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Order Taker to March 27, 2014 713.520.5532 Presented by Christine M. Hollinden, CPSM

Christine Hollinden, CPSM Founder & Principal Jessica Stenklyft Director of Consulting 2 Who s Presenting

Details Q&A at the end of the call Tweets: @hollinden We re recording this webinar Follow up email CE credits for CPSMs 3

Order Taker to March 27, 2014 713.520.5532 Presented by Christine M. Hollinden, CPSM

Characteristics of s 5

Characteristics of s 6

The Impact on Professional Service Firms 7

Order Taker to 8

Order Taker to Collateral 9

Order Taker to Print Advertising Collateral 10

Order Taker to Trade Shows & Conferences Print Advertising Collateral 11

Order Taker to Collateral Website Trade Shows & Conferences Print Advertising 12

Order Taker to Collateral emarketing/newsletter/ Announcements Website Trade Shows & Conferences Print Advertising 13

Order Taker to Collateral Website Social Media emarketing/newsletter/ Announcements Trade Shows & Conferences Print Advertising 14

Order Taker to Webinars & Videos Collateral Website Social Media emarketing/newsletter/ Announcements Trade Shows & Conferences Print Advertising 15

Order Taker to Speaking Webinars & Videos Collateral Website Trade Shows & Conferences Print Advertising Social Media emarketing/newsletter/ Announcements 16

Order Taker to Whitepapers & Branded Studies Speaking Webinars & Videos Collateral Website Social Media emarketing/newsletter/ Announcements Trade Shows & Conferences Print Advertising 17

Order Taker to Articles & Paid Speaking Whitepapers & Branded Studies Speaking Webinars & Videos Collateral Website Trade Shows & Conferences Print Advertising Social Media emarketing/newsletter/ Announcements 18

Order Taker to Book Articles & Paid Speaking Whitepapers & Branded Studies Speaking Webinars & Videos Collateral Website Trade Shows & Conferences Print Advertising Social Media emarketing/newsletter/ Announcements 19

Moving Up the Ladder 20

21

Hollinden professional services marketing Hollinden professional services marketing @hollinden 22 713.520.5532 christine@hollinden.com