Insights into Big Data and Analytics in Brazil

Transcription

1 Brochure More information from Insights into Big Data and Analytics in Brazil Description: Big Data has yet to take hold in Brazil, but some verticals (e.g., finance, telecoms, retail) are exploring projects with IT companies who provide solutions for fraud analytics, real-time analytics with in-memory computing, and online and digital analytics, to name a few. These solutions offer clear return on investment such as reduction of churn rate, customer retention, and predictive analytics. This study offers insights on the future of Big Data and analytics in Brazil by discussing market drivers, restraints, trends, and forecasts. Three major predictions are also offered. The study base year is 2013 and the study period runs from 2013 to MARKET DEFINITIONS In this report Big Data is defined as volumes of data so large and moving at such a high velocity that they are difficult or impossible to work with using traditional database-management tools. Big Data represents the collective and exponential growth of both structured and unstructured data from every imaginable digital source, including data logs, pictures, audio, and video. In order to structure what Big Data entails, this study has defined the following criteria: Volume Big Data is always large in volume. This Frost & Sullivan study considers projects that store at least 100 terabytes as Big Data projects. Variety Big Data does not so much define the size of a database or individual file but rather the vast diversity of data types. Now organizations must deal with 2 types of data: structured and unstructured. Frost & Sullivan has identified 39 different data sources and considers projects that integrate at least different types of data sources as Big Data projects. Velocity With the increase of data volume and its variety, companies have a need to more rapidly capture and analyze this data. This report considers projects that deliver analysis in less than 1 hour as Big Data projects. Considering these criteria and in order to measure the market in Brazil, the report analyzes different markets that are considered to be the most significant components of Big Data: - Big Data Core - Online Analytics - Enterprise Content Management (ECM) - Customer Experience Analytics (CEA) and Social Network Analysis (SNA) Contents: 1. Executive Summary 2. Market Definitions 3. Market Overview 4. External Challenges: Drivers and Restraints 5. Forecasts and Trends 6. The Last Word 7. The Frost & Sullivan Story

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