Brochure More information from http://www.researchandmarkets.com/reports/2758019/ Business-to-Business Marketing 2014-2015 Description: Business-to-Business Marketing 2014-2015 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more. Over 1,200 website links - directly embedded into the electronic edition - will direct you to additional market research and other resources. B2B marketers will gain insight from the broad scope of information in Business-to-Business Marketing 2014-2015. For college libraries, Business-to-Business Marketing 2014-2015 is an essential reference that supports business management and marketing curricula. Business-to-Business Marketing 2014-2015 makes clear strategies and tactics applicable to the B2B marketplace. The companion handbook, Consumer Marketing 2014, focuses on the B2C market. Contents: PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING 1.1 B2B Marketing 1.2 Comparison Of B2B and B2C Marketing 2 B2B SPENDING 2.1 B2B External Spending 2.2 B2B Media Spending 2.3 Digital Advertising and Marketing Spending 2.4 Digital Content Publishing Spending 2.5 B2B Sales Collateral 2.6 Spending Outlook 2014 2.7 Market Resources 3 B2B MARKETING TACTICS 3.1 Marketing Tactics Used By B2B Marketers 3.2 Effectiveness Of Marketing Tactics 3.3 Lead Generation 3.4 Creating Awareness 3.5 Online Marketing 3.6 Integrated Marketing Communications 3.7 Market Resources PART II: MARKET SEGMENTATION 4 BUSINESS & WORKFORCE COUNTS 4.1 Number of Businesses 4.2 Workforce 4.3 State Assessment 4.4 Market Resources 5 NAICS 5.1 Overview
5.2 NAICS Segments and Business Counts 5.3 Market Resources 6 BUSINESS SERVICES SECTOR 6.1 Overview 6.2 Segment Profiles 6.3 Market Resources 7 DISTRIBUTION CHANNELS 7.1 Overview 7.2 Distributors 7.3 Purchasing Consortiums 7.4 Retailers 7.5 Wholesalers 7.6 Market Resources 8 BUSINESS DIRECTORIES & DATABASES 8.1 Overview 8.2 Business Directory/Database Publishers 9 DIRECT MARKETING LISTS 9.1 Overview 9.2 List Brokers, Compilers and Managers PART III: MARKETING & SALES 10 BEHAVIORAL MARKETING 10.1 Overview 10.2 Implementation of Behavioral Marketing 10.3 Tools To Support Behavioral Marketing 10.4 Impact 10.5 Market Resources 11 CONTENT MARKETING 11.1 Overview 11.2 Spending 11.3 Marketing Channels 11.4 Effectiveness 11.5 Challenges 11.6 Buyer Perspective 11.7 Content Marketing In Traditional Media 11.8 Market Resources 12 CUSTOMER RELATIONSHIP MANAGEMENT 12.1 Overview 12.2 CRM Software 12.3 Market Resources 13 DIRECT MARKETING 13.1 Business Spending 13.2 Direct Marketing Agencies 13.3 Response Rate 13.4 Market Resources 14 ENGAGEMENT 14.1 Importance Of B2B Engagement 14.2 Client-Centric Relationship Management 14.3 Emotional Connections With Customers 14.4 Sales Enablement 14.5 Market Resources 15 EVENT MARKETING 15.1 Overview
15.2 Event Spending 15.3 Major Sports Events 15.4 Hospitality Tents 15.5 Market Resources 16 LEAD MANAGEMENT 16.1 Overview 16.2 Implementation 16.3 Time Spent In Lead Generation Activities 16.4 Lead Management Software 17 MARKET RESEARCH 17.1 Market Research Publishers 17.2 Competitor Intelligence 17.3 Forecasting 17.7 Market Resources 18 MARKETING ANALYTICS 18.1 Overview 18.2 Analytics Software 18.3 Web Analytics Software 19 MARKETING AUTOMATION 19.1 Overview 19.2 Implementation 19.3 Marketing Automation Software 19.4 Market Resources 20 NETWORKING 20.1 Overview 20.2 Local Networking Alliances 20.3 Networking Online 20.4 Market Resources 21 SALES STAFF 21.1 Sales Occupations 21.2 Time Management 21.3 Outsourcing 21.4 Market Resources PART IV: TRADE SHOWS 22 TRADE SHOW MARKETING 22.1 Trade Show Marketing 22.2 Exhibition Industry Research 22.3 Associations 22.4 Periodicals 22.5 Online Resources 23 LARGEST TRADE SHOWS 23.1 Overview 23.2 Largest Trade Shows 24 CONVENTION CENTERS 24.1 Largest Convention Centers 24.2 List of Convention Centers PART V: ADVERTISING 25 ADVERTISING AGENCIES 25.1 Overview 25.2 B2B Agencies
26 B2B MEDIA 26.1 Overview 26.2 Business News Magazines 26.3 Business Technology Magazines 26.4 Newspapers 27 SPONSORSHIPS 27.1 Overview 27.2 Market Assessment 27.3 Spending By Sector 27.4 Market Resources 28 TOP ADVERTISERS 28.1 Market Assessment 28.2 Top 50 B2B Advertisers 28.3 Market Resources PART VI: DIGITAL MARKETING 29 B2B E-COMMERCE 29.1 Market Assessment 29.2 The Emerging Role Of B2B E-Commerce 29.3 Online and Mobile B2B Commerce 29.4 Online Marketplaces 29.5 Market Resources 30 EMAIL 30.1 Email Spending 30.2 Email Marketing Strategy 30.3 Email Campaign Objectives 30.4 Email Metrics 30.5 Email Marketing Services 30.6 Market Resources 31 MOBILE MARKETING 31.1 Mobile Spending 31.2 B2B Use Of Mobile Marketing 31.3 Scope Of Mobile Applications 31.4 Market Resources 32 SEARCH 32.1 Overview 32.2 Search Spending 32.3 Organic vs. Paid Search Comparison 32.4 SEO Marketing Strategy 32.5 Market Resources 33 SOCIAL MEDIA MARKETING 33.1 Social Media Spending 33.2 Social Media Networks 33.3 Social Media Marketing Channels 33.4 Social Media Marketing Strategy 33.5 Social Media Advertising 33.6 Social Media Metrics 33.7 Social Media Marketing Outlook 33.8 Market Resources 34 VIDEO 34.1 Video Use and Spending 34.2 Types of Marketing Videos 34.3 Effectiveness 34.4 Market Resources
35 WEBSITE TRAFFIC 35.1 Website Spending 35.2 Website Traffic Trends 35.3 Website Traffic Drivers 35.4 Leads From Website Visits 35.5 Conversion Rates 35.6 Website Performance Assessment 35.7 Landing Page Optimization 35.8 Market Resources APPENDICES APPENDIX A: ACADEMIC CENTERS APPENDIX B: ACADEMIC - MBA MARKETING PROGRAMS APPENDIX C: ACADEMIC - PH.D. MARKETING PROGRAMS APPENDIX D: ANALYSTS APPENDIX E: ASSOCIATIONS APPENDIX F: MARKETING BLOGS APPENDIX G: ONLINE RESOURCES APPENDIX H: PERIODICALS APPENDIX I: SERVICES FOR RESEARCH & STRATEGY APPENDIX J: SMALL BUSINESS DEVELOPMENT CENTERS REFERENCES INDEX Ordering: Order Online - http://www.researchandmarkets.com/reports/2758019/ Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.
Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to 646-607-1907 (from USA) or +353-1-481-1716 (from Rest of World). If you have any questions please visit http://www.researchandmarkets.com/contact/ Order Information Please verify that the product information is correct and select the format(s) you require. Product Name: Business-to-Business Marketing 2014-2015 Web Address: Office Code: Product Formats Please select the product formats and quantity you require: http://www.researchandmarkets.com/reports/2758019/ SC Quantity Hard Copy: Electronic and Hard Copy (PDF) - Single User: Electronic and Hard Copy (PDF) - Enterprisewide: E-Book (PDF) - Single User: E-Book (PDF) - Enterprisewide: USD 385 + USD 59 Shipping/Handling USD 485 + USD 59 Shipping/Handling USD 970 + USD 59 Shipping/Handling USD 385 USD 770 * Shipping/Handling is only charged once per order. Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Email Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number:
Page 1 of 2 Title: Mr Mrs Dr Miss Ms Prof * Please refrain from using free email accounts when ordering (e.g. Yahoo, Hotmail, AOL)
Page 2 of 2 Payment Information Please indicate the payment method you would like to use by selecting the appropriate box. Pay by credit card: You will receive an email with a link to a secure webpage to enter your credit card details. Pay by check: Please post the check, accompanied by this form, to: Research and Markets, Guinness Center, Taylors Lane, Dublin 8, Ireland. Pay by wire transfer: Please transfer funds to: Account number 833 130 83 Sort code 98-53-30 Swift code IBAN number Bank Address ULSBIE2D IE78ULSB98533083313083 Ulster Bank, 27-35 Main Street, Blackrock, Co. Dublin, Ireland. If you have a Marketing Code please enter it below: Marketing Code: Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp Please fax this form to: (646) 607-1907 or (646) 964-6609 - From USA +353-1-481-1716 or +353-1-653-1571 - From Rest of World