International Assembly for Collegiate Business Education Annual Report Accredited Member Institution: Academic Business Unit: Spalding University School of Business Academic Year: 2013-14 International Assembly for Collegiate Business Education 11374 Strang Line Road Lenexa, Kansas 66215 USA
IACBE ANNUAL REPORT For Academic Year: 2013-14 This annual report should be completed for your academic business unit and submitted to the IACBE by November 1 of each year. General Information Institution s Name: Institution s Address: Spalding University 901 South Fourth Street City and State or Country: Louisville, KY Zip or Postal Code 40203 Name of Submitter: Title: Your Email Address: Dr. Michelle C. Reiss Chair and Professor of Marketing mreiss@spalding.edu Telephone (with country code if outside of the United States): 5028734249 Type of Institution: Public X Private Nonprofit Private For-Profit Date of Submission: October 30, 2014 Total Headcount Enrollment of the Institution for 2013-14: 2515 Administrative Information 1. Provide the following information pertaining to the current president/chief executive officer of your institution: Name: Title: Tori Murden McClure President Highest Earned Degree: M.Div.; MFA Email: tmcclure@spalding.edu Telephone (with country code if outside of the United States): 5028734409 2. Provide the following information pertaining to the current chief academic officer of your institution: Name: Title: Check here if this represents a change from the previous year. Dr. L. Randy Strickland Provost Fax (with country code if outside of the United States): 5029922404 Highest Earned Degree: Ed.D. Email: rstrickland@spalding.edu Telephone (with country code if outside of the United States): 5028734405 Check here if this represents a change from the previous year. Fax (with country code if outside of the United States): 5029922404 IACBE Annual Report: 2013-14 1
3. Provide the following information pertaining to the current head of your academic business unit: Name: Title: Dr. Michelle C. Reiss Chair and Professor of Marketing Highest Earned Degree: DBA Email: mreiss@spalding.edu Telephone (with country code if outside of the United States): 5028734249 Fax (with country code if outside of the United States): 5029922411 Check here if this represents a change from the previous year. 4. Provide the following information pertaining to your current primary representative to the IACBE, i.e., the person who is your primary contact for the IACBE and who votes on behalf of the academic business unit on IACBE matters (if not the same as the head of the academic business unit): Name: Same Title: Highest Earned Degree: Telephone (with country code if outside of the United States): Email: Fax (with country code if outside of the United States): Check here if this represents a change from the previous year. 5. Provide the following information pertaining to your current alternate representative to the IACBE: Name: No alternate Title: Highest Earned Degree: Telephone (with country code if outside of the United States): Email: Fax (with country code if outside of the United States): Check here if this represents a change from the previous year. IACBE Annual Report: 2013-14 2
Accreditation Information 1. If applicable, when is your next institutional accreditation site visit? 2017 Year 2. When is your next reaffirmation of IACBE accreditation site visit? 2018 Year 3. Provide the website path to the page containing your public notification of accreditation by the IACBE: (Note: Do not provide URL addresses. Beginning with the institution s home page, describe the link on each page in the path on which someone would click in order to advance to the next page in the path. For example: 1. Click on Academics 2. Click on School of Business 3. Click on IACBE Accreditation etc.) 1. Click on Academics 2. Click on Business or Accounting 3. Click on IACBE Accreditation 4. 5. 6. 7. 8. 9. 10. 4. Provide the website path to the page containing your public disclosure of student learning results: (Note: Do not provide URL addresses. Beginning with the institution s home page, describe the link on each page in the path on which someone would click in order to advance to the next page in the path. For example: 1. Click on Academics 2. Click on School of Business 3. Click on IACBE Accreditation etc.) 1. Click on Academics 2. Click on Business or Accounting 3. Click on IACBE Accreditation 4. 5. 6. 7. 8. 9. 10. IACBE Annual Report: 2013-14 3
5. If your accreditation letter from the IACBE Board of Commissioners contained notes that identified issues that needed to be addressed, please list the number of the IACBE s Accreditation Principle for each note in the table below. Indicate whether action has already been taken or that you have made plans to do so. (Insert additional rows as necessary.) Commissioners Notes Action Already Taken Action Planned IACBE Annual Report: 2013-14 4
Programmatic Information 1. For each of your IACBE-accredited business programs, provide the total headcount enrollment and the number of degrees conferred in the program (including each major, concentration, specialization, emphasis, option, or track) for 2013-14 (insert rows in the table as needed): Program Bachelor of Science in Accounting Enrollment 2013-14 71 (includes 25 double majors in acct + business) Number of Degrees Conferred 2013-14 21 (includes 7 double majors in acct + business Bachelor of Science in Business Administration - General 92 13 Bachelor of Science in Business Administration Marketing concentration Bachelor of Science in Business Administration HRM concentration Totals for All Programs Combined (In the totals, please do not double-count students who pursued multiple programs during the reporting year, e.g., students who double-majored in both accounting and finance.) 15 4 5 3 183 41 2. Do you offer any of your IACBE-accredited business programs outside of your home country? X No. Yes. If yes, please identify the programs and countries in the table below. In addition, if the programs are delivered in partnership with other institutions, please identify those institutions as well. (Insert rows in the table as needed.) 3. Did you terminate any IACBE-accredited business programs during the reporting year? X No. Yes. If yes, please identify the terminated programs in the table below and provide a brief description of your termination plan (e.g., plan for teaching-out the program, when last graduates are expected, etc.). (Insert rows in the table as needed.) 4. Were changes made in any of your IACBE-accredited business programs during the reporting year? (Note: You do not have to identify course-level changes, e.g., changes in course names, course coding, course numbering, course content, etc.; identify only program-level changes, e.g., changes in program names, program curricula, etc.) X No. Yes. If yes, please identify the changes on a separate page at the end of this report. IACBE Annual Report: 2013-14 5
5. Were any new business programs (including new majors, concentrations, specializations, emphases, options, and/or tracks) established during the reporting year? X No. Yes. If yes, please identify the new programs and the locations at which they are offered in the table below. (Insert rows in the table as needed.) Please also describe the curricular requirements for the programs on a separate page at the end of this report, and answer item 6 below. Note: Any new programs (including new majors, concentrations, specializations, emphases, options, and/or tracks) cannot be listed, identified, or advertised as being accredited by the IACBE until they have undergone an accreditation review and have been granted accreditation by the Board of Commissioners. 6. If applicable, was approval of your institutional accrediting body required for any of the new programs identified in item 5 above? No. Yes. If yes, please attach a copy of the material that you sent to your institutional accrediting body. 7. Did you establish any new locations/instructional sites during the reporting year? X No. Yes. If yes, please identify the new locations/instructional sites and the IACBE-accredited programs offered at those locations/sites in the table below. Please also indicate whether you anticipate that any of the locations/sites will account for 25% or more of the total student credit hours (or contact hours as applicable) in business. (Insert rows in the table as needed.) 8. If applicable, was approval of your institutional accrediting body required for any of the new locations/instructional sites identified in item 7 above? No. Yes. If yes, please attach a copy of the material that you sent to your institutional accrediting body. IACBE Annual Report: 2013-14 6
Outcomes Assessment 1. Do you offer any majors, concentrations, specializations, emphases, options, or tracks as part of your business programs? X Yes. If yes, proceed to item 2 below. No. If no, proceed to item 4 below. 2. Do your majors, concentrations, specializations, emphases, options, or tracks appear on students transcripts, diplomas, diploma supplements, or other official records of program completion? X Yes. If yes, proceed to item 3 below. No. If no, proceed to item 4 below. 3. Does your current outcomes assessment plan include student learning assessment information for all majors, concentrations, specializations, emphases, options, and tracks contained within your business programs? X Yes. If yes, proceed to item 4 below. No. If no, please submit a revised outcomes assessment plan with your annual report that addresses student learning assessment for all majors, concentrations, specializations, emphases, options, and tracks comprising any portion of your business programs. Information about this requirement can be found on the IACBE website at the following address: www.iacbe.org/oa-key-areas.asp. 4. Is the outcomes assessment plan that you submitted to the IACBE still current or have you made changes? The outcomes assessment plan that we have previously submitted is still current. X Changes have been made and the revised plan is attached. We have made changes and the revised plan will be sent to the IACBE by: 5. Complete the Outcomes Assessment Results form below and include it with this annual report to the IACBE. Note: Section II of the form (Operational Assessment) needs to be completed only if you received first-time accreditation or reaffirmation of accreditation after January 1, 2011. An example of a completed form can be found in a separate document that is available for download on the IACBE s website at: www.iacbe.org/accreditation-documents.asp. Section I (Student Learning Assessment) of the Outcomes Assessment Results form must be completed for each business program that is accredited by the IACBE (i.e., a separate table must be provided for each program). Add tables, and insert or delete rows in the tables as needed in order to accommodate the number of your (i) business programs, (ii) majors, concentrations, specializations, emphases, options, or tracks in the programs, (iii) intended student learning outcomes, and (iv) intended operational outcomes. In the sections of the assessment results tables entitled Summary of Achievement of Intended Student Learning Outcomes and Summary of Achievement of Intended Operational IACBE Annual Report: 2013-14 7
Outcomes, do not add or delete columns. Space is provided in these sections for four direct measures of student learning, four indirect measures of student learning, and eight operational assessment measures/hods. If you are employing fewer than this number of assessment instruments, simply leave cells in the unused columns blank. If you are employing more than this number of instruments, you will need to create additional summary-of-achievement tables to report your assessment information. Delete rows in the assessment results tables that do not apply to your academic business unit (e.g., if the business unit does not offer any majors, concentrations, specializations, emphases, options, or tracks in its programs, then delete those rows in the tables). In the sections of the assessment results tables entitled Summary of Achievement of Intended Student Learning Outcomes and Summary of Achievement of Intended Operational Outcomes, enter Met in a given cell of the table if the performance target for the instrument in that column was achieved for the intended outcome in that row; Not Met if the performance target for the instrument in that column was not achieved for the intended outcome in that row; or N/A (Not Assessed) if the instrument in that column does not measure the intended outcome in that row. Student learning performance targets/criteria are the measurable objectives associated with the assessment instruments and rubrics used by the academic business unit in determining whether the intended student learning outcomes have been achieved. For example, if the academic business unit is using a comprehensive project in a capstone course as a direct measure of student learning, then a performance target might be that, on the project evaluation rubric, at least 80% of the students will be rated at the highest level (e.g., proficient, exemplary, etc.) on each learning-outcome-related project evaluation criterion. Operational performance targets/criteria are the measurable objectives associated with the assessment instruments used by the academic business unit in determining whether the intended operational outcomes have been achieved. For example, if the academic business unit has identified an operational outcome pertaining to faculty teaching and is using a senior exit survey as a measure of this outcome, then a performance target might be that 90% of the students will be either satisfied or highly satisfied with various aspects of faculty teaching as identified by relevant items in the survey form. Your student learning assessment results tables need to include two or more direct measures of student learning and two or more indirect measures of student learning for each IACBE-accredited program. These measures must be used at the program level. At the bottom of each assessment results table, space is provided to identify changes and improvements that you plan to make as a result of your assessment activity. Italicized entries in the form represent areas where the academic business unit should insert its own assessment information. IACBE Annual Report: 2013-14 8
Other Issues Briefly comment on other issues pertaining to your academic business unit that you would like to share with the IACBE. IACBE Annual Report: 2013-14 9
Outcomes Assessment Results For Academic Year: 2013-14 Section I: Student Learning Assessment School of Business Student Learning Assessment for Bachelor of Science in Accounting General Program Intended Student Learning Outcomes (General Program ISLOs) 1. Students completing the accounting program will demonstrate knowledge of core accounting concepts. 2. Students will evidence the ability to write effectively. 3. Students will evidence the ability to think critically to solve problems and make business and accounting decisions. Assessment Instruments for Intended Student Learning Outcomes Direct Measures of Student Learning: Objectives (Targets/Criteria) for Direct Measures: 1. Comprehensive Exam of Core Accounting Knowledge (CECAK) 70% of accounting graduates will score at least a 70% on the CECAK. General ISLO #1 2. Auditing Project Overall, 80% of auditing projects will be judged at a 4 or higher on the auditing project rubric. Also, 80% of projects will be judged at a 4 General ISLO #2 #3 or higher on the following statements: 1.The project is well written Assessment Instruments for Intended Student Learning Outcomes Indirect Measures of Student Learning: 2.The project has depth of thought Objectives (Targets/Criteria) for Indirect Measures: 1. Graduating Student Survey On a scale from 1 to 5, with 5 being strongly agree, 90% of General ISLO #1, #2, #3 accounting graduates either agree (4) or strongly agree (5) that the accounting program helped them develop competencies to prepare them for success in accounting. 2. School of Business Alumni Survey On a scale from 1 to 5, with 5 being strongly agree, 90% of the General ISLO #1, #2, #3 previous year s BSA graduates state that their job performance has improved as a result of the business curriculum at Spalding. IACBE Annual Report: 2013-14 10
Assessment Results: Bachelor of Science in Accounting Summary of Results from Implementing Direct Measures of Student Learning: 1. 75% of accounting graduates scored at least a 70% on the CECAK. 2. 87% of auditing projects were judged at a 4 or higher. Also, the following were judged at a 4 or higher: Project well written = 93%; Depth of Thought = 87%. Summary of Results from Implementing Indirect Measures of Student Learning: 1. 92% of BSA graduates either agreed or strongly agreed. 2. 100% of responding previous year s accounting graduates agreed. Intended Student Learning Outcomes General Program ISLOs 1. Students completing the accounting program will demonstrate knowledge of core accounting concepts. 2. Students will evidence the ability to write effectively. 3. Students will evidence the ability to think critically to solve problems and make business and accounting decisions. Direct Measure 1 Summary of Achievement of Intended Student Learning Outcomes: Learning Assessment Measures Direct Measure 2 Indirect Measure 1 Indirect Measure 2 Proposed Courses of Action for Improvement in Learning Outcomes for which Targets Were Not Met: 1. N/A IACBE Annual Report: 2013-14 11
School of Business Student Learning Assessment for Bachelor of Science in Business Administration General Program Intended Student Learning Outcomes (General Program ISLOs) 1. Students completing the business administration program will demonstrate knowledge of core business concepts. 2. Students will demonstrate the ability to integrate core business concepts and implement solutions across the major functional areas of a business. 3. Students will evidence the ability to write effectively. 4. Students will evidence the ability to think critically to solve problems and make business decisions. Intended Student Learning Outcome: Marketing Concentration 1. Students completing the marketing concentration will demonstrate knowledge of core marketing concepts. Intended Student Learning Outcome: Human Resource Management Concentration 1. Students completing the human resource management concentration will demonstrate knowledge of core human resource management concepts. Assessment Instruments for Intended Student Learning Outcomes Direct Measures of Student Learning: Objectives (Targets/Criteria) for Direct Measures: 1. Comprehensive Exam of Core Business Knowledge (CECBK) Overall, 70% will score at least 70% on the business core exam (CECBK). General ISLO #1 Concentrations: MKT ISLO #1 Marketing concentration 70% will score at least 80% on MKT section HRM ISLO #1 HRM concentration 70% will score at least 80% on HRM section 2. Capstone Case Analysis Individual Written Assignments Overall, 75% will be judged at the high competence level or higher on General ISLO #3 the business writing skills rubric. Also, 75% will be judged at high competence or higher on content, language and appearance 3. Capstone Case Analysis Group Assignment Overall, 75% will be judged at the high competence level or higher on the case analysis rubric. Also, 75% will be judged at high competence General ISLO #2, #4 or higher on: Ability to integrate core business concepts Ability to implement solutions Ability to think critically to solve problems IACBE Annual Report: 2013-14 12
Assessment Instruments for Intended Student Learning Outcomes Indirect Measures of Student Learning: Objectives (Targets/Criteria) for Indirect Measures: 1. Graduating Student Survey On a scale from 1 to 5, with 5 being strongly agree, 90% of BSBA General ISLO #1, #2, #3, #4 graduates either agree (4) or strongly agree (5) that their program MKT ISLO #1 helped them develop competencies to prepare them for success in their chosen profession HRM ISLO #1 2. School of Business Alumni Survey On a scale from 1 to 5, with 5 being strongly agree, 90% of the General ISLO #1 previous year s BSBA graduates state that their job performance has improved as a result of the business curriculum at Spalding. Assessment Results: Bachelor of Science in Business Administration Summary of Results from Implementing Direct Measures of Student Learning: 1. Overall, 71% scored a 70% or higher on the CECBK exam. MKT concentration 33% scored a 80% or higher; HRM concentration 0% scored a 80% or higher. 2. Overall, 67% scored at a high competence or professional level. Also, the following were judged at high competenece or professional: content = 67%; language = 38%; appearance = 67%. 3. Overall, 90% were judged at a high competence or professional level. Also, the following were judged at high competence or professional: ability to integrate = 90%; ability to implement solutions = 90%; ability to think critically to solve problems = 90%. Summary of Results from Implementing Indirect Measures of Student Learning: 1. 94% of all BSBA graduates either agreed or strongly agreed; 100% of MKT concentration students; 100% of HRM concentration students. 2. 86% of responding BSBA students agreed that their job performance has improved as a result of the curriculum. Summary of Achievement of Intended Student Learning Outcomes: Intended Student Learning Outcomes General Program ISLOs 1. Students completing the business administration program will demonstrate knowledge of core business concepts. Direct Measure 1 Direct Measure 2 Direct Measure 3 Learning Assessment Measures Indirect Measure 1 Indirect Measure 2 IACBE Annual Report: 2013-14 13
2. Students will demonstrate the ability to integrate core business concepts and implement solutions across the major functional areas of a business. 3. Students will evidence the ability to write effectively. 4. Students will evidence the ability to think critically to solve problems and make business decisions. Intended Student Learning Outcomes: Marketing and HRM Concentration 1. Students completing the marketing concentration will demonstrate knowledge of core marketing concepts. 2. Students completing the human resource management concentration will demonstrate knowledge of core human resource management concepts. Met Not Met Direct Measure 1 Not Not Direct Measure 2 Direct Measure 3 IACBE Annual Report: 2013-14 14 Indirect Measure 1 Indirect Measure 2 Proposed Courses of Action for Improvement in Learning Outcomes for which Targets Were Not Met: 1. A new book has been chosen for MKT 240 Principles of Marketing that provides more support to the student related to learning the course material. We will also inform students of the capstone test beginning with the Principles of Marketing and Principles of Management classes. At the beginning of the capstone course we will emphasize the importance of the comprehensive evaluation exam and adjust the percentage of the final grade that the exam is worth to match its importance. 2. The largest area of concern related to student s use of language on the writing assignments in the capstone course. Specifically, this part of the rubric rates wording, clarity and conciseness, and grammar and punctuation. Beginning in Session 3, 2014, in order to improve student performance in the area of writing we will:
Share the writing rubric with students with an instructor explanation of expectations in the first week of the course Use the writing rubric earlier in the degree program (the rubric is currently being used in MKT 240 Principles of Marketing) Add various writing specific techniques into MKT 240 and BA 250 with guidance from a writing expert in the writing center and in the English department recently one technique has been added to MKT 240 called the surprise proofread where students think they are turning in a final paper but are provided the opportunity during class to fully proofread and edit their papers one last time. IACBE Annual Report: 2013-14 15
Section II: Operational Assessment (Note: Complete this section only if you received first-time accreditation or reaffirmation of accreditation after January 1, 2011.) Intended Operational Outcomes: School of Business Operational Assessment 1. Increase full- and part-time faculty use of technology in classes to enhance SLOs and student engagement. 2. Provide a curriculum that meets the needs of the times. 3. BSA and BSBA students will be advised in an efficient and effective manner by faculty advisors. 4. Previous year s alumni have found employment in their field. 5. Encourage engagement with business community, professional organizations and the community at large. 6. Maintain financial stability of School of Business. Assessment Measures/Methods for Intended Operational Outcomes: 1. Audit of classes; annual meeting of full- and part-time faculty to discuss classroom approaches using technology. OO#1 2. Curriculum review conducted by School Advisory Board when needed. OO #2 3. Graduating Senior Survey OO#3 4. Alumni Survey OO#4 5. Audit of involvement in organizations, number of speakers in classes, number of relationships with community partners, and continuation of School of Business Advisory Board. OO#5 6. Unit Contribution Margin OO#6 Objectives (Targets/Criteria) for Operational Assessment Measures/Methods: 100% use of basic Moodle and/or Publisher s learning platform in courses and 50% use of more advanced Moodle and/or Publisher s learning platform; agenda from annual meeting. Completed review and possible curriculum proposal. 85% of students rate their satisfaction with advising as a 4 or higher on a scale from 1 to 5, with 5 being Very Satisfied. 80% of responding students indicate they are currently employed in their field of training. Increased use of speakers, increased involvement in organizations and expansion and involvement of Advisory Board. Evidenced by unit contribution margin that remains above 50%. IACBE Annual Report: 2013-14 16
Summary of Results from Implementing Operational Assessment Measures/Methods: 1. Two courses were found to not be using Moodle at the basic level. The same two courses were not using Moodle at the advanced level. 2. Review of some individual courses took place changes made to capstone course. Completed a professionaliam standard template for use in classes. 3. 97% of students rated satisfaction with academic advising at a 4 or higher. 4. Of the alumni that responded, 65% are currently employed in their field. 5. Involved in nine different organizations; outside speakers in classes = 16; organized first on-campus career fair. 6. Contribution margin = 60% for FY 14. Summary of Achievement of Intended Operational Outcomes: Intended Operational Outcomes 1. Increase full- and part-time faculty use of technology in classes to enhance SLOs and student engagement. 2. Provide a curriculum that meets the needs of the times. 3. BSA and BSBA students will be advised in an efficient and effective manner by faculty advisors. 4. Previous year s alumni have found employment in their field. 5. Encourage engagement with business community, Operational Assessment Measure/ Method 1 Not Operational Assessment Measure/ Method 2 Operational Assessment Measures/Methods Operational Assessment Measure/ Method 3 Operational Assessment Measure/ Method 4 Not Operational Assessment Measure Method 5 Operational Assessment Measure/ Method 6 Operational Assessment Measure/ Method 7 Operational Assessment Measure/ Method 8 IACBE Annual Report: 2013-14 17
professional organizations and the community at large. 6. Maintain financial stability of School of Business. Proposed Courses of Action for Improvement in Operational Outcomes for which Targets Were Not Met: 1. Addiitonal training has been set up for the instructors not properly using Moodle. 2. In fall 2014 a new Dean of Retention (which includes career services) was hired. The new Dean is in the early development stage for a comprehensive career services plan for the University. We will be working with this office to develop and implement the comprehensive career services plan at the University level. IACBE Annual Report: 2013-14 18