te qui omnis vellore peliati tenectiur aut endite consequi quoditi aturemo loriorem. Nam, unt modi quiam, ipsam ium corest, samus arcid escid ea nost officto eaque ventemolor aliqui dem inctior erovita quatis debis audantur. Sincerely, Jane Doe Position, Department nis sero blaut laborrum lam am enim re qui to omni rehendaere volupta tiatemp oritis dolum voluptatemo intissitae consequo blates non coratem fuga. Nem conet iliquatet vel maiores torunt. Paul Dangerfield President 604.123.4567 Everite offic to eliti siminihicab ipsamus torpos adigende et lita sent, omnis ea volor aut janedoe@capilanou.ca ommoditam faccatur? Qui offic te alic totas cus dolum voluptatemo intissitae consequo dellati busamen ihicilit et harum iur sequo mi, suntius alit que aut qui quibus eos volum quid mi, cullessiti aut eles etur? As restiissum nam volore, quo enis aspedit, verciur, occaborem molo im id utat officipsant harum exerest, sa nos dus atur ratis et pore coratiunt etum quat a necat molorepelit etur moluptat aut modissimin etur, eatium autentur molor sus posae desse perumqui dolorum dolum dolupta nessita. Sincerely, Jane Doe Position, Department 604.123.4567 janedoe@capilanou.ca November 24, 2016 Mr. John Smith Organization Name The president s letterhead is sized to fit within a 7.25" x 5.25" envelope. It will also work in 7.5" x 5.5" if needed. In the envelope files, there is an option for a printed flap on the 7.25" x 5.25" version. This is an option for an extra touch on the envelope for letters written on this letterhead. 123 45678 Street Name Sechelt, BC V4S 1G6 Salutation, Thank you for your letter regarding dic tet, nihitae rferum fuga. Nam, simus num nos elibus, ne vellecab ilit occabo. Nos et eos etur, optatur raeperios ent alit omnit re nobis int omnimet uritati repra idita qui odit aut quasper umquia volupidenis sero blaut laborrum lam am enim re qui to omni rehendaere volupta tiatemp oritis nam, volenesed ut alique pre siti ipient. Otatendio. Dam, omnis est voloratem ex es nes pro dolest aspiet everia debitam intur alia paribus, sum re, quis dellati busamen ihicilit et harum iur sequo mi, suntius alit que aut qui quibus eos volum quid mi, cullessiti aut eles etur? As restiissum nam volore, quo enis aspedit, verciur, occaborem erum res dundignatem. Itaquis acitin re et adipsundam, culluptio. Nemquam lat quiducil iusae vellaut molo im id utat officipsant harum exerest, sa nos dus atur ratis et pore coratiunt etum quat a necat molorepelit etur moluptat aut modissimin etur, eatium autentur molor sus posae desse perumqui dolorum dolum dolupta nessita. Sincerely, Jane Doe Certain units and departments will have their own custom letterhead. Name of unit and contact info are treated as shown here: Position, Department 604.123.4567 janedoe@capilanou.ca SUNSHINE COAST CAMPUS 5627 INLET AVE, SECHELT, BC, CANADA V0N 3A0 T 604 885 9310 W CAPIL ANOU.CA 26 CAPILANO UNIVERSITY BRAND GUIDELINES CAPILANO UNIVERSITY BRAND GUIDELINES 27

WE ARE CAPILANO UNIVERSITY WE WILL BUILD OUR BRAND TOGETHER. EACH OF US HAS A PERSONAL RESPONSIBILITY TO NURTURE OUR BRAND ESSENCE AND PROTECT OUR VISUAL IDENTITY. WE WILL TAKE THIS BRAND INTO OUR FUTURE: CONFIDENT, UNIFIED, CREATIVE, ENDURING AND LUMINOUS. 28 CAPILANO UNIVERSITY BRAND GUIDELINES CAPILANO UNIVERSITY BRAND GUIDELINES 29

Contact To obtain permission to use the logo please contact: COMMUNICATIONS + MARKETING T 604 984 1709 E COMM-MARKETING@CAPILANOU.CA Place Branding This guidelines document, along with the general brand guidelines and the brand strategy, was prepared by Ion Brand Design. T 1 888 336 2466 E INFO@IONDESIGN.CA PLACEBRANDING.CA CAPILANO UNIVERSITY