Order Taker to March 27, 2014 713.520.5532 Presented by Christine M. Hollinden, CPSM
Christine Hollinden, CPSM Founder & Principal Jessica Stenklyft Director of Consulting 2 Who s Presenting
Details Q&A at the end of the call Tweets: @hollinden We re recording this webinar Follow up email CE credits for CPSMs 3
Order Taker to March 27, 2014 713.520.5532 Presented by Christine M. Hollinden, CPSM
Characteristics of s 5
Characteristics of s 6
The Impact on Professional Service Firms 7
Order Taker to 8
Order Taker to Collateral 9
Order Taker to Print Advertising Collateral 10
Order Taker to Trade Shows & Conferences Print Advertising Collateral 11
Order Taker to Collateral Website Trade Shows & Conferences Print Advertising 12
Order Taker to Collateral emarketing/newsletter/ Announcements Website Trade Shows & Conferences Print Advertising 13
Order Taker to Collateral Website Social Media emarketing/newsletter/ Announcements Trade Shows & Conferences Print Advertising 14
Order Taker to Webinars & Videos Collateral Website Social Media emarketing/newsletter/ Announcements Trade Shows & Conferences Print Advertising 15
Order Taker to Speaking Webinars & Videos Collateral Website Trade Shows & Conferences Print Advertising Social Media emarketing/newsletter/ Announcements 16
Order Taker to Whitepapers & Branded Studies Speaking Webinars & Videos Collateral Website Social Media emarketing/newsletter/ Announcements Trade Shows & Conferences Print Advertising 17
Order Taker to Articles & Paid Speaking Whitepapers & Branded Studies Speaking Webinars & Videos Collateral Website Trade Shows & Conferences Print Advertising Social Media emarketing/newsletter/ Announcements 18
Order Taker to Book Articles & Paid Speaking Whitepapers & Branded Studies Speaking Webinars & Videos Collateral Website Trade Shows & Conferences Print Advertising Social Media emarketing/newsletter/ Announcements 19
Moving Up the Ladder 20
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Hollinden professional services marketing Hollinden professional services marketing @hollinden 22 713.520.5532 christine@hollinden.com