Zürich, 20.12.2012 final day Die Vernetzung menschlicher Gehirne Pascal Kaufmann CEO Starmind International AG
Gehirnschnittstellen: Wenn Grenzen und Schranken überwunden werden visueller Input motorischer Output Forschungsprojekt der Northwestern University und ETH Zürich Chicago Medical School, 2001
Vision - Echtzeitzugang zu Know-How: Automatisierte Kartographierung von Wissen und Talenten www.starmind.com - access to talent kow-how
Klassisches Wissensmanagement: Wenig Erfolge, viele Ansätze Geringe Akzeptanz: Mitarbeiter sehen sich immer mehr Instrumenten und Technologien gegenüber (low adoption rate) Ineffiziente Dokumentensuche: Zeitaufwendig, organisch wachsenden Datenbanken Wissen schwer greifbar: Explizites Wissen versus implizites Wissen, Problem der Aktualität und Qualität 4
Starmind Technologie: Hirn Display zeigt Echtzeit Know-How Netzwerke an 5 5
Starmind Core Technology: Self-Learning Know-how Charts 6 6
Management Cockpit: Manual identification of experts (e.g. for project staffing) Search topic combinations Expert lists can be generated real time and sorted by criteria Expert Profiler Experts can be profiled according to know-how and expertise Expert lists Expert lists can be generated real time and sorted by criteria Expert Matrix Best suitable experts for a combination of topics can be identified instantly Expert scoring Does not only list the top experts but also gives a score per expert within the topic (combination) Mitigates brain drain and shows talents who have similar expertise 7 7
High Quality Answers: Automated identification of experts Simple As simple to use as Google, just enter your search or request, 24/7 around the clock, access by mobile Question finds expert The most relevant internal experts will be identified and notified automatically Anonymous All questions are anonymous, crucial for daily usage Feedback Instant feedback shows how many people are identified to find a solution ONE tool Reduces phone calls, email, intranet, web research etc. Invisible Sophisticated algorithm invisible and hidden behind an-easy-to-use interface 8 8
Positioning of Starmind: Starmind radically focuses on one single functionality Publication & Archiving Intranet Collaboration & Communication Social Enterprise Applications Dynamic Know-how Mapping Real-Time Know-how Networks Microsoft SharePoint, OpenText, Documentum D2,. Jive, Yammer, IBM Connections, salesforce Chatter, Telligent, Starmind Publication and archiving of company-internal information (Portal) Collaboration across various Web 2.0 technology components, sharing documents (Corporate Facebook / Twitter) Self-learning algorithms map internal know-how and identify experts in real-time. Builds know-how maps autonomously 9
Tangible Brain Display: Installation for UBS IT September 2012 release V.0.4 Short video 10 10
Automatically generated topic cloud: visualized in real-time are topics based on submitted questions and solutions 11 11
Real-time access to company know-how network parameters such as topic and tag clouds, connectivity, generated solutions et al. time to solution time to solution faster than 2h within 12h Know-How wheel Starmind offers Real-time access to: Know-how connectivity Topic clouds Know-how hotand white spots set of dedicated KPIs (cockpit) no solutions white spots 12 12
Tangible Brain Display: Installation for UBS IT September 2012 release V.0.4 Product demo 13 13
Besten Dank! Pascal Kaufmann
Appendix 15 15
Automatically generated topic cloud: visualized in real-time are topics based on submitted questions and solutions Cloud represents tags of quickly answered questions; i.e. the organization s areas of strong know-how areas. Also the opposite can be represented to unveil the organization s white spots of know-how. 16 16
Starmind GUI: user acceptance through simple, intuitive usage: as simple as google No Tutorials, no FAQ, as intuitive as Google type in your question and you will get solutions from the best experts in your organization All questions are asked anonymously. Solutions and comments can be published with their providers names Intelligent, self-learning allocation of questions to experts depending on recommendation and received peer ratings on previous solutions Similar questions are recognized while being typed in to minimize redundancies. Full text search also allows to find existing questions and their solutions Solutions can be evaluated from question posers and all other Starmind users All data will be stored on a Starmind server dedicated to the respective client and professionally hosted by a Swiss state-of-the art datacentre where also large Swiss corporations host their data 17 17
Starmind Management Cockpit: company know-how sources independent from organizational or geographic boundaries Network graphs visualize the topics being most discussed within the organization and show how they are connected with other matters Expert overviews show in real-time the top experts for certain tags or tag combinations Expert levels are represented through each expert s know-how-score within a topic or topic-combination. The score is calculated dynamically based on user interaction 18 18