Weber State University Annual Assessment of Evidence of Learning

Transcription

1 Weber State University Annual Assessment of Evidence of Learning Department/Program: Networking Technology and Business Multimedia Business Multimedia Technologies Major Academic Year of Report: Date Submitted: November 13, 2012 Report author: Laura MacLeod, Laura Anderson Contact Information: Elizabeth Hall 379 Phone:

2 A. Brief Introductory Statement (Update): Our department will have three separate introductory statements related to the three different majors. Listed below is the introductory statement for Business Multimedia Technologies: The Business/Multimedia Technologies major is in the Networking Management and Business Multimedia in the College of Applied Science and Technology (COAST) at Weber State University (WSU). Students have the following degree options: Bachelor of Science in Business/Multimedia Technologies Associate of Applied Science in Business /Multimedia Technologies Minor in Business/Multimedia Technologies Emphasis in Bachelor of Integrated Studies Bachelor of Integrated Studies in Web Technologies Students completing a major in Business/Multimedia Technologies are prepared for independent or corporate work. Graduates have found employment in areas such as advertising, video editing, training, and print and web publishing. Students learn a variety of business and multimedia software applications. Coursework covers various multimedia programs including graphics, drawing, video and audio editing, animation, and web design. Students also master advanced features of the Microsoft Office suite and current hardware and networking technology. Student also gain competence in business communication and personal training, which are crucial elements for a successful business career. Students are introduced to new management procedures for both people and technology to help meet challenges of the ever-changing business environment. 2

3 B. Mission Statement (Update) The Network Technology and Business Multimedia Department is committed to providing the highest quality undergraduate programs while preparing students to assume roles in decision making, leadership, research, and service to community and business. The department assists students in developing, communicating, and applying knowledge for the technical and professional world as well as gaining a desire for lifelong learning. 3

4 C. Student Learning Outcomes (Update) Measureable Learning Outcomes At the end of their study at WSU, students in this program will 1. possess effective business communication skills. 2. Note: department outcome not applicable to this major 3. possess knowledge and skills of technology. 4. implement effective decision-making and problem-solving skills. 5. Note: department outcome not applicable to this major 6. possess knowledge of ethics and professionalism. Summary Information The department has six student learning outcomes; however, only outcomes 1, 3, 4, and 6 are related to the Business/Multimedia Technologies major. 4

5 Learning Outcome 1: Effective Business Communication Skills Learning Outcome 2: Effective Computational Skills Learning Outcome 3: Knowledge and Skills Learning Outcome 4: Implementation of Decision-Making and Problem Solving Skills Learning Outcome 5: Licensure Learning Outcome 6: Knowledge of Ethics and Professionalism D. Curriculum Curriculum Map Department/Program Learning Outcomes Core Courses in Department/Program NTM 2010 Business English E N/A I N/A NTM 2080 Database Applications N/A E N/A NTM 2200 Microcomputer Operating Systems N/A E N/A NTM 2334 Introduction to Multimedia Web Applications N/A E N/A NTM 2531 Exploring Multimedia Applications U N/A E U N/A I NTM 2532 Web Page Design and Development N/A Artifact U N/A I NTM 2533 Image Editing Solutions N/A Artifact N/A NTM 2534 Video Editing Techniques U N/A E U N/A NTM 3000 Advanced Word Processing N/A E N/A NTM 3070 Advanced Spreadsheet Applications N/A E N/A NTM 3090 Advanced Electronic Presentations N/A E N/A NTM 3100 Desktop Publishing U N/A Artifact U N/A NTM 3250 Business Communication A N/A U N/A NTM 3400 Training the Trainer E N/A U N/A NTM 3532 Internet/Database Integration N/A E U N/A NTM 3534 Advanced Multimedia Applications N/A E N/A NTM 3535 Creating Computer Illustrations N/A E N/A NTM 3550 Supervising Information Technology N/A U U N/A NTM 3634 Computer Animation and Motion N/A E N/A 5

6 Learning Outcome 1: Effective Business Communication Skills Learning Outcome 2: Effective Computational Skills Learning Outcome 3: Knowledge and Skills Learning Outcome 4: Implementation of Decision-Making and Problem Solving Skills Learning Outcome 5: Licensure Learning Outcome 6: Knowledge of Ethics and Professionalism Department/Program Learning Outcomes Core Courses in Department/Program NTM 4860 Business/Multimedia Technologies Internship A N/A A A N/A A NTM 4890 Multimedia e-portfolio U N/A E E N/A E ECON 1010 Economics as a Social Science N/A N/A ACCTG 2010 Survey of Accounting I N/A N/A MKTG 3010 Marketing Concepts and Practices N/A N/A BSAD 3200 Legal Environment of Business N/A N/A ART 2450 Foundations of Photography: Color/Digital N/A N/A Note a : Define words, letters or symbols used and their interpretation; i.e. 1= introduced, 2 = emphasized, 3 = mastered or I = Introduced, E = Emphasized, U = Utilized, A = Assessed Comprehensively; these are examples, departmental choice of letters/numbers may differ Note b : Rows and columns should be transposed as required to meet the needs of each individual department 6

7 E. Assessment Plan Action Plan for Evidence of Learning Related Findings: writing, oral, etc. re: assessment Problem Identified Issue 1 Multimedia program needs to offer additional advanced coursework. Action to Be Taken Current 5 Year Program Review: 2012 Year 1 Action to Be Taken: Determine through the advisory committee what additional advanced courses need to be added to the curriculum. Year 2 Action to Be Taken: Add one additional advanced course. Year 3 Action to Be Taken: Add the second additional advanced course. Summary Information Both of these issues could result in curriculum changes. The results of assessing the coursework offered outside of the department would determine the relevance of the course offerings to our majors. The results would also show how successful our majors are in meeting the requirements of the outside departments. Action Plan for Staff, Administration, or Budgetary Findings Problem Identified Issue 1 Add an additional faculty member for the Business/Multimedia Technologies major. Action to Be Taken Current 5 Year Program Review: 2012 Year 1 Action to Be Taken: Request a tenure-track faculty position for the Business/Multimedia Technologies Major. Year 2 Action to Be Taken: Hire additional faculty. Issue 2 Current 5 Year Program Review: 2012 Year 1 Action to Be Taken: Look at entire NTM Department assignments and 7

8 Reevaluate current assignments such as: FBLA-PBL Student advising Faculty preps roles. Reassign as needed. F. Report of assessment results for the most previous academic year: a. Evidence of Learning: Courses within the Major Program Learning Goal Goal 1: Students will possess effective business communication skills Measurable Learning Outcome Learning Outcome 1: Students will maintain a score of 3.5 or above on the writing assessment. Evidence of Learning: Courses within the Business/Multimedia Major Method of Measurement Direct and Indirect Measures* Writing Assessment Rubric Findings Linked to Learning Outcomes Measure 1 Written Communication Interpretation of Findings Since Fall 2008 when collection of this data began, students have maintained an average score of 4.1 on the written communication assessment. Action Plan/Use of Results To annually evaluate the individual element scores on the writing rubric to improve the sub scores 8

9 Program Learning Goal Measurable Learning Outcome Learning Outcome 2: Students will maintain a score of 3.5 or above on the oral communication assessment. Evidence of Learning: Courses within the Business/Multimedia Major Method of Measurement Direct and Indirect Measures* Measure 2: Oral Communication Assessment Rubric Findings Linked to Learning Outcomes Interpretation of Findings Measure 2: Measure 2: Oral Communication Since Fall 2008, when collection of this data began, students have maintained an average score of 4.5 on the oral communication assessment Action Plan/Use of Results Measure 2: To annually evaluate the individual element scores on the oral com rubric to improve the sub scores Goal 2: This goal is not assessed for this major. 9

10 Goal 3: Students will possess effective knowledge and skills Learning Outcome 3: At least 75% of students will work on level comparable to or beyond the level of educational background. Internship Employer and Student Forms Academic Year Knowledge and Skills Works beyond level of educational background Works on level comparable to educational background Works on level below educational background Employer Employer Employer 2009/ / / Since Fall 2009, when collection of this data began, 100% of employers rated students work on a level comparable to or beyond the level of educational background. Evaluate higher level software tasks and skills. Goal 4: Students will possess effective decisionmaking and problemsolving skills Learning Outcome 4a: At least 75% of students will make appropriate decisions most of the time. Internship Employer and Student Forms Academic Year Makes appropriate decisions most of the time Decision Making Makes appropriate decisions some of the time Unable to make appropriate decisions Employer Employer Employer Since Fall 2009, when collection of this data began, 100% of employers rated students in the highest level. NA 2009/ / /

11 Learning Outcome 4b: At least 75% of students will identify most problems and implement solutions. Measure 2: Internship Employer and Student Forms Goal 5: This outcome is not assessed for this major. Measure 2: Academic Year Problem-Solving Skills Identifies most problems and implements solutions Identifies some problems and implements some solutions Unable to identify problems and implement solutions Employer Employer Employer 2009/ / / Measure 2: Since Fall 2009, when collection of data began, 22 out of 28 or 78.5% of employers rated students as identifying and implementing solutions for most of the problems. Measure 2: Follow-up with internship employers to determine types of problems not being identified and solved. Goal 6: Students will possess knowledge of ethics and professionalism Learning Outcome 6: At least 75% of students will demonstrate good or excellent work ethics. Internship Employer and Student Forms Academic Year Demonstrates excellent work ethics Ethics Demonstrates good work ethics Demonstrates poor work ethics Employer Employer Employer 2009/ Since Fall 2009, when collection of this data began, 100% of employers rated students work ethics as good or excellent NA 2010/ / *At least one measure per objective must be a direct measure; indirect measures may be used to supplement direct measure(s). 11

12 c. Evidence of Learning: General Education Courses (see CIL General Education Report) G. Summary of Artifact Collection Procedure Artifact Learning Outcome Measured 2532 Personal Website Project 3 Possess knowledge and skills of technology 2533 Book Cover Project 3 Possess knowledge and skills of technology 3100 Marketing Card Project 3 Possess knowledge and skills of technology When/How Collected? end of semester once a year end of semester once a year beginning of semester once a year Where Stored? Canvas assignment Canvas assignment Canvas assignment 12

13 Appendix A Report of progress on non-learning-outcome recommendations from previous 5 year program review (optional): Date of Program Review: March 2, 2012 Recommendation Progress Description Recommendation 1: Curriculum Need for additional course availability for some of the courses in the major. Creative delivery techniques should be considered. 2012: NTM 3535, Creating Computer Illustrations offered as hybrid course (Fall). Ongoing: Courses are offered at different times of day rotating between early Recommendation 2: Academic Advising Reach more students for advisement, especially new students to the program. Provide students with a recommended order for course completion. Encourage students to meet with an advisor early in their academic career. morning, mid-day and evening. 2012: Advisors are distributing a recommended schedule of courses to each student who comes in for advising. Advising duties are now being shared between two instructors, allowing for increased availability of advisors. Advisors are carefully documenting advisement sessions. Instructors are encouraging students in many introductory courses to seek advisement. 2013: Advising materials will be reviewed and made available to students online. 2014: Increase resources available to students (scholarships and internships). Both will strengthen advising communication. Recommendation 3: Faculty Improve full-time faculty to adjunct 2012: Department search committee ratio. has been established. Recommendation 4: Adjunct Establish appropriate procedures for the 2013: Include as agenda item for 13

14 Orientation Recommendation 5: Tutoring Recommendation 6: Lab Hours orientation of new contract/adjunct faculty. Provide ongoing support and information regarding teaching assignments, workloads, and instructions. Provide subject specific tutoring to students of the major. Extend lab hours to accommodate students. department faculty meetings. Review the current process for adjunct support. 2013: Include as agenda item for department faculty meetings. 2013: Determine what funds are available and how many lab aides could be hired. Search for students qualified to work in NTM labs. Fiscal study needs to be conducted to determine feasibility. Recommendation 7: Branding Improve department program branding. 2013: Create new web banner for entire department. Revise content and design of department catalog. Create new signage. 2014: Increase opportunities for communication between current students and alumni. Recommendation 8: Curriculum Offer a 3D animation course to strengthen the business multimedia major. 2013: Multimedia subcommittee is reviewing current curriculum and considering the possibility of adding a 3D animation course. 14

15 Please respond to the following questions. 1) Reflecting on this year s assessment(s), how does the evidence of student learning impact your faculty s confidence in the program being reviewed; how does that analysis change when compared with previous assessment evidence? Faculty remain confident that students continue to excel in the program learning outcomes as evidenced in assessment evidence. Ratings from employers of the majority of student interns have remained in the highest possible category. The remaining students were rated in the 2 nd highest category. No student interns received a poor rating by their employer. 2) With whom did you share the results of the year s assessment efforts? On the web, advisory committee 3) Based on your program s assessment findings, what subsequent action will your program take? a. The program would benefit from additional funding for full-time faculty. b. Advanced courses which would add depth to current courses would increase students knowledge and skills and ability to identify and solve problems. c. Artifacts are being made more accessible to students so they can be used as learning tools. d. The cycle of multimedia offerings is being changed to balance lower- and upper-division courses between semesters. We will continue to evaluate the schedule to better meet student needs. e. Look at possible means to increase scholarship opportunities for students. f. Look for additional ways to increase enrollment in courses and majors in the program. 15