COVER A N N U A L R E P O R T 2 0 1 5 EVOLVING TOWARDS A SUSTAINABLE FUTURE
OUR MISSION The 4C Association is the leading multi-stakeholder sustainable coffee platform, guiding the mainstream sector toward more sustainable production in a pre-competitive arena where all relevant stakeholders are enabled to participate. OUR VISION The 4C Association aims to unite all relevant coffee stakeholders in working towards the improvement of the economic, social and environmental conditions of coffee production and processing to build a thriving, sustainable sector for generations to come.
Annual Report 2015 4C Association 3 MESSAGE FROM THE PRESIDENT Throughout these years I have continuously learnt about the experiences and everyday challenges faced by farmers around the globe. These conversations have always been inspiring and revealing in equal measure. Even though these farmers have different concerns individually, they all face similar global challenges that need to be urgently addressed through strong cooperation and concrete actions. The many challenges that exist affect coffee producers more than any other actor in the coffee supply chain. Low wages, ageing farmer population, old trees, limited access to finance and social infrastructure, gender inequality, and low financial literacy rates. They all threaten the sustainable development of the coffee sector. While it is certain that progress has been made on many fronts, our individual efforts are not enough. Since the 4C Association was founded in 2006, the organization has been a global convener of a vast range of members with the aim of overcoming sustainability issues. Producers have worked together with retailers, traders have worked together with development organizations, verification and certification schemes have worked together, and roasters have worked together with civil society organizations. Now after almost 10 years and over 300 members, the 4C Association needs to scale its actions and become the organization that drives our common vision as the vehicle towards a new era of sustainability. We need a new form of cooperation to tackle the systemic sustainability challenges present in the coffee sector. Since June 2013 we have worked to define this alliance and achieve a global level of coordination and joint agenda setting. Alongside key partners, we have already taken steps to formalize this common goal and made the most of international engagement opportunities. Both the 4C Association and the Sustainable Coffee Program, powered by The Sustainable Trade Initiative IDH-, have shown their strong commitment to the continuation of their joint efforts by setting in motion a strategy to work towards common initiatives that will eventually have lasting impact at a farmer level. The Global Coffee Platform is the result of these unique efforts we need. It has been a pleasure and an honour being part of the 4C Association and its achievements. The Global Coffee Platform will continue to deliver benefits to all its members worldwide and I am looking forward to witness its further impact at farm level. Thank you. Robert Waggwa Nsibirwa Chairman of the Council of the 4C Association
Annual Report 2015 4C Association TABLE OF CONTENTS 3 Message from the Chairman 5 Message from the Executive Director 6 21 Milestones of 2006 2013 22 23 A decade of joint efforts 24 27 Milestones of 2014 2015 28 29 Membership 30 31 Supply & Demand 32 33 Units & Workers Hectares & Production 34 35 Balance & Budget 36 37 Directory 38 39 The Global Coffee Platform
5 Annual Report 2015 4C Association 5 African Coffee Sustainability Forum and the 12th African Fine Coffee Conference & Exhibition in Nairobi, Kenya. MESSAGE FROM THE EXECUTIVE DIRECTOR 2015 was a year of celebration, of stabilizing our position as the leading convener and driver of non-competitive efforts in the coffee world. While the 4C Entry-level Standard in 2015 encompasses a total production potential of 2,629,339 MT, committed industry members report the receipt of exactly 609,537 MT of 4C Compliant Coffee. With more than 2.6 million MT of certified coffee in 24 different countries and tools like the 4C Code of Conduct, 2015 was also a year of looking ahead and taking further steps to collectively build on the common achievements to move forward together. While celebrating everything we have accomplished together, we cannot stop there. Alongside with the Sustainable Coffee Program it has become evident how pressing it is that we continue to scale up our activities and joint efforts. As I write these words, the 4C Association and the Sustainable Coffee Program have already combined their ex- pansive membership and pre-competitive activities into an inclusive multi-stakeholder sustainability platform. While building on the achievements and learnings from these past years, the Global Coffee Platform marks a new era of sustainability for the sector. We started this journey in 2003, when more than 70 representatives from over 20 countries launched the 4C Association as an initiative to create a dialogue about strategies and measures to address key challenges for the mainstream coffee sector. Since then, we have developed a common understanding about sustainability and taken concrete actions through the verification system to guarantee compliance against baseline common practices. We have developed strong partnerships with key stakeholders including the Sustainable Coffee Program, Fairtrade, UTZ Certified, Rainforest Alliance and Nestlé. 2015 was no different, we welcomed new members from countries like Hong Kong, Australia and United States; and we also engaged in many activities, such as the 5th From our 37 founding members we grew to almost 300, we have continued to work with coffee farmers, processors, exporters, importers, roasters, retailers and more, supporting the production of 4C Compliant Coffee around 321 4C Units worldwide. However, sustainability issues need to be urgently addressed and we simply cannot do this on our own. Through the years we have learnt and experienced the power of strong partnerships and how these result in direct impact at a farmer level. 2015 has been a year marked by the development of a joint strategy process to allow our achievements take full form and ensure they are not onetime milestones. Our alliances confirm the effectiveness of our actions when we come together to tackle the most pressing challenges of the coffee sector. Through the Global Coffee Platform we will continue to act as a convener of those who are committed to making this possible. I would like to thank all of those who have been part of the 4C Association for their tirelessly work towards a sustainable coffee world. We will continue this journey together as a new chapter begins with the same motivation to improve together farmers livelihoods and sustainability challenges. Melanie Rutten-Sülz Executive Director of the 4C Association
MILESTONES OF 2006 In 2003 a journey towards sustainability in the coffee world starts with an unprecedented multi-stakeholder effort to address the key challenges of the sector. More than 70 representatives -including producer organizations, traders, industry and NGOs- open a participatory dialogue to develop a common understanding about sustainability for the mainstream coffee sector. Competing elements in the coffee business find themselves discussing common issues in an inclusive and productive atmosphere. By the end of 2006, more than 100 representatives from over 25 countries had participated in the design of the concept of what will become the 4C Association. The 37 founding members of the 4C Association include COFFEE PRODUCERS TRADE & INDUSTRY CIVIL SOCIETY 2003-2006 REPRESENTATIVES from COUNTRIES + 25 + 100 participate in the design of the concept of the 4C Association. The Code of Conduct is tested in various projects in coffeeproducing countries worldwide.
Annual Report 2015 4C Association 7 The 4C Association, FICO, FNC, GTZ and FICA initiate the implementation of a project in the Santander district of Colombia to train producers, improve infrastructure, implement the 4C Code of Conduct and increase quality and income as well as food security. The 4C verification system is first field-tested on seven farms in Zambia.
The first Council is selected at the first 4C Association General Assembly. The 4C Verification System is launched and set up in 15 producing countries. 32 REGISTERED 4C UNITS 2 78,240 2 Mio. 3,446 3,400 HECTARES OF COFFEE PRODUCTION MIO. BAGS PRODUCED BUSINESS PARTNERS INDIVIDUAL PRODUCERS
Annual Report 2015 4C Association 9 The first 4C-compliant coffee appears on the market. The 4C Association membership grows significantly, representing around 50% of the potential coffee supply and over 65% of the demand. 0076 23 auditing companies are qualified verifiers in the main coffee producing countries of South and Central America, Asia, and Africa. MEMBERS
The first benchmarking process in the coffee sector takes place between the standards of the 4C Association and the Rainforest Alliance. 4C Training incorporates the Know Your Cup (KYC) Programme, which was created by the Swedish Chambers and EAFCA to promote market access for East African coffee exports. The 4C Impact Monitoring Tool is developed with support from Oxfam Novib and the Brazilian Centro de Café Alcides Carvalho.
Annual Report 2015 4C Association 11 More than 12,000 people in 16 countries benefitted from 178 training sessions. 4C REGIONAL OFFICES OPENS IN: Uganda, Nicaragua and Brazil Approximately 7% of the global coffee supply adheres to the 4C Entry-level Standard.
The 4C Association continues to deliver essential trainings and learning materials to coffee producers: Farmer s Field Book, Manual on Good Agricultural Practices for sustainable Arabica production, Trainingof-Trainer workshops, and Verifier Refresher Workshops. 4C REGIONAL OFFICE OPENS IN: Vietnam 4C Members, 4C Units, verifiers and master trainers contribute to the first revision and update of the 4C Code of Conduct.
Annual Report 2015 4C Association 13 Up to this moment, over 60 verifications have been conducted, including: 10,068,100 bags of coffee, 217,625 workers and 362,125 hectares. 10 Mio. 217,625 362,125 125 BAGS WORKERS HECTARES MEMBERS The governance framework is revised to ensure more prompt and transparent multi-stakeholder decision-making processes and guarantee fast and continuous growth
The 4C Association organizes sustainability forums in Brazil, Colombia, and Guatemala to gather key coffee stakeholders and address critical sustainability issues. Training-of-Trainer workshops in (list countries) assist coffee producing groups in their implementation of the 4C Code of Conduct.
Annual Report 2015 4C Association 15 THE 4C CODE CONTINUES TO BE A GLOBAL REFERENCE: 4C Compliant Coffee supplies reach 10.7 million bags (bags of 60 kg). Along with Rainforest Alliance, the 4C Association partners with Nestlé on the NESCAFÉ Plan: Nestlé assures 4C Compliance by 2015 for all coffee purchased through their Farmer Connect/ Direct Procurement network. More than 260 documents with training materials are utilized by 4C Members through the 4C Tool Library. The 4C Council approves new business model which focuses on a demand-driven approach and the 4C Association s role as a precompetitive initiative promoting all sustainability standards.
The 4C Association continues to bring together different coffee stakeholders by coordinating the first African Coffee Sustainability Forum in Tanzania and the first regional forum on coffee and climate in El Salvador. In cooperation with local and international partners, the 4C Association initiates a 13-month project to support almost 300 robusta coffee farmers with more sustainable production practices in West Lampung, South Sumatra (Indonesia). Cooperation between the 4C Association and other standards continues to grow: UTZ Certified joins the membership of the 4C Association. The ISEAL Alliance grants full membership status to the 4C Association. Alliance with IMAFLORA, the Brazilian Rainforest Alliance partner responsible for Rainforest Alliance certification in Brazil.
Annual Report 2015 4C Association 17 The steady rise in demand for 4C Compliant Coffee leads to a revision of the 4C verification system in order to improve and streamline the verification process and better support coffee producers in implementing sustainability practices. 79 LICENSED 4C UNITS IN 16 COUNTRIES
Both the African and Vietnamese Coffee Sustainability Forums become pinnacle events for stakeholders to collectively discuss overarching sustainability issues. More than 800,000 farmers and workers in 21 producing countries participate in the 4C system. Strategic Partnerships with other sustainability standards and partners are further established: Fairtrade International becomes a member of the 4C Association. Partnership with the Sustainable Coffee Program, a global precompetitive public-private initiative, powered by IDH. New members from Australia, China and Japan.
Annual Report 2015 4C Association 19 2.5 Mio. 4C industry members receive 2.5 MILLION BAGS 4C COMPLIANT COFFEE 178 LICENSED 4C UNITS IN 21 COUNTRIES MEMBERS 250
The Certifica Minas Café standard (Brazil) is benchmarked with the 4C Entry-level standard to better support Brazilian coffee producers. 4C REGIONAL OFFICES OPEN IN: Indonesia and El Salvador The 4C Association gathers a variety of stakeholders to set initiate the creation of a shared vision for the entire coffee sector Vision2020. The 4C Association supports the Vietnamese Coffee Coordination Board (VCCB) in developing its first National Sustainability Curriculum.
Annual Report 2015 4C Association 21 The 4C Association reaches for the first time a membership of over 300 coffee stakeholders. 7.5 Mio. 263 4C industry members receive 7.5 MILLION BAGS 4C COMPLIANT COFFEE LICENSED 4C UNITS IN 21 COUNTRIES
A DECADE OF JOINT EFFORTS
More and more key stakeholders join the process to create Vision2020 - the 4C Association is unanimously mandated to take on the leadership role. The 4C Association carries out an extensive consultation process throughout all coffee producing regions to revise the 4C Code of Conduct over 240 organization contributed to the revisions.
Annual Report 2015 4C Association 25 The production and purchasing of 4C Compliant Coffee increases worldwide. 43 Mio. 4C COMPLIANT COFFEE PRODUCED 29% 450,000 FARMES AND 1.4 MILLION WORKERS implement the Entry-Level Standard Nearly 29% of global coffee production is 4C COMPLIANT COFFEE.
Together with other partners, the 4C Association, Sustainable Coffee Program and International Coffee Organization launch the inclusive public-private alliance, Vision2020, at the 1st International Coffee Day in Milan, Italy The 4C Association continues to improve the conditions for coffee producers by benchmarking its Entry-level Standard with Fairtrade International s. The new initiative by Conservation International, the Sustainable Coffee Challenge, aligns its intentions with Vision2020.
Annual Report 2015 4C Association 27 The membership of the 4C Association vote in favour of pursuing a strategy of sector-wide collaboration paving the way to intensify cooperation with the Sustainable Coffee Program and splitting of the commercial verification operations.
MEMBERSHIP The year 2015 was rich in changes for the 4C Association and brought valuable new members on board. Despite the total number of members decreasing due to member exclusion for non-compliance of the 4C Statutes, the membership development throughout the past year speaks to a growing need and popularity of the 4C Association in coffee growing countries (72% of new members are from coffee producing countries), particularly among the small scale entities. Producers Intermediary Buyers Final Buyers Civil Society Associate Members Total 2010 40 21 24 7 46 138 2011 41 37 25 7 40 150 2012 72 93 28 13 44 250 2013 87 114 41 11 47 300 2014 94 143 34 13 48 333 2015 77 116 32 11 56 292 PRODUCERS INTERMEDIARY BUYERS REST OF ASIA REST OF LATIN AMERICA AFRICA ASSOCIATE MEMBERS VIETNAM CIVIL SOCIETY FINAL BUYERS BRAZIL EUROPE, THE US AND AUSTRALIA / NEW ZEALAND
Annual Report 2015 4C Association 29 PRODUCERS Advantage Coffee Company (China) Agro Xicotepec 2000 (Mexico) Agroforestal San Antonio Chicharras S. de R.L. de C.V (Mexico) Angra Cooperative Society (Papua New Guinea) Apo Cooperative Society (Papua New Guinea) Armazens Gerais Café da Canastra (Brazil) Baki Kopi (Papua New Guinea) Baoshan Gaolaozhuang Agricultural & Sideline Products Development (China) Baoshan Longyang Jinlu Agricultural Products (China) Baragwi Farmers Cooperative Society (Kenya) Bebeka Coffee Estate Share Company (BCESC) (Ethiopia) Busaanyi Farm (Uganda) Cocapec - Cooperativa de Cafeicultores e Agropecuaristas (Brazil) Cocatrel - Cooperativa dos Cafeicultores da Zona de Três Pontas (Brazil) Cocenpp - Cooperativa dos Produtores de Cafés Certificados e Especiais do Norte Pioneiro do Paraná (Brazil) Cocral - Cooperativa Agrícola dos Cafeicultores da Região Amparense (Brazil) Coffee a Cup Cooperative (Uganda) Coffee Management Services Ltd. (CMS) - Thiriku FCS (Kenya) Comac Estate Pte (China) Cooabriel - Cooperativa Agrária dos Cafeicultores de São Gabriel (Brazil) Coocacer - Cooperativa de Produção dos Cafeicultores do Cerrado de Araguari (Brazil) Coocafé - Cooperativa dos Cafeicultores da Região de Lajinha (Brazil) Coomap - Cooperativa Mista Agropecuária de Paraguaçu (Brazil) Coopeavi - Cooperativa Agropecuária Centro Serrana (Brazil) Cooperativa Agrícola Industrial Victoria (Costa Rica) Cooperativa Cuzcachapa de R.L. (El Salvador) Cooperativa de Caficultores de Andes (Cooperandes) (Colombia) Cooxupé - Cooperativa Regional de Cafeicultores em Guaxupé (Brazil) Deep River Estate (Kenya) Dehong Hogood Coffee Co. (China) Eakmat (Vietnam) Edwin Marin (Colombia) El Saitillal S. A. de C. V. (El Salvador) Expocaccer - Cooperativa dos Cafeicultores do Cerrado (Brazil) Fairview Estate (Kenya) Fazenda Iracema (Brazil) Fazenda Pilar (Brazil) Fazenda Rio Brilhante Café-Fazenda Pirulito Café (Brazil) Federación de Cooperativas Agrícolas de Productores de Café de Guatemala (FEDECOCAGUA) (Guatemala) Federación Nacional de Cafeteros de Colombia (FNC) (Colombia) Finca Cafetalera Guadalupe Zaju (Mexico) Gatunyo Kigio Farmers Cooperative Society (Kenya) Githaka Estate (Kenya) Grupo Unidad Ecológica para el Sector Café Oaxaqueño (UNECAFE) S.C. (Mexico) Honduran Quality Coffee S de R.L. (Honduras) Hop Tac Xa Ca Phe Tan Nong Nguyen (Vietnam) Irrigithathi Estate (Kangema Farmlands Ltd.) (Kenya) Itapuan Coffees (Brazil) Jose Miguel Antonio Menendez y Jaime Roberto Menendez Avelar (MACANCE) (El Salvador) Kabonera Coffee Farmers Association (Uganda) Kagango Coffee Farmers Association (Uganda) Kagera Cooperative Union (KCU) (Tanzania) Kahawa Link Company (Burundi) Kange Cooperative Society (Papua New Guinea) Kawethei Farmers Cooperative Society (Kenya) Keremara Limited - Jungle Estate (Kenya) Kigutha Estate (Kenya) Kihuri Estate (Kenya) Kofinaf (Kenya) Lam Vien Coffee Cooperative (Vietnam) Limmu Coffee Farm (Ethiopia) Mabira Coffee Farmers Association (Uganda) Machure Coffee Estate (Kenya) Magumu Estate (Kenya) Maji Mzuri Estate (Kenya) Mihando Estate (Kenya) Minasul - Cooperativa dos Cafeicultores da Zona de Varginha (Brazil) Muhugu Estate (Kenya) Mzuzu Coffee Planters Cooperative Union (Malawi) Paidha Coffee Farmers Association (PACOFA) (Uganda) Productores y Beneficiadores Ecologicos de Café Azacualpa (PROBECA) (Honduras) Pronatur (Peru) Satemwa Tea Estates (Malawi) Sitio Fortaleza (Brazil) Sociedad Cooperativa de Cafetaleros de Ciudad Barrios (CAFECIBA) (El Salvador) Tade GG Highland Forest Coffee Producer PLC (Ethiopia) Unión de Cooperativas de Cafés Especiales Cordillera Isabelia (UCCEI) (Nicaragua) INTERMEDIARY BUYERS Anh Minh Company (Vietnam) Anh Nhat Minh Highland Coffee Co. (Vietnam) Asal Jaya (Indonesia) Asia Makmur (Indonesia) Asia Pacific Coffee (Singapore) Atlântica Exportação e Importação (Brazil) Baoshan Yunlu Coffee Production and Development Co. (China) Belete Shibeshi (Ethiopia) Bryser Café Exportação e Importação (Brazil) BTG Pactual Commodities (Switzerland) (Switzerland) Bueno Café Comércio e Exportação (Brazil) CÀ PHÊ 731 (Vietnam) Café de Exportación S.A. (CADEXSA) (Honduras) Café Três Corações S.A. (Brazil) Cafe Ventura (Honduras) Cafebras - Comércio de Cafés do Brasil (Brazil) Caffex (Cafés Finos de Exportación S.) (Honduras) Carpec - Cooperativa Agropecuária de Carmo do Paranaíba (Brazil) Cat Que Trading and Production Company (Vietnam) Coagril - Cooperativa Agrícola de Unaí (Brazil) Coex Coffee International (United States (USA)) Coffee Management Services (CMS) - Tanzania (Tanzania) Coffee Planet Corporation (Honduras) Coffy Handels- Gesellschaft Bremen mbh (Germany) Colville Resources (New Zealand) Comercio & CIA (Peru) Comexim (Brazil) Compañía Hondureña del Café (Honduras) Compañia Jinotegana del Café (COJCAFE) (Nicaragua) Cong Ty CPDT & XNK An Phong Dak Nong (Vietnam) Cong Ty TNHH Ca Phe Tuan Phat (Vietnam) Costa Café Com. Exp. Imp. (Brazil) CV. Antara Saudara (Indonesia) Dai Loc Co. (Vietnam) Diamond Coffee Company (Kenya) Dieu Dung Private Enterprise (Vietnam) DTK Corporation (Vietnam) Ecom Agroindustrial Corp (Switzerland) Efico (Belgium) Exportadora de Café Guaxupé (Brazil) Exportadora Romex S.A. (Peru) Finagra (UK) (United Kingdom) Grão do Cerrado Comércio e Exportação de Café (Brazil) Greenco S.U. (Burundi) Hamburg Coffee Company HACOFCO (Germany) Ho Phuong Co. (Vietnam) Hoa Trang Gia Lai Import Export Company (Vietnam) Huong Ban (Vietnam) Indokom Citra Persada (Indonesia) Indra Brothers (Indonesia) Iniciativas Comerciales Navarras (ICONA) (Spain) Intimex Daknong (Vietnam) Intimex Group (Vietnam) Intimex My Phuoc (Vietnam) Intimex Nha Trang Import- Export Coffee (Vietnam) Inversiones Agroindustriales S.A. (INAGINSA) (Honduras) J. Th. Douqué s Koffie (The Netherlands) Kaffee-Import-Compagnie (KIC) (Germany) Lampung Robusta Coffee (Indonesia) Lanço - Comercio de Matérias Primas, LDA (Portugal) Louis Dreyfus Commodities (LDC) (Switzerland) Marubeni Corporation (Japan) MC Coffee do Brasil (Brazil) Menegueli & Garcia Comércio e Exportação de Café (Brazil) Mercon Coffee Group (Spain) Minh Huu (Vietnam) Minh Tien Coffee Private Enterprise (Vietnam) Mitsui & Co. (Japan) Monpi Coffee Exports Ltd. (Papua New Guinea) Mullege (Ethiopia) Nam Nguyet Trading - Binh Duong Branch (Vietnam) Nam Nguyet Trading Co. Ltd (Vietnam) Nedcoffee (The Netherlands) Neumann Gruppe GmbH for and on behalf of Neumann Kaffee Gruppe (Germany) Ngoc Chuong Gialai One Member (Vietnam) Nguyen Huy Hung (Vietnam) Nhu Tung Ltd. Co. (Vietnam) Nicchio Sobrinho Café (Brazil) Noble Brasil (Brazil) Noble Colombia SAS (Colombia) Noble Resources Vietnam (Vietnam) Olam International (Singapore) Perales Huancaruna (Perhusa) (Peru) PrataPereira Comércio, Importação e Exportação de Café (Brazil) Racafe & CIA S.C.A (Colombia) Sagrados Corações Indústria e Comércio de Alimentos (Brazil) Sarimakmur Tunggal Mandiri (Indonesia) Sendas Comercio Exterior e Armazens Gerais (Brazil) Simexco Dak Lak (Vietnam) Socadec SA Groupe Touton (Switzerland) Sucafina (Switzerland) Supremo (Belgium) Tam Trinh (Vietnam) Taman Delta Indonesia (Indonesia) Terra Forte Exportação e Importação de Café (Brazil) Thao Nguyen Agricultural Products (Vietnam) Thika Coffee Mills (Kenya) Thuong Mai Phuc Minh (Vietnam) Tin Nghia Corporation (TIMEXCORP) (Vietnam) Toan Hang Daknong (Vietnam) Tong Teik (Vietnam) Trinh Suy Co. Ltd. (Vietnam) Tristão Cia. de Comércio Exterior (Brazil) Tristão Trading (Panama) (United Kingdom) Tuan Nguyen Lam Dong Co. (Vietnam) Ulubelu Cofco Abadi (Indonesia) Unicafé Companhia de Comércio Exterior (Brazil) VDL Siderurgia (Brazil) Viet Nam National Coffee Corporation (Vinacafe) (Vietnam) Vinacafe Dalat (Vietnam) Vinh Hiep Co. Ltd (Vietnam) Volcafe (Switzerland) Walter Matter (Switzerland) YL Coffee & Tea Ltd. I (China) Yunnan Coffee Processing Plant (China) Royal Coffee Comercial Exportadora de Café (Brazil) INDIVIDUAL Albrecht Schwarzkopf (Germany) Andrea Brüstle (Germany) Anne Chepkoech (Kenya) Annemieke Wijn (Germany) Cao Thanh Van (The Netherlands) Carsten Schmitz- Hoffmann (Germany) Catherine van der Wees (The Netherlands) Cesar Augusto Correa Candiano (Brazil) Diego Pizano Salazar (Colombia) Dr. A. Damodaran (India) Filtone Chinyemba Sandando (Zambia) Heidi Feldt (Germany) Hein Jan van Hilten (South Africa) Joppe Vanhorick (The Netherlands) Kerstin Linne - Green Line Consulting (Germany) Mbula Kaluki Musau (Kenya) Patrick Leheup (Switzerland) Philip Schluter (United Kingdom) Robert Waggwa Nsibirwa (Uganda) Sanne Steemers (Nigeria) Sri Saroso (Indonesia) Surendra Kotecha (Ethiopia) Wolfgang Heinricy (Germany) FINAL BUYERS Ajinomoto General Foods (AGF) (Japan) ALDI Einkauf (Germany) ALDI Nord (Germany) Alois Dallmayr Kaffee (Germany) Asia Drinks (Hong Kong) Batu Giling Farmstead Sdn. Bhd. (Malaysia) Bun Pty Limited Trading as Bun Coffee (Australia) C.A. Wille Handels- und Verwaltungsgesellschaft mbh (Germany) Coop Genossenschaft (Switzerland) DaLat House Coffee Import Export Company (Vietnam) Deutsche Extrakt Kaffee (DEK) / CAFEA (Germany) Fichaux Industries (France) Galvão & Noronha (Portugal) Gimoka (Italy) Gustav Paulig (Finland) Instantina Nahrungsmittel Entwicklungs- und Produktions (Austria) JACOBS DOUWE EGBERTS (The Netherlands) Julius Meinl Industrieholding (Austria) K-fee System (Germany) Koffie F. Rombouts (Belgium) Koffiebranderij J.W. Hesselink & zn bv (The Netherlands) Krüger (Germany) Lidl (Germany) Löfbergs Lila (Sweden) Melitta Europa (Germany) NABER KAFFEE MANUFAKTUR (Austria) Nestlé (Switzerland) Röstfein Kaffee (Germany) Santora Kaffee-Systeme (Austria) Strauss Commodities (Switzerland) Tchibo (Germany) UCC Coffee Switzerland (Schweizerische Kaffeeröstereien) (Switzerland) CIVIL SOCIETY Café Africa Uganda (Uganda) Christliche Initiative Romero (CIR) (Germany) Fair Trade Organization Kenya (FTOK) (Kenya) Fairtrade Labelling Organizations (FLO) International (Germany) IAD - International (ONG INITIATIVE AFRICAINE POUR LE DEVELOPPEMENT- International) (Ivory Coast (Cote D Ivoire)) Pesticide Action Network (PAN) UK (United Kingdom) Rainforest Alliance (RA) (United States (USA)) SNV - Netherlands Development Organisation (The Netherlands) Solidaridad Network (The Netherlands) TechnoServe (TNS) (United States (USA)) UTZ (The Netherlands) ASSOCIATE ABN AMRO Bank (The Netherlands) African Fine Coffees Association (AFCA) (Uganda) Anacafé (Asociación Nacional de Café) (Guatemala) Barcelona International Terminal (BIT) (Spain) Cecafé - Conselho dos Exportadores de Café do Brasil (Brazil) CNC - Conselho Nacional do Café (Brazil) Coffee Quality Institute (CQI) (United States (USA)) Companhia Têxtil de Castanhal (Brazil) Consejo Salvadoreño del Café (CSC) (El Salvador) Deutscher Kaffeeverband (DKV) (Germany) European Coffee Federation (ECF) (Belgium) Federal Ministry for Economic Cooperation and Development (BMZ) (Germany) Molenbergnatie (Belgium) National Union of Coffee Agribusinesses and Farm Enterprises (NUCAFE) (Uganda) Norwegian Coffee Association (NCA) (Norway) Pacorini Vietnam (Vietnam) Rabobank Group (The Netherlands) RIAD (Reseau Ivorien Agriculture Durable) (Ivory Coast (Cote D Ivoire)) Swiss Coffee Trade Association (SCTA) (Switzerland) Thanh Ha (Haforexim) (Vietnam) The British Coffee Association (BCA) (United Kingdom) Unión de Cooperativas de Cafetaleros de El Salvador (UCAFES) (El Salvador) Vietnamese Coffee and Cocoa Association (VICOFA) (Vietnam) Yara International (Norway) AGENTS / BROKERS A Rural Corretora de Café e Cereais S/C Ltda. (Brazil) Agro Brasil Trading Ltda. ME (Brazil) Coffee Management Services (CMS) (Kenya) Exata Corretora (Rodrigo Pelucio de Lima e Cia. Ltda.) (Brazil) I & M Smith (South Africa) Khuc Gia Thanh (Vietnam) Princes MC Foods Europe (The Netherlands) Tutunze Kahawa (Tanzania)
SUPPLY & DEMAND The impressive supply and demand figures for 4C Compliant Coffee seen in 2015 emphasize the long-term commitment and great strides of the coffee sector towards achieving 100% baseline sustainability. In particular, they are the result of the joint efforts of 4C Members over the last years and demonstrate that the Entry-level Standard has become an essential and effective tool to support stakeholders in the coffee sector to achieve their sustainability goals. From a global perspective, 4C Compliant Coffee stood at nearly 29% of world coffee production, whilst in terms of volumes received, it was at almost 7% of world consumption. Sales of certified sustainable coffee from Fairtrade International, Rainforest Alliance and UTZ Certified, all of which are members of the 4C Association, have also been growing steadily over the last years. These figures demonstrate the value that stakeholders in the coffee sector attach to standards to fulfil their sustainability programs.
Annual Report 2015 4C Association 31 PRODUCTION OF VERIFIED/CERTIFIED COFFEE (MT) 2010 2011 2012 2013 2014 2015 Rainforest Alliance 219,337 260,702 377,757 454,962 456,042 485,699 UTZ Certified 394,003 476,903 715,648 726,591 729,918 821,399 Fairtrade International 358,000 393,000 396,641 473,600 521,387 625,493 * 4C Association 646,469 906,348 1,785,078 2,294,223 2,624,986 2,629,339 RECEIVED VOLUMES OF VERIFIED/CERTIFIED COFFEE (MT) 2010 2011 2012 2013 2014 2015 Rainforest Alliance 114,884 129,864 139,856 167,967 184,599 195,000 UTZ Certified 120,994 136,752 188,096 224,028 258,867 238,392 Fairtrade International 104,216 115,574 133,000 142,400 148,157 166,982 * 4C Association 23,160 48,617 152,000 453,899 596,983 609,537 *Source: Fairtrade International, Global Product Management & FLO-CERT All 4C figures were kindly provided by Coffee Assurance Services
Annual Report 2015 4C Association UNITS & WORKERS 2014 2015 Brazil 33 38 Burundi - 2 Cameroon 11 2 China 11 16 Colombia 27 25 El Salvador 9 6 Ethiopia 2 3 Guatemala 3 2 Honduras 21 17 India 8 6 Indonesia 16 23 Ivory Coast 5 6 Kenya 23 20 Laos - 1 Mexico 12 14 Nicaragua 4 3 Papua New Guinea 1 6 Peru 26 11 Philippines 11 15 Rwanda 1 2 Tanzania 1 1 Thailand 4 4 Uganda 4 8 Vietnam 94 90 Grand Total 319 321 4C Units + 2 in 2015 4C Workers - 10% in 2015 2014 2015 295,65 257,751 Brazil - 3,155 Burundi 12,094 16,488 Cameroon 37,679 34,921 China 390,891 293,246 Colombia 5,94 1,993 El Salvador 17,032 17,922 Ethiopia 3,893 3,487 Guatemala 160,913 125,642 Honduras 5,439 6,127 India 35,771 39,520 Indonesia 9,494 10,203 Ivory Coast 7,939 5,744 Kenya - 4,322 Laos 22,52 47,250 Mexico 5,565 5,338 Nicaragua 163 1,661 Papua New Guinea 120,842 78,583 Peru 12,219 17,524 Philippines 1,326 2,819 Rwanda 660 660 Tanzania 15,143 15,143 Thailand 586 3,461 Uganda 248,023 247,523 Vietnam 1,410,100 1,240,483 Grand Total
33 Annual Report 2015 4C Association 33 HECTARES & PRODUCERS 2014 2015 Brazil 684,284 659,325 Burundi - 1,376 Cameroon 2,202 4,903 China 19,37 21,769 Colombia 329,58 333,262 El Salvador 9,128 3,339 Ethiopia 11,302 11,655 Guatemala 6,242 4,877 Honduras 74,338 49,443 India 7,734 6,804 Indonesia 50,15 73,367 Ivory Coast 28,879 50,337 Kenya 10,863 7,98 Laos - 1,409 Mexico 44,48 58,809 Nicaragua 2,934 2,784 Papua New Guinea 1,758 8,025 Peru 103,661 66,749 Philippines 7,977 14,785 Rwanda 242 2,736 Tanzania 3,548 3,548 Thailand 15,774 15,774 Uganda 7,743 23,953 Vietnam 191,909 167,396 Grand Total 1,618,320 1.594.405 Hectares - 2 in 2015 Producers + 12% in 2015 2014 2015 24,853 27,329 Brazil - 9,219 Burundi 1,899 2,922 Cameroon 4,084 4,737 China 114,611 128,116 Colombia 329 159 El Salvador 5 6 Ethiopia 551 537 Guatemala 13,507 9,271 Honduras 677 265 India 33,746 50,459 Indonesia 8,906 17,822 Ivory Coast 43,711 35,987 Kenya - 348 Laos 19,185 25,002 Mexico 167 165 Nicaragua 1,725 9,134 Papua New Guinea 27,505 18,836 Peru 5,056 9,497 Philippines 1,346 14,204 Rwanda 12,116 12,116 Tanzania 4,05 4,05 Thailand 10,963 24,528 Uganda 117,76 100,111 Vietnam 450,015 504.820 Grand Total
Annual Report 2015 4C Association BALANCE ASSETS 2014 2015 000 000 Property & Liabilities 2014 2015 000 000 A. Fixed Assets 154 97 I. Intangible Assets 30 2 II. Tangible Assets 124 96 A. Association Property 923 833 I. Statutory Reserves (Equivalent) 570 570 II. Revenue Reserves 364 353 III. Operational Result (11) (90) B. Current Assets 1,145 1,153 I. Receivables and other Assets 101 30 II. Cash 1,044 1,123 B. Accruals (Provisions) 295 296 C. Liabilities 81 121 I. Liabilities to Banks 0 0 II. Payables 30 65 III. Other Liabilities 51 57 Total 1,299 1,250 Total 1,299 1,250 The above annual figures have been reviewed and approved by BDO during a full-scope audit. Cash Result in 2015 (79K ) was 70% above 2014 as a result of favourable development of membership fees income (+13%), lower receivables (-71 k ) and higher liabilities (+40 k ), which compensated for higher expenses (+ 15%) in 2015.
35 Annual Report 2015 4C Association 35 BUDGET Revenues & Expenses 2014 2015 000 000 Revenues & Expenses Amounts 000 Membership Fees 2137 2.411 Services & Workshop Fees 116 111 Interest & Other Income 57 20 Total Revenues [1] 2310 2.543 Employment (1,363) -1,420 Office, Telcom/IT (174) -215 Services (Comms, Finance) (185) -221 Travel, Meetings (300) -272 Consultancy (128) -325 Other (10) -12 Write-offs Receivables (73) -99 Total Expenses [2] (2,233) -2,563 EBITDA [1]+[2] 76-21 Depreciation (87) -69 EBIT (Change in Net Assets) (11) -90 Investments [3] (85) -12 Receivables [4] (21) 71 Liabilities [5] (37) 40 Accruals [6] 114 0 Membership Fees (GCP) 1,500 Volume Based Fee (CAS) 825 Total Revenues [1] 2,325 Employment (1,581) ICT (102) Office (90) Financial (92) Travel & Meetings (257) Consultancy (156) Services (120) Write-off (new receivables) 0 Total Expenses [2] (2,399) EBITDA [1]+[2] (74) Depreciation (82) Write-off (old receivables) 0 EBIT (Change in Net Assets) (156) Cash Result [1]+[2]+[3]+[4]+[5]+[6] 47 79 The above 2016 budget represents the consolidated annual overview for the Global Coffee Platform (as of 1st April, 2016) and Coffee Assurance Services (as of 1st April, 2016). As the verification services (delivered via CAS starting Q2 / 2016) will be separately invoiced via the Volume Based Fee, the Membership Fee Rates for all operational members of the 4C Association / GCP have been reduced by 30% for 2016 - in order to reflect the respective changes in responsibilities and services between GCP and CAS.
DIRECTORY Annual Report 2015 4C Association COUNCIL The Members of the 4C Association would like to express their appreciation and gratitude to the members of the Council for the countless hours and energy that they have dedicated in 2015 to advance the 4C Association and contribute to a better coffee world. PRODUCER REPRESENTATIVES Robert Waggwa Nsibirwa (Chair), AFCA Le Ngoc Bau, VICOFA Adriana Mejía Cuartas, FNC Alexandre Vieira Costa Monteiro, Cooperativa Cooxupé TRADE & INDUSTRY REPRESENTATIVES Linda Butler (Vice Chair), Nestlé Cornel Kuhrt, Tchibo GmbH Mark Furniss, Volcafe Francesco Tramontin, Mondelēz International CIVIL SOCIETY REPRESENTATIVES Albrecht Schwarzkopf (Treasurer),CIR Keith Tyrell, PAN UK Marcel Clement, Rainforest Alliance John Schluter, Café Africa FINANCIAL SUB-COMITTEE MEDIATION BOARD Albrecht Schwarzkopf (Chair) / Civil Society / Christian Initiative Romero (CIR) Robert Waggwa Nsibirwa / Producer / African Fine Coffee Association (AFCA) Mark Furniss / Trade & Industry / Volcafe TECHNICAL COMMITTEE John Schluter (Chair) / Civil Society / Café Africa Dr. Kimemia / Producer / Kenya Coffee Research Foundation Cesar Augusto C. Candiano / Producer / AGROECO Jonathan Clark / Trade & Industry / Dakman Juan Camilo Ramos / Trade & Industry / Racafé Michelle Deugd / Civil Society / Rainforest Alliance Indira Morena Echeverri / Civil Society / Utz Certified Wolfgang Heinricy (Chair) / WhyCom GmbH / Trade & Industry Joseph J. Taguma / Zambia Coffee Growers Association / Producer Mathias Nabutele / Coffee a Cup Cooperative / Producer Ernesto Lima Mena / Cooperativa Cuzcachapa de R.L. / Producer Yoshikatsu Ideguchi / Kanematsu Corp. / Trade & Industry Reiles Zapata Ramos / Comercio & CIA S.A. / Trade & Industry Le Duc Huy / Simexco Daklak Ltd. / Trade & Industry Andree Jürgens / Melitta Europa GmbH & Co. KG / Trade & Industry Annemieke Wijn / Anchor Consult / Civil Society Anne Sophia Mukua / Fair Trade Organization Kenya FTOK / Civil Society Franziska Humbert / Oxfam Germany / Civil Society Surendra Kotecha / Industry Coffee Advisor / Non-Affiliated M&E SUB-COMITTEE Cornel Kuhrt (Chair) / Trade & Industry / Tchibo Adriana Mejía Cuartas / Producer / Federación Nacional de Cafeteros de Colombia (FNC) Keith Tyrell / Civil Society / Pesticide Action Network UK (PAN UK)
37 4C SECRETARIAT AS OF 1ST APRIL 2016 Executive Director Melanie Rutten-Sülz Director Sustainability Innovations Annette Pensel Management and HR Officer Angela Stölzle Code Manager Juan Carlos Isaza Membership Manager Caroline Glowka Communications Manager Josh Edwards Communications Officer Ana Biurrun-Ruiz Finance Manager Thomas Müller-Bardey (Head of Central Services) Administration Officer John Hurd IT Officer Andreas Terhaer Program Manager Lars Kahnert (Head of Collaboration & Development Monitoring & Evaluation Manager George Watene Monitoring Officer Verification James Henderson Verification Officer Mounia Essefiani Verification Officer Nhu Hoa Le Central Services Officer Nina Dietzl Regional Operations Manager Cornelis Hanssen (Head of Regional & Member Services) Manager Brazil Nathalia Monea Officer Brazil Helena Goncalves Manager Latin America Guillermo Belloso Manager Vietnam Luu Van Hoang Officer Vietnam Vu Dinh Khiem Manager Indonesia Wahyu Wibowo Verification Manager Gustavo Bacchi Verification Officer Betina Bacelis 4C GLOBAL 4C Secretariat Adenauerallee 108 53113 Bonn, Germany PHONE +49 (0) 228 850 50 0 FAX + 49 (0) 228 850 50 20 EMAIL: info@globalcoffeeplatform.org Regional Office Latin America San Salvador, El Salvador PHONE +503 7787 0630 EMAIL: latinam@globalcoffeeplatform.org Regional Office Brazil c/o IMAFLORA Estrada Chico Mendes, 185 Piracicaba SP Brazil CEP 13426-420 PHONE: +55 (19) 3429 0818 MOBILE: +55 (19) 98331 0807 EMAIL: brazil@globalcoffeeplatform.org Regional Office East Africa c/o AFCA Plot 4, Bazarabusa Drive, Off Luthuli Avenue, Bugolobi, Kampala, Uganda PHONE: +256 414 269 140/1/7 EMAIL: eastafrica@globalcoffeeplatform.org Regional Office Indonesia Graha Sucofindo 3rd Floor, Jl. Gatot Subroto 161 Bandar Lampung 35228, Indonesia PHONE: +62 721 8031 009 EMAIL: indonesia@globalcoffeeplatform.org Regional Office Vietnam Nam Nguyen Hotel Room 407, 4th floor No. 30 Tran Quang Khai Street Buon Ma Thuot city DakLak province, Vietnam PHONE +84 (500) 397 7579 EMAIL: vietnam@globalcoffeeplatform.org IMPRINT Photography: Colleen Hog: pages 20-21 David Bonilla: cover, pages 24-25 Didier Gentillehome: pages 6-7, 10-11, 14-15, 16-17, 18-19, 30-31 Claire Hogg: pages 26-27 GCP Archive: pages 22-23: Legal venue Global Coffee Platform (Federal Reg. No. CH-660-2928006-4) Case postale 1270 Route des Jeunes 9 1211 Genève 11 Switzerland Design: Bold Concept Munich, Germany 2015 Global Coffee Platform All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publishers.
ACCELERATING MEANINGFUL CHANGE THROUGH GLOBAL ALIGNMENT
4C + SCP The Global Coffee Platform is an inclusive multi-stakeholder sustainability platform aligning the activities of a diverse network of stakeholders to set into action the global commitments made through Vision 2020 and create a thriving and sustainable coffee sector. Combining the expansive membership of the 4C Association with the precompetitive activities of the Sustainable Coffee Program, the Global Coffee Platform marks a new era of sustainability for the coffee sector. + The Global Coffee Platform also supports the use of the Baseline Common Code - a set of globally referenced baseline principles and practices for coffee production and processing - to enable sector-wide adoption of baseline sustainability requirements. The Global Coffee Platform works with public and private sector actors to create a common vision on the most critical sustainability challenges at a producing country level and feeds these national priorities into a global actionable agenda.
WWW.GLOBALCOFFEEPLATFORM.ORG