Sabre Profiles Sheryl Helt & Jack Breen
Agenda Program Overview Key Concepts Deep Dive Demo Core functionality to drive workflow efficiency Storing preferences to maximize traveler s experience Star Data Migration and Upgrade Process Questions, Answers and Review
Sabre Red Drive customer loyalty Power business performance Sabre Red Value Suite Sabre Red Service Suite Sabre Red Revenue Suite Sabre Red Efficiency Suite Air Car Hotel Rail Leisure Travel Policy Optimization Customer Profiles Web and Mobile Traveler Security Community Supplier Optimization Revenue Integrity Marketing Services Workflow Management Post Booking Automation Private Fare Integration Business Intelligence Developer Tools Consulting great value great more revenue more efficiency 3
What is Sabre Profiles? Structured Profile Data Defined Profile Types Single Profile, Multiple Uses Profile Structure PCI Compliant Integrated with Sabre Red Workspace Web Service Enabled PCI Compliant Administrative Controls 4
Why Sabre Profiles? Security All credit card data is stored according to PCI standards Eliminate unnecessary data in PNR Efficiency All profile management (create, read, update, delete) are off-host no GDS scan Copy to PNR is the only scan producing transaction Increased agent productivity Control Role based functionality to manage agent s access to profile data Structure Defined profile structure Rules based logic to ensure profile structure is adhered to Flexibility Integrated with Graphical View to incorporate profile data throughout the workflow Web enabled for easy integration with 3 rd party and proprietary applications 5
What s in it for Travelers Personalized Service Tailored Offerings Secure Data Corporations Integration with HR data feeds Integration of Corporate and Traveler preferences Optimize supplier programs Agency / TMC Personalized Services Tailored Offerings Integration Across Applications Sabre Red Workspace Offline / Online / Mobile Authorized 3 rd party applications CRM systems 6
Sabre Profiles Concepts - Profile Types Agency Corporate Traveler Operational Group 7
Sabre Profiles Concepts: Administrative & PNR Creation User Roles Role assignment determines user rights in Profiles Current roles: Unrestricted User, Admin User, Regular Agent, Restricted Agent If role is not assigned, Admin User is default functionality Templates Define structure by profile type Create data validation rules Create formats at template level, minimize administrative work at the Profile level Custom Formats Allows profile data to be structured for moving to PNR Provides the ability insert data from a Profile field to move to PNR 8
Live Demonstration 9
The Upgrade Process Star Extract & Analysis Profile Data Mapping & Template Definition Data Migration to Sabre Profiles 10
Star Data Migration Logic Original STAR Profile Type Profile Name Association Logic* Level 0 STAR (N* ) Agency Profile AGYA2FE (A2FE = PCC) All Profiles in PCC Level 1 or 2 Stars with any of the following Traveler Information: Traveler Name Field Frequent Flyer Number Official Documents Traveler Profile Same as STAR name If L1 STAR, none If L2 STAR, associated to Corporate Profile Level 1 STAR with A or O lines and no Traveler Information Corporate Profile Same as STAR name i.e., ABCCORP All Traveler Profiles created from L2 STARs, if present Level 1 STAR with all N lines Operational Profile Same as STAR name i.e., QUEUES None Level 1 or Level 2 STAR with multiple traveler names / information Group Profile Information applicable to all travelers (home address) Traveler Profile Traveler specific data (traveler name) Group Profile same as L1 STAR i.e. SMITH Traveler Profiles traveler name in profile i.e., SMITH/JOHN SMITH/JANE Group to all Traveler Profiles 11
Migration Examples Agency & Corporate Profiles Profile Type Agency Profle Subject Area Star Name N*,O«0S LESLIE TRAVEL DEPT 1A 9DFW972 555 1111 A Phone Agency 2A 9DFW214 555 2222 F Phone Fax 3A W LESLIE TRAVEL DEPARTMENT Address Agency 4A W 1/3000 SOUTH LESLIE DRIVE Address Agency 5A W 2/KELLER TX 76248 Address Agency 6A PE TRAVELREQUESTS@LESLIETRAVEL.COM Email 7A 5 *AXxxxxxxxxxxxxxxx 07/12 XN Form of Payment Corporate Profile N*SRN (level 1 STAR) STAR SERENA 0S SERENA CORPORATION 1A CC/N/SERENA CROFT 2A CC/A/500 S SOUTHRIDGE DRIVE 3A CC/C/MCKINNEY, TX 4A CC/Z/75070 5A 5A AMERICAN CONTRACT UN*C55555 6A 5A WPRQ AAA UN*C555555 ETR K0.00 N1.1 7A 5.S*HU 8A 5H XYZ CORPORATE RATE PROGRAM 9A 5H HOTDFW/ ABC TCK LN1/04JUL 05JUL1/RC ALL 10A 5H ****************************************************** 11A 5H *USE BELOW CREDIT CARD FOR HTL GTE **LIBERTY ONLY** 12A 5H GAX555555555555XXXEXP 01 13 JACOBS 13A 5H USE BELOW CREDIT CARD FOR HTL GTE EXCEPT LNL 14A 5H GAX378XXXXXXXXX001EXP 07 14 CROFT 15A 5H ***ALL HILTONS...CD 055005XXXX*** HILTON CD 055005XXXX 16A 5H ***CHOICE HOTELS...CD 0070XXXX*** CHOICE CD 0070XXXX Profle Subject Area Address Unknown Address Unknown Address Unknown Address Unknown Discounts Hotel Discounts Hotel 12
Migration Examples Traveler & Operational Profiles Traveler Profile Profle Subject Area N*QUEUES 0S FORMATS/LOCAL QUEUES 1P OVERVIEW...N**005 011 2P SYSTEM RESERVATIONS QUEUES...N**001 083 3P LOCAL QUEUES...N**019 031 4P QUEUE PLACEMENT FORMATS...N**030 069 5P DIAL AA FLIGHT PROBLEMS...N**155 166 6P CONTINUED IN...N*QUEUES P2 7N. 8N OVERVIEW 9N 10N QUEUES A LISTING OF SABRE FORMATS AND THE QUEUE 11N ADDRESS FOR LOCAL, MESSAGE AND SYSTEM QUEUES 12N SYSTEM RESERVATIONS QUEUES 13N 14N. SPECIAL ALL QP/DFW105/11 15N. ASSISTANCE BOARDINGS 16N. RATE REQUESTS NORMAL, 24 QP/TUL61/4 17N. HOURS QP/TUL58/4 18N. RUSH QP/TUL64/4 19N. NON REVENUE 20N. TIP APPEAL SWRO AND QCZ107 N*SERENA HELT*2 (level 2, for SHERYL HELT) 0S SHERYL HELT PRODUCT DIRECTOR 98A HELT/SHERYL*1511 111 716101 1110 Traveler Name 99A 5.S*UD1 1511 111 716101 1110 100A 5/SERENA CORP Address Unknown 101A 5/3711 N TAYLOR DR Address Unknown 102A 5/SOUTHLAKE TX 76092 Address Unknown 103A 5DL SERENA CORP Address Delivery 104A 5DL SHERYL HELT Address Delivery 105A DK611101 Customer 106A 9682 605 1111 C Phone Cell 107A 5C ZL/ID 813509999 Other Loyalty CAR 108A PE SHELT@SERENA.COM Email Unknown 109A PE EBELLOWS@SERENA.COM Email Unknown 110A PE CFLORENCE@SERENA.COM Email Unknown Priority Remarks Priority Remarks Priority Remarks Priority Remarks Priority Remarks Priority Remarks 13
Operational Readiness Data Clean-up Purge outdated information or Stars Data formatting Compliance standards Product Training Virtual training classes Resource materials Roles & Permissions Agent, Administrator Create, review, edit, delete PCC or Corporate considerations 14
Summary / Recap Key Concepts 5 Profile types All Profiles are equal Templates set the structure for profiles Core functionality to drive workflow efficiency Profiles can be associated so several can move to a PNR at once Filters allow you to manage what you copy to PNR and when Store preferences to maximize traveler s experience Information can be stored based on trip type Information can be stored based on a specific vendor Star Data Migration and Upgrade Process 15
Wrap Up & Next Steps Questions? 16
Thank you! 17
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